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Standing Out In Business – The Era of the Brand

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Standing out in the marketplace has become increasingly challenging in a world of sensory overload. Because of this challenge, a familiar and trusted brand still has the ability to cut through the clutter. Organizations will need to look deep inside themselves to find those unique characteristics which differentiate them from the competition and leverage these differentiators to become the preferred choice of customers and prospects.

From over two decades of experience, we have identified eight primary factors which contribute to standing out from the competition when it comes to marketing. We’ve distilled what we’ve learned into The 8 Fundamentals we define below. Ideally this information will help you to shine a light on shortcomings or challenges in your marketing strategy and offer suggestions and solutions for you to Stand Out from the competition, Take Off in a direction that’s true to who you are and where you want to be, and, finally, to Stay On Course to reach your goals.

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About the Authors

Lorrie Brignac LeeWinnie Brignac HartWinnie Brignac Hart and Lorrie Brignac Lee of TwinEngine bring 25+ years of marketing experience to leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. Their most recent book collaboration, Stand Out: Tools To Master The 8 Fundamentals Of Standing Out In Business, is available on Amazon.com.

For more information visit TwinEngine.com.

Adjusting Your Character Settings: The Authenticity of Leadership

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If you are a member of Facebook, then you may be aware that the default privacy settings are being changed. I don’t lay awake at night worrying that someone is going to do something awful with the information that I post on Facebook, but I took the recommendation to adjust my settings so that only my “friends” can see my wall, photos and have access to any personal information on the site.

After I did this, I noticed that a friend had posted a link to directions for changing the settings. I was thankful to get the extra help because there was one setting that I had forgotten. But as I read down through the very long document, I was dismayed at the length some people will go to customize their privacy settings. I understand the need to protect your identity and all of that. But so much of this document alluded to adjusting settings to protect your image with certain people.

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About the Author

Shelli Stinson is the VP of Business Development at WealthBridge Connect. She brings experience from education, sales and marketing as well as project management. Most recently, Shelli was the employee wellness manager at Northern Kentucky University. In this position, she learned how much influence that leadership has on the physical, emotional and mental wellness of employees in the workplace. After graduating from NKU with a Masters degree in Executive Leadership and Organizational Change, she joined WealthBridge Connect. In this new role, she hopes to influence businesses to invest in their employees through comprehensive leadership development initiatives, promoting healthier and more productive workplaces- from the top down and the inside out.

StrategyDriven Podcast Episode 24 – The Influence of Personal Alignment on Organizational Performance

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.

Episode 24 – The Influence of Personal Alignment on Organizational Performance examines three personal alignment mechanisms and their impact on an organization’s overall performance. During our discussion, Tony Simons, author of The Integrity Dividend and Associate Professor at Cornell University where he teaches organizational behavior, negotiation, and leadership, shares with us his insights regarding:

  • authenticity, the alignment between an individual’s inner and outer self
  • behavioral integrity, the alignment between an individual’s words and actions
  • organizational alignment, the alignment between an individual’s actions and organizational goals

Additional Information

Complimenting the tremendous insights Tony shares in the podcast and his book, The Integrity Dividend, are the additional materials and resources found on his website, Integrity Dividend (www.IntegrityDividend.com). Tony’s book, The Integrity Dividend, can be purchased by clicking here.

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About the Author

Tony Simons, author of The Integrity Dividend, is an Associate Professor at Cornell University where he teaches organizational behavior, negotiation, and leadership. Tony is also a business consultant and speaker who focuses on trust in leaders, executive team member trust, and trust in supply chain relationships. To read Tony’s full biography, click here.

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