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How To Help Your Customers Money Go Further When They Invest In Real Estate

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StrategyDriven Entrepreneurship Article |Invest in Real estate|How To Help Your Customers Money Go Further When They Invest In Real EstateAs a real estate agency or freelancer, you will want to make your clients as happy and as satisfied as possible. To achieve satisfaction, you will want to help them put their money to good use and ensure that they can achieve a good return in the future. When it comes to helping your customers find the perfect home for them and ensuring that their money goes a long way, here are some tips.

Identify the trends and look at new news

Looking at the real estate marketing trends will help you identify where is hot and where is not to buy. The hottest places to live will likely offer your customer a high return rate, which will help them earn more profit when they sell.

For trend research, you could look at the work of people like Paul Ognibene to discover the best areas to invest in real estate to live a happier life.

Recommend older properties for flipping

If you customer has a lot of time on their hands and love flipping homes, then you should recommend investing in older properties that need upgrading. This will allow them to save money while having a fun project to work on.

So long as the location is good and it is in decent condition (so the customer doesn’t need to spend too much money doing it up) then they will attain more profit when they sell it in the future.

Let them know about short-term rentals

Some people might be saving to buy a home yet want to get a feel for the area. Some people move in and realize that the area isn’t for them, which could be a whole waste of time and money.

Letting your clients know about short-term rentals will result in them being able to save money until they reach their goal and also ensure that they like the location before they buy there.

Share information about buying land

For those that want to build their own house from scratch, you will want to share information about buying land as opposed to a house. If your customers dream is to build their own property from the ground up, then you should help them find a great plot of land that is well located. A good location will ensure that they get a good return when they sell it in the future. If the land is in the middle of nowhere then they might struggle to sell it for a good price in the future.

Finding an ideal location for your customers, which is also in a prime location, will help them live somewhere that will be great for selling in the future. If the location offers customers local amenities and is convenient, then its price will skyrocket as soon as it is built.

Using these tips you will be able to help your real estate customers money go further. Simply keeping an eye on the trends and offering information about prime locations will ensure that they buy properties (or land) in areas that will always guarantee to hold value.

5 tips for getting things right with your virtual conference

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StrategyDriven Marketing and Sales Article | 5 tips for getting things right with your virtual conferenceIt’s extraordinary now to think that, as recently as two years ago, holding virtual conferences was a rather niche pursuit for business leaders. However, necessity is the mother of invention, as the saying goes – and, now, many of these leaders both attend and run virtual events.

This trend has realised a fair few advantages listed in a UC Today article – like the absence of both a commute and having to repeatedly trek across conference centres. However, you should still be careful to follow certain dos and don’ts when delivering a virtual conference.

Decide what you are aiming to achieve with your conference

Maybe you’ve got some news to break to the world, you want to address a specific issue that has long been left lingering or you have spotted an opportunity to generate more revenue. Alternatively, maybe the conference is an annual one usually held in person but you want to digitise it this time.

As a virtual conference isn’t easy to organise, you want to be sure why you are doing it and how it would benefit your audience.

What audience are you eager to attract?

You probably already have a good idea of what the conference’s audience will be if the event will be an internal-only one strictly intended for employees of your company.

Otherwise, though, you should ask yourself a series of questions outlined by UKTN – questions that could help you figure out how to attract the ‘right’ audience. For example, do you want to pique the interest of new customers, and from what age range would you like to draw attendees?

Determine a message or theme for your event

Is there a particular message you would like to be left in attendees’ heads as the conference closes? If so, keeping this message – or what one thing you want the audience to remember from the event – in mind as you organise the conference could help you to keep it streamlined.

If you can’t decide on a specific message, at least give the conference a theme for all of its elements to revolve around, enabling people to discern what to expect.

Organise more than one speaker

Speakers you organise for your virtual conference can include managers or employees of your business or professional, industry-relevant speakers from outside your company.

You could even choose to wrap up the event with an inspiring talk from a motivational speaker, leaving the audience feeling encouraged and energised.

Test your tech before the conference proper

If there’s going to be a technical glitch, you obviously don’t want it to happen during the conference itself. This is why, once you’ve selected all of the tech you will need for the big day, you should arrange a test run to make sure all of the required hardware and software works as it should.

To this end, you should utilise a virtual conference software platform from a reliable provider like ON24, and ask guest speakers to check their own audiovisual equipment if they will be participating from their individual homes.

3 Essential Tips to Launch Your StartUp Venture

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It’s no secret that starting a new venture can be scary. You’re putting yourself out there, taking on more responsibility, and working longer hours to get your company off the ground. But where do you start? What are some of the best ways to launch your startup?

StrategyDriven Starting Your Business Article | 3 Essential Tips to Launch Your StartUp Venture

1. Develop a Business Plan

Your business plan is your map. It’s a guide to keep you on track and ensure that all the goals and procedures stay consistent throughout your company.

A good, solid business plan can help:

  • Show investors what they’re getting into. This will give them an idea of the time frame for their returns and how much money they should expect to see in return by investing with you.
  • Help get funding from other sources such as banks or venture capitalists. Banks especially like funding businesses that have already done the research and written plans about where they want to go next, so financing could be more accessible when everything is laid out in black and white.
  • Keep employees organized and responsible because people can easily see what’s expected of them and how they’re supposed to be doing their jobs.

2. Secure the Necessary Funding

A lot of people are under the impression that you need to have millions to start a company. This isn’t necessarily true; however, it can be helpful if you do happen to have several million dollars at your disposal. Of course, there are other ways for entrepreneurs who don’t have quite as much money on hand. These include:

  • Personal savings: Put up some cash from your bank account and use it towards building or buying what’s needed for your business venture. It might take months before things begin turning around, but this is certainly better than not trying at all!
  • Crowdfunding: Ask friends, family members, neighbours — anyone willing -– to invest their hard-earned money into making your dream company become a reality. This can make the difference in getting enough funds to purchase things like office supplies and marketing materials when you’re starting.
  • Gaining investors: If you’re unable to secure enough personal savings or crowdfunding, then try investing your time into seeking out investors who are willing to support your cause. These could include venture capitalists like Jorge Hank, angel investors, or even family members who believe in you and what you’re trying to build.

3. Build a Responsive Website

The internet is a massive resource for people looking to find new companies and buy products online. Whether you’re selling T-shirts or physical goods, having a unique eCommerce website will do wonders for your business’ success. It’s how customers communicate with you and where they’ll be able to choose their orders as well as track shipments down the road. Having a responsive site also ensures that all of your visitors can easily see what’s going on whether they’re using smartphones, tablets, laptops, or desktop devices – it doesn’t matter! You want everyone across your company to have access to information about what you offer, no matter where they are in device usage.

In conclusion, starting a new company can be scary, but it’s also an exciting time. With the right amount of funding, knowledge on what you need to do, and being patient with your business as it takes off — you’ll have plenty of success stories in no time!

Talking Shop – What Your Ecommerce Site Can’t Do Without

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If you’re reading this then you know that the future of shopping is well-and-truly online. But not every shop is created equal. The ecommerce businesses that keep the tips below in mind are going to see much more success with their customers.

StrategyDriven Marketing and Sales Article

Focus on the user experience first and foremost

This should be a given for any site but in the world of ecommerce, it’s actually easier to lose customers. Beyond categorization for products that makes sense and smart advanced search options, take an in-depth look through the whole process of buying items on your store. Think about where you can trim the fat, where another page or another click might not necessarily be needed. Putting customers through too long a process puts you at real risk of shopping cart abandonment. Another way of fighting it is by using breadcrumb navigation that shows customers at what stage they’re at through every part of the process. User friendliness must be your first and last concern.

Work to your product

No two ecommerce systems should work alike. In fact, if they have different products and different target markets, they should be wildly different. Beyond good navigation, you need a focus on the value proposition of the site and the individual products. For instance, the front page should be loud and clear with the deals on some of the most popular product types on the site. A front page that says nothing about the products is going to result in a lot of confused visitors. But attention to detail should go deeper than that. For instance, writing great product descriptions depends wildly from product to product. Lifestyle and fashion products, for instance, rely more on greater visual detail. Meanwhile, tech like computers and TVs need the technical details up-front. We’re talking resolutions, gigabytes, and compatibilities. You can’t sell two different kinds of products on the same selling points.

Have a site that works with you

Even worse than a site that’s confusing to customers is one that’s confusing to you. Not just in terms of design but management. Nowadays, there a lot of ecommerce hosting options that make it a lot easier for site owners to choose a platform built specifically for hosting ecommerce pages, with all the various sub-pages that go with it. Continuous, never-ending testing of the site is essential, too. Not just to make sure all pages are working. Methods like A/B testing also help you better understand how to make the site much easier to use for the customer.

Watch and learn

One of the best things about running a shop online as opposed to in the physical world is how much easier it is to store data on not just your customer base, but individual customers, too. Measuring the whole gives you a finger on the pulse of the market, seeing the trends from the customer’s’ point of view that can help you decide on which new stock might work best for the business. Building individual customer profiles, however, lets you go even further. You can specialize offers and create a bespoke browsing experience for each user that makes them a lot more likely to see something they’re tempted to buy.

3 Questions To Ask Yourself Before Hiring Your First Employee

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StrategyDriven Managing Your People Article |Hiring a First Employee|3 Questions To Ask Yourself Before Hiring Your First EmployeeHiring your first employee is a big step for a new business. Things are going well and the workload is increasing so you think that now is the right time to start bringing more people on board, but that isn’t always the case. If you start expanding the business and hiring people too early, you might end up in a difficult financial situation and it could be the end of the business entirely. You may also find that you hire the wrong person if you rush into things without really thinking about it properly first. If you want to avoid getting it wrong, you need to ask yourself these 3 questions before you hire your first employee.

Why Are You Hiring Them?

This is important and it seems like an obvious question but a lot of people don’t actually think about this before they start hiring people. If your answer to this question is simply that you’re making more money and the business is getting a bit bigger so it seems like the right thing to do, you probably aren’t making the right choice. You should be hiring employees to help in specific areas where you’re struggling. For example, if you’re struggling to handle the volume of sales that you’re seeing and you need a sales rep to take on some of that workload, that’s fine. Or maybe you aren’t very good at digital marketing and you think that the company would benefit from having somebody with more experience do it, that’s a great reason to hire somebody. Before you jump into anything, consider how hiring a new employee will actually improve the business in a specific way. If you can’t think of anything, it’s not the right time to start hiring.

Can You Actually Pay Them?

A lot of people have a good month and then decide that they’re financially stable enough to pay an employee. Then they hire somebody and the following month sales dip again and they’re struggling to find the money. It’s best to wait until you’re seeing stable growth over a period of a few months before you decide to hire somebody, and try to put some money aside to cover their salary for a while.

You don’t just need to think about whether you can afford to pay them, you need to think about the actual process of paying them. In other words, do you have a payroll system in place? You’ll need some software to handle that for you and choosing the best payroll software for your business isn’t something that you can just do overnight. If you don’t understand how to deal with payroll yourself, that’s a big problem as well and you’ll need to hire somebody to do that first. If you rush into it and find that you can’t actually pay your employees, you’re going to have a big problem on your hands.

Do You Have A Clear Hiring Process?

Hiring an employee is a lot harder than you might realize. You’re going to get a lot of applications and you need to know how to narrow it down to a few candidates for interview and then choose the perfect person. If your process isn’t good, your first employee won’t be the right fit for the position and you’ll be wasting money. So, before you do anything, you need to sort your hiring process out and make sure that you know how to pick the right candidate.

If you can’t confidently answer all of these questions, it might be best to hold off for a while before hiring your first employee.