Posts

Steady Growth Builds Business Success

/in /by

Many new business owners make the mistake of trying to build their companies too quickly. They spend money before their firm is secure, and that leads to cash flow issues. In some instances, things get bad, and they have to abandon their ambitions and start all over again. To stop that from happening, it’s essential that you create a growth plan when you’re first starting out. It shouldn’t take a long time, and there are plenty of business advisors willing to assist. The tips on this page will help you to get things right, and they could push your operation to the next level. It’s all about taking things steadily.

Don’t employ permanent staff until you have reliable income

There are lots of alternatives to hiring permanent staff that you should consider. For example, you could contact local recruitment agencies to get the assistance you require. You could also ask friends and family members if they’re willing to help out. You could ask your lawyer to develop temporary contracts that only last for three months. That would mean you aren’t obliged to cover an entire annual salary if something goes wrong. You never know what’s going to happen when you’re just starting out. So, it’s best to play it safe and limit your outgoings as much as possible.

Don’t rent premises until you can afford the annual fees

The second biggest mistake people make relates to renting facilities. At some point, you will need a dedicated office or warehouse for your operation. However, you don’t want to rush into anything until you have lots of cash in the bank. Work out the annual fees and then compare them to your monthly income. The guys from Guardian Business Center say that is the best way to protect your venture. At the end of the day, you would struggle to meet your financial responsibilities if you experience a slump in sales. The debt you amount could end up crippling your company and leaving you will no choice other than to close it down.

Don’t expand into new territories until you’ve dominated your home market

Trading overseas is an excellent strategy for increasing sales. The guys at PCA Predict highlighted that fact recently. Even so, it’s not something you should do before the time is right. You have a home market in which you should aim to dominate. If you haven’t exhausted potential customers in your country, it doesn’t make sense to look elsewhere. You should only do that when your sales stagnate regardless of how much you spend on marketing. That is a good indication that you have saturated the market, and you need to move on to a new territory.

StrategyDriven Entrepreneurship Article
Photo courtesy of tec estromberg via flickr

Just remember guys; slow and steady wins the race. If act too fast, you might end up harming your chances of success. So, you need to take your time and perform careful assessments of any ideas you might have. Only act when you believe it is in the best interests of your company. If there are any uncertainties, you should wait until you’ve found a way of clearing them up.

Forget Digital Marketing & Go Old School

/in /by

StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

With more and more white noise filling the internet on an hourly basis, it is becoming increasingly hard for companies to get their voices heard.There is just so much competition online, and no direct consumer competition, just competition to get seen, to even be stumbled across. What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others.

As such, a lot of companies and a lot of marketing executives are steering away from digital marketing options and heading back toward more traditional options. They are veering back into the realm of physical marketing and giving their potential customers something they can touch and feel and experience. And here are the best of the bunch, that is to say, the most effective of the lot.

Advertising In Papers

Recent research by neuroscientists has shown that paper-based adverts tend to be more memorable and more impactful than digital ones. This is especially true with regards to direct mail strategies. The reason for this is paper-based ads are easier to process mentally and thus they made for far improved brand recall. A lot of this is to do with the habits we have gotten into as a society of tech users. When we are watching an advert on Youtube, we aren’t concentrating on the message of the brand or anything but that skip advert button. The same goes for any pop-up ad, we instinctively look for that cross that will allow us to carry on without batting an eyelid. This means that digital marketing is losing its impact, while physical marketing has never lost ground.

Get On The Road

Of course, by this we mean, get yourself to some trade shows. If you are not present at a trade show then you are missing out on a massive chance to grow your exposure, and to people who interested enough in your industry to have bought a ticket to attend. Of course, the stigma around these is that a banner amongst a conference center full of banners is not going to have any impact, and you are right. That is why it is worth looking at what more you can do to improve your booth and raise your voice, and going to get that much more from Steelhead Productions. What we are saying is, there are experts out there, people who will be able to make you look like the leading professionals and industry experts in your sector.

Older Customers Like It Physical

A lot of older customers don’t respond to digital marketing efforts for two main reasons; they don’t trust the internet and they don’t respond to adverts. That means that if you are solely focussed on digital marketing strategies then you are missing out on a huge sector of potential business and potential business that tends to spend money. That is where good old-fashioned physical mail comes in; something that falls through their letterbox, get’s picked up and read. This is what older customers know and like, and it has proved to work in garnering sales and spreading through word of mouth.

The Digital Entrepreneur’s New Business Checklist

/in /by

In today’s fierce business climate, new entrepreneurs are far more likely to target online audiences instead of offline ones. Running a company in the digital arena can reduce overheads while the potential for profit is far greater also.

Those possibilities should not fool you into thinking that the journey will be easy. Competition in the online arena is stronger than ever. If you aren’t prepared for the battles ahead, your business will inevitably follow the same path as the vast majority of failures.

StrategyDriven Entrepreneurship Article
Photo courtesy of Max Pixel

Perfect your strategy with these factors, and you should be just fine.

  • Invest in the quality of your team. From successful recruitment drives to promoting improved motivation, those steps to a productive staff are key. After all, you are essentially putting the fate of your entire operation in their hands. If they perform well, the business will too. Combine the perfect internal team with the help of remote-based freelancers, and you should be set to thrive. As they say, teamwork makes the dream work. Do not forget it.
  • Appreciate the importance of your website. As an online business, your domain is the most important asset of all. It shouldn’t simply promote products. It should additionally generate trust from the consumer. Hiring an ecommerce agency to get your platform in perfect health is advised. Unfortunately, if the selling systems are lacking, transactions won’t be completed. Without sales, the entire company is destined to crash and burn.
  • Be prepared for the worst at all times. All business operations will encounter low points. But prevention is the best form of protection and can reduce the damage greatly. This could range from keeping the working environments safe to factoring in potential returns. Gaining this sense of control won’t only limit the risks involved in business. It’ll also help you make education decisions when growing the company.
  • Understand the needs of your customers. First and foremost, finding your place in the market will allow you to target your primary audience with far greater effect. Consumers don’t only deserve smooth transactions, though. Many online businesses fail to focus on customer care, but yours mustn’t fall into this trap. Even if it means using a virtual assistant service, attending to the ongoing issues of the clients is critical. Otherwise, one bad episode could see them take their custom elsewhere. Conversely, positive experiences should bring long-term loyalty.
  • Keep an eye on spending. Spending money is a necessary part of running a business, but excessive overheads will pile on the pressure. Finding the best deals on operational costs like energy rates will inevitably increase your profits. As well as maximizing short-term profits, this can also buy more time for the venture. The vast majority of failures occur because they run out of money before reaching sustained profitability. So this could be a killer component.

Following the right blueprint won’t guarantee success. After all, you still need to produce great products while marketing your goods in a suitable fashion. Nonetheless, those strong foundations will increase your chances.

If nothing else, adopting great habits now will serve you well in the future too.

 

 

Competition: What Competition?

/in /by

StrategyDriven Entrepreneurship Article
Photo courtesy of the U.S. Navy via Wikimedia and flickr

A business has to deal with a lot, but the competition is the main opponent. With one stroke, your competitors can make or break your success, which is scary. To end up the victor, you have to ensure that the firm is always one step ahead of the game. That way, they will chase you and not the other way around. Honestly, the last thing you need is to be left in the dust as they speed away. To help, this post is going to detail how to stay ahead of the game so that the competition isn’t as scary.

Any business that wants to become the market leader has to keep an eye on its competitors. Your first job is to do the same as you need to understand their processes. If they are using new technology, you need to consider incorporating it too. The reason is that one small change can affect expenses and productivity. A business that cuts costs and becomes more efficient is always going to be a hard opponent to beat. Plus, your company could also do to benefit from these advantages.

Another reason why watching the competitor’s moves is important is that it uncovers their weaknesses. Every business on the planet has strengths and weaknesses, and the weak spots are what you’re looking to exploit. Even if they have a better product, this tactic can still help you compete. In fact, it will help you to succeed and prosper. Once you understand their weaknesses, the trick is to balance them against your strengths. For example, a rival might only offer a short extended guarantee whereas you have a longer one. Use this to your advantage by showing customers with the help of your marketing strategy.

Bosses like to think that they have to do everything alone. There isn’t a methodology that is as false in business. As the boss, you have to consider a lot to ensure the company expands. To bear the brunt of the responsibility is a mistake. Instead, you need to look to business advisory experts that can help. Experts are the key to winning the war because they cover your blind spots. There is bound to be areas where you lack the knowledge and experience to thrive. Advisors can step in and create processes which will make sure the company hits its goals. Asking for help isn’t a sign of weakness – it’s one of strength.

A business that doesn’t track the numbers is one that is going to fail. Hopefully, this statement won’t come as a shock. But, if it does, there are particular areas where you need to monitor the numbers as the info is essential. Things such as ROI or ACV and CPA are the sections which need monitoring. When you understand how much return you make on your investment, you know why the business is winning or losing. The same goes for average customer value and cost per acquisition.

Google Analytics is a program every firm needs to utilise to track their numbers.

Things To Ask Your IT Support Provider Before Signing

/in /by

StrategyDriven Entrepreneurship Article

Outsourcing large tasks and functions is fast becoming the thing to do in business because of the success it can offer, and the top of that list is IT support. Of course, this is an utterly logical thing to do because it will take the technical pressures off you and allow you to stay focused on the core operations of your company while saving a buck or two. But that doesn’t mean you should just hand over your responsibilities to the first IT support provider you come across.

When it comes to looking for a reliable technical support provider, you need to do your Due Diligence, and an easy way to do this is to ask your prospective providers a series of questions to help you understand what sort of fit they will be. So, here’s a few ideas to get you underway:

StrategyDriven Entrepreneurship Article

What Is Your Experience With Small Companies?

You’ll learn that a lot of IT support companies, like Sphere IT in London, concentrate on large installations and services because it allows for a better economy of scale, which means you’ll need will get lost or confused. As such, ask to see a list of their client portfolio or ask them about the smaller-sized clients they serve. This will give you a better understanding of their operations and whether they will best suit your needs.

How Do We Know You Can Protect Our Sensitive Data?

One of the most important reasons of having an IT support company come on board is to protect your data, so you need to know they are capable of doing this. The techniques hackers use these days are becoming more and more sophisticated and so it is imperative you find experienced digital data defence pros for business. This is where their record comes in. A prospective IT support company needs to be able to prove they have a fantastic track record in protecting their client’s sensitive data. If they fail to do this, then your business may fail to continue operating.

What Level of Support Will They Offer?

Most companies will ask you what sort of support you will need and then offer you a service based on that requirement, so make sure you come to a deal that suits you and that it is detailed in your service agreement. To give you a little bit of advice on this one, make sure you discuss specific areas like phone, email and chat support, as well as remote management if you have employees or contractors that work from home or on the road. You’ll also want to know how often they can visit your office to perform maintenance checkups.

How Are They With Long-Term Partnerships?

Quite simply, the longer the supplier can commit to a partnership the better fit they will be for your company. The reason for this is most network equipment lasts for years and years and years, while most support arrangements only stand for two to three. Of course, this can usually be extended to around five years if needed and if favourable. So find out what sort of agreement they prefer and then see how this will fit in with your organisation.