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Email Marketing: Best Practises for Entrepreneurs

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StrategyDriven Online Marketing and Website Development Article |Email Marketing|Email Marketing: Best Practises for EntrepreneursWhile it is excellent to include email marketing in your digital media strategy, you won’t get far if you don’t employ the industry recommended email marketing best practises. As an entrepreneur, we know that you are always looking for better ways to reach your desired audience. These best practices will not only help you become better at email marketing, but their effective usage will make sure that your emails yield tangible results.

Read below to get an insight into the most widely recommended best practices for email marketing.

Knowing Your Audience Individually

Addressing email recipients is a widely recommended best practice in email marketing. Most modern email clients allow you to place special tags in your emails. These allow you to address all of your email recipients by name. Various options allow you to address them by their first, last, or full name as well.

You can also personalise the subject line of your emails. Doing so will greatly increase the chances of your recipients opening your emails instead of marking them as spam impulsively.

Best Practices for Email Marketing That Entrepreneurs Must Follow

Test Before You Send Your Email!

It is a best practice to check and recheck your emails before you send them. Why is this so important? A comprehensive check will tell exactly what is wrong with your email.

You will be able to see how your email will look to the recipient. You can also check whether your links function exactly as you have intended them to while also making sure that tags that automatically populate details like the recipients’ name are displaying the correct information.

Spammy Content Is a Big No!

It is very important that your emails contain interesting content that immediately engages the recipient. We are sure you know this. But did you know that it is a widely recommended best practice to make an active effort to ensure that your emails do not contain spammy content?

Using clear language and avoiding the use of lots of exclamation marks, or text written in capital letters are two of the many ways you can use to ensure your content does not get flagged by spam filters.

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Looking for the most used Email Marketing best Practises? Check out our latest piece that has been designed with Entrepreneurs in mind!

Consider Your Brand Identity

According to email marketing research from Exclaimer, 80% of Marketers believe branded email signatures is an important aspect of a company’s branded identity. The use of a branded signature in email marketing can be a cost effective way to engage customers and prospects.

How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

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StrategyDriven Customer Relationship Management Article |Customer Relationships|How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)With the advancement of technology, consumer behavior has changed. Today, marketing and winning over customers is not the difficult part. The biggest challenge faced by businesses today is to retain their customers.

With every passing day, numerous competitors are popping up in each industry. Hence, it is very easy for customers to switch to new brands that appeal to them more. In fact, according to InMoment, 50% of customers leave a brand for competitors who stay more relevant and satisfy their specific needs.

With these changes, maintaining customer relationships is what makes a brand stand out from its competitors. Laying a strong foundation of a healthy customer relationship leads to reduced churn and increased profitability for businesses.

In this step-by-step guide, you’ll get a quick overview of how you too can build strong, long-lasting relationships with your customers.

1. Add Value Through Content

The principle of reciprocity is super-important when we talk about building customer relationships. No relationship works one way. If you don’t add any value to your customers, they are not going to associate with your brand.

The best way to add value is by creating high-quality, useful content for your leads and customers. This is the 101 for starting your customer relationships the right way.

You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Or, you can even take it a step further by using content such as webinars, checklists, templates, videos, social media content, etc.

2. Increase Engagement with Prospects

Engaging your prospects in meaningful interactions is the best way to go about strengthening your relationships with them. Hence, you must prioritize user engagement.

  • Integrate customer service options such as live chat, chatbot with your website and social media platforms. This will lead to many fruitful interactions with your prospects and customers.
  • Ensure that you actively engage with your prospects on social media platforms. You can do this by interacting in the comments section. Or, you may even individually reach out to people who have previously engaged with your posts.
  • Build an email list and send out weekly newsletters through emails. Add clear CTAs in your emails and encourage replies to begin conversations.

3. Track Customer Data

For building and maintaining customer relationships, you need to store and track all your customer data in one place. It is important to track customer data such as contact info, previous interactions, purchase history, etc. Without this, you won’t be able to manage customer relationships in an optimized manner.

The SuperOffice Customer Relationship Management (CRM) tool can help you organize all the data related to your customers. SuperOffice CRM will help you:

  • Manage lead and customer information at a commonplace so that your sales team can pull up entire customer history at one go with ease.
  • Track all your customer touchpoints and have a birds-eye view of how many customers are coming through your sales pipeline.
  • Provide omnichannel personalized experience to your customers leading to increased customer satisfaction.
  • Manage your entire pipeline and close more deals.
  • Track all your success metrics using visual dashboards and in-depth reports to help you find any gaps in your pipeline and fix them.

4. Use Loyalty Programs

Customer retention can be much more profitable than customer acquisition for most businesses. In fact, returning customers tend to spend 67% more than new customers.

Using loyalty programs is a brilliant way to make your one-time customers return to you again and again. If this doesn’t strengthen the relationship with your customers, nothing else will!

The way to build a successful loyalty program is to provide attractive incentives that your customers won’t be able to resist. You can offer incentives such as special discounts, redeemable reward points, free feature upgrades, and similar more offers.

5. Gather Feedback and Iterate Based on that

The final and most important step to building strong customer relationships is to gather feedback from customers and keep updating your products or services based on that. If you don’t take this step seriously, you might start seeing increased customer churn rates.

  • Collect customer feedback from every touchpoint. You can use means such as chatbots, live chats, emails, surveys, or in-app messages to gather feedback.
  • You should also look for any customer complaints or feedback on social media platforms. People tend to use social media for providing negative feedback.
  • Track and analyze all the gathered feedback. Come up with improvements or upgrades in your products and services.
  • You can also creep on your competitors and look for any common customer complaints. This will help you to identify any gaps in your competitors’ products. You can update your products to fill in these gaps.

To Conclude

Studies show that a 5% increase in customer retention can lead to 25% to 95% increased profits! And, laying foundations for long-lasting customer relationships is the key to maximizing your customer retention.

Hence, start implementing these steps today and watch your business grow to new heights in 2021.

3 Best Content Writing Services for Your Business

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StrategyDriven Recommended Resources Article |Content Writing Services|3 Best Content Writing Services for Your BusinessImagine successful online business — this will be great content working behind the scenes. Connecting your business to new customers, retaining the regular ones, boosting your brand awareness and helping your company improve sales – this is just the tip of the iceberg when it comes to content and how it assists businesses in becoming better.

In this article we won’t be persuading you why it’s important to invest in content writing, as we will shed the light on services that can create the best content for your business.

What Content Writing Services You May Need

There are several types of content you may need. Let’s have a brief look at the most common ones:

SEO Content

This type works for your website to bring more traffic. To put it short, this is a combination of keywords and interesting info to drive your target audience to your business.

Press Release Writing

As soon as your company is thinking about releasing a new product or service, you may need this service. The professional writers will know exactly how to grab the attention of your target audience.

Ghostwriting

This is a general term for the type of writing that doesn’t involve publishing the writer’s name. The author gets paid, but their name remains uncredited. Usually, companies use such services for writing their articles, social media posts, banner ads, video scripts etc.

Dissertation Writing

Starting a business and completing your degree at the same time may not be the best idea. In both cases you have to go all in and be fully involved in the process to succeed. This is the reason why writing a thesis or dissertation can become an unnecessary distraction from business. Business owners may feel the need to get some dissertation writing help from specialized sites that write and edit theses and dissertations for students who are busy with their business.

Feature Writing

In case you need to keep your audience updated regarding the latest news in your niche, such type of content writing service will assist you greatly.

Instructional Design

Whether it’s in the form of an infographic or blog article, the aim is to choose a particular skill or need of a user, and present it in an interesting way, so that the reader will immerse in the content.

Business Writing

Whether it’s annual reports or any email newsletters, you pay professionals to craft this type of content flawlessly.

How Does Content Writing Service Work?

The idea is pretty simple. A business has a list of writing content that needs to be crafted on the regular basis. You choose a service, place your order for a particular type of content and expert writers get down to satisfying your requirements.

3 Best Content Writing Services for Your Business

Express Writers

StrategyDriven Recommended Resources Article |Content Writing Services|3 Best Content Writing Services for Your Business With 9+ years of experience, Express Writers have established the reputation of a trusted and professional content writing company that is ready to satisfy even the rigid demands.

Top Services: Blogs, Content Marketing, Email Newsletter, Adverts, Articles, Press Release, Storytelling, Website Content, Infographics.

Prices: Competitive prices ranging from $0,02-0,08 per word depending on the content level of complexity.

Benefits:

high quality;
around the clock support;
unlimited reviews;
100% unique content.

Drawbacks:

no refunds.

Contacts: You can send your request via email or call the company.

Crowd Content

StrategyDriven Recommended Resources Article |Content Writing Services|3 Best Content Writing Services for Your BusinessA simple and powerful platform to get your content done flawlessly and fast. With the client satisfaction rate of 4,4 out 5, the company always aims at creating impeccable custom made content.

Top Services: Article writing, Blog posts, Copywriting, Ghostwriting, SEO Content, Website Content, Product Descriptions, Press Releases.

Prices: The rates range from $0,02 to $0,45 per word depending on the requirements you have. Plus, you can calculate the price for your order with an online calculator on their website.

Benefits:

affordable rates;
client-oriented approach, as well as great client support;
100% unique content.

Drawbacks:

no refunds;
delivery times can be a bit slow.

Contact: 1-888-983-3103, or via Chatbot, through the web form on the website.

StrategyDriven Recommended Resources Article |Content Writing Services|3 Best Content Writing Services for Your BusinessScripted

A bit pricey solution, but perfect for huge companies interested in flawless content.

Top Services: Social Media Posts, Blog Posts, Press Releases, Video Scripts, Transcriptions, Web Pages, Newsletters, Product Descriptions.

Prices: a 30-day free trial, membership fees ranging from $149 to $1,299 per month.

Benefits:

first free month to using a platform;
offer refunds;
very fast response time;
unlimited reviews.

Drawbacks:

prices way above average.

Contact: 1(866) 501-3116, Chatbot, or through a website form.

Why Use Content Writing Services?

The competition for great digital content has become really rough. If you want your business to at least keep up with the times, or even better, stay ahead of your competitors, it’s vital to turn to expert content writers who know how to help your business prosper.

5 Ways Content Can Help Your Company’s SEO Efforts

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StrategyDriven Online Marketing and Website Development Article, 5 Ways Content Can Help Your Company's SEO EffortsIf you’re hoping to improve your business’s search engine rankings, you may be wondering whether SEO content writing and tweaking your marketing strategies could help. Content marketing is a key part of search engine optimization and can make all the difference in getting visitors to your page, especially since studies have shown that most users don’t scroll past the first page of results. With SEO-friendly content, your company can generate the results you need and stay competitive in an increasingly digital business landscape. The key to boosting your search engine rankings is quality content, which helps inform your audience and build organic relationships over time. Here are just a few of the top reasons effective content writing is one of the best ways to make the most of your company’s SEO efforts.

1. It Helps Educate Consumers

As opposed to outbound marketing efforts, which interrupt consumers’ days with traditional tactics like flashy ads, content marketing is part of what’s commonly referred to as inbound marketing. Inbound marketing brings customers to you in an organic way. When a user looks up information in a search engine and your page pops up, they can get informed on the topic they’re interested in and see your company as a trustworthy source. This is mutually beneficial, since you can educate consumers while drawing in potential new customers.

2. It Can Span a Wide Range of Strategies

Content marketing and content writing can actually encompass a wide range of strategies and types of content, which can be tailored according to your business’s needs. Company blogs are a popular option, for instance, since they allow you to post articles relevant to your industry and keep customers updated on the latest news. However, you can also launch social media campaigns, email marketing campaigns and employ search marketing tactics. Some of these types of content, especially social media posts, can be particularly effective for different demographics like younger people.

3. You Can Make the Most of Your SEO Efforts

When you produce quality content on a regular basis, your other SEO efforts don’t go to waste. Savvy SEO strategies won’t account for much if your content is subpar, since users will become disinterested and leave the page, resulting in a high bounce rate and less of a chance of getting conversions. If you’re already investing time, energy and money in digital marketing techniques like linking, creating sitemaps, enhancing metadata, tagging and more, you can help ensure those efforts don’t go to waste by making content readers really want. One important strategy is to identify your most important keywords and to optimize your website for them, making it more likely that customers interested in that topic will find your site.

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4. You Can Satisfy Rigorous Algorithms

If you have good content but don’t produce enough of it, that alone could harm you in search engine rankings. Certain algorithms strongly prefer continuous streams of fresh content, so if you post regularly, you’ll greatly improve your chances of showing up on the first page of results. In fact, in some cases, over-optimizing existing content could even harm your rankings. This means the best way to go forward is to regularly produce and publish new, interesting and well-written content.

5. You Can Get More Backlinks

Finally, if you’re producing high-quality content, you increase the odds of other websites linking back to it. The more backlinks you have, the more your website will be seen as a trusted authority and a noteworthy source. This could help appease algorithms, which may then be more likely to place your website higher up. In creating good content, you give yourself a better shot of impressing other websites and eventually the search engine algorithms.

The key to attracting visitors to your website, boosting your rankings in search engine results pages and building trusting relationships with customers over time is high-quality content. With effective writing and the right content marketing strategies, you can get more out of your SEO efforts and even improve brand awareness and begin establishing your company as an industry thought leader. If your search engine optimization strategies haven’t quite been yielding the results you hoped for, consider focusing on improving the quality of your content writing or outsourcing your content needs to professional services. It could make all the difference in getting the results you’re looking for.

How To Start Your Own Online Business

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StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online BusinessStarting your own online business does come with a lot of benefits. It allows you to make money remotely while setting the time that you work by yourself. You can also choose to face that particular niche that you are interested in, and it is cheap, so you do not need to have a very high startup cost.

While it may appear like a rave or following what’s a trend already. It can be both easy and challenging to start your own online business. You just have to make sure that you do the right things and take the right steps. That’s the way for you to be successful at it. So, how do you do this? What are the steps that you will take? This article contains tips from australian assignment help on how to start your own online business.

1. Find a business that can meet people’s needs

The most typical mistake that people make when they are starting an online business is to decide on the product first before they start looking for a market to sell to. But this is counterproductive.
For you to have a high possibility of success, you need to get a market first. That’s where you start. What you need to do is look for people in search of a solution to a particular problem but are not getting much success from it.

These are the kinds of research that you do first. And it is very easy to carry out this research on the internet.
You can find these people through different means. One of those is online forums. It is now becoming a usual practice for other people to go to online forums to ask questions disturbing them.

You can also use keyword research to find those things that people search for very frequently. However, you must be careful not to get into already stiff competition with other people.

Look out for your business’ potential competitors, go through their website. You can learn something from their site as well. This will include things like how they fill their demand. Afterward, you can use your knowledge to create the ideal product for the market needs that you’re trying to accomplish.

2. Write a marketable sales copy

There are a number of proven formulas for sales copy that allows your visitors to go through the process from when they first arrived to when they make that first purchase. A proven method that you can use is one from authors at research paper writing service and here are some tips for it:

  • Include a compelling headline that will arouse their interest.
  • Talk about the problem that you or your product are going to solve.
  • Show that you are credible enough and able to solve this problem.
  • Once you get people to buy and use your products, include testimonials for them.
  • Explain the uses of the product and how the user will benefit from it.
  • Make an offer.
  • Include a reliable guarantee.
  • Create a sense of urgency
  • Ask them to make a purchase.

Your sales copy has to focus on showing them the unique way your service or product solves their problems or helps them live a better life. The real question to answer is the “what do I gain from it” question.

StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online Business3. Design your website

Once you have completed the most critical steps in determining your market and the product that solves their major problem(s), you have completed the hard part of starting your own online business. The next step is for you to create or design a website.

The thing with your website is that you have to make your web design as simple as possible. You also do not have all the time in the world to catch people’s attention. You only have about five seconds or even less. Some few tips are:

  • Use a white background with a plain font or two.
  • Make sure that your navigation is very simple and clear and is available on all pages.
  • Make use of video, audio, or other graphics that might help you strengthen your message or boost your content marketing.
  • Include an offer for website visitors to opt-in so that you will be able to get their email addresses.
  • Make sure that the buying process is as simple as ever and straightforward too. Potential customers should not get over the clicks during the checkout process.
  • Make sure that your website is user-friendly.

4. Drive potential customers to your website with search engine

One of the easiest ways to bring traffic to your new website is through pay per click advertising. There are some advantages that it has in driving traffic to your site.

Firstly, pay per click ads come up immediately on search pages, and secondly, you can test different keywords, headlines, selling approaches, and prices with PPC ads. It does not just bring you immediate traffic; you also use this advertising medium to find the keywords that can give you the best chances of conversion. Then you use them throughout the different content and webpages of your website. This will also help to increase your organic search engine ranking.

5. Establish a reputation for yourself as an expert

The internet is used to seek information. That’s what people do with it. So, give them that information for free and watch how you will get increased traffic and a better ranking on the search engines. What you need to do is to add your website’s link with every little information.

Give away your expert content for free. Create videos and articles and other forms of content that is useful to people. Then distribute this content through social media sites and online article directories. Also, include links to “send to a friend” on these critical content from your website. This will help you draw more traffic.

Make yourself into an active expert on social networking sites and other industry platforms where you can reach out to your target market. This will open you to new readers, and all the sites that make a post on your content or posts directly will add links to your website. Getting these links from the relevant websites is very important for search engines, and it will increase your ranking afterward.

6. Convert visitors to buyers by leveraging email marketing

By building an opt-in list, you are building an asset that is valuable to your online business. For every subscriber on that list, you already have their permission to send emails to them. This implies that:

  • You are sending something that they asked of you to them.
  • You are creating a relationship of a lifetime with them.
  • You can measure the response 100 percent.
  • You can enjoy a highly targeted marketing that is more effective and cheaper than radio, TV, or print.

Every of your website visitors that opt-in for your emails is a lead. And one of the most effective tools to follow them up is email marketing.

Conclusion

The internet world is always changing with trends coming and going. But the basic principles for starting and growing a successful business online have not changed and will not change anytime soon. So, if you are looking to start your own online business, these are the sequences that you should stick to. You can also carry out a quick review and check for steps that you might be neglecting or aren’t doing well.

About the Author

StrategyDriven Expert Contributor | Tiffany HarperTiffany Harper is a training guru who has been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provides freelance help to the cheap assignment help in Adelaide as a paper writing services review writer while working with top essay writing service.