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Proper, pointed, precise, purposeful response shortens the sales cycle.

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How do you respond to your customer’s words and barriers?
The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY.

Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your point, or it’s your ability to communicate passionately to the perspective buyer, the right words can create a buying atmosphere and complete a sale in a very few minutes.

The challenge to you, the salesperson, is to be prepared to respond to a challenge, not perplexed by what the customer is demanding and offer some weak excuse – or worse, give up.

I know you’re hoping for some examples, but as I mentally go through my ten biggest and most creative sales in New York City, I don’t believe any of them serve as good enough generic examples. So rather than be specific, and have non-applicable examples, I can tell you that if someone asks me a question that doubts my ability to deliver, or questions my price, or puts up some barrier to “yes,” I make an irrefutable, comforting guarantee, statement, or video that answers their concern, and moves me closer to mutual agreement.

Or better, I offer a video testimonial of someone else loving my offer and buying. This provides both proof and peace of mind. Having the videos requires work, and many salespeople will try to get by without them. You’ll be able to recognize them at once – they’re the ones that never make sales, and blame others for their failings.

If someone makes a statement that indicates interest, I immediately ask for a commitment. Or at least uncover if that is one of their motives for buying.

When someone throws a barrier at me, I take it as both a test and a challenge. Often times I have found that an objection or a barrier actually indicates customer interest and so I begin my response with a question that helps me understand what their true feelings are, and I might say something like, “wait a second! Are you saying that (___) is the only thing between you and an order?” And then I proceed from there. But I have taken the barrier or objection and immediately qualified it as the only one.

It amazes me how many salespeople take an objection or a barrier as a defeat. Maybe it’s my attitude or self-confidence level, but I have always looked at an objection as a road-bump on the path to a sale.

And if the buyer says that he or she has to consult with others, I immediately ask, “if it was only you, what would your decision be?”

You have to think “bottom line.” What can you ask or what can you say that will get your perspective buyer to the point of commitment? Or at least to an indication of purchasing interest. And all it takes to make that happen is proper preparation and brass balls. And both of those were developed in NYC.

In New York City, you don’t have a choice, you have to walk in razor-sharp and razor-prepared and razor-ready. Dull razors get thrown away. Cheap razors hurt and cause cuts. Everyone knows that.

Here’s what to do:

1. List every possible barrier and objection.

2. Prepare responses for each one that have value or create WOW!

3. Look for customers that have purchased in spite of the barrier and get them to shoot a short video explaining why they bought and what happened AFTER purchase. (HINT: That’s where the value is!)

3.5 Stay at it until you have at least 25 examples and 25 videos.

Sound like a lot of work? It is! For years I have made the statement, “Most salespeople will not do the hard work it takes to make selling easy. Preparation is hard, but if it’s done right, selling is easy.”

How prepared are you?
How easy are your sales?

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Leadership Inspirations – Idle Deliberation

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StrategyDriven Inspirational Quote“Life is not long, and too much of it must not pass in idle deliberation of how it shall be spent.”

Dr. Samuel Johnson
(1709 – 1784)
English poet, essayist, moralist, literary critic, biographer, editor and lexicographer

Corrective Action Program – Benefits of Documenting Adverse Conditions and Work Requests

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StrategyDriven Corrective Action Program ArticleDocumenting adverse conditions and work requests is an administrative task viewed by some as burdensome and valueless. Nothing could be further from the truth. Capturing condition and request information is vitally important to the overall effectiveness and continuous improvement of every organization.

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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Leadership Inspiration – Confusing Motion for Action

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StrategyDriven Inspirational Quote“Never mistake motion for action.”

Ernest Hemingway
(1899 – 1961)
American author and journalist

The Big Picture of Business – Business Moving Forward From the Dirty Side of the Recession

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The economy and business climate are now on the dirty side of the recession. Recognizing the damages done results in healthier run companies for the future.

This is comparable to what is called the ‘dirty side’ of a storm, hurricane or other weather created disaster. During those clean-up periods, the infrastructure rebuilds and optimistically moves forward by correcting certain damages done by the storms.

Signs are that our economy has somewhat recovered from the second worst recession in history. Many companies kept their heads in the sand during the economic downturn, fully intending to return to business as usual.

What happened in the recession was that many businesses went under. In my professional opinion, 25% of those that faded away probably should have. A great many frail companies were not on firm foundations and had abdicated their abilities to improve and serve customer bases.

As fallout from the recession, many people were thrown into the workforce. Many fell into jobs for which they were not suited. Many downsized and out-of-work people were forced to reinvent themselves.

Many became ‘consultants’ of one sort or another. Many fell victim to frauds and scams. Services and websites sprung up to capitalize upon the avalanche of new entrepreneurs. Some sites offered the platform to become a consultant with a national firm by paying them subscription fees. The already inflated world of ‘reputation management’ websites lured people into buying advertising in order to create the facade of being a ‘consultant.’

Distinctions must be drawn into three consulting categories (and percentages of their occurrence in the marketplace):

  1. Vendors selling products which were produced by others. Those who sell their own produced works are designated as subcontractors. (82.99%)
  2. Consultants conduct programs designed by their companies, in repetitive motion. Their work is off-the-shelf, conforms to an established mode of operation, contains original thought and draws precedents from experience. (17%)
  3. High level strategists create all knowledge in their consulting. It is original, customized to the client and contains creativity and insight not available elsewhere. (0.01%)
      4. As one distinguishes past vendors and subcontractors, there are six types within the 18% which constitute consultants (with their percentages in the marketplace):

      1. Those who still lead in an industry and have specific niche expertise. (13.5%)
      2. Those who were downsized, out-placed or decided not to stay in the corporate fold and evolved into consulting. (28%)
      3. Out of work people who hang out consulting shingles in between jobs. (32%)
      4. Freelancers and moonlighters, whose consultancy may or may not relate to their day jobs. (16%)
      5. Veteran consultants who were trained for and have a track record in actual consulting. That’s what they have done for most of their careers. (2%)
      6. Sadly, there is another category: opportunists who masquerade as consultants, entrepreneurs who disguise their selling as consulting, people who routinely change niches as the dollars go. (8.5%)

      Clients are confused and under-educated, not able to discern the ‘real deal’ consultants from the hype. That is why those of us who are veterans write these articles, speak and advise on best practices. Enlightened clients hire real consultants and get great value, as opposed to companies who fall prey to under-prepared resources.

      There are five generations in workforce, more than any time in our history. Each generation has different working styles and must be considered according to their attributes. Age discrimination for workers over 40 is rampant and cruel.

      Workplace illiteracy is higher than ever before. 50% of employees in the business world are considered functionally illiterate.

      Society must not be lulled into a false sense of security right now. The recovery phase of the recession has been steady and real. Much of the damage was done and will take years to fix. This could cause the next recession.

      I believe that small business is resilient and will try its best to stay on firm grounding. Wise entrepreneurs will bring in qualified mentors, as opposed to wanna-be consultants. Cool heads will prevail, and small business will recover and prosper.

      Small business has learned many lessons from the recession. While some will still fight change and adhere to the same processes that got them into trouble, I see great opportunities for forward-focused businesses.

      Paying attention to quality can realize:

      • Lower operating costs. Research shows they can be cut in half.
      • Premium pricing for preferred goods/services.
      • Customer retention.
      • Enhanced reputation.
      • Access to global markets.
      • Faster innovation.
      • Higher sales.
      • Higher return on investments.

      The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together.

      It is becoming increasingly rare to find an individual or organization that has not yet been required to team with others. Lone rangers and sole-source providers simply cannot succeed in competitive environments and global economies. Those who benefit from collaborations, rather than become the victim of them, will log the biggest successes in business years ahead.

      Just as empowerment, team building and other processes apply to formal organizational structures, then teamings of independents can likewise benefit from the concepts. There are rules of protocol that support and protect partnerships, having a direct relationship to those who profit most.

      Professionals who succeed the most are the products of mentoring. The mentor is a resource for business trends, societal issues and opportunities. The mentor becomes a role model, offering insights about their own life-career. This reflection shows the mentee levels of thinking and perception which were not previously available. The mentor is an advocate for progress and change. Such work empowers the mentee to hear, accept, believe and get results. The sharing of trust and ideas leads to developing business philosophies.

      About the Author

      Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

      Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

      Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.