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4 Hard-Hitting Strategies For Effective Marketing

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StrategyDriven Marketing and Sales Article |Effective Marketing|4 Hard-Hitting Strategies For Effective MarketingIs your business sitting on a secret? Are you hiding your light under a bushel? The answer could very well be yes if you are not using effective marketing to get your message out there. The good news is you can read all about how to ensure your marketing efforts are hard-hitting as possible, in the post below.

Decide on a clear branding message

The first strategy that you need to use if you want your marketing to be as powerful as possible, is deciding on a clear branding message. This means you need a unique value proposition that will ensure customers flock to you instead of your competitors. You also need to convey this message in a consistent style that encompasses fonts, colours, imagery, and even the tone of the text you are using.

Indeed, many businesses choose to publish a scheme or guide to maintain consistency. Yet, to do this, they must first go through the process of defining the parameters listed above.

Of course, some companies choose to do all of this creative branding work themselves. Although many have greater success using a business offering professional branding services that have experience in this area. Indeed, many organizations find the detailed research and analysis that such specialists can offer, invaluable to the process.

The branding message is also always made clearer if you have a clear brand to begin with, so you should spend a lot of time on the brand voice, the name, the logo design and so on. The better that you can do these things, the more likely it is that you are going to have success with the branding message itself – and therefore that your marketing will be much more hard-hitting. The clearer your brand is, the easier it will be for potential customers to relate to it and show an interest. In addition to designing a great logo, you could consider using an Email signature generator as well, which could prove extremely helpful when tackling email marketing as one of your strategies. A great email signature will not only promote your brand, but it will offer your clients yet another chance to get in contact or get back to your website where the sales are made.

Use paid social media

Social media marketing is often appealing because of the low costs involved. After all, it costs nothing to set up a business account, and publish content there. However, if you want your marketing to be as impactful as possible it’s vital that you don’t ignore paid social media marketing.

Indeed, now other platforms have followed facebook’s example, being seen on social media largely depends on paying for posts. Additionally, be sure that you time the publication of your social media posts and paid promotions as well if you want them to be as effective as possible in reaching the right people.

Pay attention to UX

To be successful your marketing message needs to match up with the experience that you are offering your customers. This means if you want to get them to trust and have faith in your product, the experience you offer them, particularly online, is highly important.

To that end, investing in great UX is money well spent, as it will help maximize customers’ experience, whenever they have contact with you. Additionally, by making sure your UX is the best it can be you will remove any potential hurdles to the purchase process, ensuring you maximize sales.

Show authenticity

Today’s consumers are savvy to the processes they are a part of. They know that the content you release is designed to further your goals as a business. With that in mind, too much sales content can leave your customers with a bad taste in their mouths.

Instead, the focus should be on authenticity. That means less cheesy advert and more honest discussion about the use, features, and benefits of your product. Humanizing your marketing can also work wonders here – so consider using real people from your workforce instead of trained actors and offer content with a sense of rawness like live video.

How is 3D printing revolutionising the packaging industry?

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StrategyDriven StrategyDriven Editorial Perspective Article |3D Printing|How is 3D printing revolutionising the packaging industry?Packaging and transporting the product is as important as manufacturing it. Since ancient times, people have been wrapping things for different purposes using variegated materials such as leaves, tree barks, cloths, etc. The novelistic invention of a 3D printer has revolutionised many sectors and finds utility in every field. Now, it is being used by packaging companies to their advantage.

What is Additive Manufacturing?

It is nothing but the industrial name of 3D printing. It is a process that helps in materialising a definitively defined digital idea into the physical world. We can understand the process of 3D printing into two steps, such as: –

  • The transferring of coded data to printed structure on the printer.
  • Positioning the printer’s head in three directions in space for printing layer by layer.

There are three main types of 3D printing: –

  • SLA- Stereo Lithography
  • SLS- Selective Laser Sintering
  • FDM- Fused

The third method of 3D printing is used widely in packaging. Thermoplastics are used mainly as raw material in 3D printing on the industrial level. They can be remodelled many times by heating without causing any chemical change. Other plastics such as PLA- Polylactic acid, ABS- Acrylonitrile butadiene styrene and PVA- Polyvinyl alcohol plastic are also used, including powders, photopolymers, ceramics, and metals.

Process of 3D printing

The general process of 3D printing can be divided into four steps: –

  1. CAD model making- A virtual 3D model of the object to be made is designed using a computer-aided design. The designer can use variables that are already defined in the Auto-Cad or use a ready-made design.
  2. STL format conversion- CAD is software that provides various components that can be used to represent solid format. They are saved in different file formats. In the prototyping business, the STL stereolithography technique is adopted to avoid any inconsistency. Therefore, the CAD file type is converted to STL format.
  3. Part by part construction- The final step in 3D printing is when the printer builds layer by layer of the object.
  4. Finishing and cleaning- The printed object is removed from the printing bed and may need some final cuts for finishing. The fourth steps involve giving the finishing touch to the thing. Its surface is treated with manual labour or chemicals for the desired shape.

Use of 3D Printing in Packaging

3D printing techniques have many advantages over traditional packaging methods. It is most effective in supplying packaging material when the demand is not high, and manufacturing needs to be very limited. It avoids the wastage of finished goods that are produced in a batch that is not required.

Moreover, there is no need for creating the raw material of the desired specification and density through the extrusion process. 3D Printing can do the same; thus, it can allow personal packaging too. It means that even a single object with a customised structural design can be made without creating or altering any mould. Packaging the product is as important as the product itself. It defines the brand value and identity when it comes to accumulating sales and maintaining a customer base.

Traditional packaging methods use subtractive production methods. Most of the raw material gets wasted due to its inefficiency. But with 3D printing’s additive technology, we can use as much as we want. As a consequence, we can curb carbon emissions.

Fused Deposition Modelling and Packaging

FDM is the most widely used 3D technology that helps manufacture 3D printed moulds for thermoforming or vacuum forming, though it is a little simplified. Plastic is heated to make it soft, and then it is pressed against a mould in a vacuum for the desired shape.

3D printing machines are utilised to make those moulds. They are more heat-resistant, and they are made with FDM 3D printing technology. The moulds made with FDM are sturdy and can be for longer lengths of time than moulds made with traditional methods.

For instance, 3D printed moulds made of plastics are used to encase toys in a PTEG shell. The plastic sheet is vacuum formed through FDM tools. It also used traditional materials such as HIPE and ABS.

Personalised Packaging and 3D Printing

There has been a surge in marketing strategies being modelled around making personalised products and services for customers. It is a fool-proof strategy for generating sales. Many established brands have been employing this to their benefit, such as: –

    • Share a Coke Campaign
      The Coca-Cola Company has adopted the campaign to replace their traditional logo with the most famous American names.
    • Nutella’s personalised Jars
      Nutella has also followed suit of Coke. They are also offering Nutella jars displaying the name of the customers.
    • My Burberry
      Burberry, the high-end fragrance company, allows its customers to engrave their initials on the bottles they purchase.
    • Johnny Walker
      The whiskey bottles come with a sensor that will notify the owner on their smartphones as to when the bottle was opened and closed.

Therefore, manufacturers offering personalised packaging and limited-edition models will surely benefit from this. The technology is emerging as a boon for manufacturers as they can break free from the limitations of mass production. For instance, it has become easier for brands to give custom-made products as per their customers’ desire at lower costs. The technique has become affordable and immensely sustainable for the environment. Therefore, it is touching the sky by leaps and bounds.

How To Build A Successful Team

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StrategyDriven Managing Your People Article |Build a successful team|How To Build A Successful TeamFor most small businesses, there will come a time when it needs to expand. It could be that bigger premises are required, or that new products should be introduced to the line. Or it could be that more staff are needed. It is at this point that, if the business owner is not very careful indeed, things can start to go wrong. Putting a team together is one thing; putting the right team together is quite another. Without the right team, a small business can vanish overnight. The right team can boost it to the next level – and, in fact, as far as it needs to go. Read on to find out more.

It’s Not What You Know

When it comes to employing your core business team, it’s definitely more like ‘it’s who you know’. If you can possibly do it, you should always hire people you already know. Not family and friends (not necessarily anyway – if they have the requisite skills, then it isn’t a problem), but those you have worked for in the past and found to be professional and good at what they do. This way, you can be sure that the foundations of your team are strong and that they know what they are doing. Training new team members is the last thing you want to do when you are also running a business, unless it is absolutely necessary.

Make Sure They Have Experience

If you don’t know anyone suitable, or if no one is available, you will need to broaden your search. This can be worrisome, but remember that you are looking for experience. That’s the key point. Don’t hire someone just out of university who, despite their excellent degree, hasn’t done anything like what you’ll be asking them to do before. That will just take more of your time, and it will slow the progress of the business down too. If you get things right at the beginning, the time will come when you can afford to hire those who are just starting out to give them a chance. That time is not when you are building your first team.

Sales And Marketing

If there is any part of the team you should be looking at first, it’s the sales and marketing part. Without them, nothing else matters. You could have the best company in the world, but if no one knows about you, what’s the point? Sales and marketing need to get acquainted with the business and how it all works as early on as possible. They should definitely be part of your core team.

Find The Passionate Ones

As well as people who know what they’re talking about, whether they’re experts in trailer reflective tape or which social media platform to use for marketing, or what kind of coffee is best in the waiting room, you want people who are passionate about your business and want to see it succeed. This is partly down to you as the business owner, as the person who can show them your vision and ask them to get behind it. It’s about the rest of the business too. If these people can also have experience, then you will have the best of both worlds.
Therefore, it is down to you to instill that passion in the people you want around you. They’ll stay for longer, and they’ll do a better job for you.

Is Profit Bidding Strategy Beneficial?

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StrategyDriven Strategic Planning Article |Profit Bidding Strategy| Is profit bidding strategy beneficial?So, how can you ensure that your AdWords advertising meets the goals that are most important to your company? To achieve success, an increasing number of advertisers are employing a profit bidding strategy, in which they optimize for total profits rather than maximum CPAs or target ROIs. Only then will they be able to discover the optimal balance of volume and efficiency.

What Does the Bidding Strategy Imply?

Bidding on its own brand terms on the SERPs is known as brand bidding. Your competitors are free to utilize your trademarked phrases in their own keyword lists, according to Google regulation. They won’t be able to utilize your brand name in their ads in most circumstances, but they will be able to run ads that urge consumers to click on their ads rather than yours.

How Does Profit Bidding Differ From Revenue?

Revenue might be deceiving since it hides margins, fixed costs, payment fees, and shipping charges. POAS has data and insights that revenue doesn’t have. Other costs, profit margins, and product margins are all factored into the equation, allowing advertising to be completely open to all stakeholders.

This is how a profit bidding strategy makes effects on your business

Increased CPC
Enhanced CPC bidding is identical to manual bidding, with the exception that it allows the Google Ads algorithm to change them manually specified keyword bids. Better CPC allows Google Ads to change the price of a term in a single auction based on the likelihood that a click will result in a sale. This adjustment used to be limited to a 30% rise or drop, but in recent years, that limit has been removed, allowing Google Ads to react to any amount.

You Increase Your Brand Recognition

Another significant advantage of using Google Ads and bidding on competitor names is that it aids in brand awareness. Larger, more well-known corporations are exempt from this rule. On a lesser scale, you can still raise brand awareness by reaching out to the audience your competitors have already built.

Should Be Maximized

The Maximum Conversions bid approach aims to maximize conversions while staying within your daily budget. There are no more controls available to the marketer, as we will see in future possibilities. It’s critical that each Maximize Conversions campaign has its own daily budget and isn’t part of a common budget, as this technique will always strive to spend the entire daily budget per campaign.

Outranking Share as a Goal

Target Outranking Share, like Target Search Page Location, focuses on the placement of an ad in an auction rather than the actual outcomes of that placement. Target Outranking Share is a feature that allows marketers to rank higher in search results than another domain, usually a rival.

Conclusion

When you’re establishing a new Google Ads campaign, deciding on the best bidding format can be difficult. There are a lot of options to pick from, and if you don’t know what you’re doing, your decision might make or break your campaign. Before settling on a bidding strategy, consider your goals.

Can You Improve Work By Improving Your Office Space?

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StrategyDriven Managing Your People Article |Improve Office Space|Can You Improve Work By Improving Your Office Space?In short, yes. Over the past 50+ years, our traditional office layouts have transformed from impersonal and claustrophobic cubicles to more open-concept spaces with performance in mind. These new spaces aren’t more advanced, but instead, they offer simple concepts and additions for your workers that boost their productivity.

As the Summer of 2021 draws to a close, more and more people are returning to the office after working from home. It’s essential for business owners to bring the comfort and safety they felt at home back to the office. Below we’ll cover various additions and adjustments you can make to your office that will positively influence your employee’s productivity, creativity, and wellbeing.

Natural Light Goes a Long Way

While it may seem obvious, natural light is very beneficial for improving your productivity. According to an article by turnstone, workers who have natural light stay on-task for 15% longer than those without. It’s proven that natural light improves employee’s energy and creativity too.

For buildings that don’t get as much natural light or windowless offices, there are solutions. Installing interior windows can break down the barrier between workspaces and allow natural light in from other areas. If that’s not an option, there are several different types of natural light lamps available that can supplement your natural light needs somewhat.

Design a Better Workspace (Colors, Furniture)

It’s no surprise that specific colors evoke certain emotions and feelings. From furniture to newly painted walls, there are a wealth of opportunities for adding some color to your office. In a post from LinkedIn, they suggest that certain colors provide different benefits such as:

  • Blue: Known to help with concentration and can be calming.
  • Yellow: Associated with positive emotions like happiness, excitement, and creativity.
  • Red: Raises your heart rate and can energize your employees.
  • Green: Associated with nature and can ease anxiety and encourage relaxation.

In addition, comfortable seating options and standing desks are a must. When employees are comfortable with their workspaces, they’re more likely to stay at them longer. In an article by bureauone.com, they cite a study that shows that those who use height-adjustable desks were 45% more productive than those who don’t. However, you shouldn’t replace every desk with standing desks, but leave the option open for employees to request height-adjustable desks.

Allow Personalization

Personalization of workspaces can make a considerable difference in creating a connection to the workplace. There are effortless ways to personalize your workspace, from screensavers to knickknacks, company photos, and more. The idea is to make yourself more comfortable in your surroundings. Helping your employees feel more relaxed is a common theme of this article because they are more productive. Awards, certificates, and other forms of recognition are also good ways to remind your employees that they’re appreciated and that the team is proud of their accomplishments.

Plants

Due to the nature of office work, employees can be disconnected from nature. Plants have been proven to have many benefits for office workers. According to an article from ciphr.com, productivity increases by 15% when there are plants in the workplace. In addition, they clean the air, reduce noise, and in some cases, can lower the chance of sickness. By far, this is one of the easiest ways to boost productivity.

Investing in a New Office Space

According to an article from FNRP, around $38.9 billion in office space construction happened in 2020. Even though that number is down from 2019, it still shows a huge market for new office space! If your business is nearing the end of its current office lease, or if you’re looking to upgrade your space, there are definitely options. More modern workspaces may be more desirable for employees returning from remote work that are used to more relaxed environments.

If 2020 and 2021 have taught us anything, it’s that workers do not need traditional work environments to be productive. As employees ease back into office life, it may be beneficial for you to move to a more ergonomic office space or consider communal workspaces like co-working spaces.

No matter the size of your company, office, or sales you do, your employees matter. It’s essential in our conversion back to in-person work that we bring our employees back into safe, productive, and relaxing environments for them to work in. These tips and many more like them are guaranteed to improve productivity, and your employees will appreciate the office facelift.

About the Author

StrategyDriven Expert Contributor |Veronica BaxterVeronica Baxter is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.