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StrategyDriven Podcast Special Edition 60 – An Interview with Doug Moran, author of If You Will Lead

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 60 – An Interview with Doug Moran, author of If You Will Lead explores the four key questions every leader must answer and the principles behind those questions every leader must embrace in order to be truly effective. During our discussion, Doug Moran, author of If You Will Lead: Enduring Wisdom for 21st-Century Leaders, shares with us his insights and experiences regarding:

  • the four critical questions every leader must answer
  • how a leader can identify who he/she is and what he/she believes in
  • how a leader can convey their beliefs and values to followers in a way that is constructive and understandable
  • what leaders must do to earn the right to lead others

Additional Information

In addition to the outstanding insights Doug shares in If You Will Lead and this special edition podcast are the resources accessible from his website, www.IfYouWillLead.net.   Doug’s book, If You Will Lead, can be purchased by clicking here.

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About the Author

Doug Moran, author of If You Will Lead, is the founder of If You Will Lead, LLC, a firm providing leadership development and executive coaching advisory services. Throughout his career, Doug has served in leadership roles including several executive positions within Capital One Financial Services and as Virginia’s Deputy Secretary of Health and Human Resources. To read Doug’s complete biography, click here.

Corporate Cultures – Leader Initiated, Documented Processes Controlled Environment

The Leader Initiated, Documented Processes Controlled Environment is one of two anchor points on the Culture-based Work Performance Model. Subsequently, organizations aligned with this culture set represent the highest level of work consistency and efficiency while incurring the greatest degree of risk in job satisfaction and creativity.


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Corporate Cultures – Individual Initiated, Knowledge and Skills Controlled Environment

The Individual Initiated, Knowledge and Skills Controlled Environment is one of two anchor points on the Culture-based Work Performance Model. Subsequently, organizations aligned with this culture set represent the highest level of engagement and creativity while incurring the greatest degree of risk in work consistency and efficiency.


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Alternative Selection Best Practice 4 – Technically Right and Absolutely Wrong

Executives and managers are rightfully concerned about the costs and potential returns associated with the investments before them. Subsequently, business planners painstakingly research, analyze, and calculate the financials associated with each initiative to be considered and present these and the associated risks to business leaders. To enable comparison, risks are also presented in monetary terms. The analysis is then aggregated in a cost-return matrix and a recommendation developed based on the organization’s available investment capital for those initiatives exceeding the business’s return on investment threshold. Technically, these recommendations appear very sound; realistically, they can be absolutely wrong for the organization.


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Additional Information

StrategyDriven provides many tools to aid you in the identification of your organization’s cultural drivers including:

Before You Try to Change Your Organization, Understand Why People Fight it So Fiercely

Change is hard. Changing your organization is even harder – sometimes, nearly impossible. In doing the research for my new book, I discovered that a study at livescience.com revealed that nearly half of all smokers who have had surgery for early stage lung cancer go back to smoking in just a year!

So even the threat of death isn’t enough to force some people to change. And yet we all know that in today’s world of disruptive, 24/7 change, responding well is critical to our success. So as you struggle with your employees, associates, bosses, and others to try to shift your organization’s thinking – and before you jump out a window in frustration, it’s good to have a reminder of the reasons people work so hard to resist change. Figure out which of these applies to you, and how to overcome it, and you’ll be well on your way to seeing the birth of a transformed organization.


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About the Author

Phil Cooke is a television producer and media consultant at Cooke Pictures in Burbank, California. His new book is ‘Jolt! Get the Jump on a World That’s Constantly Changing.‘. Find out more at philcooke.com.