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Business Performance Assessment Program – Yellow Sticky Analysis

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StrategyDriven Business Performance Assessment Program Principle ArticleBusiness performance assessments represent a second tier aggregation of organizational data, benchmarking references, and industry experience. As such, assessment team members are challenged to combine the often disparate data they collect in a way that allows them to draw meaningful conclusions upon which the organization can act to improve performance.

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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

You cannot ignore the present. It’s where your sales are!

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My sales perspective flies in the face of traditional selling. And it’s not just a disruption, it’s the new way of sales. What’s your perspective?

Here are seven realities to get your thinking started:

FIRST REALITY: Traditional selling is aggressive – telling, pitching, manipulating, and closing. This old-world approach to sales is over and has been for more than a decade.

SECOND REALITY: The first sale that’s made is the salesperson. If the prospective customer does not by you, they’re not buying anything.

THIRD REALITY: The customer is as smart or smarter than you are. The internet has provided them with competitive savvy and social media has provides proof.

FORTH REALITY: Your customers and prospects are busy with THEIR stuff and may have little or no time to be bothered by you and your stuff. It’s so much more powerful when they find you in time of need.

FIFTH REALITY: Customers and prospects want intellectual engagement about how THEY WIN, not a sales pitch! They do not care about your urgency to make quota. They only care about their urgency to make profit.

SIXTH REALITY: The prospective customer must perceive value in your sales offering, trust you as a person and as a company, perceive that they win as a result of purchase, and be able to visualize outcome after purchase (maybe with the help of your video testimonials).

SEVENTH REALITY: You better have a social presence and a social reputation that proves your worth to others, and provides peace of mind to the prospect.

Look at this list – carefully – and see if what you do, the actions you take, or any of the strategies about how you sell are contained here. If they are, you will consistently lose to the ‘new way.’

  • Cold calling. If selling has a dark side, it’s the cold call. Total interruption of others (the prospect), and predominantly a waste of salespeople’s time. Higher than 90% rejection rate and the major cause of sales failure.
  • Hunting and farming salespeople. This is basically a sales specialist making a sale and then running away. Leaving behind the service department, or inside sales, or the delivery guy, and the customer to feel desserted. Hunting and farming is the worst case for relationship building ever created.
  • Find the pain. Perhaps the rudest of all sales processes, it’s “probing” to make prospects feel uncomfortable. This is an old-world tactic, where the salesperson miraculously proposes a solution to an issue that the prospect has. The solution is not the issue. The issue is that finding the pain is the focal point of the sale. No value, no engagement, no connection – simply manipulation. The only thing more idiotic (and more rude) than “finding the pain” is cold calling.
  • Pitch the product. Telling your prospective customer stuff about your product that they could’ve found online in three seconds, or that you could’ve emailed them in advance of your meeting. Customers do not care what you’re selling, unless you’re showing them how they win as a result of purchase such as how they will produce more, and how they will profit more. Start there.
  • Overcome objections. “Your price is too high.” Really? You still dealing with that? Where’s the value? Where’s the testimonial? Where’s the relationship? Where’s the trust? Where’s the social proof?
  • Close the sale. Manipulative closing is a thing of the past. The sale is made emotionally, not manipulatively.
  • Proposals and bidding. This part of selling will never go away, but can be significantly reduced with loyal relationships and proven quality.
  • Insincere follow-up. Call looking for money.
  • Customer satisfaction. J.D. Power and Associates gives ‘customer satisfaction’ awards to airlines. Do I need to say anything more about how ridiculous customer satisfaction is?
  • Ask for (beg for) referrals. If you ask for a referral once, and the customer does not give you one, and you call again reminding the customer that they promised to give you a referral, and the customer still does not give you one, they will never take your call again. Instead of asking for referrals, why don’t you give one?
  • Low or no social media presence. Failure to understand the fact that social media is a combination of attraction, proof that you are you say you are, and a sales tool.
  • Low or no social media awareness. Inability or refusal of salespeople to participate gives your competition an ability to use it and dominate.
  • Low or no relationship. The quality of the relationship allows you to make multiple sales, earn more profit, earn referrals, and gain their testimonial proof. If you’re lacking in these four areas it’s your relationship report card, and loss of sales or profit, or both.

    • Me? I prefer to be assertive. Assertive salespeople ask. Aggressive salespeople tell. Assertive salespeople go for the customer. Aggressive salespeople go for the sale.

    Which one are you? It’s the difference between the old way and the new way.

    The ‘new way’ is next week – stay tuned!

    Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

    About the Author

    Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

    Do You Know What Your Boss Wants From You?

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    As an executive coach, I’ve worked with hundreds of people in all types of organizations. Each person has their own story, of course – a unique narrative that includes their skills, experience, strengths, weaknesses, and relationships. While every engagement is different, these people all have one thing in common; their boss always plays a central role in the story. That’s why my first coaching question is “what does your boss really want from you?”

    Now, some of my clients have great bosses, so we discuss the relationship briefly and move on. However, a lot of my clients don’t work for a great boss. They’re not clear about his views, or don’t understand what she really wants… and all of this is impacting their engagement, performance, and happiness.

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    About the Author

    Steve Arneson is one of America’s top executive coaches and corporate leadership speakers. His follow-up to the best-selling Bootstrap Leadership is What Your Boss Really Wants from You. Both books are available at Amazon and Barnes & Noble.com.

    Why Our Employees Asked Us To Stop Giving Away Cars

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    Easy-to-implement ideas to improve your corporate culture and drive employee engagement

     
    We gave a new car away to our employees every other month, six cars in total, to keep the motivation and excitement up among our best performing sales agents. We were really impressed with ourselves and wanted to know what else we could do to improve the happiness factor. We sent out a survey (which we still do today) to ask our employees about the cleanliness, the temperature in the building, the security, the lighting, the management, the pay, the incentives, the likelihood that they’d leave if another company offered them more money, all-in-all we had about twenty five questions. Two months later the same survey showed that the work space was cleaner, the building temperature more comfortable, the security better, the lights brighter, the managers more helpful, the pay was better, our incentive plan produced better results, and less of our employees would leave for more money.

    How did we manage to change our employees’ perception and why did they want us to stop giving away cars?

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    About the Author

    Craig Handley is a networking monster with an unstoppable combination of hard work, ingenuity, and creativity that has sparked the vision and growth that drives the success of Listen Up Español. Craig’s expertise in maximizing the sales process – and Listen Up Español’s impressive track record of higher conversion rates and higher average order value than any other Spanish language call center – was achieved from the ground up, having started his professional career in door-to-door sales and rising through the ranks in many call centers. He is well known for being an entrepreneur who lives and breathes the Maverick motto: “Make More Money, Have More Fun, and Give More Back.”

    The Advisor’s Corner – How do I deal with so much on my plate?

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    How do I deal with so much on my plate?Question:

    There is SO much on my plate – how do I sort out priorities, recognize the blocks, and keep an open mind for possibilities?

    StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

    You might find that you are so focused on the ‘tasks’ at hand that the most important work is getting the short end of the stick. Let’s identify some ‘buckets’ to help you navigate your way to success.

    Perhaps you have just been given a challenge to solve by your leader. Your job is to identify the relevant factors, create priorities, and then execute on your own or with others on your team. My advice: start by identifying which items fall into each of four buckets: Fat Rabbits, Quick Wins, Rocks, and Who Cares.

    You know what a Fat Rabbit looks like, and it probably makes you smile! These are those parts of the challenge that are foundational, have the highest/fattest impact, and must be in place to succeed at executing your assignment. These are the big fat chunks of your challenge that need to be addressed or nothing else will work matter.

    Quick Wins are those parts of your challenge that require minimal effort with maximum payoff. They demonstrate tangible, visible progress. Getting them done and making them known to the appropriate stakeholders, significantly boosts momentum. Too many people think they have to get the Fat Rabbits well underway or completed before going for any Quick Wins. Ignoring Quick Wins often results in Slow Wins or No Wins.

    Then there are the Rocks. These are tough blocks in the road to completion of a successful challenge. These Rocks need to be identified without denial or wishful thinking. Pretending they aren’t there won’t make them go away. Sometimes Rocks are pebble like, and sometimes they are more like Mt. Rushmore. Solutions may not be known immediately, and that’s ok. You won’t move forward without moving the Rocks out of the way one way or another, or finding a way around them. If the Rocks are too formidable, reconsider the challenge – is it the right challenge at the right time? Moving Rocks requires a lot of effort and energy, so you need it to pay off.

    Finally, we have the Who Cares bucket. These might be interesting, but they are a distraction. Identify the Who Cares items so your valuable time and energy are not waste and that no one really cares about.

    Let’s take one challenge, Succession Planning and dip into the four buckets for a look. This sample is by no means complete, but it will give you the idea to apply to your own work.

    Fat Rabbits

    • Define the workforce realities with indisputable facts, and create the ‘burning platform’ of urgency
    • Identify current competencies and compare with necessary next generation competencies
    • Align all HR/OD functions: to meet forecasted job content and design

    Quick Wins

    • Learn why people come to work at ABC Company, why they stay, and why they leave
    • Identify key positions and key people to target for succession planning
    • Analyze internal/external labor demographics/pipelines

    Rocks

    • Decentralization reality vs. having one ABC Company strategy, are in conflict
    • IT Systems, as they are today, and aggregate data reporting are insufficient to collect enough accurate data

    Who Cares

    • Offices need to be rennovated when people leave, thus impacting the budget (lots of things impact the budget – it’s off topic or very low priority)

    When you focus on the things that really matter, you make progress. When you don’t, you don’t make progress. Make sure your Rocks are not show stoppers, then go for a few visible and happy Quick Wins as you work on your Fat Rabbits!

    About the Author

    Leadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.

    The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].