Before businesses launch their products and services, they need to think about the mission statement for their company. What type of message do they want to convey to their clients?
Company mission statements are therefore an instrumental part of a company’s business plan or proposed integrations for development and growth. Without a mission statement in place, it’s like trying to paddle upstream without a paddle.
So, how do you write a mission statement? What should be its main focus?
What Is the Reason for Your Business?
A mission statement is synonymous with a company’s purpose. You are declaring to the world why your company operates. It solidifies your business’s stance. The statement expresses your company’s values
How a Mission Statement Is Used
Basically, a mission statement does 3 main things:
Tells people what your company does – sells food products, offers HVAC services, supports people’s training or educational needs, etc.
Tells people how you operate.
Includes why your business does what it does.
Examples of Mission Statements
1. Say you sell athletic wear and shoes. Your mission statement might take the following form:
My company’s purpose is to:
Sell athletic apparel and shoes that cover the needs of customers who will use the products in sports, such as baseball, basketball, football, running, and tennis.
2. Maybe you have set up a nursery. You might create the following mission statement.
My company’s reason for operating is to:
Offer lush and healthy flowers and plants, gardening tools, and seeds of the highest quality so people can rely on my business for all their plant and garden needs.
How Mission Statements Can Be Used
You can use a mission statement to support your business’s ad campaigns or include it on your company’s website and in social media. If people are not familiar with your company, they can refer to your business’s mission statement for direction.
A Foundation for Your Business’s Plans and Objectives
When you have a mission statement in place, it is much easier to create and outline a business plan. Doing so will allow you to follow a principled approach to conducting business. Use a mission statement to promote your business and gain trust from your customers. You can also employ it to support your needs for venture capital and funding.
Remember: Company mission statements are not just slogans. They represent a company”s values and purposes in business. The influence of a mission statement enables you to create a company that will live up to specific standards so it can build customer trust and loyalty.
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Running your own social media seems easy at first. You love interacting with people and you want to showcase yourself. Then things expand, time gets short and you need help – like a social media management company.
Before you hire a place like get plus followers, it’s time to do some research. Be sure to look at what they have done and what they can do. Here are some things to look for:
What Accounts Do They Currently Run?
You want to see who they work with to make sure that there won’t be too much crossover. They may represent someone who is in the same space as you – will that be a conflict of interest? Or can they make sure that the two of you can co-exist in this social media world?
Another reason for this is that you want to make sure that they can do your social media in the style and tone that matches you. How is their spelling? Mistakes can indicate sloppiness… which is what you don’t want.
Do They Have Strong References?
This time, you get to be the one asking for references. Ask them for contact info for another client. They may also show you a letter of recommendation. A good company will gladly show you.
Another good site to use is LinkedIn – previous clients tend to leave testimonials. Read through them to see what they say about their work. The web can be a great resource here.
Have They Done Good Work Before?
You can ask to see previous campaigns, not just their current ones. A stellar company will have a consistent showing of excellent work. There are key indicators to look for, and ask them if they hit all the goals that they wanted to.
Do They Have Too Many Clients?
The last thing that you want is to have a company that is unable to sufficiently pay attention to what they are doing for you. Expect them to have other clients, unless you dangle the carrot of a salaried position for the worker. Look for them to have a good balance and good multi-tasking ability otherwise.
You also want to make sure that both of you have the same criteria for success and also that they can handle a crisis with ease. Have a clear vision of what you want and then go from there with the hiring.
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If you’re a business owner or your role involves managing people, you’ll have some idea of how much easier your job is if your employees are engaged in their work and motivated by what they do.
By investing in employee engagement, you will see numerous benefits, and it doesn’t have to cost a lot, either.
Why is employee engagement important?
When employees are engaged in their work, they feel a sense of purpose about what they are doing, and they feel proud to be working for the organization.
Engaged employees are more likely to stay. This means that companies will spend less money on recruiting and training new staff and will avoid the inevitable dips in productivity while one staff member is leaving and another starts.
Engaged employees are more productive. If people care about the work they are doing, and they feel loyal to the company they are doing it for, then they will work harder, and you will see the benefits of this.
Engaged employees mean a happy workplace. And everyone benefits from that!
Emphasizing the company mission
One of the most important ways that you can improve employee engagement is to ensure that all of your employees know what the company mission is and that you emphasize it at every opportunity. This means that they will always remember the bigger cause you are working towards.
As a manager, it’s important that you demonstrate your own commitment to the mission, too. For example, if you work for a company with an environmental message, it can be effective to take measures in your own life to care for the environment.
Showing appreciation
A simple thank you goes a long way. If an employee has done good work, then be sure to thank them individually. This will help them to feel appreciated.
Throwing exciting work parties every so often can also be a good way to show your staff that you appreciate the work they have done throughout the course of the year. As an added bonus, they can be a great way to improve team morale and help people to bond with one another.
Supporting career development
Most people want to continue to grow and evolve throughout the course of their career, and if they feel as though they are in a role that isn’t helping them to do that, they will quickly lose motivation.
Make sure that you support your employee’s career development by taking the time to speak with them and learn what their goals are. You can then help them to progress towards their goals by seeking out learning opportunities and helping them to find relevant work experience.
Even if they end up leaving your company, supporting them while they are with you means that the work you get from them while they are still there will be of much higher quality. It also means that you will get a reputation as a good employer, which will attract higher calibre staff.
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On the surface, running a sales-generating dropshipping business seems like a straightforward process.
Customers order and pay for your product, you pay the supplier after receiving the consumers’ payments, and the supplier handles the inventory and ships the items to the buyers.
Easy peasy, right?
Well, not quite.
With thousands of other dropshippers in the market, you’ll need the right strategies, the best dropshipping tools, and a can-do attitude for your business to beat competitors and gain massive profits.
In this guide, we’ll look at five tried and tested tips to generate sales for your dropshipping business.
1. Find the right dropshipping company for your business
A dropshipping solution or company can manage your order fulfillment logistics seamlessly.
Find ones that match your unique business needs and help you operate efficiently to ultimately grow your sales.
For instance, ecommerce solution Oberlo lets you source products from various suppliers available on AliExpress (among other platforms) and add them to your Shopify store.
You can choose the product you want to sell and import all the items’ listing information, such as the price, description, and images, in a few clicks. After importing, you can edit the product listing accordingly.
With this feature, adding products and fulfilling orders becomes efficient, allowing you to focus more on selling and increasing your profits.
Additionally, Oberlo syncs with your Shopify store, so your inventory automatically updates when your supplier changes your products’ available stocks.
For more tips on choosing a dropshipping solution, check out Neil Patel’s best dropshipping companies review.
Also, it helps to check if the dropshipping solution you want to use integrates with reliable and the best ecommerce platforms for your small business. That way, building, running, and streamlining your dropshipping business becomes so much easier.
2. Display customer ratings and reviews
Most new customers are normally skeptical of buying from you at first, especially if 15 other dropshippers sell the same items you do.
An excellent approach to build trust with your potential customers is by displaying customer testimonials, reviews, and ratings on your product pages.
Customer reviews can work like personal recommendations and show your prospects your previous customers’ positive experiences with your products, enticing shoppers to purchase.
Place a “Write a Review” section and rating option on your product pages to encourage customers to leave reviews about your products.
Display testimonials from satisfied customers on your homepage to help showcase your products’ quality and reliability.
AliExpress lets you import customer product reviews from the ecommerce platform directly to your store using the AliDropship plugin.
The plugin lets you import reviews for all products, a specific category, or for several categories at a time.
Posting positive customer reviews can increase your dropshipping business’ credibility and boost customer confidence in your products, leading to more sales.
3. Run social media ads
Know which social media platforms your target customers use and run social media ads. This helps you optimize your ad campaigns and advertising only to people who are most likely to buy your products.
Here are a few social media advertising tips:
Identify your objectives. Know your social media advertising goals to help you find the right social network to advertise and shape your ad campaign strategies.
For instance, if you’re selling jewelry to increase sales, run Facebook ads, and use the platform’s Life Events ad targeting parameter to target newly engaged users or those in new relationships.
Test your ads. Perform split tests on several ads to help you determine which ones give you the best returns on investment before casting a wider net.
This helps you optimize your social media advertising efforts and ensure you’re spending your budget on ad campaigns that have high chances of enticing your audiences to buy.
Design your ads for mobile. Ensure your social ad images and content adapt to different display sizes so mobile users can see your offers and promotions easily.
Failing to do so means missing out on engaging thousands of social media users on mobile and losing boatloads of sales opportunities.
While running social media cans can be relatively easy, keeping track of your campaigns on top of your other marketing efforts can be a lot of work.
One solution is to create an app to improve your internal workflows so you don’t spread yourself too thinly and wear yourself out.
Building your own app, such as a simple client portal, ensures you get the tailor fit solution that matches your exact needs.
Also, when creating your app using Azure DevOps, back up your codes and data with Backrightup.
The flexible service can automate running your backups and restoring your Azure DevOps instance, saving you time and effort from doing it manually — which can be tedious and laborious.
Doing so ensures your codes, instances, repositories, and other critical app data is secure and intact in case of server errors and malware that cause data loss.
4. Leverage videos
Using videos is one of the best ways to engage your potential customers and stand out from your competitors.
After all, videos allow you to showcase your products’ benefits and features and inform customers how to use your products properly through creative and fun content.
Explainer videos. Use videos to highlight your products’ features and value. This helps you showcase your product’s benefits and makes it more interesting for shoppers to learn about your products.
Video ads. Evoke emotions through video advertisements. Video ads can require more time and effort to make, but these are excellent for telling stories, sharing scenarios that shoppers can resonate with, and presenting your products as the solution to customer pain points.
Video demonstrations. Create videos demonstrating the proper ways of using your products.
Your product’s technical aspects can be challenging to convey with words alone, making videos great for showing customers how to assemble a small piece of furniture or attach a certain accessory.
Video demos also help stir anticipation and excitement among your customers since they can get a glimpse of your product and get a good idea of its dimensions and functions, so they know what to expect.
Leverage videos to engage your potential customers better, build trust, and even add value to your products, and in turn, skyrocket your sales.
5. Work with a reliable supplier
Because your supplier manages product inventory and ships the items directly to your customers, you don’t get to see the actual product’s quality.
Find reliable suppliers that provide high-quality products, efficient shipping processes, and easy order tracking (among others) by following these tips.
Consider going through the order process yourself to ensure the product’s quality is up to the standards you expect to provide your customers.
This also allows you to test out factors, such as the ease of ordering, shipping period, and the returns process.
It also helps to use a dependable product data management software for ecommerce to stay on top of your inventory, catalogs, and other product information. This allows you to identify gaps and address issues in your product management and streamline working with your suppliers.
Scour online reviews and forums to see what other dropshippers and customers have to say about a specific vendor. This can help you find which suppliers to steer clear of and which ones to trust.
Check if the ecommerce platform provides a way to verify sellers. For instance, product finder and research tool Jungle Scout offers a database of global suppliers on Amazon.
The tool can help you source your products and validate known sellers on Amazon by checking their confirmed shipments and customer volumes.
You’ll also see the supplier’s top customers and resellers. This information can give you a good idea of the seller’s reliability.
Additionally, your suppliers’ policies should align with your dropshipping business’ to ensure you handle customer issues and returns efficiently, leading to happy customers.
Ready to boost your dropshipping sales?
It can take some elbow grease and grit to generate tons of sales for your dropshipping business, but the tips in this guide are excellent starting points to success.
Know the tools and strategies that work best for your dropshipping business, and you’ll be selling products like hotcakes and growing your profits in no time.
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Whether you are a manufacturer, an online retailer, or a traditional retailer, or a small startup, you’ve probably already gotten on board with offering your customers delivery options to heighten customer satisfaction by enhancing buyer convenience. And while it’s definitely an excellent decision to ensure your customer has the convenient option of choosing deliveries, shipping expenses can add up and impact your financial wellbeing as a business.
Fortunately, there are a few straightforward and practical ways to lower your shipping costs effectively. And because lower shipping costs will benefit both your business and your customer base, there’s no reason not to consider these simplistic suggestions.
Buy Shipping Materials In Bulk
Buying your shipping materials in bulk is a sure way to save; whether you’re buying product stock or shipping materials, bulk buying will offer substantial savings. Most manufacturers of literature mailers, corrugated boxes, Gaylord boxes, and various other types of shipping boxes will provide a bulk discount. With that said, boxes are not the only relevant shipping materials you will need. You will also need box tape, bubble wrap, eco-friendly bubble wrap alternatives, and various materials.
When buying small orders of shipping materials, you will pay extra because the manufacturer must add in delivery fees, their own packaging fees, and a few other small additional costs. On the other hand, when you order in bulk, the manufacturer’s prices are driven down as they will only be sending off one large order instead of multiple smaller ones. This allows for substantial savings, which is why most manufacturers offer bulk buying discounts.
Choose Your Courier Carefully
Not all courier companies offer the exact standard cost for the same delivery. Unfortunately, courier charges can vary dramatically depending on the company. So, it’s never wise to settle on the first courier company you come across. Instead, you should compare your options carefully.
When comparing courier services to lower your shipping costs, you should also consider a few essential factors. Only considering the price means you may end up buying in on inferior service quality, which will harm your business’s reputation. So, be sure to evaluate the average courier service costs in your area, then slim down your options by reading through candidate courier company reviews from customers to determine professionality and quality of services. Next, you must also consider what delivery options the courier service has available. Your customers will enjoy a same-day delivery option, while standard shipping time frames should also be welcome. Basically, the more delivery options the courier service offers, the better for your customers and your business. Everyone likes to have options.
Go For Flat-Fee Shipping Rates
Once you have found the most suitable courier service for your budget, you must also determine if they offer flat-fee shipping rates. A flat-fee shipping rate can substantially drive down your delivery costs, as you won’t be paying per order, but rather one set amount for a bulk of orders. The only relevant consideration you will have to make before opting for a flat-fee shipping rate is determining how many monthly orders you can rely on.
If you don’t have enough sales per month, a flat-fee shipping rate will increase your shipping expenses. So, you must be sure you can rely on many monthly orders to take advantage of this payment option that most courier companies offer.
Let Your Customer Pay For Shipping
It may seem like a bad idea, although most retailers and manufacturers leave the shipping costs to the buyer. However, when doing this, you must be sure to provide your buyers with a variety of delivery options that allows them to determine which cost suits them best.
You can also consider allowing a free shipping option for orders above a certain amount, as this is common to enhance sales. Even though this offering won’t drive down your shipping costs, it will increase your sales, which can improve your bottom line.
Even if your customers are paying for shipping, you should still be sure to keep your costs low by buying shipping materials in bulk and offering quality delivery services. You will still need to appeal to your audience with superior options, so you must keep up with the market standards. Once you have found a supplier of quality shipping materials, selected a courier, and settled on a flat-rate shipping fee, you may even be able to profit from shipping if you can increase your customer base and your monthly sales. However, this will only be relevant if your customers pay for shipping costs or your shipping costs are worked into your product costs.
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Before businesses launch their products and services, they need to think about the mission statement for their company. What type of message do they want to convey to their clients?
Whether you are a manufacturer, an online retailer, or a traditional retailer, or a small 
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