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The Keys to Strong Working Relationships

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You may enjoy your job immensely, but if you haven’t got good working relationships with the people you work with on a daily basis, it can make your life a misery. All it takes is one failed relationship to make your whole view on your job change completely. You may feel like you want to change jobs or you may feel like you’re unable to work with the individual in question. Building strong working relationships will not only mean you’ll be able to enjoy your job, but you’ll also have support when you need it and you’ll be more likely to succeed. Good working relationships are important in every sense – an employer with employees, employees with their employer and colleagues with one another. So, here are some tips for perfecting all three.

Photo courtesy of Pixabay

An Employer with Employees

You’re reliant upon your employees to do a good job in order to keep the business running as successfully as possible. Your employees need to know that they’re able to come to you with problems and you’ll calmly offer solutions. If your employees are afraid to bother you or believe they’ll be reprimanded for small mistakes, they’re less likely to keep you informed. So, how do you build a relationship that allows your employees to enjoy your company and respect your views?

First and foremost, you need to remember that your employees are the ones who are the first point of contact for your customers. What they do is important and employers often forget that. As an employer, it’s easy to feel like you’re superior to your employees, when in fact, their jobs are just as important as yours. If you present yourself in a way that makes your employees feel inferior, they may not believe you’re approachable.

As the businesses boss, you’re sometimes the odd one out. You’re doing a different job and it’s likely that you have your own office space, away from everyone else. Therefore, you have to do what you can to blend in with the crowd. Come out of your office at break times and enjoy a coffee with your employees so you can find out more about them and their lives. Consider how you’re dressing too. If you’re walking into work wearing a designer suit and tie, you may be inadvertently setting yourself apart from the rest. That’s not to say you shouldn’t be turning up looking smart; but, you don’t have to throw your superiority in everyone’s faces.

It can sometimes help to go back to basics. When you’ve been running a business for so long, it can sometimes be difficult to remember where you started. Try to trigger your memory by doing your employees job for a day could help you to realise the pressures they’re under and what you could do to make their jobs easier. Ask your employees for any suggestions and don’t try and keep secrets. It’s important you have an open relationship with your employees, where you can say what you need to say and they can return the favour.

Photo courtesy of Pixabay

Employees with an Employer

If you can build a good relationship with your employer, it can make your job so much easier. Even if you’re only in your job for a short amount of time, you’ll need to rely on your employer for a good reference and they may be able to point you in the right direction when you want to climb the career ladder. So, how do you create a relationship with your boss that will benefit you both?

One of the main things to remember is that your boss is human. There may be days when your boss is under immense stress and that could result in you and your colleagues getting the brunt of it. It’s difficult not to take it out on the people you work closely with when something major goes wrong. Don’t take it personally and try to remember that there are more good days than there are bad. Underneath the title, your boss is just like any of the rest of you. So, build a relationship in the same way you would with any of your other colleagues.

Along with your quality of work, your boss will also expect a high level of reliability and honesty. So, if you’re known for pulling a few ‘sickys’ and your boss has to deal with unfinished work, you aren’t going to build a strong foundation for a good relationship. Can you imagine if you turned up to work and the doors were closed with a note saying, ‘sorry, but I won’t be paying you today’? Trust and reliability works both ways.

It’s always nice to be told that you’re doing a good job or your work is fantastic. But, your boss may not always have time to give you praise. Don’t sit there and wait for praise to come and then get upset when it doesn’t. You should be able to tell when you’ve done good work and be proud of yourself regardless. Everyone has a different kind of communication style, and it’s worth taking the time to figure your bosses out. It will be easier for you to figure out your boss’s style than your boss attempt to adjust his style to each individual employee. Once you’ve cracked it, you’ll have a much easier time when it comes to talking to your boss one-to-one.

Creating a good working relationship with your boss doesn’t mean you need to be best friends. In fact, it doesn’t even mean you have to like each other. But, you do need to rely on each other. So, do what you can to show your boss that you’re willing to go above and beyond and you may just get the same back.


Photo courtesy of Pixabay

Employees with Employees

Colleagues have the opportunity to become lifelong friends. In fact, many colleagues do become best friends. If you think about it, you probably see more of your colleagues than you do your own families. This is especially true for people working shift jobs, like nurses. Take a look at Staffnurse.com vacancies for phlebotomists and care assistants and you’ll see the type of hours they work. So, it’s important you build great relationships with your colleagues so you have a better chance of enjoying the work you do.

It’s a much different type of relationship than that of an employer and employees. You’ll spend a lot more time with your colleagues than your employer, so you’ll have more of a chance to get to know one another. Be honest and open from the get go. Learn to communicate well with others. Some basics are eye contact and body language. Don’t be afraid to be truthful about your flaws. It isn’t like the playground at school – no-one is going to tease the new kid. In fact, many people end up bonding over similar flaws.

Remember that everyone is different. When you attempt to get to know people by chatting and opening up, you may come across people who are less enthusiastic about building a relationship. Some people are quiet and reserved, so it doesn’t mean you’ll never have a relationship with that person, it just may take longer to develop. When building relationships with colleagues, it’s important to be observant. You may spot someone reading a book you’ve read before which could be a good talking point for you both. You may notice someone suffering from a head cold, so offering to lighten their load or making them a cup of tea could go a long way to starting a lasting relationship. People don’t often remember what you said, but they’ll certainly remember the way you made them feel.

One of the most important things you can do when you’re starting new working relationships is to find some common ground. Perhaps you like the same TV programmes or you enjoy going to Yoga class. Perhaps you have children of a similar age or you have a family member that drives you crazy. There are lots of things, some surprising, that can help people to connect. It also worth remembering not to be a colleague snob. There are many companies where colleagues stick to the same department when it comes to building relationships. Someone from the I.T department surely couldn’t be friends with someone from the marketing department? Thinking like this will only result in you missing out on valuable friendships. If you have the opportunity, try and connect with people from different areas in your workplace. It’s not only good for you to establish as many relationships as possible, but having connections can often lead to new opportunities. You’ll never know if you’ll be interested in swapping departments in the future.

Working relationships have the ability to make your working life wonderful or a living hell. Which would you choose? Make an effort with your relationships by following these steps and you could find a workplace that you’re happy in for years to come. After all, isn’t that the ultimate goal?

8 Essential Tracking Strategies You Need To Succeed

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In the business world, success is everything. You don’t need to have a capitalistic mind to agree: Without success, your business fails. Costs increase, profits fall, and ultimately the business faces bankruptcy. But success depends on your ability to take strategic decisions that will benefit the company. Most entrepreneurs, when they launch their first business, tend to imagine that the skills of business management come naturally to those who are in the right position. In reality, effective management relies on informed decisions. These strategic decisions we’ve mentioned, they don’t just come as divine inspiration. They are the result of thorough and analytical research, done by experts in their fields. In other words, great business decisions come from using the appropriate business data. You need to track your performance today to find room for improvement and to grow your business tomorrow. Sounds simple enough, wouldn’t you say? Here’s a list of the most important tracking strategies that you need to implement in your company.

StrategyDriven Organizational Performance Measures Article | 8 Essential Tracking Strategies You Need To Succeed

Why do businesses need to track data?

It’s well known that large companies have implemented complex tracking strategies within their structure. Small businesses, on the other hand, tend to reject the idea of tracking as they often consider it a waste of time. Nobody can blame small companies for coming to that unfair conclusion. After all, they don’t have sufficient resources or time to create large-scale data tracking strategies. But becoming a data genius in a small company can still be a useful way to identify useful data for your business survival. Tracking everything is time-demanding. Nevertheless, it’s important to gather knowledge about everything that relates to your business, including employees, customers, and web interactions – assuming you have a website. Thankfully, there are a few useful tools that can be easily implemented, even in small companies, and that are designed to provide you with the necessary knowledge to take informed decisions: CRM tools, task management tools, and web traffic tools are already available on the market.

How is your SEO performance?

When your website is your main marketing tool and the key tool of your online presence, it’s essential to make sure that it is equipped to rank high in the search engine results, which is why SEO for small business is so vital. As a result, most companies need to work on a regular basis with a specialist agency that offers practical SEO audits services. The audit will highlight areas of improvement and identify strategies to improve your ranking scores. It’s also important to stay on top of the Google ranking updates so that your website doesn’t suffer any penalties for not following the latest SEO best practices promoted by Google. As a rule of the thumb, SEO audits, carried out by a leading SEO agency, consider your keyword choices and its ranking in comparison with your competitors. It also helps you to identify further relevant keywords that you might be missing. Additionally, it will highlight technical changes that need to be made to improve your ranking abilities, such as adding micro data and respecting the scheme.org etiquette.

Is your branding consistent?

For businesses, whether online, offline or both, your branding strategy is your identity. Consequently, keeping a consistent brand identity is the best way to convey an image of reliability for your business. If you start by changing your logo and then play with the layout, the color scheme, and the content until you’ve found a brand image that you like, you risk losing a lot of customers in the process. Your visitors want to feel like they are interacting with the same company when they read your online content. This means that the tone of voice in your product pages and your blog articles needs to remain the same; the social media platforms need to promote your business values too; and finally you need to share the same visual look and feel across all platforms – in short, don’t use a different logo or color scheme between your website and your Twitter account, for example. Consequently, tracking your brand online presence is the most effective way to guarantee that you share a homogenous message.


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Are you a social media influencer?

The great thing about using social media platforms is that you can engage directly with your customers, leads, partners, and investors. The problem is that too many companies tend to use social media in a very self-centered manner. They only talk about their brand, but they don’t create any exchange with other social media users. This kind of social media strategy is pointless and doesn’t generate any positive result for the company. Therefore, you should investigate the possibility to track social media engagement, as a way of monitoring the effectiveness of your social media strategy. There are plenty of ways to measure engagement, and the best strategies combine several tracking methods. Monitoring likes and shares on your social media posts indicates how other users reacted to your message. You will need to add audience growth indicators to ensure that your posts are touching a wide group. Finally, keeping track of active fans vs. passive fans is also a solid indication of your performance.

What’s the ROI of your website?

Thanks to Google Analytics and Google Adwords, small companies don’t need to pay to track the performance of their website. Using the Analytics tracking code, you can stay informed in real time of how your website is doing and how people are using it. Additionally, you can create conversion tracking codes, which are used to track positive interactions on the website, such as a customer registering to a membership program or someone committing to purchase. Conversions can help you to give a monetary value to your website. For eCommerce sites, the monetary value is pretty easy to define, as all you need to do is to track the actual purchase value. You can use this value to identify the most valuable content on your site. Pages that receive little views and don’t generate a conversion have no ROI. For websites that don’t offer online products to buy, the monetary value will be defined by combining the digital touchpoints that lead to a business purchase. Pages that are not viewed, again, may not support revenue growth for the website.

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What is the overall productivity in the workplace?

If you’ve heard that your employees are your most precious asset, you might want to measure the truth of that saying in the workplace, namely by monitoring your business productivity. For a lot of companies, the idea of tracking business productivity brings to mind an image from Modern Times with Chaplin running through a factory to finish his task. In reality, monitoring productivity can be done in any line of work and provides useful information for improvement. In offices, it’s about tracking the amount of time spent on each project, using a time management tool. This is extremely useful to identify issues with projects and with work practices so that most the project manager and the employee can think of the ideal solution for their problems.

What’s the employee’s satisfaction?

Using smart and playful survey system, you can track the level of satisfaction of your employees. What this means is that you can very easily identify frictions and pressure points before they damage your team. For instance, this kind of survey is extremely useful if you are implementing a new business strategy. You should run a survey at the beginning of the implementation and a few months later when everyone has got used to the change. This allows you to track good ideas, and change management direction before your employees leave you. Additionally, employee satisfaction surveys need to be run yearly, even if you don’t introduce new strategies. Consider it a checkup on your business health.

Don’t let competitors surprise you

Competitors never stop working on a new service product or way to approach the market. Consequently, you should alway keep an eye on their activities to make sure that you are prepared for anything new. Beware, this doesn’t mean engaging in illegal spying activities. It’s about making the most of useful marketing tools to keep yourself informed! Working with SEMrush enables you to track the keyword ranking of your competitors in any search engines. Not only can you discover relevant keywords but you can also find out their best-performing ones. Ads tracking tools – SocialAdNinja for example – are extremely useful to spy on effective campaigns and eventually learn a few tips from your competitors! The more you know about their activities, the better equipped you are to beat them. But remember: What you do to them, they can do to you too, so be smart with your marketing and don’t plagiarize their ads.

What are the latest digital trends?

The digital trends change and evolve all the time. From responsive design, marketers have now moved to interactive video strategies and virtual reality integration. In other words, keeping track with the market trends means that you can provide your customers with a communication campaign that is anchored in real time and respond to their needs.

Tracking data is the only way for businesses to aggregate knowledge about the performance of their employees, their customers, and their websites. Knowledge is the base to build further successful campaigns and business strategies. But knowledge is only a platform for more creativity. Data don’t provide the solution. They only paint the situation. Innovative thinking and imagination as a response to identified problems are what success is made of.

Want to Run a More Digitally Savvy Business? Here’s How to Make That Transition

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Your business is not going to carry on being successful if it gets stuck in a rut. These days more than ever, businesses are expected to be up to date and to move with the times. Right now, that means running companies in more digitally savvy ways. Is that something that you’re going to be able to do? And if not, what future does your business even have? These issues need to be given your thought.

Making the transition to a more digitally savvy approach to business doesn’t have to mean stepping out into the dark, though. It’s perfect possible for your company to make that transition smoothly and swiftly. If you want to make that happen, you just need to take these steps.

Set Up Profiles on the Most Relevant Social Media Platforms

If your business does not currently have profiles on all of the relevant social media website, this is something that has to change fast. But what makes a platform relevant to your company? Well, it all depends on who your target customers are and who you want to engage with. If you want to connect with young people, then sites like Tumblr could be really useful. And it tends to be the case that older people are more likely to use Facebook over all other social media platforms as well.

Market Through Content

Good content is a really important factor that your business should be making the most of if it isn’t already. It’s not just a way of offering something to your customers, it’s also about marketing your company. Content marketing is a big deal right now. You can outsource this to an external company if you want to, or you can do it alone. It covers everything from setting up a blog on your business’s website to guest blogging and making contact with important industry influencers in the blogosphere.

Track the Metrics That Matter

Metrics are important when it comes to measuring and assessing the effectiveness of your website. If you want your website to do well, it needs to be easy for people to use. If that’s not the case, if it’s hard to use or hard to find what people want, your metrics should let you see that. When you have that information at hand, you can then have changes made to your website, so that it will be easier for future visitors to make use of your website in the way that you want them to.


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Make Use of Mobile

Everyone has a mobile phone, and your business should make use of that if you want to make sure that your business is operating in this century. The mobile-friendly website is an essential asset. If your business does not have one, you could be alienating a large part of your audience. As many as 50% of people now use their phones as the primary way to browse the internet, and that means your website too. You could also make use of an app if you want to make it easy for people to buy from you. It will then be possible to send out push notifications too.

Understand the Role of Search Engines

Search engines are massive these days, and you can’t afford to ignore them if you want to run your business in a way that is digitally savvy. For most people, search engines are the conduit through which all new websites that they use and buy from are found. This is the norm now, and it means that you are going to have to be able to use search engines to your advantage. When you have a website, you want it to be found, so use SEO techniques to make that possible. Your ranking will steadily rise, and so will your traffic.

Develop Your Online Audience

Your audience is out there using the internet, whether you engage with them or not. So, it makes sense to jump on this and start engaging with them as much as you possibly can. If your business doesn’t do this, there will always be another business out there that’s willing to make those connections and to help people if you’re not able to. You don’t want to open the door to other companies. Your business should be the one out there that captures people’s imaginations. You should use influencers to engage with your audience and to develop it too.

Start Making Use of Automation

Automation is one of those things that can seem scary and daunting. It’s often only talking about in negative terms, but that doesn’t need to be the case. Automation can actually open up a world of possibilities for your business, and you shouldn’t forget that. If you automate many of the things that your business does, you will be able to offer people a services that is faster and more efficient. It can even make it easier to manage your office and take care of the small but time-consuming duties that everyone hates so much.

Know Where Customers Head to When They Want What You Offer

If you want to succeed in a digital landscape, you need to be aware of where to find your customers. There are plenty of ways in which people use the internet to find the services that they are looking for each and every day. There are websites where companies can list their services for people to browse. As well as that, Google allows businesses to list their services. If you make the most of this, people will be able to find what you offer via Google Maps. That’s a pretty big deal, and it can really increase the amount of customers you get.


Photo courtesy of Pixabay

These days, it’s only the most digitally savvy businesses that find success and do well in the market. If you can’t get up to date and run your business in a properly modern way, you probably won’t do very well, so take the tips above seriously and put them to use.

Improving Your Website For Business Purposes

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Many websites all over the internet start off as hobbies, and thousands if not millions of people around the world have turned their website into very successful businesses. This is a guide on how you can turn your site(s) into a business. The most common way of doing this is through blogging, but in this article, there are going to be ideas for those of us that run different kinds of websites.

The first thing you need to think about is what your site offers your visitors. It’s unlikely that you will be getting many visitors if they’re not coming to you for a particular reason. If you’re not entirely sure on what you’ve got to offer, then you need to sit down and think about what it is that you can offer people, and ultimately, what you’re going to make profit from. Once you know this, you can concentrate on constantly improving the content that you’re providing to your audience.


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If your site hasn’t been particularly successful so far, there is always a way of changing it around. For example, websites like UNILAD offer comedic videos and pictures for it’s viewers. It started off on a rocky road, and was actually shut down in 2012 due to explicit content that was offensive to many people. The site then thought through what they wanted to offer their audience and relaunched in 2014 as a site where people can submit funny videos, pictures, stories and even heartwarming stories too. Unilad offers its viewers to 15 minutes of fame by displaying user submitted content. It is now the top online video channel in the world.

Some websites offer their audiences products that they have produced that will help with many complaints and ailments around the world. If this is what your website is about, it’s likely that you’re using ecommerce to sell your products on your website. If you’re a blogger that uses the platform WordPress, it’s likely you’ve got the plugin called Woocommerce. Although it is a free plugin, it’s not completely customisable on the free plan. There are in fact many other different ways of selling your products, and here you can read up on the best 5 alternatives to woocommerce.


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Using social media for your website will be one of the most powerful things you can do to promote your website. Use as many social networking platforms as possible to get your website out there. Many successful business have grown and gotten themselves in the spotlight thanks to social media. Remember to be consistent with how much you post for your audience, and keep it relevant to your website. Running giveaways are also a brilliant way of getting your audience engaged. Another way of gaining money from your website, is through adverts.

To summarize, as soon as you know what you’re going to be offering your audience, you can concentrate on providing consistent content. Remember, the money making isn’t going to happen overnight. Good luck with your business adventure.

Creating a Buzz Around Your Brand: Targeting as Many Potential Customers as Possible

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Generating sales and profit is a challenge for any newly established brand. People are unaware of your existence or wary of your products and services. You haven’t had the opportunity to gain their trust and loyalty yet and competitors are reluctant to let them test the waters with your newly posed competition. So, how do you go about encouraging consumers to take a risk and purchase your products? It’s time to make a name for your company. Here’s how to create a buzz around your brand, drawing the attention of as many potential customers as possible.


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Corporate PR

Corporate PR forges the potential for relationships to develop between your brand and your customers. It opens up a conversation, then leaves you to make sales and prove your worth. A good corporate PR agency will ensure that your company appears in all the right places. It will land you reviews in widely read and influential publications and interviews with widely watched television programs. These agencies place you in the spotlight and give you the chance to really showcase what you’re about. Perfect! The more visible your company is and the more consistently it appears in the public eye for positive reasons, the more familiar consumers will feel with your image and the more likely they are to trust you with their purchases.


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SEO

SEO, or search engine optimization, is a business technique that helps to direct as many people to your website as possible. Every single day, millions of internet users employ the help of search engines to find the pages that they’re looking for. If they want to find the answer to a question, they’ll use a search engine to find a site that will provide them with the relevant information. If they want to know what time a certain store opens, they will use search engines to direct them to the company’s site, preferably directly to the page detailing their store details. If they want a certain product, they will use a search engine to find the brands that supply it. It’s not surprising then, that to turn over the maximum profits possible, you want to be featured high in the search engine’s results. The closer you are to the top of the list, the more likely people are going to click on your link and the more traffic directed to your site. Once consumers are on your page, the products will sell themselves. So, how do you go about directing the maximum volume of traffic to your web page? The answer? By educating yourself. Take the SEO class online to gain a full comprehension of SEO. There are so many more factors that will help you to excel in the field than you could imagine: marketing personas, marketing funnel, search fundamentals, searcher intent, search framework, channel selection, branded searches, document relevancy, URL optimization, link neighborhoods. The list goes on and on. So, it’s time to start swotting up!

Customer Reviews

With increasing numbers of people gaining their information online comes another issue that your company needs to prioritize: online customer reviews. Nowadays, individual, non-professional reviews can have a more beneficial or negative effect on your sales than ever before. The internet has given everyday people a platform to express their love or disdain for a product, service or brand that can reach a worldwide audience. So focus on gaining positive feedback. If you offer high-quality produce and impeccable service, you can’t really go wrong. However, if you do receive a complaint or negative feedback, contact the individual who has made it. Discuss the problem with them. Question what they dislike about your service and how things could be improved. Chances are, you can easily rectify the situation by offering a refund, exchange or other means of compensation. This will ensure that you maintain a good relationship with this individual consumer (they will recognize your company as going above and beyond their call of duty) and encourage them to alter their review. Hundreds of thousands of people will have access to this and trust it, so it’s essential that you put wrongs to right. You can also use the situation to ensure that you don’t make the same mistake again. You will be able to constantly improve, ensuring that you don’t receive negative complaints in the future.

If you follow all of these steps, it won’t be long until your brand is part of the public consciousness. People will feel familiar with your company and place their trust in you to provide them with everything that they expect from their transaction. This means you will have more happy and loyal customers and the increasing profit that comes hand in hand with them.