Posts

Strategize Your Work Environment And Ensure That It’s Working For You

/in /by

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

Interior Design And Layout

If your organization has a dark, dull, and gloomy appearance; it will affect the atmosphere and the mood and motivation of your team. Therefore, you’ll need to put together a plan of action regarding your offices or workspace, and how you’re going to design and decorate them. Natural light is the best way to boost moods and will impact the momentum and productivity of your staff; so let as much window light into the space as possible. You can learn more about the psychology of light and how it affects productivity here and gain some inspiration.Take down tired looking vertical and roller blinds and step out of the 80s and 90s to expose the light and any sun that may creep through. Your staff will appreciate the lift in the mood and feel of the office environment which will push them to work harder.

Keep paint colors as fresh and light as possible; it will help to enhance the natural light you’ve encouraged into the space and help to keep busy brains focused and clear-thinking. Don’t over clutter an environment with too much on the walls; motivational artwork, quotes, and targets are a great idea. However, an overly-crowded wall space will affect the clarity and thought processes of workers.

The layout of the desks, chairs, equipment, and other office furniture should allow the room to feel open and filled with air. Cramped and claustrophobic office environments, from furniture that’s too close together, will only stunt the abilities of your organization and your staff’s willingness to work hard. If a person wants to leave their desk the whole day due to feeling uncomfortable and squashed; their focus will not be on the task at hand, which will slow down your productivity and any results that you need. You don’t need to create a totally open-plan environment for your team; but bear in mind the size of surfaces, people’s storage solutions, and gauge the mood of the space before making any changes.

Exterior Maintenance And Refurbs

Alongside the interior space where your team keep your organization in full swing; your exterior will have a major role to play in the comfort, happiness, and productivity of anyone that walks through your doors. If buildings are left shabby, damaged, and unkempt, they can begin to cause damage to the inside of the property. Ensuring that your building is weatherproof will help to protect it from the element and any damage in the long run. Therefore, it’s worth seeking the help of commercial builders and industrial roofing contractors who will make sure the property is watertight and windproof; preventing damp, structural damage, and interior mold from affecting the smooth running of your business.

Maintaining the outside of the building will also help to improve its aesthetic appeal as people enter and leave the space. First impressions are crucial in the successful running of an organization, so make sure that as any potential clients enter your doors, they see quality and begin to grow confident in your business. Your team will also get a boost if they’re walking into a space they feel proud of; your organization needs to show that it cares about the details, so a tired looking exterior will never be good for business.

Make sure that you hire a commercial service to clean your windows regularly so that the light can continue to penetrate the inside space and the outside of your building will feel clean and tidy. Little touches, like your branding on new signage and hardy plants at the entrance, will also make a difference to the appeal of the building’s exterior. Make your company’s building a space that’s inviting and people will want to enter; invest in professional services where needed and carry out regular checks on the appearance so that you can fix what’s been changed as soon as possible.

Accessibility And Utilization

You will want your staff, customers, and clients to be able to reach the entrance of your building with ease so that nobody feels frustrated before the working day has even begun. Therefore, you’ll need to ensure that all of your paving, parking, and pathways remain tidy, clean, and safe. Make sure that outside surfaces are as flat and smooth as possible, and replace any wobbly slabs, stone, or brickwork. It will affect the aesthetics of your building as mentioned before, and will also ensure that everyone walks through your doors content and they won’t feel disheveled. You don’t want to risk a lawsuit either; you’ll be the one liable for accidents caused by potholes, broken walls and pathways, and badly maintained pathways, so invest wisely before you end up paying out.

Facilities, like bins and any parking meters and dividers, not only need to be provided but also need to be kept an eye on. If your exterior bins are overflowing, it can cause a health hazard and will upset visitors to your organization, so make sure they are emptied regularly. If you do have onsite parking with a meter; ensure that it works properly, so as not to frustrate and add stress to anybody’s day. If there are any problems; call the relevant help immediately and deal with the issue. Make sure that the maintenance and safety of the access and parking areas of your building are a priority; once these are up to a high standard, you can begin to think about the decorative aspects of the exterior space.

Money Saving Strategies For YOUR Business

/in /by

Whatever your business, whatever its size and whatever industry you operate in, you doubtless walk the same fine line as any other business, the line between maximising your profits and keeping your operational costs down to a minimum. All SMEs need cash, not just to pay their bills and vendors, but to give them the liquidity that can help their business seize vital opportunities for growth.

There are many and diverse ways of saving money, from using heat tape to save on plumbing costs to filling your office with energy saving fluorescent bulbs but, as with most things, the difference between success and failure is strategy. It’s not enough to implement a money saving measure, it’s important to monitor its effectiveness by monitoring its effects on costs over a quarterly or monthly period, enabling you to strategize accordingly.

Here are some money saving ideas that can benefit virtually any business.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

Outsource your marketing

Marketing is not a luxury or a frivolity, it’s a vital tool in ensuring your business’ reach and longevity and it’s not an area where you should skimp. You may not find it prudent to outsource your entire marketing strategy. A potent content marketing strategy, for example, will most likely be based around your personal blog, which relies on the uniqueness of your knowledge, insight and experience.

Marketing campaigns can be tailored to suit whatever budget you choose to allocate to it, although it’s worth noting that marketing is one of the most prudent investments you can make. It’s important to build a good relationship with a marketing firm you can trust. They should be able to show you examples of previous successful campaigns and all their costs should be transparent and explained upfront with no hidden expenses.

Negotiating with vendors

A good relationship with your vendors is important, but it shouldn’t come at the expense of your business. If your vendor isn’t rewarding your loyalty then it may be looking elsewhere. Vendors face difficulties with the economy as much as any of their customers, and they should be making efforts to incentivize your loyalty. Most vendors would rather negotiate a better price with their customers than see them defect to another vendor who may lure them in with a special introductory price.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

Substitute traditional advertising with inbound marketing

The world of advertising and marketing is changing. There was a time when small businesses were limited to advertising on local radio or in local papers or (if they were big spenders) on a local TV network. Now, SMEs have a medium through which they can get their message across for free… The key is getting their leads to engage with it. If you’ve allocated a budget to old media advertising, it may be worth considering re-allocating it to Search Engine Optimization or a Pay Per Click campaign. You can even grow your reach organically through your content marketing campaign. Youtube videos, blogs, white papers, slideshows and webinars are great ways of expanding your business’ reach at little or no costs.

Freedom And Business: How To Balance Both

/in /by

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

Everyone will have a different reason for why they go into business for themselves. For some, it has been a lifelong dream of making their own fortune, for others they just kind of fall into it. And for some people, it’s all about the freedom and flexibility that being your own boss brings. When you want to balance your life out equally with your work, running your own business is great. But, you can sometimes find that your business requires a lot of attention and dedication. So, how can you make sure that you’re able to balance your freedom out right?

Have A Strong Vision

Firstly, it’s important to have vision. Whether you have strong sustainability views, you want to make a difference in your customer’s lives, or you want to be able to have your own freedom in life, you have to keep that in mind. Business can suck you in and consume you, so it’s easy to lose sight of why you started out. But if you’re able to keep a strong vision, you should always be able to keep on track.

Set Strict Working Hours

When you run your own business, it is tempting to work flexible hours or whenever you feel like it. Whether you’re a freelance contractor or you have your own small office, it’s important that you set yourself office hours. Not only will it give off a level of professionalism to your customers and ensure that you’re more productive, but it will ensure that you’re able to keep your flexibility and leave your work at work too.

Blur Lines Finely

Next, you should feel comfortable by blurring the lines between your working world and home life. Some people say that you should keep them completely separate, but when you want flexibility, it’s often best to blur. Because your business can often boost your life. Take your work truck with BAK covers and head out of town with your family camping for a few days, just because you can. Take your other half on that corporate entertainment trip, just because you can. But just be sure that you blur the lines to benefit your life and enjoy your freedom, and not the other way around.

Always Be Productive

When it comes to balancing your freedom with work responsibilities, the best way to ensure that it always happens is to focus on your productivity. To do that, you may want to use something like a time tracking app to make sure you’re working to your full potential. It’s okay to be flexible and want to spend more time out of work than in, but you do need to make sure that you’re getting everything done in order to enjoy some freedom.

Know It’s Okay To Say No

And finally, you should also realize that it is okay to say no every once in awhile. If you started out on your own to enjoy more freedom and a flexible life, then you don’t have to feel obligated to tie yourself up with work commitments. You should have limits. That way, you can keep your freedom and enjoy the flexibility that comes with being a business owner.

Turning The Tables On Your Failing Business

/in /by

The sad fact of the matter is that no business is guaranteed long-term success. Statistics show that at one point or another, most entrepreneurs will be faced with the task to reviving their dying business. So if your business is failing, don’t worry because you’re not alone. At one point or another, most businesses will have a ‘near death experience’.

Often, these difficult periods are caused by bad business conditions such as low sales, a lack of morale, low funds, and the loss of innovation and dedication. Some businesses are able to bounce back from being in this slump and are stronger and more successful because of it. While other businesses don’t quite manage to get back on top and end up closing their doors for good.

Although it can be hard to bring your business back from the brink of death, it is possible; it’s just a case of knowing what steps to take, that’s all. To make the process of reviving your business a little easier, below are some tips and pieces of advice to take note of and implement.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Re-evaluate the situation

To fix a problem, you need to determine the cause. What this means for your business is that you need to re-evaluate things and try to work out what the exact cause is of your business problems, if you don’t already know, that is. To make determining what the problem is easier, here are some areas to focus on: strategy, customers, team members, products/services, and finance. Take your strategy, for instance, ask yourself whether your company has a direction – does it have goals to meet? Look at whether your business is focused on the right things or if it might be time to slightly alter your direction. Re-evaluating your business situation is easier than you would think, it just takes some time, that’s all. Don’t rush the process, take things slowly and work through each area of your business, determining what needs to be changed.

Focus on finance

The fact is that to bring your business back to life; you will need money. If the reason your venture is struggling is because of a lack of funds, the need for more money can make it seem like it’s impossible to breathe new life into your business. However, there are a range of options that you can consider, so even if money is an issue, it’s not the end of the world. Perhaps you could look into getting a loan – you could find out about business lending and see what options you have. Or, if this isn’t doable, maybe you could consider teaming up with a financier and making them a partner in your business.The fact is that money makes the world go around, and without it, it can be almost impossible to successfully run a business, which is why it’s important to look into your options, to ensure that you give your business every chance of success.

Adapt your business

To get your business back on track, the fact is that you are going to need to adapt it. If you attempt to run it in the same way that you were before, it will fail – that’s a fact. So what you need to do is look at how you will adapt your business to ensure that it’s more successful this time around. You need to create a game-plan that will allow you to turn the tables on your business and make a success of it. The things to look at include your purpose as a business, your vision and goals, your values, and your branding. What you need to do is work out what changes you need to make to ensure that your company is successful this time around. Don’t rush this process, take your time. You may also find it helpful to get an objective opinion on things – for this, working with a business consultant can be useful. As by doing so, you will gain an objective overview of your business and what changes you need to make to ensure that it’s successful.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Rebrand

If you want to make a success of things, you need to be willing to rebrand. The saying ‘out with the old and in with the new’ is apt for this occasion, as you need to change up your business to ensure that the old problems don’t come back to haunt you. When a brand fails, often customers lose trust in the brand, and so, it’s worth rebranding by changing your business’s name and making other small changes, to demonstrate to your customers that it’s a “new” business and one that is going to be highly successful. All your company needs is a face lift and a new identity, and you should be able to make a success of it. If you’re stuck for ideas when it comes to your rebranding or marketing, it could be worth calling in the experts. If you’re not sure how to make changes and ensure that your marketing and branding are both spot on, invest in help. If it means your business will have a higher chance of success, it’s worth the cost.

Get your motivation and passion back

Have you lost the motivation and passion that you had for your business and products or services? If the answer is yes, then you need to do something about it. The fact is that you cannot effectively run a business without motivation and passion. If you are going to make a success of your venture this time around, you need to be motivated to work hard and should have passion for the products or services that you are providing, and so should your team members. The best way to get your passion back and keep yourself motivated is to goal plan and understand just how much potential your business has for success. Get excited about your venture, and you will find yourself raring to go, just like when you first started out.

There you have it, a guide to turning the tables on your failing business. Take note, and you can ensure that your venture is a success, even if right now it’s not doing very well.

How Agile Project Management Can Improve Your B2B Business

/in /by

StrategyDriven Project Management ArticleAgile project management can seem to be complex and daunting to undertake but it doesn’t need to be. The key principles are the same as with traditional project management; organisation and planning must be undertaken before a project begins and then the project must be continually managed throughout to ensure it is being completed in the most efficient way. The difference is that agile management is specifically targeted at adapting the project as it progresses, ensuring the end result is more successful and meets the changing demands of the business or customer. As such, agile management can be extremely beneficial for B2B businesses.

Better Results

The success of projects is dependent on various factors, some of which are beyond the control your business. However, those elements which can be controlled should be carefully managed to ensure the success of your project. Agile management will take project management one step further. By breaking each stage of the project into separate components for completion, there is more potential to make changes to the project as it progresses. This can ensure that end result of the project meets the needs of the business. It also reduces the number of failed projects or projects which exceed their deadline.

Working Faster

Agile project management is a good way to increase the pace of your work. The careful planning of each stage of a project means that employees should have a clear indication of every action and step they need to take to ensure the project is completed. Although there is room for adaptation and flexibility, the general pace of competition should be much quicker. Agile management should enjoy workers productivity levels as there is more room for their input as the project progresses, enabling them to work in a much more efficient manner.

Keeping Up With Trends

A significant benefit of agile project management is that it enables businesses to keep up-to-date with the latest trends in technology and marketing or even software updates. These areas are constantly changing and developing, so being able to implement a new idea in the middle of a project without disrupting the schedule too significantly is essential.

Feedback

Agile project management enables regular feedback to be given on each stage of a project. This feedback can come from both the project manager overseeing the completion of a project and from the stakeholders. It also offers more opportunity for collaborative feedback, which improves communication between members of the team and allows them to raise any issues before they become a significant cause for concern.

Agile project management can require a significant change within a B2B business. It can be difficult to engage employees with a new method of working. However, this is a worthwhile undertaking for many businesses and can improve the success rate of your projects and your business as a whole.

Enroll in agile courses to learn more about the techniques involved, from communication to prioritisation, and how these can benefit your business.