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Conscientious consumers or creatures of habit? A focus on our supply chains
We are all consumers, no doubt about that. And I think it’s safe to say that we are all creatures of habit…to an extent.
We buy the products we are familiar with, the products that we grew up with. This is definitely true for me. When I first left the family home and moved out into the real world on my own, I remember doing my first ‘big shop’ at the local supermarket. Without really thinking about it, my trolley was slowly but surely filling up with the products I recognised from the time of living with my parents.
Without even realising it, here I was buying the products that my parents had used because they were familiar to me. There was no other real reason behind my choice (apart from probably cost).
It got me thinking… how much thought do we really give to the products we buy?
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About the Author
Laura Gibbons is a driven and committed marketing professional with over 10 years’ experience. Working closely with Ideagen’s Marketing Executives and Partner teams, Laura is responsible for looking after the Ideagen brand across multiple sectors within the region.
Management observation cards are intended to be easy and straightforward to complete in the field. Consequently, the card’s structure should be such that it requires the minimal amount of data collection; reducing the administrative burden (and physical awkwardness) of completing form while ensuring quality performance data collection. Such a structure promotes the number and frequency of observation performance which in-turn yields additional management engagement points and performance data. Key to simplifying management observation cards is a predefined criteria scoring system whereby the observer need only select specific scores for each criteria accompanied by substantiating comments for performance outliers (high and low).
Dr. Kim Villeneuve is CEO of Centerstone Executive Search and Consulting, a nationally retained firm serving the consumer sector. Centerstone specializes in executive search and leadership consulting concentrated at the Board Director and Executive Officer level. Kim is also a coach for elite executives, an adjunct professor at American University’s Kogod School of Business, and guest lecturer at The George Washington University, from which she holds a doctorate in Human and Organizational Learning. Contact Kim at 
with Foreword by Margaret Wheatley (American Management Association, 2004) and co-author with Jay Perry of 
with Foreword by Jim Kouzes (Berrett-Koehler 2013) serving high-growth firms and Fortune 500 companies. He earned his BA magna cum laude from Harvard and his MBA and JD from Stanford and previously led projects for McKinsey & Company.
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