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5 Ways to Get More Customers for Your Manufacturing Business

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StrategyDriven Online Marketing and Website Development Article |Manufacturing Business|5 Ways to Get More Customers for Your Manufacturing BusinessQuite recently, the manufacturing business owners made clientele on phone calls, trade shows, or in-person meetings. Some will go fancy by getting ads printed, and there wasn’t much more effort than this.

But now, as times are changing, the manufacturing business industry also needs to keep up. Nowadays, manufacturers are utilizing all the digital marketing tools to increase their customer base. You cannot successfully run your manufacturing business based solely on customers’ brand loyalty. When there is rising competition, you must also maintain your competitive edge.

You need to attract more customers to rise to the top of your game. And there are many more innovative, interactive and better ways of attracting customers than in-person meetings or phone calls. Here are five ways you can get more customers for your manufacturing business.

1. Make a Website:

The first step is to make a company website. Almost no successful business running in today’s age lacks a website. It’s like your digital shop. You can hire a website builder, and your website will be up and running in a few hours. Ensure your website is neat, easy to navigate, and clearly tells about your business.

As the nature of products in the manufacturing business is complex, there needs to be a better explanation of the products to attract consumers. For example, if you make sealing products, give complete details about it on the website, add pictures and a 3D model of the sealing products, state the price, show how your business makes the best quality products, etc. Increase product knowledge to generate large orders.

List your contact information clearly. Incorporate email marketing, send people customized deals, make them sign up for your newsletter, etc. Ensure your website is SEO friendly and add a blog to educate people about your business. Also, don’t forget to make it easy to use on mobile phones. With these factors, your website will turn leads into customers.

2. Get Listed:

For your manufacturing business to get more buyers, it needs to be where buyers are searching for. There are a massive amount of consumers who search for products online. Your business must be there when potential customers are searching. To increase your reach, you must add your business information to local online business directories. The best thing is it’s usually free and will not cost you a dime while increasing your company’s reach.

When your company’s address, name, and contact information are available on business listing directory pages, you will observe more traffic on your website. You can get your business listed on platforms such as Google My Business, Facebook Business Page, Yelp For Business, etc. Customers search for companies through these platforms, and if your company is listed with up-to-date information, more people will come across it.

Make sure to be consistent across all directories regarding the information you have given about your products or services. You can also upload images and videos of your products there. Videos are searchable and transcribable on these platforms, making them the most popular channel for attracting buyers.


3. Make It Easy to Request a Quote:

On every page of your website, add the feature of ‘request a quote.’ And as your team will need information to create a comprehensive quote, you can ask customers to upload their information files. Make sure they can upload PDF, CAD, or any other file type for your reference. Don’t restrict it to a single file type option.

The design and placement of the call-to-action button of ‘request a quote’ and quote forms also require your attention. Place them on the right side of the website page and only ask for relevant information like name and email. Asking for information like company name and phone number etc. might be too much.

After a customer sends in a quote form, take them to a ‘thank you’ page to make them feel appreciated. Tell them when you will contact them with a quote. Also, on that ‘thank you’ page, you can link other important products or services too and place a call to action for users to visit those too. Send a confirmation email to the user that you have received their quote request and will get in touch with them soon.

Your job is not done here; make sure to add this new lead to your CRM or ERP system to start a funnel marketing campaign. Make your sales team follow up and log the activities of this lead for better-targeted ads.

4. Make Right Use of Social Media:

You can attract more customers through social media. Social media platforms are now becoming a hub for businesses. The use of social media is on the rise. A sizable amount of consumers use social media for online shopping. That’s why every kind of business is busy promoting their brand on social media. You should do that too by making business accounts on social media platforms like Meta, Instagram, Twitter, etc.

You should post relevant, updated, original insights about your manufacturing business there. Upload pictures and videos to engage people and inform them simultaneously. You can also promote your business posts through paid ads so that more and more people view them.

Using social media is not only about publishing posts about your products; it’s the best way to humanize your brand. This means you can upload things that happen behind the scenes, like how you ensure quality production, how many experts are a part of your team, how your brand or business inspires others, etc. But in all this, ensure not to post anything offensive and maintain professionalism.

5. Current Customers Attract New Customers:

Your current customers can become your biggest tool in making new customers. If you provide your current customers with the best products or services, and they are completely satisfied, then their positive feedback will be enough to convert leads into customers.

Make sure you add a customer’s feedback section on your website. Let the customers give testimonials, rate your business, and share their experiences with you. Positive reviews play a huge role in increasing the customer base. When potential customers see positive feedback, they are more likely to buy from you.

It’s better to make use of word of mouth. If you keep telling people how good your services or products are without customer feedback, not many people will believe it. But customers’ feedback changes everything.

Conclusion:

Gone are the days of placing calls to increase your customer base for your manufacturing business. Now, if you want your business to thrive, you have to make use of the latest ways of attracting customers. Go through these five tips to get more customers for your manufacturing business.

Blockchain: The New Frontier In Customer Engagement

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StrategyDriven Customer Relationship Management Article |Customer Engagement |Blockchain: The New Frontier In Customer EngagementBlockchain was supposed to make it easy for businesses and customers to make payments internationally, bypassing the traditional banking system. But that vision is yet to materialize. In the meantime, distributed ledger technology is proving invaluable in the realm of customer engagement. Incredibly, technology is making it easier for brands to connect with their audiences and encourage them to make purchases.

Getting organizations to change, even in the presence of compelling new technologies, is hard. When the internet came along in the mid-1990s, some major brands took ten years to begin exploiting it. And even then, their efforts were half-hearted.

We’re seeing the same phenomenon emerge today with blockchain. Everyone knows that it is a powerful technology, but employees struggle to adapt. They don’t want to do new things that could be difficult. They’d prefer to stick to the humdrum, regular mundane tasks they know.

With that said, blockchain is one of those technologies that firms can’t afford to miss. If they do, then it could mean missing out on better engagement with customers, and expanding in their industry.

Already, pioneers are exploring how to use blockchain to transform business infrastructure. Experts are looking at ways to leverage the new technology to transform how firms do business with each person. The hope is that blockchain will prove so valuable to firms that they use it for everyday transactions.

But how, exactly, could blockchain engage customers?

Smooth Peak EV Energy Demand

The electric vehicle revolution is going to be good for children’s lungs but seriously bad for the power grid. Consumer behavior means that most people charge their electric vehicles when they get home from work, between 5 pm and 7 pm. This means that there is a huge spike in demand around dinner time.

If EV usage continues to grow, existing power infrastructures won’t be able to meet demand. There will be rationing and blackouts around peak times – not what anyone wants.

However, there may be a blockchain-based solution. The idea is to reward consumers with individual tokens, called “sparks” whenever they charge their vehicles outside of peak times, such as in the middle of the night. Owners that do this could then trade their currency for real money, getting a discount on their energy bills.

Such systems are actually superior for energy grids compared to current setups. Energy consumption is notoriously low during the night, but power firms need to keep expensive energy-generation systems on continuously to prepare them for increased load in the morning. Charging EVs at night would result in far better use of energy-generating capital, lowering bills, and improving outcomes for all.

There are also virtual power plant capabilities. The idea here is to make it possible for EV owners to sell their power back to the grid in peak times when power plants need extra supply. If there’s a sudden surge in electricity usage in the morning or evening, suppliers could offer owners higher prices to sell their battery charge back to the grid, instead of relying on expensive booster plants and technologies.


Creating Currencies Around Shared Interests

We’re also witnessing the birth of another new (and somewhat strange) phenomenon that nobody could have predicted: the birth of so-called “fan tokens.” Major organizations from Formula 1 to e-sports teams are all signing up to increase enthusiast engagement globally.

For the uninitiated, fan tokens are a bit like cryptocurrencies, but offer punters a deeper level of interaction within a particular industry. Firms are exploring them fervently to see if they can use them to get consumers more interested in what they do.

As with other crypto technologies, fan tokens sit on the blockchain. However, they are not the same as Bitcoin or other currencies that use the technology. Like cryptocurrencies, they are fungible. But holding tokens provides other rewards, such as being able to vote on club decisions, access merchandise designs, and unique experiences, and earn rewards. You can think of owners as being similar to club stakeholders but without any formal rights other than those defined by the blockchain.

If you’re new to the concept, you can read tips for buying fan tokens here. This article explains what you need to do and what fan tokens are in more detail.

Ultimately, these tokens help to make fans feel more engaged in whatever organization issues the coin. Hence, if you have a business with a cult following, you could potentially use this method to give customers more say over products, services, and the direction your firm takes.

Improving The Payment Journey

Then there is the potential for firms to improve the payment journey. Current payment systems can make some customers feel disengaged, particularly those looking to make purchases from overseas. Customers can find it hard to access traditional banking facilities.

With cryptocurrency transactions on the blockchain, these sorts of barriers become a thing of the past. Merchants and individual consumers can transact with each other trustlessly, without the need for an intermediary, such as a bank. Companies and clients can liaise with ease and set whatever payment terms they like. There are virtually no limits on what they can do.

Perhaps even more promisingly, customers don’t even need to have a bank of their own. The network functions as security for all parties. Therefore, firms can sell to customers who are outside of the formal economy.

There are some crazy applications of app-enabled crypto payments, too. For instance, customers can use apps to trade with each other to get faster services.

Take a busy food court, for instance. In a traditional setup without blockchain, all customers have to wait their turn, regardless of how hungry they are or how much of a rush they are in. There is no simple way to pay other customers to jump the line.

But with blockchain, that’s no longer the case. The technology makes it easy to carry out complex transactions like this so that pricing mechanisms can more closely match each individual’s needs. Even if they seem gimmicky, such systems are likely to engage customers interested in trialing them.

The Amazing Benefits of Forming a Company in Ireland

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StrategyDriven Starting Your Business Article |Forming a company in Ireland|The Amazing Benefits of Forming a Company in IrelandIf you’re looking to expand your company into the international market or you’re looking for a new place to start a new one, then you may want to consider Ireland. It may seem like a strange suggestion at first, but there are plenty of reasons more and more people are considered starting their companies in Ireland.

It’s Easier To Start A Company

Ireland brought the Companies Act 2014 into effect that provides for a number of different company types and makes the Company formation Ireland and incorporation extremely easy. The Act covers everything from management and every day administration, to the winding down and dissolution process of a company. Because everything is laid out, it’s extremely easy to do and individual interests are still protected.

Low Corporation Tax

Ireland is considered to be a pro-business environment, and that’s why it has a low Corporation Tax. The Corporation Tax of Ireland is 12.5%, which is one of the lowest in the world. The company itself is liable for paying corporation tax from the company profits, while the directors themselves are only responsible for income tax. The reason for this separation is because the company is considered a legal entity itself. It is kept separate from the Officers and Directors, so when unpaid debts arise, only the company have legal action taken against it.


Tax Credits

Ireland is considered to be one of the easiest countries to do businesses in, as well as affordable. There are generous amounts of Research and Development tax credits that companies can apply for, employees can acquire shares in the company, and there is a low share capital requirement of about 100 Euros, so even the smallest businesses have a great start.

Greater Protection is Offered

When there is changes in the structure of a business, it may need to be reworked in order to maintain its status. However, in Ireland, the process is made quite simple. Any sudden changes are protected and companies are given something of a grave period to adjust to these changes.

Additional Benefits By Minimizing Corporation Tax

One of the best ways to decrease tax while running a company in Ireland is to maximize your benefits. This can be achieved in a number of ways. One way is to purchase capital equipment to be used in the business, as well as claiming capital allowances. A second way is to ensure that the company is making contributions to employees’ pensions so that they can retire well. Lastly, the maximum amount of expenses should be claimed (or as high as possible) under legislation. These are all great way to help your company grow while also retaining happy employees.

It’s not easy starting a business from the ground up and trying to make it grow. Not only is there legal tape in the way but it’s difficult to get people to take notice. But the air of Ireland promotes the growth of businesses by making it as easy as possible for anyone to hit the ground running and make their business thrive.

Tips in Starting a Construction Company

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StrategyDriven Starting Your Business Article |Starting a construction company|Tips in Starting a Construction CompanyStarting a construction company can be an extremely profitable business venture, but it is not without its share of challenges. If you are thinking about starting your own construction company, here are tips to help you get started on the right foot.

1. Do your research.

Before you start a construction company, it is important that you do your research and understand the industry. There are a lot of things to consider, such as the type of work you want to do, the equipment you will need, the licenses and permits required, and the market for your services.

If you take the time to do your research and plan ahead, you will be much more likely to succeed in starting a construction company.

2. Choose a niche.

Once you have done your research, it is time to choose a niche for your construction company. There are many different types of construction companies, so it is important that you choose one that will be able to meet the needs of your target market.

For example, if you want to specialize in green construction, you will need to make sure that you have the right equipment and training. If you are not sure what type of company you want to start, there are plenty of resources available to help you make a decision.

Once you have chosen a niche, it is time to start planning your business.

3. Marketing your Construction Business

A construction company is only as successful as its marketing. You need to make sure that you are reaching your target market and that they are aware of your company. There are a number of ways to market a construction company, such as online marketing, marketing consulting firms, and word-of-mouth.

The most important thing is to be creative and find a way to stand out from the competition.

If you can effectively market your construction company, you will be well on your way to success.


4. Management of the construction company

The management of a construction company is vital to its success. You need to have a good understanding of the construction industry and how to run a business. There are a number of different aspects to consider, such as project management, safety, and finances.

If you are not sure about something, there are plenty of resources available to help you learn more. The most important thing is to be organized and efficient in your management style.

5. Employees

Your employees are one of the most important aspects of your construction company. They are the ones who will be doing the work, so it is important that you choose carefully. You need to make sure that they are skilled and experienced in the type of work you do.

You also need to make sure that they are trustworthy and reliable. If you can find good employees, they will be a valuable asset to your company.

These are just a few of the many things to consider when starting a construction company. If you take the time to do your research and plan ahead, you will be much more likely to succeed. With a little hard work and dedication, you can build a successful construction company.
Start by doing your research, then choose a niche, market your business well, have a good management style, and hire great employees—and you’ll be on your way to success in the construction industry!

7 ways entrepreneurs can use video for their new business

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StrategyDriven Online Marketing and Website Development Article |Video for new business|7 ways entrepreneurs can use video for their new businessIf you’re an entrepreneur, there’s a good chance you’re always looking for new ways to promote your business. And what better way to do that than to make a video?

Video is one of the most powerful marketing tools available, and it’s only getting more popular. Unlike text, which the brain’s language processing centre reads, video engages both the left and right hemispheres of the brain. The left hemisphere processes verbal information while the right hemisphere processes nonverbal information such as images, colors, and movement.

In addition to engaging more of the brain, the video has several other advantages over traditional marketing methods.

Video is more likely to be shared than text or images, making it an excellent way to build brand awareness and reach new audiences. Video is also more engaging than text alone, making viewers more likely to remember your message.

It is an excellent way to connect with customers and promote products or services and can be used to create brand awareness, show off company culture, or even entertain.

All in all, video can be a powerful marketing tool that helps you reach new audiences and achieve your business goals. That’s why ensuring you’re using video the right way for your business is important.

7 Ways Entrepreneurs Can Use Video For Their New Business

Use Video to Introduce Yourself and Your Business

If you don’t enjoy the idea of being in front of a camera, the good news is that you don’t have to be an on-camera pro to make videos that will help promote your business!

An easy way to use video is to create a short introduction to yourself and your company. This can be a great way to connect with potential customers and give them a sense of who you are and what you do.

Here are some tips for creating an effective video introduction:

  • Keep it short and sweet: Your video should be no more than two minutes long – any longer, and you risk losing your viewer’s attention
  • Focus on your message: Keep your message about yourself and your business clear and concise
  • Be natural: Don’t try to be someone you’re not. Be authentic and let your personality shine through
  • Smile: This may seem like a small thing, but it makes a big difference as smiling conveys warmth and approachability, both of which are important when you’re trying to connect with potential customers


Use Video To Show Off Your Products Or Services

A video is a great option if you’re looking for ways to show off your products or services. You can create a promo video to give potential customers a tour of your facilities, show off your products in action, or even just introduce yourself and your team.

There are a few things to keep in mind when creating a promo video for your business:

  • Use strong visuals: People are more likely to remember what they see than what they hear, so make sure your video is visually engaging
  • Make it easy to share: include social sharing buttons on your video page or make sure the video file can be easily emailed or downloaded
  • Use an attention-grabbing thumbnail image: This will be the first thing people see when they come across your video, so make sure it’s something that will grab their attention and make them want to watch

Use Videos To Create Tutorial Videos Or How-Tos

Creating a tutorial video is a great way to show off your knowledge and skills while helping others learn something new. There are many different ways to make this type of video, and it is one of the best ways to ensure that your tutorials are clear and easy to follow.

Here are some tips on how to use video to create great tutorial videos:

  • Plan your video before you start recording: This will help you ensure that you cover all of the necessary information and that your video flows smoothly
  • Use a quality microphone and camera: This will help improve the audio and visual quality of your video, making it more enjoyable for viewers to watch
  • Edit your video carefully: This will help remove any unnecessary footage and make sure that your video is clear and concise
  • Add background music or sound effects: This can help set the mood for your video and make it more engaging for viewers

Use Video To Share Customer Testimonials

It means a lot when customers give positive feedback about your product or service. But when that feedback is shared as a video testimonial, it can have an even greater impact on your business.
There are several benefits to using video to share customer testimonials:

  • It allows you to showcase your products or services in use to your potential customers
  • A video testimonial is more personal than written feedback and can be more persuasive
  • Videos can be shared easily online and are more likely to be watched than reading
  • Customer testimonials add social proof to your marketing efforts and help build trust with potential customers
  • Video testimonials can be used again and again, giving you a long-term asset to promote your business

Use Video To Announce Special Events Or Promotions

Video is an extremely powerful medium that can capture attention and convey emotion in a way that text and images cannot match. When done well, a video announcement can grab people’s attention and get them excited about what’s coming.
By releasing a short teaser video in advance, you can generate a lot of excitement and interest that will carry over into the actual event or promotion itself.

It is also an excellent tool for post-event or post-promotion follow-up. By making a recap video after the fact, you can keep the momentum going and ensure that people stay engaged with your brand.

Reaches A Wide Audience

Video is one of the most popular forms of content on the internet. By creating engaging and informative content, businesses can attract new customers and build trust with existing ones.
They can be shared easily across social media platforms, email, and website pages, making them an ideal tool for marketing and communication.

Video Allows Entrepreneurs To Add A Personal Touch To The Announcement

Video is a powerful medium to help entrepreneurs add a personal touch to their announcements. By including a video in their announcement, entrepreneurs can introduce themselves and their business in a more personal and engaging way than text alone.
Including a video in your announcement can also be a great way to build interest and excitement about your business. You can generate buzz and get people talking about your business by giving people a glimpse of what you do and who you are.

Conclusion

Overall, video is an extremely powerful marketing tool that can help new entrepreneurs achieve their goals in several ways. If you’re not already using video for your new business, now is the time to start.