I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook […]
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Advocacy: Championing Ideas and Influencing Others by John Daly About the Reference Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. Too often, worthwhile initiatives are pushed aside because they do not receive the critical level of support needed to move forward – merit […]
The primary organizational responsibility of every executive and manager is the diligent management of resources. This oversight is clearly expressed through the effective management of an executive or manager’s assigned budget.
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Some business leaders aggressively pursue every sale believing them to be the ultimate key to corporate success. Sales, however, represent far more than just dollars and cents. In fact, the revenue generated through a sale is just the beginning of the overall financial impact on the business. Sales say a lot about a company and […]
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Just as a well-developed organizational performance measurement system helps align an organization to the efficient achievement of its goals, a misaligned performance measurement system diverts focus and resources toward non-value-adding activities. Over time, existing projects finish and new initiatives begin; requiring performance measures within the system be changed. While these alterations are intended to support continued, effective business operation, they are often performed without a holistic view of the system and may have unintended adverse impacts. Therefore, it is prudent to conduct a holistic performance measurement system evaluation with frequency that is regular enough to minimize the damage misalignment can cause without being so frequent as to become overly burdensome.
I’m celebrating my twentieth year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. My core of information transformed into a body of work that includes 11 books – all bestsellers. I did it while you were watching TV. I chose to write instead of watch. Last week was […]
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“The greatest mistake you can make in life is to be continually fearing you will make one.” Elbert Hubbard (1856 – 1915) American writer, publisher, artist, and philosopher
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Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow About the Reference Built to Sell by John Warrillow highlights the many factors preventing business owners from successfully transitioning away from their companies and how to resolve this situation. All too often, business founders embed themselves within the operational fabric of […]
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I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. My core of information transformed into a body of work that includes 11 books – all bestsellers. I did it while you were watching TV. I chose to write instead of watch. Last week I […]
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All organizations are resource limited and it is this limitation that forces executives and managers to become effective at prioritizing the deployment of company assets or risk marketplace failure. This reality places effective resource management at the heart of what it means to be a StrategyDriven organization – the deployment of organizational resources for the optimal achievement of mission goals.
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Measuring the ROI of social media? There’s a laugh, and a joke.
/in Marketing & Sales/by Jeffrey GitomerI got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook […]
Recommended Resource – Advocacy
/in Decision-Making, Practices for Professionals, Recommended Resources/by StrategyDrivenAdvocacy: Championing Ideas and Influencing Others by John Daly About the Reference Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. Too often, worthwhile initiatives are pushed aside because they do not receive the critical level of support needed to move forward – merit […]
Budget Management Best Practice 1 – Line Item Awareness
/in Budget Management, Premium/by StrategyDrivenMarketing and Sales – Some Sales Are Simply Not Worth Making
/in Corporate Cultures, Marketing & Sales/by StrategyDrivenSome business leaders aggressively pursue every sale believing them to be the ultimate key to corporate success. Sales, however, represent far more than just dollars and cents. In fact, the revenue generated through a sale is just the beginning of the overall financial impact on the business. Sales say a lot about a company and […]
Annual Alignment Review
/in Organizational Performance Measures, Premium/by StrategyDrivenJust as a well-developed organizational performance measurement system helps align an organization to the efficient achievement of its goals, a misaligned performance measurement system diverts focus and resources toward non-value-adding activities. Over time, existing projects finish and new initiatives begin; requiring performance measures within the system be changed. While these alterations are intended to support continued, effective business operation, they are often performed without a holistic view of the system and may have unintended adverse impacts. Therefore, it is prudent to conduct a holistic performance measurement system evaluation with frequency that is regular enough to minimize the damage misalignment can cause without being so frequent as to become overly burdensome.
Elements from the past twenty years you can use for the next twenty!
/in Marketing & Sales/by Jeffrey GitomerI’m celebrating my twentieth year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. My core of information transformed into a body of work that includes 11 books – all bestsellers. I did it while you were watching TV. I chose to write instead of watch. Last week was […]
Leadership Inspirations – Fear of Mistakes
/in Leadership Inspirations/by StrategyDriven“The greatest mistake you can make in life is to be continually fearing you will make one.” Elbert Hubbard (1856 – 1915) American writer, publisher, artist, and philosopher
Recommended Resource – Built to Sell
/in Recommended Resources/by StrategyDrivenBuilt to Sell: Creating a Business That Can Thrive Without You by John Warrillow About the Reference Built to Sell by John Warrillow highlights the many factors preventing business owners from successfully transitioning away from their companies and how to resolve this situation. All too often, business founders embed themselves within the operational fabric of […]
What has the last twenty years taught me about the next twenty?
/in Marketing & Sales/by StrategyDrivenI’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. My core of information transformed into a body of work that includes 11 books – all bestsellers. I did it while you were watching TV. I chose to write instead of watch. Last week I […]
Resource Management – Value of Effective Resource Management
/in Premium, Resource Management/by StrategyDrivenAll organizations are resource limited and it is this limitation that forces executives and managers to become effective at prioritizing the deployment of company assets or risk marketplace failure. This reality places effective resource management at the heart of what it means to be a StrategyDriven organization – the deployment of organizational resources for the optimal achievement of mission goals.