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Top Tips For Managing Your Call Centre

Top Tips For Managing Your Call Centre
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These days, all sorts of businesses have a need for a call centre. The truth is, these can be useful methods of contact with your customers. If you are in charge of a call centre, you know how lively and energetic a place it can be. One major thing you can learn to do over time is to use that energy, transform it into something positive for the customers. The thing about phone communication is that it is strangely powerful. It doesn’t matter that the customer cannot see the operator’s face. There is a lot of unconscious communication in the voice, and that affects the experience of the customer. That is why it’s so important to maintain the call centre, to manage it effectively. Even the slightest off atmosphere can affect a huge number of customers over the course of the day. But what are the secrets to running a call centre successfully? To answer that, let’s have a look at these top tips.

Lead By Example

This is something which any manager would do well to remember. Ultimately, like it or not, your staff look up to you. With that in mind, it is vital that you demonstrate the core qualities of the business which you wish them to embody. You need to be these qualities yourself in order to be able to expect it from others, that’s the truth. Nobody likes a hypocritical leader or manager, so be sure that you are never off duty with regards to this. The slightest hiccup is all it takes to destroy the effect.

Prioritise Security

Call centres have often been the subject of much scandal and disrepute. Often, this is a case of data protection being breached. The unfortunate truth is, this is all too easy to happen. As the manager, it is essential that you keep on top of the security side of things. Your customers’ information is sensitive, and it needs to be looked after as well as possible. You also need to champion ways of ensuring the identity of the caller, every time. Otherwise, you might find yourself in a lot of trouble. FFIEC compliance is paramount here, as you need to be sure of who is on the other end of the line.

Be Clear About What You Want

The most effective managers are those who express clearly what they hope to get out of their staff. If you are starting to notice that people are not quite adhering to your standards, then look into this. It is possible that you are not expressing yourself well enough. Make sure you give your staff guidelines for working, as well as fair but strict deadlines. Always ensure, too, that you give them a chance to query the request or ask questions. This two-way communication is the key to a smooth-flowing workplace.

Feedback

Last but not least, make sure you are providing feedback to all staff. This is not just important for the proper flow of the workplace; it is essential. It also means that your staff have the opportunity to regularly express themselves. This alone is a hugely beneficial to your staff, and you will soon notice the difference.

Are You a Monday Morning Quarterback?

When I was growing up, I spent many joyful Sundays watching football with my father. At the end of every down, we relished critiquing the coach’s play calling – if it had failed – by boldly claiming we knew the plays that would have saved the day. We reenacted this ritual every week and even carried “our” game’s analysis through Monday morning breakfast. By the time we finished our discussion, we were self-acknowledged geniuses who, unquestionably, deserved a coaching spot on any National Football League roster. Unfortunately, since that’s not how play calling works, we found ourselves relegated to the role of “sage” after the fact.


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About the Author

Bill BartlettBill Bartlett is author of The Sales Coach’s Playbook: Breaking the Performance Code (Sandler Training / 2016). Bartlett is an experienced Sandler trainer who plays an important role in Sandler’s worldwide organization and is recognized as a business development expert specializing in executive sales training and sales productivity training. He currently heads a Sandler training center in the Chicago suburb of Naperville, IL.

For more information, please visit https://www.sandler.com/resources/sandler-books/coaching.

Performance Measure Development Sheets

StrategyDriven Organizational Performance Measures Best Practice ArticleEffective performance measurement systems consist of high-quality individual measures associated with a strongly interrelated framework. Using this deliberately developed framework, leaders ascertain organizational performance quickly and accurately. The system itself should be economic to maintain and provide readily available updates typically necessitating a degree of automation. Quality systems present the same view of performance to a broad number of individuals within the organization concurrently. To achieve all of these qualities, each measure must be well thought-out and developed individually and then integrated into the collective system.


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Additional Information

Additional information on the individual characteristics of quality performance measures and their construction can be found in the following StrategyDriven articles and documents:

Articles

Documents

  • Organizational Performance Measures – Types
  • Organizational Performance Measures – Construction

About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

I’d rather have no advice than bad advice.

I can’t help it. I read some bad sales advice today and I gotta say something. I’ll try to keep it positive, but my tongue is already bleeding from biting it.

The title read: When sales calls stall.

Every salesperson has experienced that barrier in one form or another, so I wondered what this “expert” had to say.

NOTE WELL: I try not to read current sales material because I don’t want to copy, or be accused of copying someone else’s work or ideas.

It started with the usual sales dialog: you have a meeting with a prospective customer, they’re hot, hot, hot, for your product or service, they ask for a proposal, you quickly oblige, and a week later you call the hot customer, and they have evaporated. Won’t return your calls or emails.

What to do?

Get ready – here comes this guy’s (name withheld) expert advice:

He recommends every manipulative “sales technique” from implying urgency, buy today or the deal goes away, to getting creative (whatever that means – no explanation or examples given), to use intrigue, to connect (no explanation or examples given). He advises: be prepared like a boy scout, appeal to a higher authority, assume all is well and they are just busy, use the admin as an ally, and a bunch of sales talk mumbo jumbo that any seasoned executive or their assistant would smell like a skunk that hasn’t bathed, and laugh at you. And oh by-the-way, NEVER take your call again, let alone buy from you.

This is why this type of approach to a reluctant or otherwise busy buyer will NEVER work…

FIRST: The prospect is not returning your calls for a reason. Wouldn’t it be important to find out why? If you could discover that, it would help your next 1,000 sales calls.

SECOND: Why did you ever offer a proposal without making a firm face-to-face follow-up sales appointment in the first place? This is one of the most powerful – yet mostly overlooked – elements of the sales cycle.

THIRD: Stop trying to sell. Stop trying to be cute. Stop trying to be manipulative.

FOURTH: For goodness sake, stop trying to butter up the admin or executive assistant. These people are smarter than your lingo and loyal to their employers, not you.

FIFTH: The salesperson (not you of course) did a lousy job in the presentation, left some holes, never discovered the prospects real motive to purchase, was subjected (relegated) to a proposal/bidding process, never followed relationship-based strategies, was more hungry for the sale and the commission than to uncover what would build a relationship. You didn’t connect – you didn’t engage. Why are you blaming the prospect for not calling you? Why don’t you take responsibility for doing a poor job, and taking a lesson? Not a just a sales lesson, a relationship lesson.

POINT FIVE CAUTION: Maybe their daddy decides, and you never met daddy let alone know who he is. Maybe someone else higher up the ladder told your prospect “NO,” and your prospect is embarrassed, or doesn’t care, to tell you.

SALES REALITY CHECK: In sales you have ONE CHANCE. One chance to engage, one chance to build rapport, one chance to connect, one chance to be believable, one chance to be trustworthy, and one chance to meet with the real decision-maker. One chance to differentiate yourself, one chance to prove your value, and one chance to ask for (or better, confirm) the sale.

BAD NEWS: If you miss your chance, or blow your chance, recovery chances are slim. OK, none.

Not being able to reconnect with a prospect is not a problem, it’s a symptom. And it’s a report card on how well you’re doing. Or not doing. How well the relationship is going. Or not going.

GOOD NEWS: Lost sales and sales gone wrong are the BEST places to learn.

BETER NEWS: If you make a firm commitment to meet a few days later – not by phone – to meet face-to-face, you have a better chance of discovering the truth,

BEST NEWS: Once you get to TRUTH, you have a chance at SALE. Or better stated, you will have created the atmosphere where someone wants to BUY from you.

Sales techniques are increasingly becoming passé. So are the people that stress using them, rather than emphasizing the relationship and value based side.

I grew up selling, and I grew out of it.

If you have lost a connection, or if a hot prospect evaporates, or refuses to call you back or respond to you, the WORST thing you can do is try a sales technique. Why don’t you try something new? Try being honest. No, not just with the customer, with yourself.

I promise that a harsh self-discovery lesson may not help you reconnect with who you lost, but it’s connection insurance for the next thousand. Take a chance. It’s the best one you’ve got.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

CEOs Reveal The Top 3 Strategies For Women To Excel As Leaders

If you knew you could improve your company’s revenue with one single strategy, would you do it? If you heard there was a way to enhance your business profits, would you want to know what it is?

The New AdvantageMost leaders would likely answer “yes.” Yet every day in corporate America, business leaders neglect to take the steps that would give them a competitive edge.

One of the quickest ways, and in many ways the easiest to implement, is to balance their teams by including more women in positions of leadership. For the teams that find that balance, these are three common results they can expect:


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About the Authors

Howard J. Morgan and Joelle K. Jay, PhD, of the Leadership Research Institute (LRI) are co-authors of The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves (Praeger / 2016). LRI is a global consulting firm specializing in leadership and organizational development. Morgan has worked with over 1,000 CEO and executive team members of the world’s largest organizations on improving corporate and executive performance. Jay is an executive coach and keynote speaker, and specializes in the advancement of executive women. For more information please visit www.TheNewAdvantageBook.com.