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5 Effective Ways to Drive Website Traffic

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StrategyDriven Online Marketing and Website Development Article |Drive Website Traffic|5 Effective Ways to Drive Website TrafficThe COVID-19 pandemic has shifted the consumer landscape online more than ever before.
A digital strategy is a must for any business’s marketing efforts. The main goal is to drive users to your website, learn about your brand and make a purchase—ultimately helping your business grow.

In this blog, we’ll touch on the most important components you should add to your digital efforts!

Content

The very first thing you should do to expand your website’s presence is to create content! This could be building out more pages, such as About Us, service pages, and most importantly, blog articles.

Hone in on your unique value proposition when you’re writing. Think about the most common questions you get when potential customers are inquiring about your product or services. Write content directly addressing these concerns. You will be able to build trust by establishing yourself as a thought leader in your industry.

Your content should be educational and entertaining–all while offering value to your website visitors.

Try to position your brand offering as the solution to your consumers’ pain points.

Don’t forget to incorporate Call-To-Actions throughout your website and blogs–in moderation, of course! It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team.

Note: While you create content for your website, combine it with SEO strategies for better results.

SEO

Search Engine Optimization (or SEO) is the continuous process of improving your website to rank well in search engines such as Google or Microsoft Bing. SEO will be the primary driver of organic traffic to your website.

It encompasses a lot of items, such as on-page and off-page SEO and technical SEO. We won’t get in the nitty-gritty as there are countless articles online you can find on each of them, but here are some SEO strategies you should be working on to rank higher in search engines:

  1. You should be optimizing for keywords. What are users typing into the search query, and how do you show up for them? Have a keyword strategy in place to enrich the relevancy of your content.
  2. A determining factor of your ranking on search engines is the relevancy of your content. If someone expects a specific topic or answer to their search query and you don’t deliver it to them? They’re going to leave, resulting in a higher bounce rate, and Google will ding you for that.
  3. Ensure your website is easy to navigate and has a fast loading time. People expect a seamless experience on your site, and there’s no doubt they will leave if it’s not up to par.
  4. Set up an XML sitemap. It is a file that shows a list of the most important pages of your website. It helps search engines understand your website structure and can crawl all of your pages (which makes them rankable on search engines).
  5. Work on getting backlinks: connect with trustworthy websites with higher domain authority and ask for a link back to your website. This will increase your domain rating as well, making you more likely to rank on search engines.

You can use tools for your SEO needs, such as SEMRush or Ahrefs. Both are robust, data-driven tools you can use to check the health of your website and how well its SEO performance is and pinpoint opportunities for improvement.

Paid Advertising

Digital advertising campaigns drive paid traffic to your website. If your website isn’t ranking on search engine results or is has weaker SEO, paid advertising enables you to show up for your desired keywords.

The traffic you drive will be high-quality. This is because you will be able to control your ads:

  • You’ll be able to design and customize the ad messaging
  • Decide which audiences you want to reach
  • What websites or channels your ad should be shown on
  • Where you want to direct the user to (Homepage? Specific product page? Dedicated landing page?)

By building a paid strategy with your business goals in mind, whether to increase brand awareness or drive conversions, you can effectively drive results that will grow your business.

What makes paid advertising effective but complex is, every business’s strategy varies. That’s why it’s crucial to pinpoint which channels your target audience is at and serve your ads to them at the right place and time.

Some digital channels include:

  • Paid Search (Google, Bing, Yahoo etc.)
  • Display (across the internet, on millions of websites)
  • Social Media
  • Video (Youtube etc.)
  • Over-The-Top (video streaming platforms such as Roku)
  • Digital Out-Of-Home (digital billboards at high foot-traffic areas)
  • Mobile advertising (app stores, in-app etc.) and so much more

It takes trial and error and constant monitoring and adjustments to ensure your ad dollars are used to their full potential.

We highly recommend you try out more than one type of paid channel to see effective results. A good combination to start with is paid search, social ads, and display ads. You will be able to capture people who are actively searching for you, retarget people who might have visited your website but didn’t convert, and stay top of mind!

Programmatic display advertising is a new form of advertising that businesses of all sizes are jumping on board with. Instead of going to each publisher and negotiating a deal to place your ad on their site, this process is automated through machine learning ad tech. It grants you access to countless ad publishers, widening your audience reach more than ever. Another perk is that it centralizes your advertising channels where all the data can sync together. Consider looking into a programmatic advertising platform or working with an advertising agency to help manage your paid advertising campaigns!

Social Media

Studies have shown that the COVID-19 pandemic has propelled more people online, social media included.

Some of the most popular social media channels include Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, Pinterest, etc. They are great channels to engage with your audience, especially to share the latest news via photos, videos, and captions.

They are also useful to promote your website and branded content. If you have a new blog article, announce it on social! You want to maximize exposure online.

Do note that you shouldn’t spread yourself too thin by trying to be on every channel. Let’s say you’re a law firm. Perhaps having a social presence on Instagram wouldn’t be isn’t as effective as LinkedIn. Think about where your target audiences are likely to be and work on creating content for those channels!

Online Directories Google My Business

Another way to help people find your website is to list your business on online directories.

You will be able to list your business’ contact information (name, address, phone number, etc.), office hours, services, and a link to your website. This enables more people to come across your business online, potentially driving more traffic.

One of the most prominent “directories” is Google My Business (GMB). When people are looking for a product or service, they are likely to turn to Google. By having a GMB listing, your business is more likely to pop up in the search results.

Google My Business also allows you to share updates such as seasonal offers or updates like blogs. Just like social media, you can cross-promote your content and entice people to click through to your website!

It is vital that you continuously deliver a great website experience for your users and amplify your efforts with these strategies, which are meant to interweave. By combining efforts to drive both paid and organic traffic, you’ll be consistently bringing in quality audiences.

We hope these tips give you a better insight into what areas to focus on in your digital marketing strategy!

How Different Marketing Strategies Can Boost Your Business Profile

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StrategyDriven Marketing and Sales Article |Marketing Strategies|How Different Marketing Strategies Can Boost Your Business ProfileRunning a business requires a lot of energy and time, so ensuring you try and keep on top of everything will be important as a business owner. Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs.

Which Strategies To Choose?

There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Examples would be:

  • Online social media content, such as posting on social media platforms.
  • Providing short video tutorials.
  • SEO (search engine optimization)
  • Email marketing
  • Printed advertorial content in magazines, newspapers, brochures and billboards.

Allows You To Expand as a Business

The primary reason to use marketing as a business strategy is that it enables you to expand your business. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. This is what is going to enable you to succeed. Without a marketing strategy you will not be able to attract new consumers who will then be spending money on your products or services.

Enables You To Reach Out To a New Audience

When you need ways to boost your business profile and accessibility then you can find influencers to help you draw in more revenue. The positive about influencers on social media nowadays is that they have the ability to reach out to an extensive worldwide audience. Within minutes a post that they have shared could accumulate hundreds of thousands if not millions of views and likes. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers.

Provides a Platform To Advertise Your Products and Services

Utilizing different marketing strategies such as social media, online video content, or building a website are all ways in which you are able to demonstrate what you are as a business and how you are able to provide a product or service to your consumers. Without these forms of platforms it would be pretty impossible to expand as a business if you did not have a marketing strategy in place.

Encourages a Purchase

Once you have drawn in your potential consumers you then have the opportunity to sell your products or services, which ultimately is the main aim. The more times you can do this the more likely you are to make a profit from the sales, which in essence is what you want as a successful business owner.

So to really make the most of the business you certainly want to utilize as many marketing strategies as possible so that you can thrive as a business owner.

Attracts people’s interest

Marketing is all about attracting people’s interest. It is a way to get people to learn more about your product or service and hopefully, convert into a customer. There are many different ways to market your business, but one of the most effective methods is outdoor advertising. Outdoor advertising is seen by a large number of people every day, and it can be very effective in getting your message across.

Great Tips to Improve Your Marketing Skills

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StrategyDriven Professional Development Article |Improve your Marketing Skills| Great Tips to Improve Your Marketing SkillsMarketing is one of the most vital elements of any business and can often make or break a company’s success, which is why it pays to boost your marketing skills.

Research Traditional & Contemporary Techniques

Understanding is easily one of the most important things you could ever have when looking to improve any ability, especially one such as marketing. There is a myriad of useful and interesting techniques available to you, both traditional and contemporary, and an understanding of these techniques is the best way to learn how to apply them practically to your business.

Contemporary Marketing Techniques. The majority of contemporary marketing techniques revolve around implementing web-based marketing, mainly through social media, to drive highly specialized web traffic towards your company. Skills such as SEO optimization, social media marketing, understanding how to write a press release, and producing high-quality content are all useful aspects of this kind of marketing and contribute greatly to the success of your marketing campaigns.

Traditional Marketing Techniques. Alternatively, more traditional marketing techniques refer to tried and true methods such as car sign advertising and storefront advertising. These traditional methods tend to cost significantly less than more contemporary marketing and have lower upkeep requirements. However, they also tend to drive less of a response and reach far fewer potential customers than contemporary techniques.

Attend Classes

On top of undertaking your own research, a brilliant way to improve your understanding of marketing skills is to engage with classes on the subject, either online or in person. Fortunately, there are many avenues to accrue an understanding of key marketing skills, any of which are work pursuing.

Relevance of Techniques to Specific Situations. Among the many important skills conferred by this kind of education, one of the most beneficial is assessing when it is most appropriate to apply specific marketing techniques. By understanding when you should be marketing and in which areas of your business, you can apply your efforts and budget far more specifically than you would otherwise. This can help your marketing budget to stretch further and can also help to ensure your marketing campaigns make the most impact possible.

Apply Your Knowledge

Finally, after accumulating relevant marketing knowledge, the best way to continue to improve your skills is to ensure that you are applying your marketing knowledge in the most effective ways possible. By applying your marketing knowledge, you can get a feel for how this knowledge translates to the field and also learn from the experience.

Generate Your Own Marketing Campaigns. The best way to apply the knowledge you have gained is to work at generating your own marketing campaigns, whether or not these are successful for your company.

Learn from Your Failures. One of the most important things to do when you are applying your knowledge in this way is to ensure that you learn from your mistakes. When something goes wrong, take note of why so that when you try again, you know how to avoid similar mistakes.

The Latest Tried and Tested Marketing Strategies

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StrategyDriven Entrepreneurship Article |Marketing Strategies|The Latest Tried and Tested Marketing StrategiesWe witnessed unprecedented and exceptional advancements in technology in the past decade. However, what’s more, shocking is how the new technical development penetrated our everyday lives and changed the game for all human activities. From public health to education, every economic sector benefits from technology and is improving day by day. The commercial industry had a similar advantage, and the incorporation of computer-aided business strategies brought the industrial rivalry to the next level. It proves that technological developments are the need and requirement of every business unit, especially marketing.

It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. After all, marketing bridges the gap between the buyer and the seller by determining many essential factors. It decides the prices of the products, places for its accessibility, ways to communicate the message to the customers, and even the product’s features. The marketing department is responsible for the thorough research about customers’ buying behavior, then sharing it to the respective departments of the firm and advertising the product or services. All this and more makes the company’s success heavily dependent and reliant on the effectiveness of marketing strategies. If you’re a businessperson searching for ways to stand out in the industrial competition, here are some of the latest tried and tested marketing strategies for you.

1. CDP Marketing Cloud

For a sturdy marketing plan, the primary step is to consider the perfect tools for your customer’s database. Marketing Cloud is a great option, specially after the launch of Salesforce CDP, as it allows you to automate digital marketing and works with advanced analytics software. Marketing clouds will enable you to collect digital software like CRM, email services, and workflow management. It works wonders in delivering and communicating clear messages to the end customers proficiently.

Customer data platforms collect customers’ data from different sources and then organize it in the most readable way. Incorporating technology in your marketing department will help you become more aware of your customers’ choices and make more informed operational decisions. It is also helpful in keeping customers’ data safe and using it most advantageously.

2. Personalization

With customers’ databases at a single click, it would be imprudent not to stand their demographics and analyze their buying patterns. In today’s date, marketers must personalize the promotional message to capture the attention of a wider audience. Base your marketing strategy on the discoveries you make about your current and potential customers’ mind wishes, fears, and expectations. Personalization makes them feel special and gives them a sincere expression of their respect for their choices.

With the help of automation, you can create and enable adverts that your customers are looking for so that they don’t have to swipe through many irrelevant ads. But, even in that customization, ensure that you are precise and interactive. Marketers need to focus on behavioral segmentation to group audiences into respective categories and target them accordingly. Even if they all fall in similar demographic segmentation, they don’t need to have the same behavior towards your brand, and it’s crucial to understand this difference.

3. Social Media Marketing

Social media has turned the world into a digital sphere, allowing greater access to several things through the internet. It plays a significant role in connecting people, which provides businesses with essential importance to improve their connection with their market base. Social media marketing (SMM) gives companies a way to engage with their current customers and promote their products or services to potential buyers. SSM is enriched with data analytical tools, which enables marketers to gather valuable, relevant data while tracking and assessing the results of their efforts. This type is marketing is beneficial for small businesses because it doesn’t demand a huge budget. You can use organic methods to generate online sales by building brand awareness on various online platforms.

4. Link Building

Designing a website and running it successfully is undoubtedly essential for your brand’s online presence. But it is of no use if there is no optimum web traffic and not enough people visit your website. Start by discovering keywords your customers are likely to look up when searching for a product or service like yours. You can collaborate with link partners, who can help you find high-traffic terms to develop the list of search results. Additionally, you can download SEO software to help you achieve search engine optimization, which would bring people to your website.

Other than improving search results, you can benefit by adding these SEOs on blogs or reviews where your potential customers might be active. When highlighted by your website’s hyperlink, they will likely click on these words and visit your website. You can approach non-competitor websites to feature your articles or add some of your content on their blog sites. This way, even if your website doesn’t make it to top searches, they could help by becoming a channel between you and your web traffic.

5. PPC Advertisement

Pay per click is a type of internet marketing that has proven helpful in today’s date. Advertisers have to pay a certain fee every time their ad appears on someone’s screen, and they click on it. It increases visits to your site, and if it’s interesting enough for the visitor, they are likely to stay and further surf on your website. You can use PPC in search engine advertisements, especially Google Ads, as they allow your company’s name to appear in the search result when someone looks up a related brand. To succeed in this type of marketing, you need thorough research and digging to get to the right keywords. Google charges you less if your content and website are more relatable to the searches, and hence, it is necessary to choose the exact and most relevant keywords.

Conclusion

Research is bringing up excellent marketing opportunities for all types of businesses every day. Due to the high demand for differentiation, marketers are working on their analytical skills to develop out-of-the-box ideas. Luckily, AI and automation prove to be exceptionally useful at taking over manual jobs for human capital to spend more time critically thinking and evaluating the best decisions for their business firms.

Digital Marketing Tips for Wineries

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StrategyDriven Online Marketing and Website Development Article |Marketing Tips for Wineries|Digital Marketing Tips for WineriesA few years ago, wineries relied on traditional adverts for success. However, digital marketing has taken over traditional marketing channels, and any business that wishes to remain competitive must adopt internet marketing. Internet marketing is a more effective way of reaching customers, and the growing number of digital and social media platforms have made it possible for wine suppliers to connect with consumers directly. The following digital marketing guidelines will lead you to the right customers, increase your sales, and expand your business.

1. Design a great website

A website acts as your digital storefront and all other online marketing strategies should lead people to your website. Prospective customers will judge your business according to its webs’ performance, and it is important that you invest in a well-designed, functional and user-friendly website. The website should be compatible with mobile phones and be optimized for speed. It should also provide detailed information on your products.

2. Content marketing

Effective content marketing can help to improve search engine rankings, attract new leads and increase sales. However, content marketing for wine suppliers will only work if you know how and what kind of content to create. Blog posts and articles are the starting point for your content marketing strategy. Creating relevant topics and SEO-optimized content will increase traffic to your site. Ensure your content provides answers that prospects may be looking for on the internet. Conduct thorough keyword research to help you come up with relevant topics to create. In addition, be sure to create an email list to retain your audience and get returning visitors.

3. Optimize the use of social media platforms

At a time when every other business is utilizing social media marketing, your wine supply should not be left behind. If you don’t have active social media pages for your wine supply, you are likely already lagging behind your competitors. All you need to do is find a suitable network for your wine brand. Know where you are likely to meet your consumers and win them by posting relevant content concerning your brand. Here are some tips that can help you succeed in social media marketing:

  • Have a strategy for each platform
  • Be consistent with your content
  • Stay updated on what’s trending
  • Invest in a team to create and share your content
  • Engage with influencers

4. Make an email list

Email marketing is another effective way of reaching your wine consumers directly. Have a list of people’s emails where you can be sharing your brand’s information. Apart from boosting your sales, email marketing enhances your brand awareness. You will also be able to reach your customers on time and stay connected with them. In addition, sending an email is cheap because you can reach several customers at once.

Endnote

The entire world of business is going digital, including the consumers of your wine products. With dozens of online platforms available, you stand big chances of expanding your winery business. All you need to do is develop a smart digital marketing plan and explore better online tricks to keep your revenue flowing.