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Becoming A Master Of Social Media Marketing

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StrategyDriven Online Marketing and Website Development Article |Social media marketing|Becoming A Master Of Social Media MarketingSocial media marketing can be a minefield. New trends seem to pop up every day, and it’s so hard to keep up with what’s hot and what’s not. Becoming a master of social media marketing can totally transform your path to success, boosting your products and services onto the screens of potentially millions of users all around the world. So, how can one crack the code of social media marketing? Luckily it needn’t be as tricky as you expect, as there are just a few key tips that you can make the most of to ensure your brand can benefit from the rise of social media in no time at all.

Perfect Your Aesthetic

As soon as a potential customer clicks on your social media profile, they’ll form a first impression that contributes towards whether they say or go. The aesthetic that you pursue for your social media profile is so important, as you must be able to draw people in and encourage them to click through your posts to find out more! Perfecting your aesthetic should be your first port of call, so decide on a colour scheme and theme that your posts can abide by to maintain a recognizable aesthetic that can attract new customers to relate to your brand and appreciate your posts. Look at other similar brands for inspiration on what your customers like, as certain styles are a lot more successful than others.

Spread The Word

Simply posting great content isn’t enough to draw in the attention that you need to benefit from social media marketing, as you need to put effort into spreading the word about your brand. You can begin by adding popular hashtags to your posts that relate to the post as well as your products or services, such as #foodgram for restaurant businesses, or #fashion for clothing brands. Many people follow hashtags and regularly search for new content using these pathways, so you can begin to attract potential customers to your new page! In recent years the rise in influencers has been considerable, and many of the most well known social media moguls make thousands per post. Enlisting an influencer to promote your social media page is a great way to spread the word about your brand, as they will already have a large platform to hear your message!

Be Interactive

Making an effort to be interactive with your followers is essential when looking to maintain a strong social media following. You can reply to their comments on your posts to answer any questions that they may have about your brand, directing them towards your website to find out more and make a purchase! You can post things like questionnaires and polls to figure out what your followers want from your brand, helping you to stay on the ball with current trends and changing expectations.

Becoming a master of social media marketing has never been so simple when you can take the time to make the most of the brilliant tips and tricks decsribed above.

Secrets To Having A Successful LinkedIn Platform

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StrategyDriven Online Marketing and Website Development Article |LinkedIn|Secrets To Having A Successful LinkedIn PlatformThere are those people who view LinkedIn as a job-hunting arena, and there are those with the view that it is just a normal social media platform where you browse all you want. Other people view this app as a digital platform for business transactions. It ranks among the top fifteen apps in the world, which attracts great traffic. If you are not a signed-up member, you do not know what you are missing!

Most users use the social network to grow their businesses and connect with professionals in all sectors. Before sharing any content on the app, make sure it is strategic to stand out among all the users. Ensuring that your profile is well maintained and the content shared is spectacular, then there will be a positive impact on your personal brand and any business. So be very keen when you are creating content for your LinkedIn profile and posts.

There are various methodologies used to you have the relevant strategies to conquer in this platform. Using the LinkedIn tool will effectively promote your social media content, and connections are made by accepting invitations from other people.

How to be distinctive in LinkedIn

If you are a new member, you can register and start sharing your incredible ideas within no time. Setting up the pages is so easy, and the right guidance is always provided. Don’t be pressured on the amount of content you have to post daily as it is not a necessity, and that article, website, or blog you are thinking about will always get the deserved audience.

What to remember

The dos

For you to meet the relevant audience, always remember the following things:

  • When adding photos, add individual images and not stock photos, for example, self, clients, or employee images.
  • Make the content posted personable.
  • Always publish relevant information.
  • Cover industrial topics
  • For consistency, post content regularly.
  • When there are comments, remember to comment back.
  • Headlines are super important.
  • You can add compelling statistics in the form of images.

The Don’ts

  • When posting, share more than just a post as they reach fewer people
  • Avoid posting long videos.
  • Avoid using links
  • Avoid getting too personal on the posts.

Promotions

There are content ideas that make you independent and unique.

Social status

First, ensure you make all the relevant changes through self-actualization as social media users are categorized into three.

  1. The lurkers (90%)- compromise the biggest part of users. They scroll through the platform without making any posts, comments, or content sharing.
  2. The (9%) contributors- they actively contribute in certain levels. They comment on reposts, share, and post on their platforms with their social circle.
  3. The (1%) creators comprise the smallest group and actively come up with new content. Generally, they have a bigger following, and they are recognized as the industry leaders.

The three social media categories make LinkedIn keeps growing, bustling, and thriving with content creativity at all times. Every time you log in to your social media accounts, have clear guidelines to maximize the limitless possibilities available. Be creative, stand out, and if your social status does not please you, then change!

Post that video

Some people think that posting videos only makes sense on the other various social media platforms compared to linked users. Cancel that thought because it is not true because videos are a valuable asset in the business world. Even professionals spend more time watching content like ads as compared to static content. If you want to test it, provide information on a certain topic in both written and video form and see the results. There are several areas where you can use videos on the platform, including:

  • Profile page
  • Publisher section
  • Posts on the newsfeed
  • Learning sector like the payment methods

Videos are uploaded from other social sites like YouTube. The posted videos need to be informative about a particular business, products, and brand. The videos do not necessarily have to be done professionally or fancy since if they contain relevant information, they will always reach the desired crowd.

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions.

There are many possibilities, so pick up that phone and post the relevant videos. Posting those videos ensures that your page is captivating, engaging, personable, and marketable.

Statistic attack

Professionals are always in dire need of honest statistics regarding the popularity of any content on the online platform. When you include statistics in your posts, you appear well-informed and with relevant knowledge in the specific industry. Hence when sharing content, always consider statistical content, including;

  • Informative articles
  • Relatable case studies
  • Branded information graphics
  • Relevant videos
  • The white papers

If, in any case, visuals create anxiety levels, always choose to use the fun statistics, for example, ‘are you aware that.´ When you share helpful, meaningful, and exciting statistics, people will view the information quickly and meaningful. Don’t forget to make the statistical headlines eye-catching and with great wording.

Great headlines increase people’s engagement.

When you have to increase traffic to your page, ensure that the headlines are intriguing and captivating. To create high-performance headlines, research is necessary as it brings clear insights into the post. There are several considerations always to make when creating that perfect headline, including;

  • The wording
  • Describing habits
  • Statistics
  • Question headlines

Remember, when you want to stand out, your headlines need to be well-written, strategic, and informative to keep up with the industrial trends.

Strengthening the relationship with CTA

When you create readable, meaningful, and informative content for the readers, that is the first step to your LinkedIn success. If you want to achieve full potential in the posted content, ask your readers to take the call to action step! Successful social media content entails actions rather than creation.

When creating content, ensure you understand the specific goals you intend to achieve. If you want the readers to engage more with your content, you can add links related to your articles from other blogs, videos, and articles.
All the content published should directly link to your business, and the content to action needs to be designed to meet all the targets.

Consistency

Imagine when a content creator posts something then goes silent for several months; what impression is created? People are habitual; hence being consistent is key for any form of success. Pick the time and days which work within your schedule to keep your followers updated on the happenings. Schedules ensure you as a person commit to engaging the audience, and they tune in on all the specified posting times. The created trust eventually leads to business development and active conversations.

Associate with the right groups and individuals

Always work with you to set goals; for example, if you offer online marketing services, participating in LinkedIn groups increases possible sales chances. When you are part of a group, be sure to connect, converse, share content and obtain leadership skills from the greatest professionals in the world! The created engagements place you and your business in a better position and depending on the size of the group, be sure of positive returns.

Repurpose your already created content

Content creation does not need to take tons of your time, so stop stressing! You can be resourceful using the relevant content already in your hands, for example, existing articles and blog posts. When you post blogs and articles on your LinkedIn platform, it increases the number of people reached, building the brands’ awareness and customer engagement. Every published document needs to be added to your profile to keep the followers informed.

Question posts and tips

The internet is a crucial research platform where people ask questions like ‘how to’ and learn new things. Always think of this platform as an open educational tool.

Like any other social media platform, users, mostly professionals and businesses, hunger for knowledge to gain all the information needed. The beauty of things is that you will always learn from another person.

So, fear not when you are posting relevant ideas as you are helping another person! When you decide to share any content, follow the right guidelines for your content to be viable in the long run.

Engaging in comments creates more content.

Each post intrigues different community members, and their options are mainly found in the comment section. Do not worry about the type of comments made as you choose the ones you wish to engage in, and after every conversation, you will gain new ideas.

When you avail yourself to the audience conversations, they may pose questions or comments to creatively make content to suit their interests while answering all their questions.

Make your predictions

For you to make relevant predictions on trending topics, you do not need rocket science. It is just the logical understanding of your industry. Creating content with several predictions entices the followers to share their opinions actively, and the beauty of it is that you may be right or wrong.

When you start being a leader rather than a follower, you are sure to command the masses.

Share your opinions

Always remember sharing is caring! A bigger percentage of LinkedIn users are interested in industrial insights. So, if you have amazing content, share it with the rest of the world as long as it resonates with the industry, and you can make individual reviews.

Never forget that people have reviews, thoughts, and opinions about anything like religion, fashion, politics, and economics. Hence whenever you share any information, people will always make comments, whether in support or against your idea. What an actually great way of developing a brand image rather than defining your voice with established opinions.
Each time you share ideas and information with attached own opinions, you effectively increase society members’ interest. Agreeing or disagreeing people are always interested in reading other peoples insights and opinions.

Create unlimited content

Unlike other social media platform users, LinkedIn people are into longer content which is still unbelievable. Posted content with approximately two thousand words gain larger traffics in comments, shares, views, and likes. People are always looking out for interesting and conversational information on which they can base their facts each time. So, do not be afraid of that longer content; it might favor you and always have informative and captivating content.

Do not forget to be human.

When you decide to share stories with the world, share human experiences that create valuable connections as people connect with stories associated with failure and triumphs in the long run. When you are honest about the journey undertaken, you naturally grow your following and build trust like a business development journey.

People will be interested in connecting, commenting, and learning from your experiences. You will be surprised when you realize that people with the greatest following have documented their life stories, including the good and the bad.

Retargeting ads

Retargeting is the best way in marketing to win back your audience while actively re-engaging them. It gives the advertisers a chance to increase new visitors to their pages with relevant ads. The due process on your page offers the various steps followed, including creating a relevant name, creating audience segments, and adding the website links targeted.

Job postings

People always look for new chances of growth in the form of better and new jobs. LinkedIn is mostly viewed as a platform for job hunting and networking; hence posting jobs helps other people get a better tomorrow!

When you share the number of open positions in your organization, you get a bigger number of people from whom you choose the most qualified or the individual who meets your criteria.

In conclusion, there are several ways one can use the LinkedIn platform to channel their ideas and market their businesses. The main secret to growing a large following is to create informative, relevant, and captivating content in articles, blogs, or videos. Always take time to understand the features in any platform for maximum benefits.

How to Increase Website Traffic: 8 Helpful Tips

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StrategyDriven Online Marketing and Website Development Article |how to increase website traffic |How to Increase Website Traffic: 8 Helpful TipsYou’ve got a top of the line product idea that you’re ready to tell everyone about. The thing is, if you don’t take the time to drive traffic to your site, nobody will know about what you have to offer.

You see, the more clicks your website gets, the higher your Google ranking will be. Since nobody ventures too far in their search, you need to be sure you make it to page number one.

Not sure how to increase website traffic? We can help you out. Check out this guide to learn how to get more clicks and keep all eyes on your site.

1. Use Social Media to Your Advantage

If you don’t have a social media page for your business yet, you should get on that. It’s too important of a resource to ignore. You can use social media ads to drive users to a landing page where they can check out your products.
If you have a sale going on, you can tell all your followers about it via a post. Make sure to include images, a description, and a link to the items when you create one of these posts.

You can also use your social media account to promote your blog if you have one.

2. Choose Interesting Titles

Your headlines and titles are a person’s first introduction to your site or blogs. They’re what gets people to click on your content. That means you need to choose something catchy.

There are two things that you need to keep in mind when you’re typing up your titles. Number one, they need to contain keywords. These are words that people type into Google to search for a particular item or piece of information.

So, what are these secret words? You’ll have to use a keyword tool to figure this out. These tools will tell you what a word’s competition and difficulty rating are.

You’ll need whatever words you choose to rank low in these two categories while also having plenty of traffic.

The second thing to keep in mind is trial and error. Once you have your keywords in mind, write a few titles that seem catchy to you. You can ask other people which one they think works the best.

3. Long-Tail Keywords

Single-word keywords are great and all but, long-tail keywords are the best. They can be as long as an entire sentence. They work well for a few reasons.

For one, they’re not typically high as far as competition and difficulty are concerned. They also provide a lot of traffic. The other thing is that many people take a hands-free approach by using talk to text.

When they Google search something with their voice, they’re more likely to use a long-tail keyword than a short one.

4. Keep Things Fresh

You’re going to have a million different people going to your site. Not all of them want to read an in-depth 1500-word article on how to paint their car. You need to have a mixture of short-form and long-form content on your site, or you’re in for a poor user experience.

It’s also a good idea to use some visual content. More people recall what they see vs what they read. This means that someone is more likely to share a bright, fun image on social media than a wall of text.

The more shares you get, the more people will visit your site. If you don’t use any images, you’ll be lucky if your social media post gets noticed at all.

5. Try Out Guest Blogging

Guest blogging will get you a higher search engine ranking than almost anything else. If you’re unfamiliar with what this entails, it involves giving your URL to other blogs like yours.

Whenever the blog user posts something, they may link externally to your site. When Google sifts through the posts and sees your URL there, it will see that you’re an influential website and thus, give you a higher ranking.

While you’re at it, you can allow guest posts on your blog as well. It will help the search engines understand what niche you’re going for and rank you accordingly.

6. Utilize Internal Links as Well

SEO tips 101 states that you need to use internal links as well as external ones. Let’s say for a second that you sell hair products. In an article about how to take care of your hair, you can link to what you have in your store.

Since the person reading the content is already interested in hair care, there’s a good chance that they’ll click the links so that they can see what you have.

Even if they don’t buy one of your products, the extra action means more traffic. Search engines will see that someone visited several of your webpages, which makes you look great.

7. Podcasts

Podcasts work sort of like a television series except for the fact that it’s all audio. They’ve gained a lot of popularity lately, so many companies have started using them in their marketing strategy.

The problem is that they can be expensive to create. If you’re a new company, you might not be able to afford the equipment. What you can do is volunteer to be a guest on a Podcast.

It’s not much, but it should be enough to get listeners interested in your website.

8. Comment on Blogs Similar to Yours

If you notice that a blog similar to yours has posted something relevant to your products and services, don’t be afraid to make a comment and provide a link.

Just make sure that the information you provide in the comment is helpful to people. If you drop a link with no context, you look like a spammer.

How to Increase Website Traffic and Increase Your Ranking

If you’re not able to drive people to your site, it won’t generate the traffic it needs to rank high in search engines. Since many people don’t go past the first page of Google, this can be a huge detriment to your business.

We hope that you’re able to use the tips that we’ve provided here today to learn how to increase website traffic and start getting the clicks that you deserve.

Are you looking for more ways to help your small business grow? Check out the entrepreneur section of our blog daily for all the latest advice.

What Are Some Of The Ways To Increase Traffic To Your Blog?

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StrategyDriven Online Marketing and Website Development Article |Increase Traffic to your Blog|What Are Some Of The Ways To Increase Traffic To Your Blog?There are many different reasons why people set-up blogs today. Some people establish blogs as a way of facilitating their business website and driving more traffic to their online store. There are then people who start blogs because they are passionate about certain subjects and a blog enables them to share their voice and opinions. You can also monetise your blog. However, you are only going to be able to achieve your goals if you get a lot of traffic to your blog. Keeping that in mind, we are going to take a look at some of the different ways that you can drive blog traffic.

Make the most of social media

When it comes to online marketing, all of the different channels are very much integrated. SEO, social media marketing, and blog writing all work together to help you to build your online presence. Therefore, it makes sense to build an effective social media presence for your blog in order to attract more traffic and followers.

However, one of the biggest mistakes that people make when it comes to social media is trying to establish a presence on every social network site. When you consider the wealth of social media sites that are available today, this is simply not possible. Your efforts will be diluted because it will not be possible to give every platform the amount of effort and attention that is required. As a consequence, one of the most important things that you need to do is determine what social media networks you should focus on.

This means that you need to figure out where your target audience is. What sort of social media networks are blog readers most likely to use? For example, if your blog readership is predominately females who are of college age, Pinterest would be a wise social media network to integrate into your strategy. This is because the Pinterest demographic matches up with this. You can grow blog traffic with Pinterest if it is the right social media platform for your audience.

Focus on delivering quality content

Not only should you think about your approach to social media, but quality really is everything when running a blog. You cannot expect to put out poor quality content and have a successful blog. Your content needs to be original, exciting, and informative.

If you do a quick search on the web, you will see that there are so many different blogs out there today. Competition is fierce. What is going to make people choose your blog over other blogs? The answer lies within the content you create. If you create high-quality content that is different from the norm, you are more likely to have people following your blog. However, if your content is low quality and it does not provide anything new or helpful, no one is going to read your blog. It is as simple as that.

Make sure you have a consistent posting schedule

Yes, your content needs to be of a high quality. However, it also needs to be consistent. Posting several times in one week and then disappearing for a few weeks is no good. It is much better to post once or twice per week than it is to have an erratic posting schedule.

People like to know what to expect. They want to know when they are going to receive new content from your blog. This is the only way you are going to build up a following. If you post on an erratic basis, people will lose interest when you do not post on your blog for quite some time. The best thing to do is create a calendar for your blog so that you can schedule content.

Create guest posts that link back to your blog

To boost the power of your own blog, you need to post content on other blogs! If you have other websites that point back to your own, it can help to boost your social media ranking. This will give you more visibility online, which can result in more viewers for your blog.

However, we must stress that it is imperative to only link up with premium quality blogs that are relevant to your blog. If you were to run a sports blog, for example, linking to a blog about unicorns wouldn’t help you to climb up the search engine rankings. There is no relevance. This is why you need to make sure that you carefully consider the blogs that you post guest posts onto. Make sure you check their domain ranking so you can be sure that the site has high authority.

Be patient

We know that it can be hard to be patient when you are desperate to build your blog. However, we are sure you have heard the saying that Rome was not built in a day. You cannot expect any blog or website to be a smash hit overnight. It just does not happen. Instead, it takes a lot of hard work and dedication.

Slow and steady truly is the best approach when building your presence online because it will help you to create a natural and organic ranking, which is much more likely to last. If you try to take shortcuts, you will only end up hurting your blog in the long run.

So there you have it: an insight into some of the different ways that you can drive more traffic to your blog. If you try the different strategies and techniques that we have discussed above, you can give yourself the best chance of increasing the traffic to your blog. From focusing on your social media marketing efforts to ensuring that your content is original and engaging, there are lots of different tactics that are important when it comes to increasing the visibility of your blog. Try out the approaches above and remember that you need to be patient to see results.

Three digital marketing techniques your company should try in 2021

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Three digital marketing techniques your company should try in 2021Every business knows that marketing is important. After all, it doesn’t matter how fantastic your product or service is if no one knows about it! Traditionally a lot of advertising was done in newspapers or magazines and even direct mail, but these days the digital sphere is undoubtedly the most powerful arena in which to do your marketing. Regardless of the size of your company and the industry in which you work, having a professional quality website and decent online presence is vital. With that in mind, here are three digital marketing techniques that your business should definitely consider trying in 2021:

Content Marketing

Content marketing is a strategy that involves creating ‘valuable, relevant and consistent’ content that is aimed at a particular audience (for example, people of a certain age or gender or who have certain interests), with the intention of attracting and retaining customers. Right away you can probably see that this covers a huge range of materials, from infographics and podcasts to books and videos.

When it comes to your business, one of the simplest ways to get started with content marketing is by having a blog. The key factor here is to make sure that the articles you write are genuinely interesting and informative – they shouldn’t feel like marketing to the reader. If you can give your audience something of value, they will keep returning to your website and be more likely to convert into paying customers.

Paid Advertising

While content marketing has the advantage of being free (aside from paying your staff to write it!), sometimes there are advantages to using paid advertising too. Some of the most common examples of paid advertising are pay per click Google ads, product listing ads, video ads during YouTube content, and Facebook ads.

The world of paid advertising can be a confusing one, so if you’re not an expert in the area, then it may well be worth working with a professional agency such as Octiv Digital. They can help you to design the best adverts, decide where and when to place them, and manage them once they’re up. This is a great way to ensure that you get the best return on the money that you spend.

Social Media Marketing

Although Facebook ads must be paid for, there are ways to use social media for free marketing. By creating tailored content for the most relevant social media websites in terms of your target audience, you can boost engagement with your company, raise awareness of your brand, promote your products or services, and ultimately increase your sales.

Social media is actually one of the best ways to showcase your brand’s unique personality, thanks to its informal nature and opportunities for making direct connections with people. These days the majority of people use social media, so it’s a key place to advertise and build relationships – particularly if your target audience is young. Take a look at your top competitors and see how they use social media if you want some ideas to get you started!