Can you remember what you ate for dinner last night? Last week? Neither can many others. How well then will a worker remember the nuances of his or her job performance days or weeks earlier on which feedback is now being provided? Probably not very well.
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All too often vital communications go unheard, creating workforce discontent, reducing organizational effectiveness, and alienating clients. Why with today’s advanced communication mechanisms do so many messages go unnoticed? One answer is that people are so overwhelmed with modern society’s messaging that they sometimes don’t recognize the importance of a single announcement; filtering it out as noise. Another reason is that not all people meaningfully receive information in the same way and some important messages are only sent through channels not likely to be received. To overcome both these challenges, managers should consider communicating important messages seven times using seven different media.
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Karen K. Juliano is StrategyDriven‘s Editor-in-Chief and Vice President of Communications and Marketing. Prior to joining the StrategyDriven team, she helped produce weekly programming for a Public Access Television station and served as a production assistant in the public affairs office at United States Naval Base, Philadelphia. To read Karen’s complete biography, click here.
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Whether creating a new product or service or upgrading an internal process or software application, all projects fundamentally represent a change to the way an organization does business. This change is represented by two components, the technical object being added or altered and the emotional acceptance and implementation of the new technical object by the workforce. While each change component is equally important to the project’s success, it is the later that often poses the most risk of failure. To reduce this risk and thereby increase the project’s likelihood of success requires strong line ownership especially on the part of executives and managers.
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People, regardless of their position, experience anxiety relative to the unknown. Is my job secure? Will I be able to provide for myself and my loved ones? and Will I lose my home? are just a few of the questions that preoccupy the minds of all organization members during uncertain times. Like all distractions, these self survival fears steal time and focus from the job at hand, negatively impacting productivity. Unlike other distractions, these fears are nearly impossible to ignore and will only subside once conditions become more predictable. Therefore, it is critically important that the manager-leader minimize the magnitude and duration of uncertainty by providing subordinates with as much clarifying information as possible. The manager must communicate.
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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.
Don Schmincke, co-author of High Altitude Leadership, is the founder of the SAGA Leadership Institute, an organization that helps CEOs achieve outstanding results in strategy, leadership, sales, and cultural alignment. From CNN to the Wall Street Journal, his use of anthropology and evolutionary genetics to remedy the high failure rates of management theories has established him as a consultant renegade and leading global authority. To read Don’s full biography, click here.
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