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The Women’s Economy Starts Here

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For the first time in this nation’s history, women are now the majority of the work force and what a force that is. As the number of entrepreneurial women rises, it is clear that this country’s economy can begin to move in the right direction as long as these women begin to be treated equally; however this isn’t the case. Just recently, the pay equity bill failed to pass that would ensure equal pay for women. On average in this country, women make $0.85 on the dollar compared to men- and that’s Caucasian women, it drops dramatically when you look at other Ethnic groups. This is a trend that we have to focus our efforts on to change.

According to “JOBENOMICS, A Plan for America” by Chuck Vollmer, small businesses are the backbone of the US economy. With more and more female entrepreneurs, it is vital that they are equipped with the tools to be successful. Vollmer shows that small businesses “generated 64% of all new jobs over the past 15 years…employ more full-time people…and are far less likely to outsource jobs overseas.” But small businesses are still suffering, even as the economy is recovering, which is why women play such a vital role in this turn-around. If female-owned businesses were to have access to more resources and tools, this would in turn have a massive effect on the state of the nation. Vollmer also explains “Several common misperceptions about small business are that they do not produce as many jobs, and are more likely to fail relative to big business. Neither is true.”

Women are also the most influential consumers. Contributing to the total $7 trillion in consumer and business spending in America, women influence 85% of all purchasing decisions, including half of products that would seem more oriented to men, such as automobiles, home improvement items, and consumer electronics. The impact that women have on this country’s market alone is substantial. For products related to home life, it’s been reported that moms represent a $2.4 trillion market. These statistics make women the key target audience for any successful business.

With such a large impact, women are truly becoming the leaders of the U.S. and as leaders, it is vital to be prepared, educated and equipped for the task at hand. This is why events such as the California Women’s Conference are such an essential part of helping women network, grow and be inspired to succeed in their ventures. Being a business owner can be a risk and risk is scary for most people.

Five important keys for women to remember:

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

Take Charge of Your Meetings!

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Meetings are essential for any business. They give everyone an opportunity to share ideas and be kept up-to-date on important information. However, all too often, poor communication can turn a meeting into a drawn-out, ineffective waste of time. There are several techniques that you can master to transform your communication skills and conduct your meetings like the effective business leader you are. Here are five tips to help you transform your meetings from a waste of time to an effective meeting of the minds:

  1. Speech skills matter! It doesn’t matter how intelligent or innovative your ideas are if no one can understand you. Many people speak more quickly when they’re excited or nervous, which decreases the clarity of their speech. Keep tabs on your rate of speech and make sure you’re not running your words together. Also, enunciate all of the letters in each word, especially the sounds at the ends of words. Missing the final sound of a word can change the meaning entirely and cause confusion.
  2. Speak up: One of the biggest issues in a group setting is miscommunication. If you don’t fully understand someone’s point or miss part of what has been said, speak up and ask questions. Even if it doesn’t seem critical at the time, misunderstandings can be a big waste of time and energy in the long run, and odds are if you are confused, so is someone else. Asking questions and requesting clarification can go a long way towards avoiding long-term misunderstandings.
  3. Remember the two ‘C’s: When speaking in a business meeting, don’t forget to be clear and concise. Remember that the main point of a meeting is communicating information, not trying to impress your colleagues with your oratory skills or large vocabulary. Before you speak, think about what you are going to say and make sure you’re making your point in the shortest, most direct way possible.
  4. Make sure no one dominates the conversation: Everyone has different communication styles and different levels of comfort about talking in a meeting environment. Unfortunately, this can often lead to one or two outspoken individuals dominating the meeting, causing an imbalance in the conversation. While you don’t want to discourage open speech, it’s important to maintain some balance for an effective flow of communication and ideas. If you feel someone has dominated a topic, politely move the conversation along by saying something like, “It sounds like you have some great ideas, and I’d love to chat about them later, but unfortunately we’re a bit short on time right now so we need to move on.”
  5. Be a good listener: Often people are so focused on how they can contribute to the conversation and sound intelligent, they spend their time internally planning what they want to say instead of listening to the person who is actually speaking. This can result in missing key information and misunderstandings. Not only is it essential to really listen, but also to visually communicate to the speaker that you’re listening. Sit up straight, look directly at the speaker, and maintain eye contact. Never fiddle with your phone or check your e-mail or messages; this is not only rude, but gives the impression you’re mentally checked out of the meeting. Now and then, nod to show that you understand. These are all ways to let the speaker know that you are really listening. Remember, you listen with your whole body, not just your ears!

About the Author

Jayne LatzJayne Latz is an expert in communication and CEO of Corporate Speech Solutions, LLC. She has worked as a speech trainer, coach, professional speaker, and has co-authored two books titled, Talking Business: A Guide to Professional Communication and Talking Business: When English is Your Second Language. She was recently featured in The Wall Street Journal and on The TODAY Show.

If you are interested in learning more ways to improve your business communication skills, contact Jayne at [email protected] or visit www.corporatespeechsolutions.com.

Is your weight loss tied to your sales gain?

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Everyone knows that as a nation we are somewhere between overweight and obese. This is not good.

I tell my audiences, “we are so overweight as a country, if we were invaded by enemies, we couldn’t even run away.”

The reason I’m writing is not to tell you what I plan on doing, rather it is to tell you what I have done, what I’m doing about it, and how I will continue this process.

For the past five years I’ve weighed somewhere between 205 and 209 pounds. That’s not good for a kid who weighed 160 in college. Granted that was some time ago, but it’s no excuse to be 50 pounds over college weight.

Much like you, I lamented it instead of doing anything about it. I wrote about, and bragged that I was on my way to losing weight. I never did. I bragged that I was sick and tired of being overweight, and I was going to go on a major weight loss program. I never did.

Loyal readers sent me messages of encouragement, diet plans, MLM pill plans, chocolate plans, coffee plans, and assorted health options. I never did any of them.

But silently and secretly, I began losing weight. Now that I’m down below 190 (almost a 20 pound loss), I can come out of the closet (or should I say come off of the scale), and begin to talk about it.

Besides the weight loss, I firmly believe that sales and health go hand-in-hand. I believe that my physical well-being will improve my sales well-being, while enhancing my mental well-being.

I also found that losing weight is not just about watching what you eat. It’s a combination of thinking healthy, eating healthy, and exercise.

Here is what I have found to be true to lose the first 20 pounds:

Thinking: you have to have a DAILY mindset, and a mental awareness of what you’re doing at all times. Especially about what you eat. Two keywords are: eat less. Two more keywords are: eat healthy. And the final keywords are: weigh yourself. Thinking leads to shrinking.

Eating: No secret formula or diet or pills here. Here’s what I did: I’ve switched to club soda or water. No other drink. When I drink club soda, I add a squeeze of fresh lemon and lime. I eat as much raw fruits and vegetables as I can. I limit bread and all other empty carbohydrates. That’s it. I sacrifice very little. And if I occasionally feel like having some kind of pastry or candy, I eat it, or should I say, I eat half of it. I learned that moderation is the key to weight loss. If I order something at a restaurant, I eat half, and push the rest away.

Exercising: Enter CYBEX. More than an exercise machine, it’s a healthy alternative to being a couch potato. I have a Cybex machine in my home. Exercising for 20 to 30 minutes three or four times a week has made me feel fit and firm. No, I don’t have a lot of muscle, but I do have a good feeling every time I finish (even though there are many days when I’m reluctant to start). For me, exercise is a bigger discipline than diet, but now that I’m actually losing weight, the desire to keep up the habit is nearing the stage of compelling.

I should also add losing weight at my age (68) is a hell of a lot harder than it is if you’re in your 20’s, 30’s, or 40’s.

Okay so I’m down almost 20 pounds. I’m a little more than halfway home. I intend to drop down to somewhere between 170 and 175 pounds. I believe that’s my healthiest weight, and also my best selling weight. And as a public speaker I believe it will increase my credibility significantly.

This will be my first in a series of articles about the importance of mental success and physical success. Every person who has ever written about anything having to do with human success and all personal development books at their core, stress the need to combine mental health and physical health. I will be no exception.

With 20 less pounds on me, everything is a bit easier. Even the mundane things like putting on your socks and tying your shoes are noticeably easier.

But the best part about having a few less pounds is how I feel about myself when I look in the mirror in the morning. Okay, I’m not the prettiest specimen in the world, but I love my new look. I also love weighing myself.

Some mornings I can’t believe how far I’ve come, but my incentive is to keep going until I reach my desired outcome.

Yes I have a support system, and yes I have an exercise machine of my own, but the key to my success has been my own self-discipline and my own desire to keep my healthy process moving forward.

And please be aware, I’m not bragging about what I’ve done. Rather I’m sharing information about how to get and stay healthy, and hopefully inspire you to do the same. Odds are you have 10 or 20 extra pounds on you that you wish you didn’t have. And you can’t will it away.

Come on dude, wake up and smell the pop-tarts – just don’t eat them.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Corrective Action Program Best Practice 13 – Formally Defined Reporting Criteria

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StrategyDriven Corrective Action Program ArticleEffective corrective action programs support achievement of the organization’s vision, mission, values, and goals. Consequently, adverse conditions and trends as well as performance improvement opportunities entered into the program must be aligned with these stated outcomes lest the program’s resource be diverted to non-value adding issues and its effectiveness be diminished. Formally defining corrective action program reporting criteria helps ensure the desired alignment is achieved and program effectiveness maximized.

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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Are you the ‘Toast’ of your meetings?

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I’m giving a 10-minute talk at Toastmasters in NYC tomorrow night. Subject? Humor – what it is, how to create it, and how to use it.

I am challenged to help the club members (who all have humor as the basis of their speaking) find new ways and new ideas to make their audience laugh and engage.

MAJOR CLUE: At the end of humor is the height of listening. If you’re at a comedy club, and the comedian tells a joke, and you’re laughing so hard that your drink is coming out your nose, as soon as the comedian starts to talk again, you immediately stop laughing and start listening. You don’t want to miss what’s next. At the end of humor is the height of listening. Got it?

Presentation skills are one fifth of the sales process. The other four being your selling skills, your product knowledge, knowledge of the customer, and your attitude.

Most salespeople study presentation skills and positive attitude skills THE LEAST. When in fact, if you weigh the five elements, those two are at the top of the list. Why then are you not studying presentation skills?

If I ask everyone reading this column to put your hand in the air if you are a member of Toastmasters, not many hands would go up. (Yours included.)

Finding your voice, and combining it with your courage equals speaking in public. Speaking in public is arguably your best networking, notoriety, brand building, and confidence building opportunity in existence. And a great place to learn is Toastmasters.

Got speech?
Got courage?
Got (meaningful) subject matter?

If you’re in sales, speaking in public is critical to your success.

  • Learn the science of speaking and presenting.
  • Join and practice at Toastmasters.
  • Graduate to speaking at civic organizations.
  • THEN look for opportunities within your market.

Topics? Speak about something the audience will value and respect you for.

  • After ownership, how do I use…
  • Maximum productivity
  • Memorable service
  • New ideas
  • Morale in the workplace
  • Profit

BEWARE and be aware. The experts are not experts. Most “expert” advice about public speaking is weak and generalized. Here are a few examples (IN BOLD) of what NOT to do:

  • It’s ok to be nervous. If you go into a presentation and you’re nervous, in my book that’s NOT okay. You have to go into a presentation or sales presentation wreaking of confidence. The reason you’re nervous is because you’re unprepared. And being unprepared is one of the best ways to lose a sale or an audience.
  • You don’t need to be perfect. Really? When I see a rule like “don’t try to be perfect,” I always think to myself “exactly where would you like me to screw up?” When I am building rapport, when I am presenting my product, when I am trying to understand customer’s needs, when I am talking about my value proposition? Or maybe when I am trying to complete the transaction? (AKA: close the sale)
     
    NOTE WELL: Heck, if there is someone I want not to be perfect—it’s my competition. Let them screw up. Let them blow the sale.
  • Know your subject. DUH! When you’re giving a presentation ‘knowing your subject’ is a given. The rule should be “know what your audience doesn’t know, and talk about that.” What you need to know is how your customer uses, benefits from, and profits by owning your product.
  • Practice, practice, practice. When an expert tells me to ‘practice, practice, practice,’ the first question I want to know is, ‘practice what?’ What it should say is build your presentation skills daily by giving presentations and recording them. When you’ve done the recording, play it back immediately. If you’ve ever wanted a dose of reality, I promise you that playing back your presentation will be the funniest, most pathetic thing you have ever seen or heard. For most people, it’s the grimmest dose of reality.

THE VALUE OF RECORDING YOUR PRESENTATION: When you record yourself, it’s the exact evidence of what you said and how you said it. How impactful it was. How transferable it was. How persuasive it was. How convincing it was. And ultimately, how successful it was. Recording your presentation will reveal every blemish, every error, every weakness, and give you a report card on your effectiveness.

The average salesperson (not you of course) is presentation-weak. This is predominantly caused by lack of study, lack of creativity, lack of belief, lack of preparation, and lack of recording.

Wouldn’t you think with all this at stake, that presentation skills would be one of the highest priorities in a salesperson’s life? Well, luckily for you, the average sales person doesn’t feel that way. The average salesperson is home right after work hunting around for the TV remote instead of hunting up new facts for their presentation tomorrow. They’re hunting for a can of beer instead of hunting for a Toastmasters meeting.

Hunt for a speech. When you find it, there’s money attached.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].