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Women Are Today’s Brand Champions

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Women have been long known to be holding the purse strings when it comes to the majority of household purchases. According to Monique Nadeau, President and CEO of Hope Street Group, “Women overwhelmingly hold the consumer purchasing power in our country, whether we’re talking about individuals or households. Their understanding of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.”

Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. They are so far off base that one recent article noted that 91% of women believe that advertisers simply “don’t understand” when it comes to the female consumer.

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

Lead Like it Matters… Because it Does, part 1 of 4

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Lead Like it Matters… Because it DoesWe asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series.

Insight #1: Knowing is the easy part. Doing is the hard part.

Some of the best-intended and least effective leaders I have known regularly read lots of books and even more articles on leadership. They often know the buzz words and the jargon, the latest trend in strategic planning, and the best way to build a new organizational chart.

Retaining this plethora of information in your brain is one thing. Integrating what you learn into your behaviors and actions and making it real for you and those you lead is a much bigger challenge. Why? Because changing our behaviors is one of the most difficult feats known to humankind. There will be days you might think it would be easier to jump across the Grand Canyon! Unlike jumping the Grand Canyon, changing behaviors is possible.

To do anything new or difficult, you must be truly motivated, and you must know exactly what you want to change. You need to identify what success looks like for you – not someone else’s definition, but your definition. You also need to develop an ongoing focus, along with built-in reliable sources of feedback about your progress.

Once you combine knowing and doing, you are well on your way. Don’t give up on something that matters to you. You can expect to slip and fall. You will screw up. I don’t know anyone who rode a bike perfectly the first time. It’s also important to celebrate your progress, because each step, no matter how small, gets you closer to your goal.

Insight #2: Leading people is messy!

People are, and will always be, unpredictable. Each person is unique, and that means leading people is complex, fun, interesting, frustrating, and yes, messy.

Life happens, and it’s full of triumphs and tragedies, any of which can happen to any of us at any time. We can’t predict surprises! Leaders have to be ready for just about anything and everything.

Like it or not, every person brings their emotions to work. People are 24-hour thinking-feeling creatures. They can and often do behave differently from our preconceived perceptions and/or assumptions about them. Our values drive our decisions, which generates emotions that often show up in our behaviors. It’s a knee bone connected to thigh bone kind of thing!

Emotions are contagious; we catch flyby emotions more quickly than we catch a cold. The idea that we can keep emotions out of the workplace is a lot of bunk.

Besides, we want people to feel when it suits us, right? We want them to be loyal, grateful, ethical, engaged, and kind to the people they work with and for. It’s just the inconvenient feelings that we would like people to leave at the door. It doesn’t work that way. We all bring our 24-hour, lifelong selves into work, like it or not.

Leading is one of the most rewarding jobs anyone can have, if and only if leading is joyful for you. If you find that most of the time, you dread the messiness of leading people, stop doing it. Go out there and do something that you really enjoy. Don’t try to lead people unless you have a passion for doing so. You’ll make yourself sick and everyone else at work and home miserable. The human and business costs are far too high, and really – it’s just not worth it.

About the Author

Roxi HewertsonLeadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.

The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].

The Advisor’s Corner – How Do I Build Ownership?

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How Do I Build Ownership?Question:

How do I build ownership of the team with the team so I don’t dominate as the leader?

StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

It’s really good that you have the self-awareness to even ask this question. Too many leaders simply plunge into ‘task’ mode without even considering the dynamics of their teams or how to get them most from team members.

When you decide to put a team together, you need to have a reason. Explicitly identify WHY the team exists in the first place and why each individual is important to success. Make sure that everyone is connected to that shared purpose.

Then, make the time to create your team’s Ground Rules, or Rules of Engagement. This is one of the most ignored and yet one of the most important things you MUST do so that all the members know, not assume, what behaviors and actions are acceptable and not acceptable within the group. For instance, do the members care about starting and ending on time, silencing technology, making it an acceptable norm to pass in a ‘round-robin’? Of course, your team members must hold themselves and each other (including you) accountable to those Ground Rules or they will become meaningless.

Here are a few more things you can do as the leader:

  • Don’t speak first unless you have to. Rotate facilitation and/or process observer roles.
  • Ask more than you tell.
  • Develop your mission, vision and values with the team and for the team.
  • Be clear how decisions – each and every one – will be made. This will often vary based on the topic and the decision. It’s critical to be clear about who the decision maker is and how the decision will be determined and when it needs to happen.
  • Prepare – make the effort to ‘design’ the agenda and plan your meetings and gatherings so that everyone’s time is well spent. Check in regularly to find out whether improvements or changes are needed.
  • Always have an agenda and always send it out ahead of time – with input from the team about priorities and topics if at all possible. Make sure that info sharing is no more than 20 percent of the agenda and that most of the time is about discussion and/or decisions. This includes when you are building the team with various activities to assist members to know, trust, and work well with one another.

There is a great deal to learn about building high functioning teams. This is just a start – and it will get you a long way.

About the Author

Roxi HewertsonLeadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.

The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].

The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

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Success and failure… it’s a matter of perspectives. Out of every 10 transactions in our lives, five will be unqualified successes. One will be a failure. Two will depend upon the circumstances. If approached responsibly, they will become successful. If approached irresponsibly, they will turn into failures. Two will either be successful or will fail, based strictly upon the person’s attitude.

A 90 percent success rate for a person with a good attitude and responsible behavior is unbeatable. There is no such thing as perfection. Continuous quality improvement means that we benchmark accomplishments and set the next reach a little further.

Throughout our lives, we search for activities, people and meaning. We venture down roads where we find success. Other activities bring us failure… from which we learn even more what to do to achieve success the next time. We learn three times more from failure than from success. The longer that success takes to attain has a direct relationship to how long we will hold onto it.

7 Degrees of Failure… Plateaus in the Learning Curve

  1. Education-Growth – Didn’t know any better. Made some dumb mistakes, based upon incorrect assumptions, insufficient information or lack of sophistication to “see beyond the obvious.” Beginning to learn better approaches by analyzing the wrong ways of doing things.
  2. Evolution – Tried some things that worked and some that didn’t work. Beginning to understand that things do not fail without a reason or cause. Learns constructively from trial and error. Visualizing patterns of failure… as barriers to success.
  3. Experience Gathering – Circumstances within and outside your control caused the projects to fail. Learns which external factors to trust and which cannot be controlled. The importance of research, due-diligence and marketplace understanding surface.
  4. Grooming – The team let you down. Learns what you are capable of doing. Learns who to work with and in which capacities. Success-failure is a function of seizing-creating your own opportunities. No individual or organization can have success without experiencing and learning from failures.
  5. Seasoning – Understand outcomes before they transpire… and the myriad of failure-producing factors. Most people and organizations fail due to never having control over certain ingredients, improper planning and the inability to change.
  6. Meaningful Contributions – Attitude is everything, affecting the approach to problems. Develop attitudes, behaviors and skills as the motivator to create bigger successes.
  7. Body of Knowledge – Develop profound insights and life-long perspectives into the teachings of success and failure (learning three times more from failures than success).

7 Benefits of Success, Stemming from Failure

  1. Immediate Feedback – It is far better to succeed or fail. Not knowing where you’re going or how we’re doing causes us to make many more mistakes.
  2. Starting Over – Without being hampered by systems/processes that haven’t worked, you can create as you go. After you’ve done it, you feel richer for the experience.
  3. Learn What Not to Do Next Time – Gives you a clear frame of reference, assuming that you understand factors behind the failure, rather than blaming someone else.
  4. How the Pendulum Swings – One succeeds much more than one fails. By studying swings of the pendulum (likelihoods of failures), one better understands their progress.
  5. Failures Make the Best Case Studies – Case studies of success and failure form the basis for planning, improvement, training and other business practices.
  6. Lessons Learned But Not Soon Forgotten – One succeeds 5-9 times more often than one fails (depending upon the individual’s attitude, resources and insights).
  7. Qualities of Achievements – The more sophisticated the understanding of failures and their factors, the more successful in business and life one will be.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Advisor’s Corner – Can Ethics Be Learned?

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Can Ethics Be Learned?Question:

Can you teach ethics, or are we ‘hard wired’ and born with or without ethics?

StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

YES you can teach the principles and importance of ethics. YES, you can model the ethics you expect within your culture. And… NO, you cannot be sure someone will behave and act in ethical ways just because you’ve taught or modeled ethics for them.

NO, we are not born with a particular set of ethics of what is right and what is wrong in every context.

And here’s why…

Whatever society you live within, its culture, your family, your peers, and the reward and punishment experiences you receive from all of them, shape your ethics. For example, consider China’s one baby ‘recommendation’ versus the Catholic Church’s no birth control edict. Each entity, made up of people, operating within their own culture, thinks they are doing the ‘right’ thing for the ‘right’ reasons. Therefore, what’s ethical in China is not ethical in Rome and vice versa.

We are so quick to pass judgment on other cultures’ ethics and ways of living and being that we might even convince ourselves that ‘those people’ whomever they are, are dead wrong, period. The reality is, their ethics are wrong based on your ethics. It’s just not as simple as we’d prefer it to be. This makes judgment about what is right and wrong a very personal issue and that means we aren’t born with ethics; we learn ethics.

Our personal values are formed in early family life and evolve as we get older. We might challenge our parents’ or cultural values or keep them. We may have an experience that shapes us and alters what matters most. Different stages of life may affect what we will ‘fall on our swords’ for.

And those values, whatever they are, drive our behaviors, even unconsciously at times.

For example: if integrity is high on my values list, I will pay far more attention to ethics than if my highest value is wealth. It’s that simple. And… If integrity and wealth are both on my top 5, then I will behave very differently in my business dealings than if they are not together in the top 5.

One more example:

Think about the ‘mafia.’ There are entirely different sets of ethical standards and ‘rules’ driven by different values and relationships. For ‘family’ life is precious. For strangers, life is indifferent. For enemies, life is worthless.

I believe we all know right from wrong within our own system and culture unless we have a very real mental health disorder that distorts reality. It is also clear that what is right for one culture, family, or society can be totally wrong for another. So if we are going to talk about ‘ethics’ we need to consider ethics within a cultural context and determine how much flexibility the culture we live within is going to permit before we deem something unethical.

In our workplaces, what is not acceptable behavior needs to be very explicit to everyone for all of the reasons we’ve just considered. If you want a workplace where your values and principles are honored and matter, then you must be crystal clear about what that means in decision-making, communications, and for managing relationships with people both inside and outside the organization.

About the Author

Roxi HewertsonLeadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.

The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].