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4 Essential Tips For Successful Email Marketing

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StrategyDriven Online Marketing and Website Development Article |Email Marketing|4 Essential Tips For Successful Email MarketingEmail marketing is still one of the most effective ways of reaching new clients as well as convincing current clients to buy from you again. However, for your email marketing efforts to be successful you need to consider the following factors.

Personalize

No one likes to think they are being sent an automated email, so make sure you personalize your communication with prospects as much as possible. One way to do this is to use a [email protected] email address, and adding in each recipient’s name can help a great deal too.

Additionally, coming up with creative subject lines (emojis seem to work well), and ensuring the content held within the email you send is personalized to your audience can make sure that you use the human touch to your advantage.

Increase your email list

Email lists are not static things. They are always changing as sometimes people will ask to be removed, while others will ask to be added. Although, as a business, your target should be to maintain a list that has enough addresses for your purpose. Just be sure to remember that the number of emails you send out will be much higher than the ones that provide you with the response you are looking for.

Indeed, with that in mind, there is nothing wrong with using some techniques to get email addresses on your list either. One way of doing this is to include a signup button on your website, social media profile, and just about anywhere else that will encourage people to opt in to your emails.

You can also use conferences, and events to collect email addresses as well, something that you can do by offering entry into a competition, or free gifts. It’s even possible to buy email list to help swell your business’s database. Indeed, by purchasing email contacts in this way you can ensure that you get the contact info of people more firmly in your target demographic, something that can help you turn such contacts into customers much more easily later on.

Before you send – TEST!

Every marketing email you send reflects on your business, and if you want to ensure they do so positively it’s vital that you edit and test every single one before you send it! Check every link, image, and shortcode on your copy and as they are displayed on different providers too. Then you can be sure that each recipient will get an optimized experience, and that each email will have maxim efficacy.

Say no to SPAM

Your emails won’t do much good if they only ever see the inside of a SPAM folder! With that in mind, you need to do all you can to ensure they hit the recipient’s main inbox.

One strategy for achieving this is to make sure that all the HTML that your emails contain is formatted properly, as this can set off SPAM filters. Also, one of the best ways to stay out of a SPAM folder is to not send SPAM. This means adhering to the regulation on this subject and avoiding cheesy subject lines and crazy punctuation.

Why Your Small Business Needs a Toll Free Number

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StrategyDriven Managing Your Business Article | Why Your Small Business Needs a Toll Free NumberThink your small business isn’t big enough to require having a toll free telephone number? Here are four good reasons why investing in one or more toll free lines can be an asset to enterprises of any size.

Conveys Your Legitimacy

In general, potential clients like to feel that they are purchasing from a stable, well-established organization. While you have probably worked hard to build a reputation that conveys this, there are also subtle things you can do as a business owner to create a sense of trustworthiness. Having a physical address, business cards, and a toll free phone number are seemingly innocuous measures that can do a lot to clue your clients into the fact that yours is a legitimate organization that is eager to serve them.

Makes You Mobile

Local telephone numbers may make you accessible to nearby clients, but unlike toll free numbers they won’t move with you. In the event that you relocate your business, with a toll free line you’ll be able to keep the same phone number you’ve already established. There’ll be no need to contact existing clients with a new phone number, no reason to reprint your business cards, and no extra money spent on changing advertising or marketing materials.

Increases Team Cohesion

With remote work on the rise, even small businesses often have employees who operate from far-flung locales. With a toll free company number, disparate workers won’t have to bother with setting up their own business lines or compromise their privacy by giving out their personal numbers. They may also find it easier to foster their client’s confidence by providing them with a nationwide number that can be reached from anywhere at any time.

Improves Your Tracking

Internet companies that provide toll free services to small businesses frequently offer additional technologies that work in tandem with the phone line, such as data tracking and reporting. With one of these providers, you’ll often have access to information such as what time of day most calls are received, where they’re coming from, how long they last, etc. that can prove invaluable when building a marketing plan.

Acquiring a toll free number for your business can be a smart way to build your brand and make your operations more mobile. It can even be critical to connecting your team and may also aid in your marketing efforts. No matter how large or small your organization is, don’t overlook this simple way to potentially improve your enterprise.

5 Tips on How to Identify Phishing Emails

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StrategyDriven Practices for Professionals Article |Phishing|5 Tips on How to Identify Phishing EmailsLet us begin with defining and understanding phishing; it is a cybercrime in which a target victim is contacted by email, phone call or text message. The contact is established by someone illegally posing as a genuine establishment or an organization to lure individuals into giving out and surrendering sensitive data such as personal information, banking and financial credentials. The goal of phishing is to trick the recipient into believing that the message is something they want or need officially, like a request from their bank or probably a note from someone in their company and click a link or download an attachment that usually contains malicious software. What separates phishing is the attacker’s pretense as a trusted body of some sort to gain the victim’s faith.

Phishing is one of the oldest forms of cyberattacks, but that does not mean it is harmless. It is still one of the most prevalent and malicious types of cyberattacks to exist. Phishing is one of the most common means of cybercrime and what is worrying is that despite how much we think we know about scam emails, there are still people who frequently fall victim to this cyber attack.

Let’s see how to identify Phishing emails, the subtle signs that should help you spot one and how to stay protected from them.

1. Check if the message is sent from a public email domain

There is no chance of a genuine organization sending you an email from an address that ends with a public domain such as @gmail.com or @yahoo.com. Authentic and genuine businesses would have their own email domain and company accounts. If the domain name matches the sender of the email, the message is in all totality legitimate.

Another way to check a business’s domain name is to do a quick google search making it easy to detect phishing.

Many of us don’t ever look at the email address that a message has come from, which also holds many clues that can help you spot a phishing email.

When cybercriminals create their fake email addresses to lure people into their schemes, they often have the option to select the display name, which does not have to relate to the email address at all. Therefore, they can use a phoney email address that will turn up in your inbox with the display name of a trusted brand or business.

2. Obvious grammar and spelling errors

If you get an email from a big business or organization, but it contains many basic spelling mistakes and grammatical errors, it is an obvious sign that it is a phishing email. Therefore, you should read the email carefully and check for these mistakes because they serve as clues that help you identify a phishing email.

3. Open attachments with utmost care

Email attachments are necessary and carry a lot of vital information, but they are the biggest threat to your device, and you could end up becoming a victim of phishing. This is the reason why it is essential to scan every attachment in your email.

Email attachments, particularly from unknown senders, can have viruses, malware and other malicious programs that could hamper the security of your system and make it easier for an attacker or cyber-criminal to gain access.

So, make sure to scan all attachments you receive from both known and unknown senders to stay protected.

4. Protect your email by using an SSL Certificate

We often wonder is this website safe? The threat of phishing is growing daily, with websites and emails at most risk of this menace. To make emails more secure and resilient to online attacks like MiTM attacks, you should get Cheap SSL Certificate. Secure Socket Layer gives a safe and secure transfer-layer interaction among two end-users, the sender of the email and the receiver.

Installing an SSL certificate warrants that every communication between the server and browser stays encrypted and secured from external threats. In addition, an SSL certificate encrypts communications on websites whenever it is technically feasible, making it harder for attackers to shoot phishing emails.

5. The message has a sense of urgency

If you receive an email giving a piece of essential news or update and asking you to reply and act immediately, it mostly is a phishing email. But a careful study of such email or message makes you realize that the organization doesn’t get in touch with you by that email address, and you learn that they did not send you a document at all. That is why so many scams and phishing schemes request that you act as soon as possible. It is also common for phishing emails to instill panic in the recipient as if you would incur some heavy loss if you do not act. The email may claim that your account may have been compromised, and the only way to confirm it is if you enter your login details, such as username and password. And with this act, you have just given away your details to the scammers. Then again, the email might state that your account will be locked if you do not act instantly.

So, ensure that you take the time to go through the processes mentioned above and check if it is a genuine email and act only if and when, you are sure. If you are unsure, however, contact the company directly through some other means.

4 Tips to Help You Overcome Imposter Syndrome

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StrategyDriven Practices for Professionals Article |Imposter Syndrome|4 Tips to Help You Overcome Imposter SyndromeThe period after accepting a job is filled with a range of emotions. You are excited for what the future holds, but you may also feel overwhelmed by the stress of expectation. This can cause you to experience imposter syndrome, where you believe you aren’t as capable as everyone thinks you are and, sooner rather than later, you will get found out. This can be a debilitating experience that could impact your performance. So how can you overcome imposter syndrome and thrive? Here are four tips to help you.

Gain Experience

Inexperienced professionals are often most prone to experience imposter syndrome, and one of the easiest ways to beat this is to gain experience. Internships, courses, and programs like the HBS 2+2 can all help you prepare for a new role or position and help you understand what a professional environment is like. This approach can settle your nerves and enables you to get a feel for appropriate behavior and decorum within the office. Depending on the type of experience you seek, you can also learn key teamwork skills and improve your presentations to prevent nerves.

Use Positive Self Talk

If you’re someone who uses self-deprecating humor as a defense mechanism, it’s time to make changes and overcome imposter syndrome. Understanding the benefits of using positive self-talk will help you believe in yourself more. Although you might not think self-deprecation is doing any harm, it can eventually rewire your brain to doubt yourself at every turn. Replacing this talk with a positive attitude will alter your entire way of thinking, which will give you the confidence you need to succeed.

Recognize Your Strengths

Similarly, it’s easy to highlight your faults and know what you can’t do, which is one of the major issues with imposter syndrome. But, identifying things you are good at and having the confidence to show these skills off is a great way to overcome any feelings that you’re not good enough for the role. It can be even more effective to write these skills down and use them as a ‘Brag Sheet’ that you can reference whenever you’re feeling low on confidence as it can help you refocus.

Have Someone to Talk To

You don’t need to deal with imposter syndrome alone, and having someone to talk to will give you the emotional support you need to cope with any doubts you might have. This support network, whether it be your partner, friends, fellow professionals, or even strangers, is crucial for gaining a different perspective and helps you approach your problems from a new angle. It’s easy to gain tunnel vision when you feel overwhelmed with imposter syndrome, but getting advice from others will broaden your scope and give you positive reinforcement.

Overcome

Often, your biggest enemy is yourself, but it doesn’t need to be. It is natural to feel you are not good enough, but knowing there is a reason you were hired and reminding yourself that you are good enough will help you overcome imposter syndrome and excel in your career.

Top 4 Tips for a Healthy Work-Life Balance

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StrategyDriven Practices for Professionals Article |Work-Life Balance|Top 4 Tips for a Healthy Work-Life BalanceWork is inescapable; it pays the bills and it brings food to the table. Before, the boundaries between work and home were separate. However, with the rise of workaholism, people’s jobs have taken over their personal lives.

Recovering from one’s workaholic habits can be challenging; however, it is not impossible. Here are the top 4 tips for building a healthy work-life balance.

What is Work-Life Balance?

Work-life balance refers to finding a happy medium between one’s job and one’s personal life. Examples of a poor work-life balance include working longer hours, cracking under pressure, and/ or suffering abundant responsibilities both at work and at home.

According to Kevin Lucas, co-founder of New Hope Regeneration, “how the body relates to an environment directly impacts the way a patient [lives and] moves.” When a person’s job takes over their life, their relationship to such an environment can result in stress, a weakened immune system, and/or burnout.

Preserving a work-life balance is essential for the human body and brain; it can benefit health and well-being, reduce physical and emotional stress, and encourage positive self-esteem.

Abandon Perfectionism

A lot of overachievers tend to root for perfection in their assignments. As well-meaning as that is, this kind of ambition can also encourage emotional pressure and stress.

Rather than strive for perfection, one should strive to get the job done. By investing too much energy on perfection, it ultimately makes the task at hand harmful and more difficult.

Start Small

It all begins with baby steps. When one attempts drastic changes, like cutting work hours in half or vowing to attend daily family gatherings, the effort often ends in failure. Building a work-life balance isn’t a simple task, but a lifestyle.

Baby steps are preferable as they help make the transition from old habits to new ones digestible and much more obtainable. Rather than cutting one’s work hours in half, one should cut one or two hours. Likewise, instead of vowing to attend family gatherings each day, one should begin with one event each week. Once a person gets accustomed to these small changes, they can then make longer strides without feeling intimidated.

Set Boundaries

Having a lack of boundaries is what enables one’s work to infiltrate their personal life. One should set boundaries for themselves and their co-workers. For example, one should learn how to say “no.” As scary as it is, having the power to reject an activity one can’t or does not want to handle helps one re-assess and evaluate their priorities. When a person says “no” to more work, they say “yes” to dedicating more time for themselves.

Exercise and Meditate

Nowadays, self-care is often misinterpreted as a luxury, not a necessity. The truth is, taking care of oneself is essential in order to reduce stress and keep on living. Exercise and meditation are great ways to preserve one’s mental and physical health. According to the Mayo Clinic, exercise can improve a person’s mood by promoting endorphins, otherwise known as feel-good hormones. Meanwhile, meditation can help reduce a person’s stress levels through breathing and other peaceful exercises. Meditation does this by activating a person’s parasympathetic nervous system, which is responsible for relaxing the body. As helpful as exercise and meditation are, they should not be perceived as a chore; reserve at least 3-5 minutes for a quick breathing or meditation exercise, and at least 5-10 minutes for a short workout or stretch.