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The Product Experience Kept Clothing Sales Going

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StrategyDriven Customer Relationship Management Article |Product Experience|The Product Experience Kept Clothing Sales GoingClothing is one of the industries that has done very well during the pandemic. Despite people not necessarily going to work, partying and traveling, clothing sales have not fallen. Latest figures suggest a 10.6% boost. Despite the recent challenges businesses however, have not seen a plunge in consumer demand. This throws up a lot of questions about ‘the product experience’. This is all about the experience of looking at the product online, delivering it, opening it and putting it on for the first time. It is in this journey that a loyal customer is forged. Let’s see how your product experience should be devised.

Online inspection

When a customer looks at a clothing item online, they do a number of things.

They zoom in! Always take high-quality photos of your clothing. Customers want to zoom in, inspect the material, pattern, designs, color scheme, fit, length, quality etc.
They want to know the size. Always tell the customer what size the item in the photo is, and what dimensions the model wearing them has. For example, ‘this jumper is L size, our model is 6ft 1’.
They will want to know the design or style. In other words, always tell this what type of clothing it is, i.e. ‘this jumper is crew neck, with elastic cuffs’.

Packaging and delivery

When the product is shipped, it must retain its shape. A lot can happen on its journey, such as being thrown around, dropped, kicked, or shaken around. So the item can hold it’s shape if it is packed correctly.

So place some support tissue paper between each fold. If you are selling a jumper, place supporting paper between the back and the arms and between the arms as they are folded onto themselves too. Place extra support around the sides of the box. Any empty space should be filled with any kind of relevant support you can buy, such as bubble wrap. The delivery should be smooth and timely, so the item is not rushed and therefore, most likely squashed around on the way to the front door of the customer.

The product experience

When the customer first opens the package, they should be greeted with your packaging. This lets them know that the item has been cared for, it will be brand new and it will start it’s new life with them i.e. it hasn’t been worn before (crumpled, creases, etc). A unique thank you note or company slogan on a folded tag is a must. This folded hang tag printing service is great, everything is customized to your order and it’s affordable. These tags should be read-worthy for customers. Maybe place a logo on the front, finish it in matte or gloss, and write something interesting inside. This makes the product experience so much more unique and yet it’s not going to tax you budget-wise.

The product experience should never be underestimated. It’s what has kept the clothing industry so resilient and let’s face it, we all enjoy opening our package of new jeans, tops and jackets.

You Can’t Be All Things To Your Business

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Realising that your business needs to you be one step removed from the changing fortunes of its success never happens in the early days. In those frantic days, you live and breathe everything that is connected to your fledgling company. And that’s how it should be: without your energy, the company would be nowhere. However, there comes a point where you can’t be dying a thousand deaths a day just because some small details have not turned out as you had planned. You need to step above the humdrum of the daily concerns and think much bigger about your company and its future. It’s the only way you’ll achieve the levels of success you want to achieve. Here’s how you do it.

StrategyDriven Entrepreneurship Article
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Trusting Others

When you began your company, you were probably in charge of everything that happened. You assumed many roles in an amateur fashion in order to get things done. This was your baby, and it was to be born in your creation. Now the company is off the ground, though, it is no longer your baby. It’s able to walk on its own two feet, and it needs to have the best around it to make sure it stays on course. If you hire people to do a job for you, then actually trust them to do the job for you. It’ll be hard not being in control of absolutely everything, but your company will be better for it in the end.

Switching Off

You can’t be on call 24 hours a day for your business. You’ll burn out far too quickly if you try to do that. Instead, you need to have systems in place that enables you to switch off without worrying what’s happening with your business. If it’s online, then integrating SIEM (security information and event management) will give you the peace of mind that your website is well taken care of, even if you’re not in a position to see it for yourself. Similarly, if you have a whole team who are tasked with making sure that your social media profiles are updated in line with the company philosophy, there’ll be no need to be on your phone every few minutes making sure the right content is being posted. Switch off. It’s the right thing for you.

StrategyDriven Entrepreneurship Article
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Controlling What You Can Control

You control what you can control, and adapt to the other things that happen that you can’t. Realising that there will always be some things that just happen to you is a good lesson to learn as a business leader (also good to learn this as a human being, too!). Instead, you should be pouring your energy into winning what you can win. If you’re fretting over insignificant details that might yield small results, then who’s taking care of the tasks that will yield the big results? If it’s not you, then it’s nobody. Use your skills wisely and you’ll get a much higher return on your efforts. You can’t be all things to your business, so just be things that you can be well!

Why You Should Buy A Nearly New Car

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StrategyDriven Practices for Professionals Article |Nearly New Car|Why You Should Buy A Nearly New CarWhen it comes to buying a car people generally think of two categories, new or used. You might prefer to buy your car new. A car with next to no miles on the clock that has never been driven by another sole before. New cars can commonly be bought from Manufacturer’ main dealerships. There certainly are positives to this. Buying a new car gives you the full manufacturer’s warranty, which can be as much as 10 years. You will be able to order the exact specification you want on that car and there is no unknown car history to worry about. Brand new cars also benefit from the latest technology, safety features, and fuel efficiency. There is a lot to be said for spending big on a brand new car. That is however the downside and a big one. Buying a new car comes at a premium. You will be paying top dollar, and the value of that car will depreciate the second you drive it off the forecourt. It can depreciate as much as 20%.

Then there is buying used cars. Buying used cars will allow you to avoid taking that huge hit in depreciation. Used cars are, of course, also cheaper than new cars. You pay a reduced price to reflect the fact someone has already owned, driven, and used the car before you have. You can buy used cars from dealerships or private sellers. If you buy a used car from a dealership you will also get legal recourse should there be a problem with the car soon after purchase. Alternatively, you can buy a used car from a private seller. This option will save you money in that the purchase price will be lower but you will not get the same protections as if you had bought from a dealership. Of course one of the biggest drawbacks of buying a used car is that you are to some extent buying the unknown when it comes to the car’s history and previous usage.

Then there is a third option that isn’t so widely known, buying nearly new cars. Nearly new cars are often cars from a dealer’s demonstration fleet of cars that they have bought to meet certain targets dealers may have. Alternatively, nearly new cars are vehicles that have had an owner for a matter of months, no more than a year. A good place to look for nearly new cars are manufacturers’ main dealerships or used dealerships known for buying and selling new or high-end cars, for example, if they advertise the fact ‘we buy 2021 cars’ you know they will be selling (very) nearly new vehicles. Buying a nearly new car will allow you to benefit from the extensive manufacturer’s warranty, they will still have around 90% of the warranty left, if not more. You may not be able to order the car to the specifications of your choice but you will be buying an ultra-modern, high-tech car that benefits from the new safety features, keeping you safe on the road, and the latest mod cons of a new car. Without paying the price of a brand new car. What is more, buying nearly new will take away a good chunk of that depreciation value. Ultimately, your money will go further.

There are of course some downsides to buying nearly new, namely that it will have an extra name on the registration document and this will decrease the value of the car when you come to sell it, as you will be the second owner. Even if the first owner only did 100 miles in it. The more owners a car has had, the lower the resale value it will have. All nearly new cars will have some mileage on the clock, no more than 1000 miles so the efficiency and functionality of the car won’t have been impacted, but it won’t of course be ‘brand new’ and have that ‘brand new’ never-been-used feel about it.

Whilst there are some drawbacks to buying nearly new, the benefits are extensive. Weigh up what is more important to you and whether those negatives are a price worth paying.

Making Your Employees Feel Important

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StrategyDriven Managing Your People Article |Make Employees Feel Important|Making Your Employees Feel ImportantThere are few things in life that will make someone better than knowing that they are important. Most people like the idea of being important to those around them, and this can be especially crucial when it comes to the world of work. Of course, each and every one of your employees provides an invaluable service to your company, but this isn’t something that a lot of employers express. To help you out with this, this article will be exploring some of the best ways to show your employees that you wouldn’t be able to do what you do without them.

The Impact Of Their Work

It can be hard for an employee to see the impact of their work, especially when they aren’t doing a job that involves working with money. This is something you can solve by simply showing them the results of their work, with regular meetings to discuss the state of the business and the work that is driving it forwards. Of course, you may have to keep some things secret, but this doesn’t mean that you can’t give your team members a glimpse at the success of their work.

Praise & Rewards

Many employers fail to take the time to talk to their team members. You need to make sure that you are praising the people who work for you, letting them know that you are grateful that they are working hard. Some bosses will also include rewards along with this. This effort will always help to incentivize harder work, pushing your employees to do even more to help your business to succeed. Of course, though, you need to make sure that this feels sincere. Small gestures such as giving care packages can go a long way in making employees feel valued, especially during these difficult times when many workers feel isolated. Gift packages can contain a funny graphic tee, comfy socks, delicious snacks, scented candles, tea bags, and other items for comfort and relaxation.

A Good Working Environment

Many people in the modern world have to work in environments that don’t inspire a sense of importance. While you may not be able to give everyone their own office, you should make sure that their workspace is comfortable, personal, and filled with things that they like. Alongside this, you should also make sure that their work outside your business will also make them feel important. Options like a limousine company can help you with this.

Promotions & Progression

No one likes the idea of doing a job that will never have the potential to change or improve. Promotions are common in the modern world, but you also need to make sure that your employees can progress and improve their current roles. Personal development plans are great for this, though you should also consider the idea of advancing their training to ensure that they are always moving forwards.

Feeling important at work is crucial to your employee’s happiness. Many people lack this in their jobs, and this can make working feel very unsatisfying. Of course, though, you can’t do this at the expense of honesty and discipline, making it extremely vital that you balance this out and ensure that your team is always working to improve itself.

The “Golden ISA” of Post-Pandemic Business Presence

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StrategyDriven Online Marketing and Website Development Article |Post-pandemic Business|The "Golden ISA" of Post-Pandemic Business PresenceThe pandemic has completely transformed the business environment. As a result, companies of all sizes have adapted to meet the new challenges. Maintaining your interactions with remote customers is no easy task, especially for small shops and businesses that are more experienced with face-to-face practices.

The post-pandemic business world focuses on digital strategies. Your audience has learned new behaviors during the health crisis. Therefore, if you are going to digitize your company presence, you need to ensure you can meet the new expectations of your customers. Not sure where to start? Here’s a clue for you: Golden ISA. Indeed, business experts recommend the GISA or Golden ISA approach to bring your small company to the post-pandemic requirements.

Golden Google

G in GISA or Golden stands for Google. As the leading search engine platform, your Google presence needs to be part of your strategy. Indeed, Google is the holy grail of marketing and customer acquisition for small businesses. In a post-pandemic world, being visible online requires dedicated SEO. Experts recommend local SEO strategies that utilize the benefits of Google Maps, using Google My Business. Boosting your local rankings means that your business is more visible to local searches and mobile users in your vicinity. Additionally, your Google Maps presence can provide all the information customers need before committing to a visit or a purchase: Reviews, opening hours, photos, and targeted content.

I for Information technology

There is no going any further forward with dedicated IT services. For most small businesses, having an in-house IT team is not an option. Therefore, you need someone who can help manage cybersecurity risks, tech issues, and IT network to make the most of your resources. When IT is at the core of your business processes, you can’t afford delays or frustrations. SMBs need to compete with corporates in terms of IT effectiveness, reliability, and security.

S for Social media

People are looking online for your brands. They turn to your social media network for support, inspiration, guidance, and information. Your social media activity will help position your brand’s attractiveness and popularity. Unfortunately, social media channels are a crowded place. If you want to get noticed, you need to make sure your strategy differentiates your brand from your competitors. Don’t be afraid to start new trends rather than relying on the overused marketing content and campaigns. Ideally, partnering with a professional agency can enable you to be creative without committing a costly faux pas.

A for Almighty apps

A responsive website doesn’t match the functionality and ease of use of a mobile app. Indeed, apps can significantly increase your sales with unique features such as notification, discount, and simple payment methods. A business application doesn’t need to compete for visibility on search engine result pages. On the contrary, customers can have direct access to your products without the risk of competing brands affecting your reach. In an age where most people carry their smartphone everywhere and rely on it for most of their interactions, a business app is the safest way to always be by your customers’ side.

Your online presence must meet the needs and behaviors of a post-pandemic market. The smartphone is at the heart of many interactions, from information research to transactional exchanges. Therefore, maximizing your efforts to be visible and user-friendly to local users and smartphone buyers can go a long way. Finally, it’s crucial to maintain your tech up-to-date and safe for all in a digital environment. Without reliable tech, your business activities become less effective.