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Magnetic: The Art of Attracting Business

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Creating exceptional value for customers should be the core of your sales, marketing, and growth strategy.

Word of mouth is the most powerful factor in buying decisions today. Whether it’s consumer or business to business, buyers want to know what your existing and past customers think of you. Increasingly, this word of mouth is taking place on the internet, whether on review sites, in chat groups, or on social media.

What others say about you is infinitely more influential than anything you say about yourself. That’s why the value and experience that you create for customers should be the absolute focus of your sales, marketing, and growth strategy. That’s how you become a customer magnet and attract new business to you.

Here are 5 keys to becoming a customer magnet:

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About the Author

Joe CallowayJoe Calloway is Executive in Residence at Belmont University’s Center for Entrepreneurship, and is the author of Magnetic: The Art of Attracting Business.

Mike Purcell Joins StrategyDriven Power & Utilities Advisory Services Practice

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StrategyDriven is proud to welcome Mike Purcell as a StrategyDriven Advisory Services Senior Advisor. A highly experienced nuclear power consultant, Mike joins StrategyDriven’s Power & Utilities Advisory Services practice.
 

“We are thrilled to have Mike join our StrategyDriven Advisor Services Team,” said Nathan Ives, StrategyDriven Advisory Services Practice Leader. “Increasing demand for clean, affordable electricity combined with an aging infrastructure, retiring workers, growing regulations, rising capital costs, and intensifying budget pressures challenge utility executives and managers now more than ever. We are fortunate to have an industry professional of Mike’s caliber to help our Power & Utility clients meet these challenges. His hands-on knowledge and experience in performance improvement, regulatory inspection readiness, license renewals, and power uprates will be a great asset to our team”

Mike Purcell Joins StrategyDriven Power & Utilities Advisory Services PracticeFor decades, Mike has served in senior leadership roles within the Power & Utilities Industry. His experience includes within the nuclear oversight, quality assurance, engineering, licensing, performance benchmarking and improvement, training, leadership development, and change management functions. Mike also possesses extensive regulatory and licensing experience including inspection readiness activities for U.S. Nuclear Regulatory Commission (NRC) IP95001, 95002, and 95003 inspections, baseline inspections, license amendments, fire protection program inspections and implementation, license renewals, and extended power uprate activities.

Prior to becoming a management consultant, Mike held numerous influential positions at the Tennessee Valley Authority (TVA), leading nuclear oversight, engineering, and training functions as well as performance improvement initiatives including:

  • Senior Manager, Nuclear Oversight – responsible for performance of the quality control and quality assurance functions and providing oversight of day-to-day plant activities important to nuclear station safety and security
  • Senior Fleet Licensing Manager – led a diverse and geographically distributed team of licensing professionals responsible for all licensing activities associated with TVA’s fleet of six nuclear reactors
  • Senior Manager, Training and Development – successfully integrated the training and development functions across TVA into a single high-performing organization providing pipeline and continuing technical training programs; supervisory, employee, and leadership development; regulatory / compliance training; and organizational effectiveness / culture change programs and initiatives
  • Nuclear Plant Organizational Effectiveness Assessments – participated on teams of highly experienced utility professionals in the performance evaluation of four nuclear plants in the area of organizational effectiveness and safety culture
  • Regulatory Assistance / Recovery Initiatives – Supported multiple Mock NRC Inspection Assessments using NRC Supplemental Inspection Manual Chapters 95001, 95002, and 95003
  • Performance Improvement through Employee Engagement Initiatives – Led employee engagement/process & performance improvement initiatives at the Sequoyah and Watts Bar Nuclear plants in order to identify solutions to close the $30 million gap in operations and maintenance (O&M) costs and increase generation

Mike further shaped the Nuclear Industry’s performance through his involvement with industry groups including:

  • INPO Organizational Effectiveness Industry Peer and New Nuclear Oversight Manager course mentor
  • Electric Power Research Institute (EPRI) and EUCG Peer Advisor

Mike holds a Bachelor of Science degree in Mechanical Engineering from Tennessee Technical University and a Master of Business Administration from the University of Tennessee at Chattanooga. He is a licensed as a Professional Engineer by the State of Tennessee.

Click here to read Mike’s complete biography. Mike can be contacted at [email protected].

Conflict Resolution in the Workplace

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Employee conflict is unavoidable in any office environment, this is a fact. Even the most functional of teams will sometimes disagree or experience infighting, which can be difficult to manage.

Example: Hotel Housekeeping Staff Managers are approaching employees on their lunch break to assign tasks, discuss changes and give directions. Workers object to this (“Lunch is my time, I’m off the clock”). Some workers are shouting at managers, threatening to call the union, or altogether ignoring them. Others are listening and taking direction. Managers are frustrated, angry and sometimes shouting back. There is conflict among workers (those who object versus those who don’t) and between workers and managers. You are the director of housekeeping and need to manage this conflict.

Steps to follow to sort out conflict:

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About the Author

Laura MacLeodLaura MacLeod created From The Inside Out Project® with all levels of employment in mind to assist in maintaining a harmonious workplace. Laura teaches conflict resolution, problem solving and listening skills using an innovative method that addresses the human interactive challenges.

For more information on Laura Macleod and her techniques please visit FromtheInsideOutProject.com. To learn more, feel free to email Eliza Osborn at [email protected] or call +1 (877) 841-7244.

Getting Your Message Across, In Principle

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It was Groucho Marx who said, “Those are my principles, and if you don’t like them … well, I have others.”

These are mine and I have no others.

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About the Author

Michael ParkerMichael Parker is the author of It’s Not What You Say: How to Sell Your Message When It Matters Most, a former vice chairman of Saatchi &Saatchi London, and is one of the UK’s most experienced pitch coaches. He also competed as a hurdler in two Olympics and now brings his experience and competitive instincts to coaching, ranging from one-to-one interviews to major public speeches.

The Big Picture of Business – The Future Has Moved… and Left No Forwarding Address.

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Futurism is one of the most misunderstood concepts. It is not about gazing into crystal balls or reading tea leaves. It is not about vendor ‘solutions’ that quickly apply band-aid surgery toward organizational symptoms. Futurism is not an academic exercise that borders on the esoteric or gets stuck in the realm of hypothesis.

Futurism is an all-encompassing concept that must look at all aspects of the organization… first at the Big Picture and then at the pieces as they relate to the whole. One plans for business success through careful strategy.

Futurism is a connected series of strategies, methodologies and actions which will poise any organization to weather the forces of change. It is an ongoing process of evaluation, planning, tactical actions and benchmarking accomplishments. Futurism is a continuum of thinking and reasoning skills, judicious activities, shared leadership and an accent upon ethics and quality.

Quotes on The Future

  • “The future ain’t what it used to be.” Yogi Berra
  • “The future is not a gift. It is an achievement.” Robert F. Kennedy
  • “I never think of the future. It comes soon enough. The distinction between past, present, and future is only a stubbornly persistent illusion.” Albert Einstein
  • “Tomorrow is another day.” Margaret Mitchell, Gone With the Wind
  • “The future will one day be the present and will seem as unimportant as the present does now.” W. Somerset Maugham
  • “You ain’t heard nothing yet, folks.” Al Jolson in The Jazz Singer (1927)
  • “I like the dreams of the future better that the history of the past.” Thomas Jefferson
  • “The fellow who can only see a week ahead is always the popular fellow, for he is looking with the crowd. But the one that can see years ahead, he has a telescope but he can’t make anybody believe that he has it.” Will Rogers
  • “The only way to discover the limits of the possible is to go beyond them into the impossible. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke, Technology and the Future
  • “The best way to predict the future is to invent it.” Alan Kay
  • “The best thing about the future is that it comes one day at a time.” Abraham Lincoln
  • “There is always one moment in childhood when the door opens and lets the future in.” Graham Greene
  • “Upper classes are a nation’s past; the middle class is its future.” Ayn Rand
  • “The empires of the future are the empires of the mind.” Winston Churchill
  • “The future belongs to those who prepare for it today.” Malcolm X””
  • “All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.” Benjamin Franklin
  • “It is because modern education is so seldom inspired by a great hope that it so seldom achieves great results. The wish to preserve the past rather that the hope of creating the future dominates the minds of those who control the teaching of the young.” Bertrand Russell
  • “Many people think that if they were only in some other place, or had some other job, they would be happy. Well, that is doubtful. So get as much happiness out of what you are doing as you can and don’t put off being happy until some future date.” Dale Carnegie
  • “Look not mournfully into the Past. It comes not back again. Wisely improve the Present. In is thine. Go forth to meet the shadowy Future, without fear, and a manly heart.” Henry Wadsworth Longfellow

Futurism, The Future

I offer nine of my own definitions for the process of capturing and building a shared Vision for organizations to chart their next 10+ years. Each one gets progressively more sophisticated:

  1. Futurism: what you will do and become… rather than what it is to be. What you can and are committed to accomplishing…rather than what mysteriously lies ahead.
  2. Futurism: leaders and organizations taking personal responsibility and accountability for what happens. Abdicating to someone or something else does not constitute Futurism and, in fact, sets the organization backward.
  3. Futurism: learns from and benefits from the past… a powerful teaching tool. Yesterdayism means giving new definitions to old ideas…giving new meanings to familiar premises. One must understand events, cycles, trends and subtle nuances because they will recur.
  4. Futurism: seeing clearly your perspectives and those of others. Capitalizing upon change, rather than becoming a by-product of it. Recognizing what change is and what it can do for your organization.
  5. Futurism: an ongoing quest toward wisdom. Commitments to learning, which creates knowledge, which inspire insights, which culminate in wisdom. It is more than just being taught or informed.
  6. Futurism: ideas that inspire, manage and benchmark change. The ingredients may include such sophisticated business concepts as change management, crisis management and preparedness, streamlining operations, empowerment of people, marketplace development, organizational evolution and vision.
  7. Futurism: developing thinking and reasoning skills, rather than dwelling just upon techniques and processes. The following concepts do not constitute Futurism by themselves: sales, technology, re-engineering, marketing, research, training, operations, administration. They are pieces of a much larger mosaic and should be seen as such. Futurism embodies thought processes that create and energize the mosaic.
  8. Futurism: watching other people changing and capitalizing upon it. Understanding from where we came, in order to posture where we are headed. Creating organizational vision, which sets the stage for all activities, processes, accomplishments and goals. Efforts must be realistic, and all must be held accountable.
  9. Futurism: the foresight to develop hindsight that creates insight into the future.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.