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How Blockchain Can Propel Your Business Into The Future

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StrategyDriven Managing Your Business Article |Blockchain|How Blockchain Can Propel Your Business Into The FutureBlockchain is an innovative digital transactions process where records are stored in a decentralized location. It is the basis of cryptocurrencies, but also provides a way of safely storing transactions like deliveries and private records. Private enterprise blockchain is a private blockchain where access is limited to authorized users. Here’s how blockchain technology can propel your business into the future.

Develop Your Presence In The Metaverse

The metaverse is a series of virtual spaces and digital transactions that take place in an entirely online environment. Blockchain enables the sale of items like non-fungible tokens (NFTs), unique digital items that are tradable and usable within the metaverse. With a private enterprise blockchain, you can start to stake your hold in the metaverse, creating digital transactions and records for your products.

Offer Radical Transparency To Your Customers

Customer experience is one of the biggest factors in business success. Many consumers don’t trust businesses, with statistics suggesting that almost 70% of people don’t trust business heads or even the leaders of their own countries. Radical transparency is the notion that your employees and customers can see every success or failure in the business. Customers will know the granular detail of what went wrong with their delivery in the same way you will.

As a private blockchain owner, you can decide what you share, but radical transparency is a key indicator to customers that you are confident in your business and prepared to own up to and fix your mistakes.

Be At The Forefront Of Sector Developments

Blockchain is hailed as the future of healthcare and real estate. Unique digital records for patients, or clients are predicted to speed up the process of buying a house or getting a medical decision, with all the information you need available in one location. As a company with your own private blockchain, you can be at the forefront of these developments, with a system readily set up to offer this as a solution for your own business.

Be Ready For Sudden Growth With Easy Scalability

When businesses suddenly scale up quickly, there’s often an issue with growth and cohesion. Sudden growth can sometimes be a huge blocker to a business, as internal teams and infrastructure struggles to keep up with an increase in popularity. With a private blockchain, you already have the foundations to scale your business. All of your company transactions, records and data are stored in one centralized place. Private blockchains are easy to scale with your business without the need for major growth or development.

Conclusion

Blockchain can propel your business into the future, providing the infrastructure you need to adjust to company growth, new trends, and the development of the digital metaverse. With the future becoming increasingly more digital, a private blockchain puts you in the best possible position to evolve with changing times and be ahead of sector developments. It also allows you to show radical transparency to your staff, and customers. Be at the forefront of technology by investing in a private blockchain network.

Finding A Conscious Career That Provides Total Job Satisfaction

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StrategyDriven Professional Development Article |Job Satisfaction|Finding A Conscious Career That Provides Total Job SatisfactionIn the modern world, it seems very hard to find a job that suits your morals or provides you with any kind of satisfaction. There are far too many dull office jobs that can make you feel totally numb, and it would seem the highest paid jobs are those which are the most morally corrupt. You don’t need to know the net worth of Marco Rubio to understand that politicians attract the largest paychecks, but money certainly isn’t everything and it likely won’t provide you with the happiness and balance that you’re craving from your career. Thankfully, there are many conscious career choices that you can consider that allow you to benefit the world and its inhabitants each and every day, and it doesn’t have to be as tricky as you might expect to change your life today. So, if you’re interested in finding out more, then read on.

Become A Therapist

One of the most rewarding career paths that you can explore when searching for a satisfying role is therapy. Becoming a therapist will allow you to help a variety of different people from all walks of life, aiding them in relieving their mental anguish so that they can seek clarity, calmness and balance. Many people struggle with mental health problems that trouble their daily life, but training as a therapist will give you the opportunity to support those who need it the most. You can guide them in the right direction towards happiness, and they will be eternally grateful for your help. You’ll likely need to take a number of qualifications before you can become a professional therapist, as it’s a medical industry that requires it’s team members to have the proper training.

Open A Plant Based Restaurant

Veganism is on the rise, and the animals of the world are rejoicing as a result. You can help to support this positive movement by opening a plant based restaurant, as now is the perfect time to get involved in the growing industry that’s doing its bit to help battle climate change and protect farm animals. There are so many kinds of plant based restaurants that you can open, from a totally raw restaurant that boasts high nutrition dishes to a junk-food style diner that offers imitation meats and vegan cheeses to satisfy those unhealthy cravings. No matter what kind of plant based restaurant that you open, you can welcome each and every customer with a smile on your face knowing that the food you offer doesn’t harm the planet or its inhabitants. Ensure you have the relevant food hygiene and food preparation certificates and qualifications before you serve your first customer, as you can make and sell food without the right paperwork in place.

Start A Yoga Practice

Another brilliant idea that you can pursue to feel a sense of satisfaction from your career can be to start your own yoga practice. Yoga has long been a popular practice for many different cultures around the world, as it helps to strengthen both the body and the mind at the same time. Yoga is such a calming practice that can help you to feel recentered while also stretching your muscles and encouraging you to work up a sweat, so it’s beneficial in a number of different ways. Many people love yoga and actively take part in daily sessions, so setting up a yoga practice could be a very successful idea to pursue. You can choose a specific kind of yoga as there are many types, and consider going on a full journey to the origins of your chosen yoga to experience it in its entirety. You’ll need some kind of training to become a yoga teacher, but you can just as easily hire a yoga teacher if you simply want to own the practice.

Create Eco-Friendly Clothing

If you’re interested in sustainable materials and want to rid the world of fast fashion and it’s harmful side effects, then creating your own eco-friendly clothing is an excellent way to offer an alternative. There are so many options that you can explore when it comes to eco-friendly fashion, from homemade tie dye t-shirts made using natural dyes to woven hemp bags that can last a lifetime, so it’s totally up to you what kind of clothing business you want to pursue. Just make sure that the materials and operations that you use to manufacture your products are as earth conscious as possible, as you should aim to avoid adding to the masses of damage already being done to the planet. You can sell your clothing and accessories at market stalls or on your own web store.

Start An Organic Farm

Starting an organic farm is a wonderful way to spend your days, but it’s a hard-working role that requires many hands-on jobs such as digging, lifting heavy objects and more. Though it may be hard work, being an organic fruit and vegetable farmer can be a seriously rewarding job that provides you with masses of satisfaction. Watching your seeds transform into produce bearing plants without the need for any harmful pesticides or chemicals that kill off insects in their millions inspires a happiness like nothing else can, and many people will flock to your farm to buy your natural fruit and vegetables. It’s a good idea to get your farm certified as organic by the relevant bodies, as this makes it easier to confirm your authenticity if anyone were to ask. Organic fruits and vegetables taste so much better than mass produced, genetically engineered and chemical covered alternatives, so your produce will fly off the shelves.

Finding a conscious career that provides you with total job satisfaction has never been so simple when you can take the opportunity to read through and research some of the excellent ideas described above. You don’t need to stay in a monotonous, boring and unfulfilling role for much longer, as these options can help you to achieve the happiness you are craving.

How to Use Video Content to Grow Your Business

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StrategyDriven Online Marketing and Website Development Article |Video Content|How to Use Video Content to Grow Your BusinessVideo has taken over the online marketing space. It is one of the easiest ways to connect with an audience and to grow your business. If you are not currently maximizing video usage then you are not using a valuable marketing strategy that can help to grow your business quickly and efficiently.

Using video is one of the best ways to make an emotional connection with your audience that will lead them to purchase your products and services. Here are some of the key benefits your business can derive from using video as part of your marketing strategy.

Increase Brand Awareness

With so many of the major online platforms emphasizing short-form video content you no longer have to produce long overly optimized videos to make an impact. YouTube has introduced shorts, Instagram has reels, Pinterest has introduced idea pins, and TikTok is also a great place to post short-form content.

This is not to say that you should not use long-form videos as well to get your message across, you can create these yourself or use a video production company to help.

Whether you produce long form or short form content it is now easier than ever for you to create videos quickly and easily.

Introduce Yourself

People like to buy from people they know and trust. If you are running a business you need to start using video to connect with your audience.

You can use video content to share the story of your brand. Talk about why you started it and what you hope to achieve.

Show people behind the scenes footage of how things work in your office space to get your products and service out of them. Share with them the hardships or struggles that you are experiencing as a business.

Talk to them about your triumphs, future hopes, and expectations for your business. Sharing in such a personal way will help you to make an emotional connection with your audience. When people start feeling as if they know you, they are more likely to purchase your products and services.

Show How Your Products Work

Often people are hesitant to purchase a product because they’re not exactly sure how it will work for them. You can use video to show your products being used.

You can have customers make videos showing others how they are using a product that they have bought from you. Seeing people just like themselves using your products to make their life better is a great way to push those who are hesitant about purchasing to do so.

Start Filming

There is little doubt that video is an extremely effective way of getting your message out to potential customers and even your present ones. If you have been hesitant to use videos in the past, now is the time to conquer your fears and get on board.

You will not regret it, because you will see exponential growth in your business as you embrace video to get your message across to your target audience.

5 Things to Consider When Finding the Right Commercial Premises

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StrategyDriven Managing Your Business Article |Commercial Premises|5 Things to Consider When Finding the Right Commercial PremisesWhen you are looking to take your business to the next level, you need to start looking at commercial premises. However, where do you even start when it comes to looking for premises, and what do you need to be considering?

Commercial premises can help to elevate your business to the next level, so it is a decision that you do not want to get wrong.

1. Is the Premises Fit for Purpose?

To begin with, when you are starting your search, you need to look at whether or not a premises is fit for purpose. Changing the use of business premises, or trying to change something to fit your use will be costly and timely. It is better to get premises that are fit for purpose straight away, as opposed to trying to alter (or completely change) what you are looking at. Knowing what you need is crucial, even in the early ages of your search.

2. What Location Do You Need?

Creating a checklist will aid your search. For example, do you need a location that has great footfall? Are you looking for an out of town location, or is a huge parking lot important to you and to your business?

3. Is it Well-Built and In a Good State of Repair?

Some commercial buildings can look great on first inspection; however, when you start to look closely, you notice that work needs doing. For example, it may need a new commercial roof or it may need extensive repairs to make it watertight. If possible, try and visit the premises you are looking at on several occasions before committing or making a decision. To further aid your decision, you may also find it beneficial to seek assistance from a surveyor, or another contractor, who may be able to see things that you may have overlooked.

4. How Much Will It Cost Per Month?

Whether you are buying or leasing new commercial premises, you still need to know the cost per month. When you factor in everything from insurance, to business and trading rates – right down to electricity, water, and other utility costs, can you still afford it? You do not want to take on a large property if realistically you will only be using a quarter of it.

5. What Rates Will You Have to Pay?

Speaking to the owner, or asking the property agent, is always a good thing to do (even at an early stage in your search). Establishing what rates you will have to pay to the owner, or even to the local state, will help you see if the location is still affordable. For example, a lot of town center premises will have extra rates placed on them, to ensure that the area is kept clean and tidy for all visitors and residents. These costs will all add up, and they will be added to the top of your purchase price, or lease price. So, before committing, check not only that you are in the right location, but also check the property is affordable both now and moving forwards in the future.

Everything you Need to Know About Influencer Marketing

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StrategyDriven Online Marketing and Website Development Article |Influencer Marketing|Everything you Need to Know About Influencer MarketingSocial media marketing is one of the fastest-growing and effective marketing tools. With the recent pandemic making people more digitally engaged, influencer marketing has proven very powerful. This is a great way to significantly increase engagement with your products, increase sales and strengthen your brand image. Before engaging in this type of marketing, you need to understand it fully. Hence, the article below has been tailored with information to guide you through influencer marketing.

Influencer Marketing- Explained

Have you ever bought a product simply because it was advertised by a certain celebrity or brand influencer? Influencer marketing is the type of marketing in which a brand collaborates with an online influencer for endorsements and recommendations of their products and services.

Through the influencer marketing platform, mostly social media, the signed influencer uses different strategies orchestrated by the sales and marketing team to reach the target audience. This mode of social media marketing is highly beneficial in generating leads since the target audience trusts and can get a testimonial from these content creators.

Tips to ensure a successful Influencer marketing campaign

Set your goals, budget, management, and strategy

It is important that you clearly define the purpose of your campaign. For instance, is your goal to strengthen and increase brand awareness, increase conversions or push a certain product? With this information in place, it will be easier to determine the strategy you intend to use for the campaign. For example, will you use tutorials, testimonials, or engaging social media trends to push your message? Most importantly, predetermine your budget to avoid any mishaps and setbacks along the way.

Define your target audience

Whether you are the influencer or intend to involve an influencer for your business campaign, you first need to determine your audience. This will help you create personalized content and give a voice and experience that resonates. This way, the people can relate to and bond with your product. Moreover, this can help build brand loyalty. It would help if you were specific about your target audiences, such as age, gender, education level, background, area of residence, and preferences. Keep in mind that there is a difference between a target audience and a target market.

Select the right team of influencers

The primary reason for getting an influencer to run your campaign is for your target audience to get a voice they can trust and relate to. The authentic content creators organically gain a following by creating content, videos, and blogs that the audience can identify with, building loyalty. You need to comprehend the different types of influencers to get an impression of who will best promote your brand with high quality. Ensure that the influencer content is relevant to your brand and genuinely engages your audience.

Problems you are likely to encounter

As lucrative as this marketing move maybe, you are likely to encounter problems in the process. They include:

Misalignment with your brand ethics

Partnering with a brand influencer can sometimes adversely affect your brand’s image. This occurs in cases where they get caught up in scandals. In some cases, they do or say something that triggers negative emotions in the audience, which will then reflect on the brand the same way.

Social media implausibility

Influencing being a lucrative business, some content creators tend to take shorter routes to gain followers. Some buy accounts, while others use fake followers to appear extremely influential. This could hurt your campaign as the audience is not legit.

Final Thought

Ensure you thoroughly research the feed first as you aim to boost your brand and business through such an influencer marketing platform. For effectiveness, ensure you track analytics that shows your progress since you took this step. Remember to check for any rules or regulations surrounding such partnerships to avoid problems. The brand influencer or ambassador should always advocate for your brand and have integrity.