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How to utilise suburban areas in your marketing strategy

StrategyDriven Marketing and Sales Article |Marketing Strategy|How to utilise suburban areas in your marketing strategyIf you are interested in using suburban areas in your marketing strategy, clearly you are looking for a way to entice your local demographic of customers. Suburban regions are a little different to cities. After all, there is less crowding on the streets, and people are less likely to be rushing to get to places. Instead, the areas tend to be more family-orientated or full of people looking to settle down in their dream homes. It can be more difficult to market in these areas because people may not necessarily be looking to buy something when they are trying to rest at home. However, you can still utilise these areas effectively. Here is how!

Roadside advertising

Roadside advertising is a great way to subtly market your message to people who live in a suburban area. Instead of forcing pedestrians and drivers alike to look at your advertisements, they can be placed in different areas that are unmissable but not intrusive. This includes adverts on digital billboards, bus shelters and shop buildings. The best thing about these types of advertisements is that they can be interactive. So, if someone is waiting for a bus to take them to town, the person can be taking a look at the advertisement and find out more about the product. Some of these adverts can offer free samples or special deals.

Reminders & memorable products

When you live in a suburban area, the last thing you’re going to be thinking about is a specific brand. However, there may be times where customers need something that is missing from their home without even realising it. If an advertisement is cleverly placed in a suburban area, it can act as a reminder for the person to go out and buy it when they next visit town.

Crowding

One of the major problems about advertising in a big city is that you are going to have a lot of competition. Advertisers are now going bigger and bolder than ever to bring in customers. That means unless you have a large advertising stunt in mind, it’s very unlikely that you are going to stand out. By advertising in a suburban area, you are being clever with your marketing strategy. For instance, if you chose a bus stop in a rural area, you could make your digital poster as bright as possible. That way people will naturally come towards it to feel safer in the dark.

Customer orientated

What sort of people are going to live in suburban areas? Most likely it is going to be young couples, families or people who have just retired. That’s why you need to think carefully about the type of brand you are going to advertise in a suburban area. By picking a product that is family-orientated or appeals to the older generations, you could bring in more customers. Let’s say that you placed an advertisement out for a nappy manufacturer. It would be more effective in a suburban area because it is closer to a family demographic. In this sense, you have found and targeted your target audience.

Overall, there are many ways to utilise suburban areas in your marketing strategy. By advertising in suburban areas, you can reap a whole host of benefits towards your marketing strategy.

Make the Best Career Decisions for the Future Right Now

StrategyDriven Professional Development Article |Career Decisions|Make the Best Career Decisions for the Future Right NowMaking the best career decisions for the future is so important, and there are a lot of great factors you need to keep in mind when trying to achieve this. Make sure you come up with some of the best ideas you can use that will allow you to get the best outcome for your professional life. Work on doing the best you can to come up with some great ideas that will help you make the right career decisions.

There is so much you need to consider when it comes to making the most of this right now, and you have to understand the importance of making the right decisions at the right times. So, you need to make sure you focus on making the best decisions for your career, and these are some of the key things you need to consider when you are looking to achieve this right now.

What Do You Excel At?

One of the first things you should think about when it comes to making the right career decisions is to consider what you excel at. This is something that you need to make the most of moving forward, and there are so many things to consider here. Opting to focus on something you are good at is very important and there are a lot of benefits to this. For one thing, you already excel at this particular area of business, so you know you’re going to be able to fulfill the requirements of the job.

Find Your Passion

Another great thing to consider when you are trying to make the right career decisions for the future is to find your passion. Too many people are stuck in jobs or careers they don’t enjoy and have little interest in. Being able to do something you love and enjoy, and make a living from it is something we’d all love to be able to do. So, finding your passion is one of the best things you can do if you want to enjoy a fulfilling career in the future.

Try Something New

Trying something new is one of the best things you can do to enjoy your career in the future. Make sure you focus on some of the best ways of being able to enjoy the best possible career, and this might mean making a change. There are a lot of options to keep in mind if you want to try a new career, and this is certainly something you should consider.

Gain More Experience

Trying to gain more experience in particular fields is so important for enhancing your career opportunities. There are a lot of ways of gaining more experience, and learning more about the job or industry you want to work in is a good place to start. You also need to look at what you can do to improve your skill set, and, by way of example, weighing up online options such as an MBA in healthcare management vs MA in healthcare leadership makes a huge difference. The fact that it is so easy to gain this kind of experience via online courses makes it essential for your future development.

You have plenty to consider when it comes to improving your life and career and making the best choices for the future. This is so important, and there are so many factors that can help you achieve this. Finding your way professionally is so important and the more you can do to help you achieve success and grow into something you love to do.

Interesting Career Options for Handy People

StrategyDriven Professional Development Article |Career Options for Handy People|Interesting Career Options for Handy PeopleIf you’re someone who likes to work with their hands, the idea of sitting in an office all day probably isn’t for you. The only thing you’ll get to do with your hands is typing and using a mouse, which isn’t exactly exciting. But there are plenty of other things that you could do if you’re looking for a career that requires manual skills. Anyone who is particularly handy and good at picking up practical tasks can consider a range of trades and careers that suit their skill sets and desires. Try the ideas below if you’re looking for a job that allows you to be handy.

Auto Mechanics

Working with vehicles of different types can be fun and challenging. There are different types of vehicles you can work on and specialist paths you could take your career down. You could look into RV technician jobs or find out about working on large vehicles like buses. Or you could specialize in working on a certain manufacturer’s vehicles or vehicles from a particular country. Alternatively, you can take a more generalized approach and provide services that meet the constant demand from people who need help caring for their different vehicles every day.

Carpentry

Carpentry is a skill with a long history. If you want to do something that people have been doing for thousands of years, it could be the right career for you. You could look at a few different types of carpentry and woodwork too. You can make furniture or perhaps look into skills such as joinery or cabinetry. Some people might also decide to take a more artistic approach to carpentry. This could involve making beautiful items that are also practical, such as furniture, but it could mean making purely decorative items such as statues or ornaments for people to display.

Electrician or Plumber

There are many different trades that you can explore, but two that will always be in demand are electricians and plumbers. They are always needed in homes and businesses, and are almost always in high demand, often with a shortage of supply. You can start out as an apprentice or go to trade school, and you could eventually start your own business if you want to. You could work on residential jobs or take on commercial clients, or even find contracts with government agencies and civil organizations that might require your services.

HVAC Technicians

Another service that is needed in both homes and businesses is heating, ventilation, and cooling technicians. Working in HVAC can also ensure you always have plenty of work, as people always need experts to help them keep their homes and businesses comfortable and healthy. HVAC technicians could choose to specialize in one area or they could provide a range of services to meet the needs of their customers. You can also keep up with the latest technology to offer people more efficient systems too.

If you want to work with your hands, you have a broad range of options that might suit your interests.

Easily Track Your Expenses with These Tips

StrategyDriven Managing Your Finances Article |Track your expenses|Easily Track Your Expenses with These TipsEnd-of-the-month anxiety hits you when the money starts running thin. Unmanaged and unnecessary expenses are the number one reason behind budget overflow.
To avoid budget overflow, you must practice financial discipline. One way to do that is by tracking your expenses.

Many people confuse expense tracking with budgeting. Though they do overlap, they’re two distinct processes.

A budget is an overview of your expenditure and its limitations, while tracking your expenses provides you with deeper insights into your purchasing behavior.
Cracking the code of your purchasing behavior will help you make better financial decisions in the future.

Not only will you be able to prioritize your spending objectives, but you will also be able to weed out the unnecessary expenses, eliminate them entirely, or at least cut back on them.

Here are 8 tips you can follow to easily track your expenses.

1. Consider Seeking Objective Financial Advice

Despite our best efforts, sometimes financial management can seem like an impossible task to carry out, let alone master. In such situations, instead of winging it, consider seeking professional financial advice.

We are often biased when it comes to our spending habits. We spend when we should be saving or investing. Luckily, if you are struggling with expenses, a financial investment advisor can help you identify the best investment opportunities, so you can make more than you spend.

Not only do they manage your finances and set up your budget, but they also create a customized financial strategy and familiarize you with your best investment options.

2. Observe Your Cashflow

Observing your cash flow is the first step toward managing it – where the money is coming from, is as important as where the money is going.

Knowing your income streams and their schedules helps you streamline your expenses without worrying about late payments or debt.

One great way to observe your cash flow is by checking your account statements. Pinpoint your spending habits by cataloging all your accounts – saving or current.

3. Categorize Your Expenses

Monthly expenses are usually divided into two categories – fixed expenses and variable expenses.

Fixed expenses can rarely ever be trimmed since they are mostly expenses like bills, mortgage, commute expenses, insurance, etc.

Your financial discipline and insight can come into play when managing variable expenses. These can include travel costs, impulse purchases, subscriptions to streaming services, etc.

First, group your expenses into fixed and variable expenses, and then further group them into specific categories like entertainment, commute, department store visits, etc.

Doing so will pinpoint precisely which category is taking up most of your income. It will also help you prioritize the categories that need your foremost financial attention.

For example, if you realize that your bills usually get paid late with an additional late penalty fee, but you never miss your morning Starbucks, then you will know which unnecessary purchase to cut back on to prioritize a necessary expense.

4. Use an Expense Tracker App

Gone are the days when you had to keep a thick ledger to manage your finances and track your expenses. A simple expense tracker app can do it for you.

Most of these apps can also be synced with your accounts to generate a real-time report of your expenses and sort them into categories.

But be careful – these apps are never the ultimate financial solution. Even with these apps, you will have to put in the effort to timely log your purchases, set certain limits, and customize them according to your finances.

5. Track In Real-Time

A major expense tracking mistake is delaying it. Many people would make the purchase and log it later.

Expenses like these get lost under a pile of other expenses and are trickier to pinpoint later.

The best way to avoid such common but frustrating mistakes is to track your expenses in real-time. Take a minute after each purchase and log it in, save your receipts, or simply list it in a spreadsheet.

Doing so will make it far easier for you to get back to it later in the month.

6. Track Your Income

Tracking income is especially useful for people with irregular incomes or side hustles. Tracking your income as it comes into your account is tremendously important.

Your expense planning is reliant on your income. If your income tends to fluctuate, chances are your expenses will have to be tracked and managed dynamically too.

Each month you manage to make more than you expect, set aside a portion of it for when the money will be in shorter supply. You should look to either save or invest the surplus.

While for each month you make less than you expect, you can use the saved-up money to help you past the rough times.

7. Set Up a Budget

Now that you have pinpointed your cash inflows and outflows, fixed and variable expenses, and have a proper record of your expenses, it’s time to set up a budget.

Many people make the mistake of setting up a budget without first tracking expenses and identifying their purchasing behavior.

Doing so only adds to their financial anxiety and troubles, as budgets usually emphasize expense limits rather than expense management.

Setting up a budget after getting all the data related to your purchasing behavior will help you plan for a financially stress-free and practical month.

8. Plan Your Savings

Normally, your income should cover all your expenses. Ideally, once you have paid for all your expenses, you should have some amount left.

Those are your savings – when it comes to saving, people have varied attitudes toward it. Some like to spend it, some put it in their saving account, while some like to roll it forward to the next month.

What is yours is yours, and you are free to spend as you like, but with a little effort in assessing your financial needs, you can better enjoy your splurge money guilt-free.

The Bottom Line

There is no hard and fast rule when it comes to tracking your expenses. People go through a wide array of financially tricky situations and what works for one, may not work for the other. The above-mentioned tips will help you assess your expenses and income objectively and make intelligent decisions to achieve a financially stress-free month.

How to Effectively Use Cold Calling in Your Business

StrategyDriven Marketing and Sales Article |Cold calling|How to Effectively Use Cold Calling in Your BusinessThe digital age has impacted almost every aspect of people’s lives, including how they sell and market their products and services. The rise of social media, online shopping, and email marketing has made it more difficult than ever to reach potential customers through cold calls alone.

However, this doesn’t mean that cold calling is obsolete – in fact, it’s still one of the most effective ways to generate leads and close sales. Here are some tips to help you make the most of your cold calls:

Tip #1: Do your research

Before you pick up the phone, take some time to learn about your target audience and their needs or their biggest pain points. Once you have a better understanding of what they’re interested in, you’ll be able to tailor your pitch accordingly.

Tip #2: Start with a strong opening

Your opener is crucial – it’s the first impression that potential customers will have of you. Make sure it’s friendly, professional, and to the point. Avoid sounding too sales-y or coming across as pushy because this will only turn people off.

Tip #3: Be prepared for objections

No matter how good your pitch is, you’re bound to get some objections from potential customers. Be prepared to handle them calmly and confidently. Thank the person for their feedback and address their concerns head-on.

Tip #4: Stay positive

Cold calling can be frustrating, especially when you’re getting rejected. But it’s important to stay positive and focused on your goal. Don’t let a few rejections discourage you from continuing with your pitch.

Tip #5: Use a script

Using a script can help keep your pitch on track. It also makes you sound more confident and professional. However, don’t be afraid to personalize it to make it feel more natural since people can tell when you’re reading from a script.

Tip #6: Practice, practice, practice

The more prepared you are, the better your chances of success. Make sure to practice your pitch beforehand to deliver it smoothly and confidently. This way, you’ll be less likely to get flustered if something goes wrong.

Tip #7: Keep it short

Your pitch should be short, sweet, and to the point. No one wants to listen to a long-winded sales pitch – they’ll tune out before you even get to the good stuff. Make it so you’re only giving an elevator pitch that lasts no more than 30 seconds.

Tip #8: Use the right tools

To make cold calling more efficient, it’s important to use the right tools. IP-PBX phone solutions can help you easily make and receive calls, while CRM software can help you track your leads and sales pipeline. The right tools will help make your job a lot easier.

Tip #9: Take advantage of voicemail

If you happen to get a customer’s voicemail, take advantage of it! Leave a friendly and personal message, and briefly explain what you do and why the person should get in touch with you. This way, you can at least get your foot in the door.

Tip #10: Stay organized

Keep your leads and prospects organized so you can easily track their progress. This will help you prioritize your time and focus on the most promising leads, which will ultimately help you close more sales.

Tip #11: Set realistic goals

Don’t bite off more than you can chew – set realistic goals for yourself and your team. Trying to do too much at once will only lead to frustration and burnout. So, start small and gradually increase your goals as you become more comfortable with cold calling.

Tip #12: Take breaks

Cold calling can be mentally and emotionally draining, so take breaks throughout the day. Get up and walk around, drink some water, and take deep breaths to clear your head. This will help you stay focused and energized for your next call.

Tip #13: Reward yourself

After every successful call, give yourself a small reward to keep yourself motivated. This can be as simple as taking a quick break or treating yourself to your favorite snack. By doing so, you’ll be more likely to stick with it and see results.

Tip #14: Track your progress

Keep track of your progress by recording your calls and listening to them back. This will help you identify areas that need improvement and give you a chance to hear your pitch from the customer’s perspective. Plus, you can make changes to your script as needed.

Tip #15: Seek feedback

Finally, don’t be afraid to ask for feedback from your superiors and customers. They may be able to offer valuable insights that can help you improve your cold calling skills. After all, it’s always good to get feedback so you can continue growing and evolving as a salesperson.

Cold calling is one of the best ways to generate new leads. Whether you’re a salesperson, business owner, or entrepreneur, cold calling is a necessary skill set that can help propel your success. Cold calling may feel intimidating and uncomfortable at first, but these tips should make it easier.