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Starting A Business? Utilising Experts Can Help!

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When you start your own business, you are putting yourself in a position of ‘jack of all trades’. As a one-man-band, you are effectively doing it all yourself until you get enough traction in your company to bring in more people to help you with your business growth. Not every business owner wants to handle every area of their business, and contrary to popular belief, this is okay! It’s not a failure to want to concentrate on your own strengths and to do this, you need to know where the experts are. Part of your business plan will include a portion on expansion and to be able to facilitate this, you need to be able to focus on the areas of your business that are strengths for you. It’s not a bad thing to know your weaknesses as a business owner, but if you don’t own those weaknesses from the beginning you could find yourself drowning before you’ve even begun.

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The best way to ensure that your company doesn’t fall at the first hurdle is to explore outsourcing. Most entrepreneurs are aware that they have a plethora of talents, if they didn’t they wouldn’t have what is required to get a business off the ground. However, this doesn’t mean that you have every single tool at your disposal to make your company a success. You may not be at the point yet where your company is ready to expand, but that doesn’t mean you won’t have the budget to pay the experts to help you! The hard work of starting a business doesn’t end with a successful launch, it only starts at that point. Not being able to do it all in your company means you need to know where to look to find help. There are many pieces of a business that get outsourced, and the most common are IT, marketing and human resources. If you aren’t aware of how you can outsource, you can read this more in-depth article for more information.

When you start a business, you have to take in as much advice as possible so that you can be a success. Business growth starts with asking for help and it’s that help that can keep your business afloat. When you get advised to outsource some of your business processes, you can feel like some of your company is being taken off of you. Taking steps toward outsourcing can be a long process while you decide how to manage your business. As a progressive entrepreneur, playing to your strengths is the smartest business strategy you can implement. The thing is, to be able to concentrate on your strengths you have to allow outsourcing to happen.

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Knowing when you should outsource your daily, time-consuming activities is difficult. If you have a team in-house who are ready to take on the work, timing your outsourcing will centre around you and your staff being unable to continue with the workload. You want your business to grow, but if you have no time left in the day to pursue the growth, then consider outsourcing. You don’t need to have absolute control over everything in your business, so read this article here and learn how to delegate tasks effectively. There is a lot of advice online that can tell you when the optimal times to outsource is, but popular advice says that outsourcing from the very beginning is the best idea. You could start by outsourcing your payroll processes to an external accountant or finance company, and grow into other ventures from there.

We mentioned earlier that IT, human resources and marketing are the most common business elements that are outsourced and the chances are you are already outsourcing your finances. Any task in your business that you haven’t got the time to dedicate your attention to can be outsourced. Using a digital marketing agency to handle your campaigns instead of managing them yourself can be hugely beneficial and money very well spent. Marketing is such a big deal for businesses, as you have the choice of print marketing, digital marketing, email marketing and mobile marketing at your fingertips. You need to spend time on business growth and all of these marketing elements are going to be a big part of that growth. If you hand over your marketing campaigns to an outside company, you end up with a whole team of people working for you that you have allocated your budget to. The beauty of this is that you are not going to be the one to manage personalities, salaries or ego as you have taken that outside of your office. All you have to do is approve the campaigns that your outsourced marketing team comes up with.

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When you are choosing which areas of your business you should outsource, you should ensure that you are doing it for the right reasons. Your area of expertise may not lie in data management and analysis, nor would it lie with data protection, so outsourcing your IT services to a company that specialise in those areas is a smart decision to make. Business management is all about knowing where your strengths lie and capitalising on those. You can pay outside companies to be strong in the areas that you are not and this is something very important to remember. Finding the right IT companies, HR companies and marketing companies to work on your behalf is rather like interviewing individual staff. You have to know your long-term aims and goals before you can go ahead and sift through the many businesses that offer those services.

The key to finding the right businesses to work with will come from recommendations, reviews and personal experiences of those in the same niche of business that you are in. If a trusted mentor tells you to use a particular company because of their efficiency and value for money, it’s worth looking into. It doesn’t necessarily mean they will be the right company for you, but it’s always good to trust the word of someone you know. Once you’ve found the right providers for the work you need, it’s time to check and recheck references and draw up contracts. You must be sure to effectively communicate your expectations to the companies that you want to outsource to. What you have in mind may be completely different to what a new, trendy company has in mind. You have to be clear about the service you want to pay for and as time goes on, a relationship can be built. It isn’t easy to let go of control of parts of your company that you have grown and nurtured, but the only way to keep that vision successful is to trust that there are people out there who have more expertise than you do.

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The last thing you need to do as a business owner is let go. The control that you have to hand over is not simple, but the collaboration of working with other companies can open so many more doors for you. You need experts on your side in all fields to be able to be a success, and it’s less about the logic and more about the mindset behind it. You may be the only person who knows exactly what your business needs, but it takes a village to achieve that vision with you. There’s no need to run everything yourself when as a team, you can get your business to the heights you’d like it to be.

Sign in Why Your Sales Figures Are Low & How To Improve Them

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One thing that a lot of newer businesses struggle with is sales. Have you noticed that your figures are down on your monthly sales report? Are you concerned about the reason why that is? The important thing is not to panic. Your sales might be low, but that doesn’t mean that your business is doomed to fail. Sure, it may fail if things don’t pick up, but if you can turn things around, that doesn’t have to be the case.

In order for your sales to pick up, you need to understand why they are low in the first place and how you can improve them. Bearing that in mind, below is a guide to some of the most common reasons why businesses have low sales and ways to change that. For everything that you need to know, read on.

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Your product isn’t needed

If there is one reason why products do not sell, it is because they aren’t needed. If you are offering a product that has no value to it or is too similar to another product, the chances are that it won’t sell. Most people won’t buy products that they don’t need, so what you offer needs to be something that is needed. If this isn’t the case, as a brand, you need to convince people that they need your product. Take bottled water, for instance; it isn’t a necessity because water comes out of the tap, and yet, billions of bottles of the stuff are sold each year. Why is that? Because customers have been convinced that it tastes nicer and is better for them than tap water. Want your product to sell? Yes – then you need to convince people that they need it.

There’s no urgency

Have you seen those TV infomercials where the company offers 40% off for a period of 30 days. They always state things like ‘get yours now before it’s gone’ and ‘buy yours now at our reduced rate’. These kinds of messages and deals create a sense of urgency, which encourages consumers to make a purchase there and then, instead of putting it off. This is a fantastic marketing ploy and one that all businesses should use.

Your marketing isn’t on point

If people don’t know about your product, then they can’t buy it, can they? Sometimes the reason that a product isn’t successfully selling is because it is not being marketing in the right way. The key to success is using multiple marketing streams, including both inbound and outbound marketing. What you want to ensure is that your marketing is professionally planned and managed, so say you want to incorporate PPC, it’s worth using a service like Falcon Digital Marketing PPC, instead of attempting to deal with this yourself. As by going professional, you can ensure that the methods in place are effective, and will help to boost sales.

There is a lack of trust

For a product to be successful, consumers need to trust the brand. If there is a lack of trust, this can mean that a product doesn’t sell as well as it should do. To build trust, it’s a case of building a rapport with consumers. The best ways to do this is via offering the best customer care and using tools like social media to help boost the rapport between your brand and your consumers. Think networking chats, competitions, and giveaways – anything that helps to build a relationship is useful.

There you have it, a guide to why your sales figures are low and ways that you can improve them.

Emergencies That Can Bring Your Business To A Halt

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It is a terrifying moment when you realise that your business is about to suffer some kind of a problem. Businesses face all sorts of problems every day, and most of them are dealt with pretty easily and swiftly. But then there are those larger problems, the ones which can bring everything to a sudden stop. When you run the risk of this happening, it can be remarkably worrying. To avoid this, you need to feel protected – and the best way to do that is to be prepared for all eventualities. To that end, let’s take a look at some of the most common and most worrying emergencies that any business might well face in the future.

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System Downtime

If you have been in business for longer than a week, you will know first-hand how important it is to keep your systems going strong. You probably rely quite heavily on technology – most businesses do these days. Clearly, if anything happens on that front, it can spell disaster for the near future of your business. You could be facing data loss, which might in turn mean a sudden downturn of business. Or perhaps some of your automated systems will fail, resulting in lost profits and disappointed customers. Whatever the result, having network downtime is never going to be something you invite.

If this happens, try not to panic. It helps if you have set up some kind of a back-up system beforehand. But if you haven’t, get the professionals in and you should be up and running again in no time. This can be worrying and damaging, but it is always fixable.

Failed Utilities

The workplace itself can often be home to a number of worrying and dramatic emergencies. These are often possible to prevent by following certain regulations, but even then you never quite know what will happen or when. Utilities in particular can be a worrying source of danger, and you will want to make sure you pay close attention to them in your office. These dangers can come in a number of forms. It might be that a plumbing problem has led to a severe leak, in which case calling the likes of ABC Home & Commercial Services is going to be a good move. Or maybe you need to call an electrician to fix a faulty fuse box which has blown out some of your computers. Whatever it is, these are all situations which you want to fix the moment they arise. Nothing good will come of leaving such problems to worsen, so get on it as soon as possible.

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Fire

If you have ever been in a workplace when a fire breaks out, you will know well that it can be truly terrifying. At such a time, your most important thought will not be the business itself, but the people. And that’s just how it should be – if a fire breaks out in your office, you need to evacuate everyone first and foremost. However, you will also be well aware that a fire can cause your business a lot of damage too. Clearly, it is best to do everything you can to prevent it happening in the first place.

This is why standard fire safety practices are so important. Following them will drastically reduce the likelihood of a fire breaking out in your workplace. But as well as that, you need to know what you should do if it happens anyway. Training your employees is the number one matter of concern here. They need to be able to get to safety as quickly as possible, so make sure that they have the necessary skills to do so. It is then a matter of practicing routinely, with fire drills at different and random times of the year. This ensures that everyone will act as well as possible if it should actually occur – and that will mean a greater peace of mind.

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Fire is by far one of the most worrisome emergencies that any business can face. Nonetheless, it is surprisingly common, and you absolutely cannot run the risk of not preparing for it. The more you know about what to do in case of a fire, the more likely it is that you can properly prepare and protect your business should it ever happen.

Keeping your business safe and secure means knowing the worst that can happen and being prepared for it, while still hoping for the best. Get this balance right, and you are on track for a bright future.

Why Your Clients Won’t Pay Up On Time, And What To Do About It

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One of the most frustrating things in business are clients who won’t pay on time. Your accounts receivable might be making your balance sheet look healthy, but if the money doesn’t actually arrive in your account, it’s no use to you whatsoever.

How Slow And Non Paying Clients Put Your Business At Risk

Slow paying clients aren’t just a nuisance. They can cause your business serious financial harm. First, customers who pay late can cause serious cash flow problems. You may have made decisions in advance, such as taking on a new employee or signing a new contract, banking on the fact that you would get paid by a specified date. But when clients don’t pay up, you can experience a cash flow shortfall, even if your underlying business is healthy. Not having cash on hand in the present can lead to serious relationship problems with your staff and suppliers, especially when they go unpaid.

The second issue is the extra administrative burden non-paying clients place on your business. Not only do you not have the money you’re owed in your account, but you also have to pay out extra administrative costs to chase people up. What’s more, the repercussions of non-payment can affect people at the senior level – the very people who should be focusing on moving the business forward. Wondering whether you might get paid takes your mind off other tasks, reducing your creativity and causing additional stress.

If you find that late invoice payments are a perennial problem for your business, then it might be time to revamp your payment collection process. The good news is that there is a lot you can do to remedy the problem of late-paying clients. Here’s what to do.

Make Invoicing More Convenient

One of the reasons why your clients might not be paying you on time is that your invoicing process is complicated or antiquated. In a world of instant gratification like ours, people don’t want to have to jump through hurdles to do something as simple as making a payment. What they want is to be able to quickly and easily pay you the money you’re owed and move on. Thus, friction in the payment process can be a real problem.

The good news is that technology has made it easier than ever to pay. Paying for your business services needn’t be any more difficult than ordering a new pair of shoes online. So long as your business has a merchant account, many accounting software packages now come with the option of sending a card payment option along with digital invoices, meaning that your customers don’t even have to do a bank transfer. If you use a cloud solution, you can make the process even easier by allowing people to pay using mobile devices.

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Use Spot Factoring

Small and medium-sized businesses regularly find themselves in the following situation. They’ve just completed a large order and used a significant amount of their capital in the process. They get another large order in from a different client, but they’re unable to fulfill it because they still haven’t been paid for the first. In short, they have nothing in the bank to pay their suppliers and vendors.

In situations like this, companies need advice on slow paying clients. One of the best pieces of advice out there is to use spot factoring, a process where a third party company buys up the invoice and immediately pays out a cash value for it. This process provides your company with immediate funding and passes on the hassle of chasing up late payments from a client onto somebody else.

Create A Better Relationship With Your Client

Another reason why clients don’t pay up on time could be to do with your relationship with them. They might not be conscious of your existence, or worse, they might not like you. Customers will find all sorts of reasons not to pay on time, or at all, including what they think about you personally.

To really get clients on your side, you need to create personal relationships with them. Ideally, you’d generate a creating great business partnerships tips, empathy, and understanding which would make it uncomfortable for the client to make a late payment. Having a close relationship with a client also makes it easier to broach the issue, should they fail to pay on time. Being able to call them up and discuss it over is often a lot more productive than simply sending them a threatening letter in the post.

Ask For Money Up Front

In some industries, the sellers of a new product or service have the luxury of asking for payment up front. But even if that isn’t how your industry typically operates, there are still options open to you.

One idea is to break up a project into chunks. Get clients to pay for small chunks of the project as you go along. This way, you have the security of getting regularly paid before spending resources to carry out work, and your client can test the waters, rather than paying for everything up front before knowing whether you’re going to do a good job or not.

Some clients might actually prefer to pay up front. By paying up front, they know that they’re not going to get smacked with a big bill later on.

Settle Payments Terms In Writing Before Carrying Out Work

Late payments or non-payments can sometimes arise out of confusion. Often, clients simply don’t know when they’re supposed to pay, and so they wait and wait until something happens. If your company is relying on good cash flow to pay staff and suppliers, then you want to avoid this situation at all costs.

When you get down to the matter of payment, establish a payment timetable with your client in writing. Although formal relationships like this might seem a little extreme, they can actually be very effective at building trust. Your customers will take the arrangement more seriously if it is in writing and will get the impression that you’re not messing around. You run a tight ship, and you expect them to pay on time.

Streamlining Your Business To Save Time And Money

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Running your own business is no walk in the park. There are a lot of things to think about, and if you have sole responsibility for many business areas, things can start to get messy. Having too many tasks and processes can start to make things complicated, and could be costing you valuable time and money. If you think that your business could do with some efficiency, read on for tips on how to streamline your business.

Cut down your paperwork

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Paperwork is the bane of many office environments, whether it’s a home office or an actual office. It builds up quickly, has to be filed and quite often it’s unnecessary. Having a lot of paper around means that it’s likely that important documents get lost, while also slowing down your ability to carry out tasks while hunting around through various bits of paperwork. Assess the paperwork that you have and ask how much of it is really necessary and how long it needs to be kept. If you can combine some forms and do away with others entirely, you might find that you can reduce your paperwork (and workload) easily without having to sacrifice on the quality or output of your work.

Use software to simplify

There is a lot of great software out there that can help make your processes simpler and automate many tasks, saving you time and money. Some good examples include contract management software from this website, accounting software and people management portals. Investing in software may have some initial cost to your business, but having it can free up your time to do other tasks as well as limiting the room for error and inconsistencies between documents.

Join the Cloud

Everyone is moving to the cloud. There are many advantages for those who embrace cloud computing, including more flexible working and overall cheaper running costs for your technology. Cloud computing enables people to work seamlessly on documents, which can save a lot of the time spent going back and forth amongst other benefits. Cloud computing is also better for the environment and reduces how much energy and paper you use around the office and can make your company run more efficiently. It’s also a secure system with backs up your data constantly to prevent any loss of data which could come from a regular server.

Improve your digital offering

If you find that your website is looking a bit lacklustre or isn’t fulfilling its purpose, it might be time for an update. Improving your website of boosting your social media activities could help you to engage better with more customers and give them more of what they want. Think of digital as not only a marketing tool but a listening tool that can help you understand your customers better and build a better relationship with them.

Streamlining your business is easier than you might think. You’ll find many simple changes can reduce workload and costs to make your business easier to run so that you can focus your energies on the more important parts of your business.