For any business that has one, your sales team is going to be one of the most important arms of the business. They are the biggest revenue driver when they are able to do their job effectively. However, aside from simply training your team to handle sales effectively, there are tools you can equip them with that will improve their ability to close on leads even more.
Train, train, and train again
When it comes to focusing on the individuals that make up the sales team, then it is important to focus on just how much training can help them ensure they’re always at their best. Sales training isn’t just about building interpersonal skills they can capitalize on, but on keeping up-to-date with customer expectations of etiquette and tone based on the changes of the market. As such, aside from any initial training, it’s important to give them refreshers now and again.
Equip them with the information they need
The sales approach that works best is the one that is suited entirely to the specific individual that you’re attempting to get in touch with. As such, customer management relationship tools can offer a huge benefit to your sales team by making sure that any interaction, any sale, and any piece of data you have on the customer can be pulled up on them, allowing your team to speak with more insight and precision to their needs.
Help them identify opportunities
Aside from simply showcasing the data that your team can use to make the right pitch, you can also use software tools that can make sure that they’re not missing the opportunities that are lying there waiting to be capitalized on. A sales marketing alignment tool can help you find those leads that are lying dormant and get right back into the swing of converting them. All too often, businesses leave sales lying on the table simply because they forget about high-value lead prospects.
Give them the A-to-Z
Allowing your sales team some flexibility and creativity to do things the way that they work best is not a bad idea. However, when it comes to improving overall performance, giving them a framework that works alongside the customer sales funnel is the best way to go. Newcomers can adopt a systemized sales approach easily and adapt it later if they need to.
Know the barriers to their success
Of course, you can’t expect to help your sales team march their way to victory without including them in the process. No one is going to be able to identify the barriers between them and those sales better than the sales team, themselves. As such, incorporating feedback tools can help you get a better idea of what they need and makes them feel much more involved in their own workplace.
Sales teams work best when they’re given the tools and systematized methods of closing that are best proven to succeed. Hopefully, the tips above allow you to transform your sales team into the honed weapon that your business needs.
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They say a picture’s worth a thousand words. In 3D displays, it’s worth a million. The new generation of holographic displays creates an astounding effect of depth-of-view and enables the human eye to perceive vivid images unlike any ever seen in a display.
Leapfrogging advances in materials, photonics, optics, and electronics have precipitated a rising demand for 3D display technologies. Similarly, the increased development of 3D games, 3D mobile devices, and 3D movies has stimulated the demand for true 3D displays both in consumer and enterprise applications. The increased demand for enhanced imaging and the adoption of 3D technologies in smartphones, HMD devices, projector devices, and monitors are expected to catapult 3D displays across a new threshold of realism.
According to Market Analysts, the Global 3D displays market is expected to grow by double digits with market size of over $100 billion in the next 5 years. Key players in 3D displays include most of the top display makers in Japan, Taiwan, Korea and China in addition to several startup companies with unique technologies.
Several display technologies including LED, OLED, and LCD serve this particular market. Most of the devices built today use LCD while OLED and LED are also being evaluated. Driving the 3D display market will be the jump in 3D video content and the continued escalation of Internet bandwidth. Also propelling things forward will be how quickly the entertainment and gaming industry will embrace 3D displays.
The new breed of 3D displays will be fully exploited by entertainment, advertising, telecom, and broadcast industries. The higher cost of 3D display technology and the availability of content continue to bottleneck the growth in this industry but it’s changing and changing fast. Advances in 3D display technology present enormous opportunities in many areas. Demand will be initially robust in consumer, gaming, and entertainment, with applications increasing in standalone devices, smartphones, and tablets.
A Feast for the Eyes
At the COEX K-Pop Plaza at Samsung Station in Seoul, South Korea, one can witness an amazing 3D display. Drawing huge nightly crowds, an eye-popping giant wave moves with breathtaking realism across a massive 3D LED screen. Even when you experience the effect via an amateur video, it’s hard to believe the image is not really water sloshing around a giant tank—regardless of where it’s viewed.
Similarly, in October 2020, a 3D Star Trek spacecraft came to life on a giant LED screen in Chengdu in the Chinese province of Sichuan. The spacecraft appeared to be sliding right out of the display with astounding realism. The technology demo instantly made headlines worldwide – drawing over 320 million views, including Star Trek fans that rushed in for the ultimate visual experience. The 3D LED display boasts an 8K resolution and a 1,000 square meter area. This combined with a 450 square meter ultra-high-definition screen on the side make up the “dual screens” for the display. The screens are linked by 90° seamless corner-module technology, a high-brightness wide-angle display panel, with high-contrast.
Latest Trends in 3D LED displays
Today’s 3D LED displays typically employ high-refresh, high- grayscale, high dynamic content, and smooth transitions between curved surfaces and corners with playback servers connected to a high-end graphics workstation and a multi-graphics capability. In playing the contents on the 3D screen, the main perspective chosen is designed to dovetail with the display model’s perspective relationship. The high resolution, high bright display with curated content ensures a realistic 3D effect.
Display Technologies That Enable The Trend
The technology behind these advanced 3D displays involves looking at videos with a depth perspective. These next-generation 3D systems are no longer “contained” in a box. They can seemingly project in front of and behind the physical display, so you will likely attempt to touch these images or step back. Until now, holographic displays needed powerful gaming laptops to run even the simplest holographic media. But new holographic software can run high-definition media content.
Looking Glass Factory in New York/Hong Kong, offers display products that have been used in enterprise settings and their latest offering allow phone and professional cameras to capture realistic holograms. Their HoloPlay Studio automatically converts the depth from Portrait mode photos into dozens of perspectives to create a realistic hologram. The Portrait mode photos on newer mobile devices typically have some depth information, which is normally used to generate a bokeh effect. Looking Glass Portrait software uses this depth of information to generate three-dimensional holograms. The display works by generating 45 to 100 views of a three-dimensional scene and projecting those perspectives simultaneously into the real world. Unlike earlier 3D displays, multiple users can gather around a Looking Glass Portrait to see multiple perspectives of a three-dimensional scene without 3D glasses. When looking at the image, your eyes are exposed to millions of rays of light. These reproduce captured content from the real world or play back 3D synthetic content in the most realistic way. Unlike previous 3D technologies, which can sometimes cause nausea and discomfort, this technology produces a comfortable viewing experience albeit it’s a recent development and products have just started shipping.
There are other approaches to presenting three-dimensional images instantly. Some displays are fitted with precision lenticular lenses that present different images for each eye. Unlike 3D films made for the cinema or stereoscopic televisions operating with glasses, such 3D displays require proprietary content combining as many as eight discrete images. Viewers may stand freely in front of the display and move sideways to enjoy the 3D scene from slightly different angles. These displays show broad scenes with interesting pop-out and depth effects. They can embrace a global depth span in and out of the display equal to its width, and occasionally show much broader scenes when content is well suited. The displays can be viewed in good conditions by an audience of up to 50 people spread over an area of 90°, providing viewing distances are respected. A narrow transition zone where the 3D effect seems blurred occurs every 50 cm, but a slight step aside returns the viewer to the sweet spot.
Another technique uses a unique eye-sensing technology that constantly senses the position of your eyes and delivers a bright, clear 3D image to each one. A proprietary high-speed sensor follows your eye’s movement down to the millisecond, sensing pupil position through space on all three axes: vertical, horizontal, and even depth. A micro-optical lens is positioned precisely over the LCD. This lens divides the image into the left and right eyes, allowing for stereoscopic viewing with just the naked eye. The content extends deep within the display from any viewing angle. Moving around – up or down, side to side – creates the sensation that you’re interacting with the content in front of you. An algorithm processes real-time content for each eye without lag, allowing the 3D world to appear as smooth as in real life, even if you move around.
One company uses a miniaturized Light Field Projector Module (LFPM). This approach employs surface acoustic wave (SAW) optical modulators mounted on a printed circuit board and illuminated with precise fiber-optic arrays. Here, LFPMs are stacked to make an electroholographic light field projector that presents a 3D image without glasses when it is integrated into a TV, computer, or other display. The modular LFPMs raise the bar in compact, tile-able holographic video with the promise of depth and field of view. LFPM can be used in systems with the area of a postage stamp or tiled into mobile, desktop, or wall-sized holographic image projectors. That miniaturization is ideal for companies eager to reduce the size and weight of 3D displays.
Volumetric Video Displays
Volumetric displays present 3D information in real 3D space. These can realistically display 3D models, topographical data, volumetric video, 3D video game content, and medical data – in three dimensions. They literally project 3D data into 3D volumes of space. The displays employ several techniques, such as LED arrays, novel projection mapping, moving (swept or spun) LEDs or projection media, or laser-generated plasma. Many people can see volumetric displays, simultaneously.
Volumetric displays project points of an image to specific loci in a physical volume of space. There, they appear either on an actual surface or in aerial images forming distinct depth planes. With the former, a light-reflecting medium either occupies the volume permanently or sweeps it out periodically. With the latter, aerial images are created in free space, which are perceived as cross-sections of a scene stacked one behind the other (multiplanar display).
There are already a dozen volumetric capture studios operating around the world that work by pointing dozens, even hundreds of cameras at a group on vast stages. Volumetric content captured in studios like 4DViews, Microsoft Reality Capture, Mantis Vision, Intel Studios and Metastage can now be displayed as three-dimensional moving images—setting the stage for the next phase of the moving images.
The new breed of holographic systems works with a wide variety of peripherals in Desktop mode, allowing for sophisticated interaction with holograms. This includes VR controllers, various sensors for environmental inputs, tactile feedback systems, as well as hand-sensing devices.
Practical Applications
The new generation of 3D displays offers a vast repertoire of applications designed to enhance the performance of anyone working or playing in 3D. The sky’s literally the limit when it comes to what users will be able to do with this exciting new dimension.
Artists/Photographers – 3D displays bring models and renderings to life. Artists can create virtual galleries and portfolios that can be shared worldwide. Models and paintings can be textured on 3D displays creating vivid, lifelike presentations.
Engineers/Designers/Architects – Engineers and designers in virtually every field, as well as interior designers and architects, will appreciate the realism and detailed spatial relationships 3D displays provide. Architects can get a “helicopter view” of a building or site to show the overall layout and how elements work together.
Military – The global drone market is already in the billions of dollars and is expected to grow through the next decade. Military leaders will need 3D technologies as they move drone and robotic technologies onto the front lines. Next-generation 3D monitors allow operators to see topographies and military unit deployments in greater detail–on land, underwater, or in the air. Navy commanders are already investing in unmanned underwater and surface vessels that can sweep for mines, patrol open oceans, and perform other critical functions.
Simulation and Training – Effective 3D display technology provides a realistic simulation experience and practice training for many types of field operations. Heavy machinery operators can train using 3D simulators before they step onto the job site, significantly reducing injury or damage to equipment. Pilots can employ 3D views to train and simulate flying in various weather conditions.
Gaming – Today’s gamers want the most realistic and lifelike experience when playing. Video games are already a $100b+ market. It’s no surprise that 3D technology will be at the forefront of gaming, driving gameplay to new plateaus of realism and immersion.
Cell Phones – With the movie and gaming industries already working on 3D content for cinemas and home, the next logical step is the mobile market. The first products have already begun hitting the market in Asia. While many users might not watch 3D movies on their phones, 3D will be great for on-the-go gaming, and for providing visual cues to spruce up a graphical user interface.
Google Maps – 3D display technology brings a whole new dimension to Google Maps. In vehicles, 3D displays create a more intuitive interaction between driver and vehicle to enhance driving safety, especially for 3D navigation. There are already 3D models of 75 city centers across the world, with structures accurately reproduced with physical location, volume, elevation, and façade color information.
Surveying – Here, 3D displays can be effectively used to show “as-built” surveys of complex facilities, such as processing plants; deformation monitoring of land or structures; surveying hard-to-reach or hazardous areas; construction planning and progress tracking and modeling. With 3D displays, boundaries and other data can be clearly shown, including hydrographic data.
Medical – Armed with realistic 3D displays, doctors can perform surgeries and can see more detail while they operate. Vivid 3D images can help doctors find hidden tumors and better diagnose cancers. These displays will make the leap from traditional two-dimensional cancer screenings (like mammography) to 3D tomosynthesis, 3D ultrasound, and computerized tomography (CT). With 3D tomosynthesis, doctors can pinpoint the size and location of cancer tumors in dense tissue; they can detect abnormalities earlier and better see small tumors because the images are clearer and have greater contrast.
Drug Research – The applications for drug design and biotechnology using 3D displays can be exponential. One new 3D display has a resolution of 100 million volume pixels or “voxels.” Instead of flat square pixels, voxels also have depth. The complete volumetric nature of the display means no special goggles are required to visualize the image. Such powerful 3D displays are ideal for studying protein structure to alter the way drugs and compounds are discovered. Genomic information is transformed into so-called “structural templates” that are used to discover new drugs.
Depth Sensing – 3D depth sensing lets users explore topographies using simple, intuitive gestures and create authentic 3D images on a screen. Users control the experience by tilting, rotating, or making a fist with their hand—a fascinating alternative to touch screens or cumbersome peripheral devices such as joysticks. The new gesture-control technology captures depth information surrounding a user’s movements with unparalleled accuracy and resolution.
3D CAD Modeling – Vivid 3D displays allow designers and modelers to create virtual reality objects with the same properties as an actual physical object—material, weight, size, optical properties, physical properties, etc. This virtual “model” lets designers see how the object will behave in the real world, even before it’s built. Designers can create assemblies of parts to see how they fit together. Or they can test how parts will react to forces applied to them, drop objects to see if they will break, and observe the motion and interaction of moving parts within an assembly. They can also examine how fluids will flow through an assembly and evaluate how assemblies can be manufactured using simulations. Finally, they can render near-perfect images to see how products will look in real life.
Advertising/Marketing Applications – 3D displays will dramatically change digital signage, visual merchandizing in stores and advertising globally. Studies have shown that 3D digital displays are 90% better for brand recognition and presentation and can increase revenue by over 25%. They are far better at grabbing and holding a potential customer’s attention than regular 2D displays. The new breed of 3D displays can be placed in malls, cruise ships, resorts, sports bars, ballparks, car dealerships, phone companies, retail shops, and multiple other venues.
Conclusion
The rising demand for 3D displays will usher in a bold and mind-blowing new era of realism in every facet of our lives. It will make what was once fantasy a reality, challenging the imagination of both workers and dreamers.
About the Author
Sri Peruvemba is CEO of Marketer International Inc., in California. Peruvemba was previously Chief Marketing Officer for E Ink Holdings, where he played a major role in transforming the startup to a $1B+ global company. With over 30 years of experience in the technology industry, Peruvemba has been an influential advocate in the advancement of electronic hardware technologies. He is an acknowledged expert on sensors, electronic displays, haptics, touch screens, electronic materials and related technologies; and consults, writes, and presents on those subjects globally. Peruvemba has also held senior level positions at Sharp Corp, Cambrios, Novasentis, TFS Inc., Planar Systems, and Suntronic Technology. Based in Silicon Valley, Peruvemba advises high tech firms in the U.S., Canada, and Europe as well as serves on the boards of Omniply, Noctiluca, Summit Wireless, and Visionect. He has BS and MBA degrees and a post-graduate diploma in management. Peruvemba is also a right arm off-spinner for a cricket team he co-founded in Silicon Valley.
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Despite how exceptional your goods and services are, your business will not be profitable if customers aren’t willing to buy. You have to make people aware of your business and the goods or services it provides. Make your business attractive to draw customers in, and find ways to retain them. For many upcoming businesses, advertising and marketing are problematic. Coming up with a sustainable marketing plan can be challenging, and for some, even costly. The following are interesting and affordable ways to attract new customers to your business.
Offer enticing giveaways and discounts
It may not seem like the ideal marketing plan, especially when working with a lean budget, but offering discounts and free giveaways can attract new customers. When you dig a little deeper into your pockets, you stand the chance of making more profits later. If you run a business in a competitive industry, you will have customers walking through your doors when you discount prices and offer free giveaways. Alternatively, you can partner with another business in your niche to provide free products or services.
Market your business online
The world is interconnected through the internet and electronic devices, making it possible to market your business online without spending a fortune. Some online marketing strategies include social media and content marketing.
If you don’t have a website, consider getting one if you’re looking to make achievements close to or like David Goggins net worth. However, even with a website, the design and content you put up determine whether it attracts customers or not. Make it user-friendly and appealing with fun and informational content. Create social media pages and use them to engage with customers freely through creative posts and prompt responses to their inquiries.
Use word-of-mouth advertising
The best way to attract new customers is by spreading the word to as many people as possible. People, especially friends and family, have a lot of influence on each other. If you provide quality products and offer outstanding customer service, many customers who interact with your business will want to come back and string their friends and family members along.
The internet is also a great place to get out the word about your business by encouraging customers to leave their reviews. Also, be quick to respond and address negative reviews by apologizing or giving compensation.
Make your business stand out by giving it a facelift
If your business’s interior and exterior are outstanding, customers will be fascinated and want to stop by. Give your storefront a facelift by applying a fresh coat of paint, use neon lights and creative images that fit your brand, and keep it clean. Ensure your signage is in good shape and not falling apart, and make it visible from a distance. Invest in the interior with quality furniture, neat product displays, and decorations. However, ensure that your customer service matches or outdoes your business outlook.
Bottom line
Businesses depend on customers to achieve business success. As such, find ways to boost your customer service to attract and retain new customers. Get your business out there through word-of-mouth, engage with customers online, and be open to giving discounts and free giveaways. If you have walk-in services, give your business a facelift and offer exceptional customer service to attract customers.
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In the world of business, you literally never know when you might fall into danger. You always have to keep your wits about you because you don’t know what might be around the corner. You might have to deal with legal issues, bookkeeping problems, or natural disasters. So, it’s wise to always be prepared for any eventuality.
In 2021, a lot of the work you’ll be doing will be online and via digital platforms. On these platforms and systems, a lot of important information will be around. You’ll also be operating a lot on them, so they’ll need to be functioning properly and will need to be well-guarded. If you leave yourself open in this regard, then you could be in danger of all kinds of negative instances. The good thing is that protecting your systems and data isn’t too difficult. Here are a few ways to do it:
Teach Your Staff What They Need To Know
If you have employees that know what they have to do and how to behave, then it’s going to make the working day a lot less stressful. Training employees in IT skills doesn’t have to be difficult when it comes to the basics, but the more technical aspects may need a little more work. You can bring in training services every now and again, or you can send them to school for a couple of months so that they can fully gain the knowledge, skills, and qualifications. Ensuring that they’re trained would mean that fewer silly errors are made.
Possess A Solid Cloud Server
If your company has a great remote server that can be accessed by everyone on the team, it makes work a lot easier. Sending and receiving items comfortable helps everything move smoothly. One problem in recent years is that they have been hacked into by criminals, so it’s your job to ensure you find a solid, protected server. Secure file sharing is vital if you want to maintain productivity, order, and a good reputation.
Ensure You Have Ample IT Support
There are lots and lots of IT companies around that will help you with things as you get through your day-to-day jobs. The likes of managed IT services will be on hand to watch over you and protect you from attacks. They’ll also be able to advise you regarding the next best possible moves that will benefit the company.
Ensure Harsh Punishments For Violating IT Conduct
A lot of the time, computer systems are compromised due to an issue from someone within the camp. Perhaps they’ve made an error or they’ve tried something underhanded. In order to stop this kind of thing from happening, it’s good to put rules in place. If they know what will happen to them, then it will deter them from trying anything untoward.
Buy The Right Cybersecurity Software
Possessing the right software makes sense for everyone involved. You’ll have to ensure that you have the best programs to protect your data and systems as substandard cybersecurity software will let hackers walk right in.
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Automation has revolutionized all sorts of industries, from manufacturing to finance. In business, it is used to save time and costs while maintaining efficiency and success. Automation tools are becoming more advanced and high-tech and helping businesses stay on top of several important tasks, thus creating value for both your company and customers.
From marketing to operations, you can use all sorts of tools to save time and money. Each tool will help simplify your business’ workflow and ensure a safer, more secure working environment. As technology continues to advance, automated tools are more and more common. This blog will list several of the top automated tools you can use at work.
Interconnection Applications
Many businesses use third-party apps and so will need application interconnectedness, which will ensure that sharing data between platforms is smooth. Interconnection between applications is key to your digital business success because it gives companies the help they need to streamline data and storage facilities between applications. There are many benefits for using software and services that help with scalability, reliability, and monitoring.
Analytics
Analytic software gives businesses tools for measuring the performance of their data and digital content. Using these types of platforms will allow reports, statistics, and visualizations to be created, which will show you the successes and pitfalls of your business. Using analytics will also allow you to track user behavior and understand which content is performing poorly.
Having access to your data analytics in this way, you can optimize your websites and digital performance; there are several software types to choose from.
File Transfer
File transfer servers are automated systems that help businesses securely move files from one place to another. Software like this can be really useful for ensuring your data is secure and encrypted and that you have total control of where it is going. You can learn about FTP servers at https://www.goanywhere.com/managed-file-transfer/file-server/ftp-server, which offers highly secure file transfer management. Using this type of automated software will save your business time because it simplifies file transfer management and meets all aspects of inbound and outbound data transfers.
E-commerce Customer Service
For businesses that specialize in e-commerce, your digital business spans multiple channels and platforms, known as omnichannel retail if the service is integrated. By offering your customers numerous touchpoints, you are widening your business’ reach; however, the more touchpoints you operate, the more integrated your customer service software needs to be. If you want a seamless buying experience, you should ensure that you have customer service software that meets all your consumers’ needs across multiple platforms.
As the world moves forward digitally, businesses must become more up-to-date with the latest automated software. Taking a step towards new systems and tools that can help with management, customer service, file transfer, and data will upgrade your digital landscape and help you run a seamless and efficient company in step with the advancing market. It’s easier to make incremental advances than leaving it a long time before upgrading. Rather than replacing a whole system, you’ll be making small changes more often.
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For any business that has one, your sales team is going to be one of the most important arms of the business. They are the biggest revenue driver when they are able to do their job effectively. However, aside from simply training your team to handle sales effectively, there are tools you can equip them with that will improve their ability to close on leads even more.
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