Management and Leadership Best Practice 4 – Communicate and Explain the Vision

From birth, we as human beings have an insatiable desire to understand our surroundings. Regardless of one's background, we tend to group and categorize things so to help establish order in our personal world.


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Jeffrey Gitomer

Drill or hole? What are they buying – and what are you selling?

A guy walks into a hardware store and says to the clerk, “I need a drill.” Clerk says, “Well, not really. You want to make a hole.” If you’re in retail and your customer comes in and says, “I need a drill,” or “I want a drill,” or “Where are the drills?” you, the salesperson, […]

StrategyDriven Podcast Episode 42 – Acquiring Management Experience

Acquiring Management Experience focuses on how to gain management experience even if one does not currently hold a management position. Next, we’ll explore how to convey this experience such that it opens the doors to a management position within one’s organization.

StrategyDriven Human Performance Management Best Practice Article

Human Performance Management Best Practice 7 – Checklists

Individuals within organizations of all types frequently perform repetitive tasks demanding high levels of consistency and/or quality. In these circumstances, logically sequenced lists of activities serve to drive the desired consistency and quality without themselves being overly burdensome or time consuming.

Jeffrey Gitomer

Salespeople have questions, Jeffrey has answers.

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought process right now. Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I […]

StrategyDriven Leadership Inspirations Quote

Leadership Inspirations – Be Bold and Not Disappointed

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Mark Twain (1835 – 1910) American author and humorist

StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business: The Business Leader as Community Leader

In eras following downturns and scandals, it is incumbent upon good companies to go the extra distance to be ethical and set good examples. Demonstrating visible caring for communities by company executives is the ultimate form of potlache. No matter the size of the organization, goodwill must be banked. Every company must make deposits for […]

Recommended Resource – The Pocket Small Business Owner’s Guide to Negotiating

The Pocket Small Business Owner’s Guide to Negotiating by Richard Weisgrau About the Reference The Pocket Small Business Owner’s Guide to Negotiating by Richard Weisgrau provides readers with a complete set of practices and strategies for successfully negotiating through numerous situations. Richard explores both the psychology and activities occurring before, during, and after a negotiation. […]

StrategyDriven Decision-Making Best Practice Article

Decision-Making Best Practice 18 – Dealing with Assumptions

All choices require the decision-maker to deal with a degree of uncertainty and ambiguity. Many times the information needed to make the highest quality decision simply does not exist, is unavailable to the decision-maker, or cannot be identified within the decision’s needed timeframe. Consequently, these information gaps are filled with assumptions – the best educated guesses of the decision-maker and his or her team – in order to allow the decision-making process to move forward. These assumptions necessarily contribute to the uncertainty surrounding the decision and therefore must be treated carefully.

Jeffrey Gitomer

What’s your proactive marketing approach to loyalty?

Dear Jeffrey, I am a huge fan. I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon: Hello, We noticed that you experienced poor video playback while watching the following rental on Amazon Video On Demand: The Hunger Games. We’re […]