So much time is spent on trying to get more traffic and all of that can be pointless if the user experience is poor once they reach your site. You have a split second to give users a sense of who you are. When a user comes to your site, the enemy is ‘Frustration’ so […]
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Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways. The Business of Innovation […]
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A catalog retailer wants to better manage its call centers, direct mail and e-mail channels. The millions of customers in its database represent the gamut of buying histories, buying propensities, profitability, demographics and cost to serve. Given capacity and costs for each channel, which customers should receive which offers through which channels? What will happen […]
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Data serves as the foundation of every decision. Combinations of data bits are logically joined to form the packets of information upon which decisions are made and actions taken. Without quality data, the probability of making the right decision is greatly diminished. Increasing data accuracy is subsequently paramount to improving decision quality.
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“Don’t find fault, find a remedy.” Henry Ford (1863 – 1947) Founder of the Ford Motor Company American industrialist who sponsored development of the assembly line technique of mass production
Executive Vision is a five part series created by CNBC and sponsored by Credit Suisse. Within each episode, Melissa Francis, Simon Hobbs, and a group of distinguished guests discuss what it takes to be a visionary leader; guiding their companies to success within the rapidly changing global marketplace. Distinguished Guests General Wesley Clark, Co-Chairman Growth […]
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Marketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’ However you view it, the implementation and outcome need to be taken very seriously. Whether you are a sales professional, entrepreneur or candidate for a new job, the same techniques come into play. I have learned that there […]
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Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways. The Business of Innovation […]
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To date, the caring, nurturing side of women has gone mostly unappreciated in the workplace. But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. We’re all aware of the glass ceiling, the wage gap, and […]
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All projects demand some level of administrative work to support project plan updates; progress report development, printing, and dissemination; issue and risk register maintenance; team member contact list maintenance and update communications; personnel and facilities coordination and scheduling; team and stakeholder communications development and dissemination; etcetera. And the amount of administrative work increases with the scope and complexity of the project. If singularly assigned to project specialists, this work detracts from these individuals’ productivity; unnecessarily inflating time and monetary costs.
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10 Ways to Improve Click Through Rates
/in Marketing & Sales/by Jason Hennessey and Chris WatsonSo much time is spent on trying to get more traffic and all of that can be pointless if the user experience is poor once they reach your site. You have a split second to give users a sense of who you are. When a user comes to your site, the enemy is ‘Frustration’ so […]
The Business of Innovation – Innovate or Die
/in Practices for Professionals, Recommended Resources/by StrategyDrivenInnovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways. The Business of Innovation […]
Five Steps to Resource Optimization: Any process can be improved, but it takes alignment to get it optimized
/in Resource Management/by Ed Hughes, Becca Goren, and Mary GraceA catalog retailer wants to better manage its call centers, direct mail and e-mail channels. The millions of customers in its database represent the gamut of buying histories, buying propensities, profitability, demographics and cost to serve. Given capacity and costs for each channel, which customers should receive which offers through which channels? What will happen […]
Decision-Making Best Practice 12 – Diverse, Redundant Data Sources
/in Decision-Making, Premium/by StrategyDrivenData serves as the foundation of every decision. Combinations of data bits are logically joined to form the packets of information upon which decisions are made and actions taken. Without quality data, the probability of making the right decision is greatly diminished. Increasing data accuracy is subsequently paramount to improving decision quality.
Leadership Inspirations – Find Solutions
/in Leadership Inspirations/by StrategyDriven“Don’t find fault, find a remedy.” Henry Ford (1863 – 1947) Founder of the Ford Motor Company American industrialist who sponsored development of the assembly line technique of mass production
Executive Vision – Being a Leader – A Job that’s Never Done: Energy
/in Practices for Professionals, Recommended Resources/by StrategyDrivenExecutive Vision is a five part series created by CNBC and sponsored by Credit Suisse. Within each episode, Melissa Francis, Simon Hobbs, and a group of distinguished guests discuss what it takes to be a visionary leader; guiding their companies to success within the rapidly changing global marketplace. Distinguished Guests General Wesley Clark, Co-Chairman Growth […]
Are You A Strategy Driven Storyteller?
/in Marketing & Sales, Practices for Professionals/by Elinor StutzMarketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’ However you view it, the implementation and outcome need to be taken very seriously. Whether you are a sales professional, entrepreneur or candidate for a new job, the same techniques come into play. I have learned that there […]
The Business of Innovation – The Execution Plan
/in Practices for Professionals, Resource Management/by StrategyDrivenInnovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways. The Business of Innovation […]
‘Woman Up’ (and Win in Business): How Valuing Traditionally Female Strengths Gives You an Edge in a Changing World
/in Diversity & Inclusion, Management & Leadership/by Barry LibertTo date, the caring, nurturing side of women has gone mostly unappreciated in the workplace. But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. We’re all aware of the glass ceiling, the wage gap, and […]
Project Management Best Practice 7 – Use of Administrative Support
/in Premium, Project Management/by StrategyDrivenAll projects demand some level of administrative work to support project plan updates; progress report development, printing, and dissemination; issue and risk register maintenance; team member contact list maintenance and update communications; personnel and facilities coordination and scheduling; team and stakeholder communications development and dissemination; etcetera. And the amount of administrative work increases with the scope and complexity of the project. If singularly assigned to project specialists, this work detracts from these individuals’ productivity; unnecessarily inflating time and monetary costs.