Are you looking for a passive and continual stream of new clients for your law firm? If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy.
Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing.
1. Improve Awareness Around Your Brand and Business
When your clients think of law firms, you want them to think of you. To do that you must be top of their mind. And digital marketing is the best way to stay in front of your audience so you can build awareness around your business and law firm.
2. Grow Your Audience With Social Media Ads
The fastest way to increase traffic to your website is through paid advertising. Historically, you might have taken an ad out in the paper or a local magazine. Today, online marketing gives you immediate access to your future clients.
You can’t afford to not be on every social media platform that your customers are frequently visiting. If paid advertising isn’t something you feel confident in, then partner with an expert to create a winning law firm PPC ad campaign.
3. Build Authority and Trust in Your Industry
Whether you focus on content marketing or social media marketing, you can use your digital marketing strategy to build authority in your industry. Write articles that answer the questions your clients are searching online. A quality digital marketing agency can tell you what topics you should be covering on your website.
Consider running a weekly question and answer feature either through a blog post or videos that you can showcase on your social media profiles. This will showcase your expertise and grow your brand at the same time.
4. Promote Your Name Within Your Local Community
Your online marketing strategy doesn’t end at your website and social media profile. You also need to win in the local SEO arena. To do that you need an optimized Google My Business profile.
So, if you haven’t uploaded anything more than your name, address, and phone number then you need to make your local digital marketing a priority for your firm.
5. Gain New Clients
At the heart of every marketing campaign, whether it is digital or traditional, your goal is always to gain more clients. Watch your business grow as your lead generation skyrockets with a winning online strategy.
As more future clients come into contact with your brand online, your firm will gain their trust and they will think of you the next time they need help from a lawyer.
Grow Your Business With Digital Marketing Today
Stop wondering, what is digital marketing? Now you can clearly see the many benefits that a powerful online marketing strategy can do for your law firm. Start building your online presence today and watch your lead generation grow every day.
For more great information on this and other topics check out the rest of our blog.
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Many companies in the United States spend a decent chunk of their funds on marketing. It’s been reported that most U.S. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.
However, digital start-up companies can’t afford to spend as much as most companies because they usually start with high expenses. But if you want your company off the ground faster than most, you’ll have to spend on marketing, as it is the only way you can increase your clientele. It might be scary to spend thousands of dollars on marketing when you’re just starting. Still, it’s the best way to grow your business, especially during this pandemic. The good thing is that it doesn’t have to be expensive to get some exposure for your company. Here are some cheap marketing strategies you can promote your digital company.
Word-of-Mouth
We want to get this out of the way, as many established companies out there have forgotten one of the most consistent and essential forms of marketing, and that is through word-of-mouth. This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years.
Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. It’s all about producing a brand that many people will talk about in the future. However, due to its random nature (some clients may receive different treatment), this form of marketing can be quite volatile. But there are some ways you can reduce this randomness. One of which is through newsletters.
Newsletters are an excellent tool for digital companies to develop positive relationships with their clients. They are also a great way to advertise new offerings that some clients are looking out to get. It’s also great for stating the problems that your company might have in the beginning. This transparency can help your consumers understand your company’s current situation. At its core, newsletters are among the cheapest ways to develop your brand with your target audience.
Guerilla Marketing
There are many ways to market your company out there in the world, but most require you to be consistent with your strategies. This means spending thousands of funds on marketing every year until you get enough exposure to pay your expenses. However, if you’re planning to introduce your start-up company into the world in the cheapest way possible, then guerilla marketing is for you.
Guerilla marketing is a type of marketing strategy that relies on shock value. It’s centered on unconventional and creative ideas that can promote your company in a meaningful way. If done right, your company can get massive exposure overnight. To start your guerilla marketing campaign, you’re going to need two things: surveys and illustrative tools.
Surveys are meant to gather as much information as possible in your target audience. You want to know how your audience thinks because you wouldn’t want to do this kind of marketing randomly. It might negatively affect how your target audience views your company. Remember that any marketing that relies on shock value is a double-edged sword. However, by having enough information, you’re mitigating the chances that your campaign would backfire on you.
Next up are illustrative tools. Illustrative tools such as Adobe Illustrator can help you make good guerilla marketing advertisements. They’re great for other physical marketing as well, such that require some finesse, such as laser engraving tools. Illustrator tools can help you create your marketing idea into reality, and without it, you’ll be left out in the dust. If you’re not a trained professional with these tools, it’s always good to spend extra funds in hiring one, as they can make or break your guerilla marketing campaign.
Once you’ve got these two things, it’s time to start your campaign. Remember to lower your budget for this campaign because at least if it fails, you’re not going to spend too much. The main principle in guerilla marketing is to get your advertisements as much exposure as possible. This means you’ll have to post your advertisements on the most visited platforms by your target audience or, when it comes to the physical world, an area with a lot of foot traffic. Your goal here is not to promote your products and services. Your primary goal is to represent your company.
Content Marketing
The last on this list is one of the most reliable and consistent ways to market your digital start-up company. Content marketing relies on creating as much content as possible for your company. This includes images, videos, and blogs. As a start-up company, you’d want to start with something cheap and reliable, and that is blogs.
Having a blog on your website can make a difference in gaining exposure for your company. The best part is that you wouldn’t have to spend too much money on it if you have an in-house writer working for your company. You only need to produce one or two articles per day to gain exposure on the internet, especially on search engine sites such as Google. This is the primary way you can expand your reach and gain many other clients you might otherwise not have if you didn’t do content marketing. After establishing your blog, you can start working on videos and images to promote your company to your target audience further.
Marketing can have serious pain points for every start-up company. However, if you have a goal in mind have enough budget, you can make miracles with your marketing strategy. It only takes a singular creative mind in your company to make the marketing strategies in this list work the best way it can.
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One of the best methods to grow your business is by having a strong online presence. It doesn’t matter what the size of your company and what type of industry it is. The best way to grow your business is via digital marketing. Read on to learn more about the top three digital marketing strategies that are still relevant to consumers in 2021.
PPC Advertising
If you are looking to build your business via digital marketing, getting in contact with a top PPC agency might be a vital step towards it. If you have never heard of PPC (Pay-Per-Click) marketing method before, you need to know that it refers to using a search engine advertisement that generates clicks and links to your website. With that said, instead of organically earning those clicks from your potential clients, the sponsored ads displayed at the top of Google SERP will generate those clicks for you.
You bid on specific keywords that you want the ads to display and show up for. Subsequently, when a user uses those keywords in their search, your ad gets triggered and appears on SERPs’ top. Then, if the user decides to click on the displayed ad, you pay for it. It is essential to know that you only pay for the ad results and not for the ad space. PPC can include advertising on platforms other than search engines, such as social media.
Content Marketing
Content marketing is another effective digital marketing strategy for companies. In this strategy, the companies focus on connecting to, engaging with, and reaching out to potential clients via content. It hasn’t to be written or textual content alone. The content can include infographics, which are essential for backlinks, videos, and blog posts. It can also be picture tutorials. Anything that provided value to the readers about the services or products. The content, however, needs to be informational and not be produced from a selling-oriented perspective.
For instance, if you run a business that sells organic weed, you should be writing about the health benefits of organic weed. You include specific keywords while writing/ producing individual pieces of content. Irrespective of the content format, it is essential that it stays relevant, informative and benefits the audience in one way or the other. This digital marketing strategy’s overall goal is to provide valuable content to the audience and generate conversions through the increase of website traffic.
Email Marketing
The objective of email marketing is to retain your existing clientele while gaining additional customers. This digital marketing strategy is an effective technique for increasing brand awareness and encouraging continual purchases. The primary part of email marketing is to develop and refine your business campaigns while your consumer base grows. You can think of email marketing in terms of content marketing, where you provide informative value to your clients. Otherwise, you will only lose clients, and people will unsubscribe from your business emails. The underlying idea is that clients will remember your products and services when they need to make a relevant purchase.
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Brick & mortar retail stores are a vital part of the communities in which they exist. By having an established storefront, they’re able to interact with the people who pass by on a daily basis. This interaction makes it easy to improve engagement, as people can stop in when they’re walking by or once they get off of work, walking in to see what this small business is all about or to purchase a product out of support.
Yet, having just a physical location only goes so far. While some small businesses might be staunch about avoiding the digital realm, to the point of being labeled a Luddite, there is a lot to be gained by entering digital spaces. Social media has particularly changed the way that small businesses sustain themselves. In some cases, it has allowed these small brick and mortar stores to survive, as they’ve been able to develop digital audiences that support them in times where the storefront isn’t performing. The benefits are far-reaching, too, where social media marketing techniques like influencer and affiliate marketing measures help to improve the success of business. Interested in how you can start? Here is an explanation of social media platforms and four ways social media marketing can benefit your small business.
The Main Social Media Platforms Simplified
For brick and mortar establishments unfamiliar with social media, here is a basic breakdown of the major platforms and how they can be beneficial to your business:
Facebook – For small businesses like brick and mortar retailers, Facebook is the perfect platform for basic marketing and advertising opportunities. If you can develop a following from your local community, you can transform your business’s page into something of a blog, where you can keep local consumers in the loop about products, sales, events, and more. The platform’s “Live” feature also allows you to capture footage from around your storefront, letting you interact with customers by showing off staff and everything going on.
Instagram – If your company is more based on aesthetic, Instagram might be the place for you. You can curate a feed where images with a specific color scheme and look can be shared, letting consumers know what products you have to offer, all while hinting at the lifestyle your brand represents.
Twitter – Looking for a way to communicate with customers? Twitter can be a good avenue, where the site can be treated as a form of customer service, helping you stay in touch with customers throughout the day.
YouTube – If you’re looking to show off the look of your brand, it might be best to move from Instagram photography to video. Minute-long videos can make for great content, where you keep followers in the know concerning your business. You can even take it a step further and film 10-plus-minute videos where you review products or provide educational information to viewers.
Knowing which platform is right for you will involve studying your business to better understand what it wants to say to the community, and on which platform your audience is most likely to be found. But, with all of this in mind, here are some of the essential ways that marketing on these social media platforms can benefit your brick and mortar business:
1. Utilizing the Internet to Build a Digital Relationship
One of the greatest things about creating social media profiles for your business is that it allows you to develop digital relationships that can transcend to real-life transactions—if you’ve never had a website, this isn’t likely to happen, so that’s something you should do sooner rather than later.
The best part about starting out is that you don’t have to do much, in terms of marketing and advertising. Rather, work to start following other businesses and begin communicating with fellow social media users. On top of this, start posting content that is going to develop a following on its own: Post pleasing pictures to Instagram with relevant hashtags; follow other local businesses on Facebook to start growing a local community that can grow from there.
Once these relationships are established, you can begin moving onto more complicated features of the apps, all while your initial community continues to provide you with long-lasting engagement.
2. Using Referral Marketing
When starting out, one of the best ways you can get yourself up and going is through the help of referrals. Technically known as affiliate marketing, this is the establishment of relationships with other businesses, where a company/person is paid to endorse and promote a business.
This can be an essential way to get your feet on the ground as a new social media user, as you can utilize influencers and fellow businesses to your advantage, having them promote your business’s page to their own larger audiences. In turn, this will hopefully lead to new followers and potential site visitors, helping you gain traction and a digital following of your own. The best part is that this can still be done even once you have an established following, as there will always be room for growth in the digital world.
3. Posting Content That’s Relevant and Eye-Catching
One of the most important things to gaining a following online, and remaining relevant, is posting content that people want to see. Your posts shouldn’t just be pictures of your products followed by a description of what they do. Rather, a story should be told.
If you’re a local business, you can talk about how your community’s character is a part of everything you do. If you’re promoting health and wellness products, you can craft a story related to how this product is intended to improve a person’s life by developing a healthier daily routine. The options are endless, but you want to find something that will resonate with social media users, as that’s what is going to entice them to follow your business and stick around.
Ideally, you need to make sure that your content isn’t just creative, but is also professional looking. This means building your own skills in photography through photography online courses and honing your creative writing abilities through creative writing courses and workshops or it means using the skills of a professional and expert third party, such as a professional product photographer and a professional copywriter.
4. Making an Inviting Website
As mentioned before, you need a website if you don’t currently have one. While you can rely on getting business in-store from local followers, that won’t translate to the national or global market. Instead, you need a website that is reflective of your business—a place where social media users can be directed to make purchases with your retail store. This will be essential to your business’s longevity, as it will allow you to create a profitable digital audience, giving you an extra level of protection if anything were to ever happen to your storefront.
Improve Your Business’s Security with Social Media Exposure
The methods you explore when developing a social media presence, from affiliate marketing to website development, will vary, but they’re all intended to improve the security of your business going forward. Think about the ways social media can help your business, and begin posting sooner rather than later.
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Are you interested in earning more with your business? If so, then you need to think about how to boost the level of conversions. It’s not enough to boost the traffic to your website. You need to make sure that people are buying from your business too. Here are some of the ways to do that.
Think About Structure
You should make sure that your site is following the three click rule. Ultimately, a client should never be more than three clicks from the page, product or service that they are looking for on your site. This can require a full reshake of your web design so it can be worth hiring a professional. Alternatively, you can cut a few corners by adding links to your site. You just need to make sure that this doesn’t end up negatively impacting SEO and that can happen if you’re not careful.
Content Is Still King
If you want to make sure that people buy from your site, then you need to keep them on it for as long as possible. The best way to do this is to focus on adding high quality content to your site. This needs to be targeted and reflect what your customers want from your business. Be aware that creating appealing and engaging content can be quite tricky. The best way to do this is to tell stories and present customers with something that they can follow to the very end. You also need to make sure that you are adding content to your site regularly to guarantee that it stays fresh.
Upgrade Your Web Design
It’s important to understand that first impressions do matter. That’s why you need to think about upgrading your website design where possible. By boosting the design, you can guarantee that you are sending the right impression with your website and your brand in general. You can ensure that it looks more professional and appeals to your target audience. For instance, websites for hair salons should be stylish and modern to reflect the type of service that clients can expect.
Speed It Up
Finally, you should think about how fast your site is able to load. Ideally, you should ensure that every page on your site loads in a couple of seconds. If you are struggling to do this, then there are a few options that you can consider. For instance, you can think about converting your photos and video files so that they are smaller. This means that you won’t have to worry about problems with files that are taking forever to load, particularly on phones. Don’t forget, this is where most of the traffic for your site will be sourced these days.
We hope this helps you understand some of the key ways to boost your conversion numbers online. In doing so, you can avoid the dreaded issue of the abandoned basket and ensure that your company is on the right track for a big revenue stream that will ensure the longevity of your company.
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Are you looking for a passive and continual stream of new clients for your law firm? If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy.
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