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6 Issues That Can Negatively Impact The Perception Of Your Business

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StrategyDriven Customer Relationship Management Article |Negative Impact on Business|6 Issues That Can Negatively Impact The Perception Of Your BusinessThe perception of your business is going to be everything on the market. If you don’t create and manage the right perception then your company is always going to be in a far weaker position overall. You will struggle to maintain the right level of sales and you could ultimately find that your company collapses on the market. To keep the perception of your business positive, you need to be aware of the issues that can cause a negative impact. Here are some of the common concerns that you must keep in mind.

Connection Problems

First, you need to consider issues with connectivity in your business. It’s important to make sure that you do keep connection levels high. If customers struggle to reach you or they can’t address a problem with your service, then this is always going to make them think twice about committing to a second purchase. That’s critical because second purchases are what determines whether your company is the success you need it to be. There are many ways to keep connectivity levels high. For instance, one of the key advantages of IoT SIM cards is that they limit the chances of dropped calls which infuriat customers.

High Prices

You might also want to consider the issue of pricing in your business model. Pricing isn’t the only important aspect of a sale to a customer. It’s just one piece of a puzzle, but they don’t want to feel as though they are being overcharged. If this happens, then it is always going to lead to negative word of mouth. Existing customers may also avoid your business in favor of a far more cost friendly competitor.

Poor Customer Service

If your customers experience issues while trying to shop around or place an order they need to know that they can approach you. If your customer service team is poor and lacks valuable people skills then your customers and clients aren’t going to be getting the responses they want or need. You might like to think of offering training for your customer service team so they can help whenever needed.

You might also like to think about using a service such as a web chat on your website. This is something that customers can get instant answers from, making it more likely to end in a sale.

Limited Or No Value

You might also want to think about whether or not you are providing your business customers with the right level of value. This might sound the same as selling your products and services at the right price, but it’s actually quite different. Instead, this refers to value through options like information and engagement. Customers want to feel as though they are connected to your business. This will only happen if you do keep on providing value in a variety of different ways. Essentially, you need to make your customers feel as though they are gaining access to an exclusive club when they connect with your company.

Lack Of Personality

Next, you should think about the level of personality your business brand has. If your business has the right amount of personality, then it will stand out from the rest of the companies online and on the market. Ultimately, customers want to see the people and the individuals behind the brand. They want to feel connected to you and your business team. Social media is one of the key ways that you can generate this type of impact. For instance, through social media you can provide a window to the inner workings of your business so people can attach names and faces to the company they are buying from.

Bad Reviews

It’s a well known fact that a high percentage of people check reviews of businesses and companies before they use them or order from them. If you are inundated with negative reviews then this will put people off. It’s always a good idea to reply to any review that you receive, this shows you care about your customers as well as your reputation.

If the reviews state problems with products then you could refund your customers or replace the items. Doing something is much better than ignoring the issue and watching the negative reviews mount up.

We hope this helps you understand some of the key issues that can negatively impact the perception of your business that you might have to deal with at some point in the future. By taking the right steps, you will be able to ensure that your company is in a far stronger position overall.

6 Ways You Can Optimize Your Business Practices

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StrategyDriven Managing Your Business Article |Optimize your business|6 Ways You Can Optimize Your Business PracticesNo business is perfect, and it’s important to keep that in mind whenever you think there’s nothing you can do to improve your practices. There’s always something that can be improved, be it through hard work or investment – it’s just a matter of whether or not those improvements can be made at the current time. In any case, you should always be aware of the things that need changing, so that you can make a difference when you’re next able to. Just because you don’t have the money to deal with it right now doesn’t mean you shouldn’t be ready to invest when it’s possible.

Connecting your team

What goes down in the workplace is important, and when you have a lot of moving parts, it can be quite difficult to keep everyone synced up. You should be taking advantage of the different tools out there that are available to you that will help with these kinds of issues. Keeping your business synced up to the cloud will help others access files from other employees whenever they need them; greatly reducing interactions that would usually require email conversations to get what they need.

When your employees have access to what they need, and everyone else can see what’s going on – it makes the workplace a lot more convenient.

Automated processes

Not everyone within your business needs to be handled by hand all of the time. There are a lot of processes and transactions that are consistently repetitive and can be done with automation. Whether you’re looking at B2B payment optimization or calculating profits, it’s sometimes better to leave it to a program. There’s less room for human error when it’s automated, and it’s going to save you and your employees so much time throughout the month. You’ll find that your time is freed up to work on other goals instead.

Making the most of online resources

The internet is such a powerful tool for your business, one that you should be making the most of if you’re going to grow even bigger. You can use it to spread your brand out, advertise, and interact with your customers. If you have your own website, you could also be passively posting content that draws more people to it. Create more opportunities to make the most out of SEO strategies, and your site will see a growth in traffic. The newer businesses will have a hard time seeing their site in the results pages – this is because your ranking is something that needs to be worked on.

Collect as much customer feedback as possible

Without customer feedback, you’re just going to have to make assumptions and guesses about what your customers want. Of course, there’s information from your competitors, but with that, you’re always going to be one step behind. Using customer feedback, you can get a clear idea from the general audience about what your business should be doing next. It could be that your site is too clunky for them to navigate, or that your product’s packaging is difficult to open.

Listen to your customers, and they’ll tell you how to make more money from them. Thanks to the internet, you can quickly and easily collect customer feedback over the course of a week if you ask for it in the right places.

Branch out

Having one product or service under your brand is generally a bad idea. While your business might be focused on that one product, it’s not the best idea to only have that available. You might find that other businesses are selling that same product or service, while also selling other related items – making them a much better choice for customers. You’re looking for ways to stand out against your competition, and offering more or other products than the competition is a good way to be a more convenient option.

Quality is important, but so are options, and you’re going to need that if you want more customers to be attracted to your business.

Monitor your cash flow closely

Trying to determine what you can spend and what you can be difficult if you’re not properly managing your finances. You should be logging every penny spent, every penny you’re spending, and every penny that you plan to spend. If you closely monitor your cash flow, you can much easier make future plans with your money, and see where you should be cutting down on your spending. Without that, then you risk driving your business into areas that may not be in your best interest.

Simple Methods Of Preventing Trip And Slip Hazards In Your Workplace

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StrategyDriven Human Performance Management Article |Prevent Trip and Slip Hazards|Simple Methods Of Preventing Trip And Slip Hazards In Your WorkplaceEvery person in your workplace has a right to safety, whether an employee or a visitor. Improvements can always be made, too, especially when mitigating slips and trips.

Even the most unlikely fall that a worker can suffer can cause a problem for businesses, so it is important to be as diligent as possible. Potential hazards are almost everywhere and can rock a company to its core if they are not properly addressed and resolved.

What are some methods that can best help you prevent trip and slip hazards in your workplace? You will find our suggestions down below.

Invest in Cabling Solutions

Realize the potential dangers that cables provide. Reevaluate whether they are causing any safety concerns and make appropriate changes.

Be wary of how technology can cause accidents. Know that a structured cabling installation can remove trip hazards while also enhancing network capabilities. Consider that cables that are not tangled also relay information faster with minimal disruptions. Work with suppliers who use only high-end quality products. Create a safer and more diligent IT infrastructure.

Untangling and organizing cables can be dangerous with improper methods. Keep everything organized with structured cabling. Appreciate the essential status of these solutions. Keep in mind that most workers interact with cables regularly. Benefit your business in more ways than one with faster communication capabilities alongside better safety.

Encourage Shared Responsibility

Instruct all workers to be diligent in maintaining a safe workplace. Help them realize that everyone has an active role in preventing slips and trips from occurring.

Ensure that workers communicate if they encounter a trip hazard that they cannot remove themselves. Leave notes on any hazardous areas. Report issues that require more specialist input and warn workers of any temporary dangers discovered in the building. Demand that every worker maintains the equipment they are using.

Teach respect for the janitorial staff and health and safety officers. Discourage leaving it to them to clean up a mess or remove hazards by default. Build a culture of equality and teamwork irrespective of job titles. Have designated spots for eating and drinking, and make sure some areas of your premises are off-limits to do so. Implement robust policies and check they are followed.

Improve Storage Solutions

Keep your workplace free of obstructions. Revisit your storage solutions and determine whether they can be improved.

Reorganize the way goods are stacked and where they are stored if they create trip hazards. Instruct workers to double-check whether liquid items are being stashed the wrong way up. Check for damages or leaks in any relevant products and work to see if these situations are recurring and why.

Dispose of any waste immediately to prevent excess. Ensure all your colleagues are following the same procedures for maximum effectiveness. Be aware that the smallest oversights can have the largest ramifications when it comes to storage, slips, and trips.

How To Choose The Right Security Service For Your Organization

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StrategyDriven Risk Management Article |Security Service|How To Choose The Right Security Service For Your OrganizationRunning a business successfully goes beyond making profits and retaining customers. Operating safely and managing physical threats are crucial for all organizations these days. The security needs of businesses vary as factors like location, type of products, asset value, and team size come into play. Retail enterprises have to ensure employees and customers stay safe. Factories need to prioritize worker safety. Likewise, banks have to protect cash and assets. So you cannot take a one-size-fits-all approach to secure your business. Essentially, you must choose a service that covers all your needs and safeguards your premises, people, and assets. It is worth paying for as you can save money, prevent crimes, and protect your reputation in the long run. Let us share some tips to help you choose the right security service for your organization.

Start with a comprehensive assessment

The first step to determine the apt security services for your business is a comprehensive assessment of your needs. Experts consider several factors such as your location, lighting, landscape, and fencing to determine your risks. Further, your working hours also decide your needs. For example, businesses running around the clock require extra security after dark. You may not invest a lot if just operating a daytime business in a high-traffic area. Your existing safety and security measures also play a role in deciding the best arrangement for the future. A comprehensive overview gives a clear picture of your overall requirements.

Understand the level of security

After a complete assessment of your business, you will have a fair idea of the level of security you need. You cannot afford to take a chance if selling luxury products or hosting high-profile events and crimes. Investing in armed security services is imperative for such businesses. You will also need trained and armed guards if your establishment is located in a vulnerable area. Having armed officers on-premises gives you peace of mind and a sense of security. They are equipped to respond to dangerous situations and unexpected emergencies. So you can be sure about the safety of your employees, customers, and visitors.

Decide the number of security personnel

The number of security personnel is another matter of concern for businesses while collaborating with security providers. After all, you have to pay for their services, so it makes sense to invest wisely. Once again, the number depends on the need and size of your business. You will require more guards for a large facility or for a business that transports valuable assets. Some businesses require coverage for the office space and the parking lot, so more guards have to be there. Everything boils down to these individual factors, so it is worth paying for more if you have greater needs.

You must not take premises safety frivolously because threats and risks abound in the commercial space, regardless of the size and domain of businesses. Consider your specific needs and challenges, and pick security services to match. You will not have to worry about criminal activities again!

Speak to the companies you are considering hiring

When choosing the right security services for your organization, it’s important you meet up and interview the companies you want to employ. This gives you the opportunity to speak to them in person and ask them any important questions. In fact, before calling them or meeting them in person, research the best interview questions to ask in order to put you in the best position when meeting.

4 Ways to Give Your New Gym the Best Chance of Success

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StrategyDriven Managing Your Business Article |Running a gym|4 ways to give your new gym the best chance of successIf you’re passionate about health, fitness and encouraging people to achieve their goals, running your own gym could be the ideal career for you. Of course, setting up a fitness center is a big endeavor, so you want to make sure that you get it right. Enthusiasm and dedication will be a big help, but on their own they are not enough. With that in mind, here are some top tips for giving your gym the best chance of success.

1. Invest in high quality equipment

When gyms were closed due to the COVID-19 pandemic, many people began exercising at home instead. In order to persuade them to return to fitness centers now that it’s safe to do so, you have to show people that you have more to offer than their home gym does. One way to do this is by investing in a wide variety of commercial gym equipment wholesale. This gives customers a lot of choice in how they work out, whether they prefer to run on a treadmill, use an elliptical, or focus on strength training machines. Having technologically advanced equipment is also a great way to both attract more clients and help them to get the best results.

2. Offer more than just a workout space

Simply having a physical space to exercise in is no longer enough to be a successful gym. After all, people could simply use their homes or local park for free. Instead, you need to provide lots of different facilities for people to use. As well as the equipment itself, this could include a sauna and steam room, massage chairs to relax in, and so on. If you’re unsure about what will be popular, working with a specialist agency such as EXOS Consulting is great for generating ideas and seeing them through to fruition.


3. Run innovative classes

One effective way to attract clients to your gym is by having a diverse range of classes on offer. Some people join a fitness center solely for this reason, so its importance can’t be overstated. It’s a good idea to offer as many different types of classes as possible, because this will appeal to the greatest number of people. Try to have a mix of high intensity sessions such as spin and boxercise, and low impact classes such as yoga and tai chi. Adding this kind of social aspect to your gym also gives people another reason to attend, as they make friends and support one another in their fitness journeys.

4. Hire top personnel

Your gym will only be as good as the people who work there, so aim to employ staff with high levels of expertise. This is especially important for your personal trainers and those who run your classes, but even your receptionists should be fit, healthy and knowledgeable in order to give customers the best impression of your fitness club. You can attract top personnel by offering an excellent salary and benefits, as well as utilizing the services of a recruitment agency. Be sure to give employees autonomy and the confidence to suggest new ideas, in order to truly benefit from their skills and knowledge.