Sudhir Choudhrie’s remarkable story is one that exemplifies resilience, determination and the power of gratitude. At the age of 71, this renowned entrepreneur and philanthropist has faced numerous challenges, including a serious health condition. However, Choudhrie has not only overcome these obstacles but also dedicated his life to making a positive impact on others.
Born in 1949 in Delhi, India, Sudhir Choudhrie faced adversity from an early age. His father’s untimely demise left him under the care of his mother, who became an influential role model in his life. At the tender age of eight, Choudhrie underwent a medical examination that revealed a rare heart condition. Despite the looming threat of heart failure, he never allowed it to hinder his path to success.
After graduating from high school with exceptional grades, Choudhrie secured admission to the University of Delhi, where he earned a degree in economics. He later ventured into the business world, working as the Executive Director of Magnum Trading Company Ltd in 1975, helping the company explore India’s emerging export market. His journey led him to diverse industries, including tourism with Taj Hotels and Resorts and a stint with Adidas AG in 1995. Choudhrie’s entrepreneurial spirit also led him to invest heavily in Air Deccan, which eventually became India’s major budget airline within five years.
The Life-Saving Transplant
While Sudhir Choudhrie achieved remarkable success in his career, his health battles persisted. He suffered two heart attacks and witnessed a gradual deterioration in his well-being. Eventually, Choudhrie had to confront the pressing need for a heart transplant. Genetic testing revealed that he carried the titin gene mutation, significantly increasing his risk of premature heart failure.
In 1999, against all odds, a compatible donor heart became available, giving Choudhrie a second chance at life. The surgery, performed by renowned heart surgeon Dr. Mehmet Oz at Columbia University Medical Center in New York City, proved to be a turning point. However, Choudhrie’s journey to recovery was not without its challenges. He underwent therapy to address the visions he experienced after the surgery, emerging with a positive outlook and a renewed determination to make the most of his second chance.
Philosophy and Gratitude
Sudhir Choudhrie’s resilience and gratitude are at the core of his philosophy. As one of the longest-living heart transplant recipients in the world, he views his transplant as an opportunity for a new beginning. Making two promises to himself post-transplant, Choudhrie committed to becoming a source of positive energy and touching the lives of organ donors and recipients alike.
In 2010, Choudhrie and his family established a foundation to support initiatives in the areas of medicine, public health and education, with a particular focus on heart health. Through this organization, the family supports medical projects and health education programs globally, including the #OrgansWill campaign in the U.S., which aims to secure 62,500 new organ donors and save 500,000 lives. Choudhrie’s philanthropic efforts extend beyond organ donation, as he actively engages with charities in the medical and education sectors, particularly in India, the U.S., and the U.K.
Legacy and Book
To share his remarkable journey and insights, Sudhir Choudhrie penned a book titled “From My Heart: A Tale of Life, Love, and Destiny.” This international bestseller on Amazon explores his transplant experience and life thereafter. The book emphasizes the notion that a transplant is not the end but the beginning of a new lease on life. Choudhrie draws inspiration from fellow transplant recipients who have exhibited remarkable ambition and positivity, including a woman who ran a marathon after her own transplant surgery.
However, he also highlights the importance of maintaining a healthy lifestyle to maximize the benefits of a transplant. Choudhrie emphasizes the significance of adopting a nutritious diet, as it prolongs the life of a transplanted heart and reduces the likelihood of needing a second transplant.
The Impact of Sudhir Choudhrie
Sudhir Choudhrie’s impact extends far beyond his personal journey. His enduring commitment to philanthropy and improving the lives of others has left an indelible mark on the world. Through his charitable efforts, he has facilitated medical advancements, supported health education programs, and championed the cause of organ donation globally.
One notable contribution is the establishment of a library at the University of Oxford in the family’s name, made possible through the foundation’s support. Choudhrie has also been actively involved in various charities focused on healthcare and education, both in his home country of India and internationally. His dedication and accomplishments have earned him recognition, including the Asian Business Lifetime Achievement Award bestowed upon him by Rt. Hon. Theresa May MP of the U.K. in 2013.
Looking Ahead
As Sudhir Choudhrie continues his philanthropic endeavors, his legacy of gratitude and resilience shines bright. His story serves as a beacon of hope for those facing adversity and a reminder of the transformative power of a positive attitude.
Sudhir Choudhrie’s extraordinary journey of overcoming health challenges, embracing gratitude, and dedicating his life to philanthropy serves as an inspiration to all. His story is a testament to the human spirit’s resilience and the transformative power of gratitude in shaping one’s outlook on life.
As Choudhrie continues to make a positive impact through his philanthropic efforts, his belief in the importance of organ donation and a healthy lifestyle resonates with individuals worldwide. His unwavering dedication to improving the lives of others serves as a reminder that each day is a gift, and gratitude is the key to unlocking its full potential. Sudhir Choudhrie’s remarkable journey is a testament to the fact that one person’s determination can change countless lives for the better.
https://www.strategydriven.com/wp-content/uploads/Picture1.jpg19201920StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2023-07-20 13:00:482023-07-20 12:10:48Sudhir Choudhrie’s Tale of Gratitude, Inspiration, and Changing Lives
There’s no question that anyone working in the accounting field is going to need a high number of technical skills that they call on to get their jobs done, but sometimes they need to be unlocked first. Just because you’ve been an accountant for many years doesn’t mean that you’re utilizing all the skills that can make you better at your job while making it easier to carry out at the same time. Whether you’re a seasoned veteran or just starting in the accounting field, these technical skills for accounting will help you out.
The difference between being a good accountant and being a great accountant comes down to the ability to steer the company’s financial direction and identify future problems as they appear. There’s a lot more to being an accountant than simply knowing how to create a balance sheet and explain it to your bosses. You need a certain level of analytical skills to be an indispensable part of the business that they can’t do without.
Strong Organizational Skills
A great accountant is also going to be strong organizational skills that they can use to make sure all the information they need is in front of them and ready to be added to the overall accountancy of the business. It’s also important that a great accountant be able to take charge and run several different systems, including maintenance and management. The better your organizational skills, the better you’ll be at running as many systems as your job requires.
It’s also important to have great information technology skills and to keep them up to date as it changes. Technology is in a constant state of evolution and keeping up with it isn’t easy. Having the ability to do it will set you apart from the competition for your job.
Business Skills
Finally, professionals in the accounting field should have strong business skills that make them stand out when the owner of a business has questions that no one else can answer. Knowing how the business world works will let you offer advice that any owner will see value in, especially if you’re giving the correct advice.
The more work you put into unlocking your technical skills, the better you’re going to be at your job and that’s a very important plateau to reach in the modern world. When AI and automation are taking more and more jobs, it’s the invaluable employee that will remain.
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The convenience, not to mention the affordability, of using video conferencing software to interact with your employees, discuss business matters with your colleagues, and even host board meetings is undeniable.
However, attending a professional networking event that has been specifically arranged for your industry in person adds a whole new positive element to the experience, as even the highest of screen definitions can never replace face-to-face interactions.
With this in mind, here are four key tips when attending your first industry networking event.
1. Research the Event Beforehand
Background research and prior preparation are the cornerstones of any successful business event, and no more so than with an industry networking evening.
For example, if you are getting ready to attend a trade event, whereby different companies will have stands showcasing their business and their services and products, investigating the list of trade stands will save you valuable time and mean you can maximize the usefulness of the event.
2. Plan to Host Your Own Networking Evening
You will soon see, even if you are initially dubious about the effectiveness of networking, just how useful it can be and how many professionals you can make contact with that may help both your company and your own career.
As you enjoy the evening and hopefully make some useful contacts, think about the benefits of hosting your own professional networking event in the future. Consider everything, from the right venue and the types of professionals you would need to invite to bulk-buying corporate gifts of chocolate from leading retailers such as Maple Gifts.
3. Ensure Conversations are Short Yet Meaningful
Being surrounded by like-minded people who are as tenacious and ambitious as you are in your chosen field can feel, especially the first time you experience this, more than a little overwhelming.
This is why it is important to keep conversations short as you move from group to group or table to table, talking and forming business connections with new people. However, make sure that you give each conversation your full concentration, you do not try and dominate the conversation (you always learn more by listening than speaking), and to basically speak to as many different people as possible in the time you have.
Remain professional at all times (and do not drink too much!)
4. Focus on Leads, Not Sales
The fourth and final most important thing to remember when attending your first industry networking evening is to resist the urge to ’sell’ yourself and, moreover, totally avoid trying to pitch your services or products for a sale.
These events are designed to generate leads for doing business in the future, as well as raising brand awareness and also to check out your closest industry competitors. As far as lead generation goes, you must place this to the back of your mind, especially during initial discussions, and never, under any circumstances, engage in the hard sell.
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As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. The narrative is now being shaped by micro-influencers telling genuine stories and the essential nature of mobile optimization in digital marketing.
The conventional marketing playbook is getting a revamp in 2023, but is your business ready to pivot and secure its spot in this dynamic market landscape? Discover the top marketing trends shaping the future of today’s companies.
1. SEO: The Key to Conquer Search Traffic
Search Engine Optimization (SEO) remains the key player for website traffic in digital marketing. It’s the catalyst that amplifies a site’s visibility on search engine results, luring potential customers to your doorstep.
But as Google’s algorithms continue to advance, SEO trends must keep up, making it crucial for businesses to stay up-to-date with the latest SEO practices.
Here are some pointers to up your SEO game:
Keyword Insights: Zero in on relevant keywords your prospective customers might utilize.
Content Quality: Original, high-value content gets a thumbs-up from search engine algorithms.
Site Speed: A speedier website enhances user satisfaction and ranks higher on search engines.
While mastering SEO might appear complex, your brand can stand toe-to-toe with the competition. With the expertise of P Singh and his extensive knowledge of SEO, you can establish a strong online presence and build stronger connections with your audience.
2. Micro-Influencers: Brands’ Secret Sauce for Authentic Reach
In a world where authenticity is prized, brands are striking gold by utilizing micro-influencers, digital personalities with a modest but actively engaged follower base. Why are businesses gravitating toward micro-influencers?
Strong User Engagement: Micro-influencers often have a higher engagement rate due to their niche followers. Their content tends to resonate more with their audience, leading to impactful interactions.
Credibility: Micro-influencers share more personal experiences, making them seem more reliable, and therefore, their product endorsements gain trust.
Cost-Effectiveness: Collaborating with micro-influencers is often budget-friendly, offering considerable returns for small to medium-sized enterprises with limited marketing resources.
3. Mobile Optimization: No Longer a Choice but a Necessity
With the explosive growth of smartphones and ever-increasing screen time, mobile optimization has graduated from being a nice-to-have to a must-have marketing strategy. Businesses that do not deliver a seamless mobile experience stand to lose prospective customers.
What exactly does mobile optimization encompass?
Responsive Design: Websites should adapt to the user’s device in terms of screen size, platform, and orientation. This involves optimizing layout, images, and navigation for a more fluid mobile experience.
Speed Matters: Slow-loading mobile pages could result in higher bounce rates. Compressing images, trimming code, and browser caching can considerably boost mobile page speed.
Mobile-First Content: Content should be crafted with a mobile-first approach. This implies prioritizing information significant to mobile users and using easily digestible formats on smaller screens.
4. Blogging: The Evergreen Marketing Tool
Even with new marketing techniques, blogging remains a formidable tool in digital marketing. Businesses regularly update their blog enjoy several benefits, from SEO improvement to deeper customer relationship building.
A Forbes article cites that effective blogging can help companies exhibit proficiency, personalize their brand, and drive traffic. So, how does blogging boost digital marketing success?
SEO Boost: Blogs updated regularly with relevant keywords can improve a business’s SEO, driving organic traffic.
Industry Authority: Well-researched, informative blogs help businesses position themselves as industry leaders, instilling trust among potential customers.
Customer Engagement: Blogs allow businesses to connect more deeply with their audience, addressing their concerns and offering valuable tips. A well-curated blog can convert casual visitors into loyal customers.
5. Direct Messaging: The Customer Service Powerhouse
The current age of instant gratification emphasizes the need for quick and effective customer service. Direct messaging has become a potent tool in customer service, enabling businesses to handle customer inquiries swiftly and personally.
This approach enhances customer satisfaction and strengthens customer relationships.
Here’s how you can leverage direct messaging:
Quick Turnaround: Faster response to customer queries improves customer satisfaction. Automation tools can be used to respond instantly to common questions.
Personalization: Direct messages allow businesses to personalize their interactions, making customers feel special.
Problem Resolution: Direct messaging can swiftly address customer issues, reinforcing their trust in your brand.
6. Social Commerce: A New Era in Digital Marketing
Social media platforms have transcended their primary purpose of connecting people, venturing into commerce. Social commerce, characterized by purchasing products directly through social media interfaces, has emerged as a new dawn in the marketing ecosystem.
This revolutionary trend turns passive scrolling into an active shopping experience, reshaping how businesses engage with their target audience. If you’re considering harnessing the power of social commerce, here are a few essential tips:
Product Tags: Incorporate product tags on your social media posts to guide customers toward your online store.
Leverage User Content: Utilize content your consumers generate, such as reviews and photos, to enhance product credibility.
Special Offers: Encourage purchases by offering exclusive deals to your social media followers, bolstering customer loyalty.
7. Native Ads: An Imperative in Today’s Digital Marketing
In the overcrowded digital advertising landscape, native ads have carved out their unique space. These ads integrate seamlessly with the host platform’s content, offering users a less intrusive and more engaging advertising experience.
As more consumers turn away from disruptive ads, native ads have become increasingly significant in modern marketing. For a successful native advertising campaign, consider these strategies:
Contextual Relevancy: Align your ad content with the platform’s context and user interests.
Engaging Content: Craft high-quality content to foster better user engagement.
Clear CTA: Implement a straightforward call to action to guide users toward desired actions.
Final Words
As the digital marketing landscape evolves, staying updated with the latest trends becomes crucial for businesses that aim to remain competitive.
These trends, ranging from leveraging the authenticity of micro-influencers to harnessing the persuasive power of blogging and the increasing popularity of social commerce, are shaping the future of digital marketing.
As we progress, these trends will be the cornerstone of success for many businesses. Are you ready to adapt, evolve and soar to new heights of success?
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Networking is one of the most powerful tools any business manager or team leader can utilize in order to raise brand awareness and therefore, attending as many industry-specific networking events as possible is always an excellent plan when focusing on growth and expansion.
The next level to this and indeed, one that takes a high level of organization and planning is to host your own networking event and here are four tips on how to ensure your event is a success.
1. Be Crystal Clear on Your Purpose
As with any endeavor relating to the progression and expansion of your business, it’s firstly necessary to cement in your mind and into the minds of your employees attending, the core reason that you’re organizing the event in the first place.
Devising a networking event core proposal will help you to solidify your ideas, and such a proposal should be at the forefront of your mind when designing every aspect of the event. An example of this would be if you’re looking to arrange a networking event to raise awareness of your new line of products and essentially, to pitch these new products to potential B2B (business to business) clients.
2. Cover Your Costs
Although publicity surrounding your business (providing it’s the right kind of publicity, of course) is always going to benefit the company, there’s no point busting your budget and losing sight of the core focus.
Instead, set a budget which should include everything from the hiring of the venue to the guest speakers and any corporate gifts you intend on including. No matter what happens and however much you are tempted to stray from it, always stick to this budget and ensure that you cover your costs.
3. Don’t Forget the Merchandise
Another hugely important element of getting your company and employees ready to host a networking event and indeed, to maximize the reach of your business, is to invest in a key piece of merchandise for a “goody bag” for each attendee.
Enamel badges emblazoned with your company logo in bright and eye-catching colors are always a good idea, as are tote bags, fridge magnets, keyrings and other affordable and impactful items of merch. These will ensure that your business stays in the thoughts and minds of the guests.
Furthermore, any merchandise that isn’t used at the networking event itself can be gifted to customers ordering in bulk and clients further down the line.
4. Event Promotion
The fourth and final most important thing to remember when planning a business networking event is to start the promotion and guest invitations as soon as you’ve secured your appropriate venue.
You may want to consider utilizing online tools such as Eventbrite that will do everything from managing the signups for interested attendees to advertising the event for you. Alternatively, you could instead choose to create private groups on social media that are aimed at the specific groups of people that you feel will simultaneously benefit from the event and will also be useful business contacts in the future.
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Sudhir Choudhrie’s Tale of Gratitude, Inspiration, and Changing Lives
/in StrategyDriven Editorial Perspective/by StrategyDrivenSudhir Choudhrie’s remarkable story is one that exemplifies resilience, determination and the power of gratitude. At the age of 71, this renowned entrepreneur and philanthropist has faced numerous challenges, including a serious health condition. However, Choudhrie has not only overcome these obstacles but also dedicated his life to making a positive impact on others.
Born in 1949 in Delhi, India, Sudhir Choudhrie faced adversity from an early age. His father’s untimely demise left him under the care of his mother, who became an influential role model in his life. At the tender age of eight, Choudhrie underwent a medical examination that revealed a rare heart condition. Despite the looming threat of heart failure, he never allowed it to hinder his path to success.
After graduating from high school with exceptional grades, Choudhrie secured admission to the University of Delhi, where he earned a degree in economics. He later ventured into the business world, working as the Executive Director of Magnum Trading Company Ltd in 1975, helping the company explore India’s emerging export market. His journey led him to diverse industries, including tourism with Taj Hotels and Resorts and a stint with Adidas AG in 1995. Choudhrie’s entrepreneurial spirit also led him to invest heavily in Air Deccan, which eventually became India’s major budget airline within five years.
The Life-Saving Transplant
While Sudhir Choudhrie achieved remarkable success in his career, his health battles persisted. He suffered two heart attacks and witnessed a gradual deterioration in his well-being. Eventually, Choudhrie had to confront the pressing need for a heart transplant. Genetic testing revealed that he carried the titin gene mutation, significantly increasing his risk of premature heart failure.
In 1999, against all odds, a compatible donor heart became available, giving Choudhrie a second chance at life. The surgery, performed by renowned heart surgeon Dr. Mehmet Oz at Columbia University Medical Center in New York City, proved to be a turning point. However, Choudhrie’s journey to recovery was not without its challenges. He underwent therapy to address the visions he experienced after the surgery, emerging with a positive outlook and a renewed determination to make the most of his second chance.
Philosophy and Gratitude
Sudhir Choudhrie’s resilience and gratitude are at the core of his philosophy. As one of the longest-living heart transplant recipients in the world, he views his transplant as an opportunity for a new beginning. Making two promises to himself post-transplant, Choudhrie committed to becoming a source of positive energy and touching the lives of organ donors and recipients alike.
In 2010, Choudhrie and his family established a foundation to support initiatives in the areas of medicine, public health and education, with a particular focus on heart health. Through this organization, the family supports medical projects and health education programs globally, including the #OrgansWill campaign in the U.S., which aims to secure 62,500 new organ donors and save 500,000 lives. Choudhrie’s philanthropic efforts extend beyond organ donation, as he actively engages with charities in the medical and education sectors, particularly in India, the U.S., and the U.K.
Legacy and Book
To share his remarkable journey and insights, Sudhir Choudhrie penned a book titled “From My Heart: A Tale of Life, Love, and Destiny.” This international bestseller on Amazon explores his transplant experience and life thereafter. The book emphasizes the notion that a transplant is not the end but the beginning of a new lease on life. Choudhrie draws inspiration from fellow transplant recipients who have exhibited remarkable ambition and positivity, including a woman who ran a marathon after her own transplant surgery.
However, he also highlights the importance of maintaining a healthy lifestyle to maximize the benefits of a transplant. Choudhrie emphasizes the significance of adopting a nutritious diet, as it prolongs the life of a transplanted heart and reduces the likelihood of needing a second transplant.
The Impact of Sudhir Choudhrie
Sudhir Choudhrie’s impact extends far beyond his personal journey. His enduring commitment to philanthropy and improving the lives of others has left an indelible mark on the world. Through his charitable efforts, he has facilitated medical advancements, supported health education programs, and championed the cause of organ donation globally.
One notable contribution is the establishment of a library at the University of Oxford in the family’s name, made possible through the foundation’s support. Choudhrie has also been actively involved in various charities focused on healthcare and education, both in his home country of India and internationally. His dedication and accomplishments have earned him recognition, including the Asian Business Lifetime Achievement Award bestowed upon him by Rt. Hon. Theresa May MP of the U.K. in 2013.
Looking Ahead
As Sudhir Choudhrie continues his philanthropic endeavors, his legacy of gratitude and resilience shines bright. His story serves as a beacon of hope for those facing adversity and a reminder of the transformative power of a positive attitude.
Sudhir Choudhrie’s extraordinary journey of overcoming health challenges, embracing gratitude, and dedicating his life to philanthropy serves as an inspiration to all. His story is a testament to the human spirit’s resilience and the transformative power of gratitude in shaping one’s outlook on life.
As Choudhrie continues to make a positive impact through his philanthropic efforts, his belief in the importance of organ donation and a healthy lifestyle resonates with individuals worldwide. His unwavering dedication to improving the lives of others serves as a reminder that each day is a gift, and gratitude is the key to unlocking its full potential. Sudhir Choudhrie’s remarkable journey is a testament to the fact that one person’s determination can change countless lives for the better.
Unlocking the Power of Technical Skills for Accounting Professionals
/in Professional Development/by StrategyDrivenThere’s no question that anyone working in the accounting field is going to need a high number of technical skills that they call on to get their jobs done, but sometimes they need to be unlocked first. Just because you’ve been an accountant for many years doesn’t mean that you’re utilizing all the skills that can make you better at your job while making it easier to carry out at the same time. Whether you’re a seasoned veteran or just starting in the accounting field, these technical skills for accounting will help you out.
The difference between being a good accountant and being a great accountant comes down to the ability to steer the company’s financial direction and identify future problems as they appear. There’s a lot more to being an accountant than simply knowing how to create a balance sheet and explain it to your bosses. You need a certain level of analytical skills to be an indispensable part of the business that they can’t do without.
Strong Organizational Skills
A great accountant is also going to be strong organizational skills that they can use to make sure all the information they need is in front of them and ready to be added to the overall accountancy of the business. It’s also important that a great accountant be able to take charge and run several different systems, including maintenance and management. The better your organizational skills, the better you’ll be at running as many systems as your job requires.
It’s also important to have great information technology skills and to keep them up to date as it changes. Technology is in a constant state of evolution and keeping up with it isn’t easy. Having the ability to do it will set you apart from the competition for your job.
Business Skills
Finally, professionals in the accounting field should have strong business skills that make them stand out when the owner of a business has questions that no one else can answer. Knowing how the business world works will let you offer advice that any owner will see value in, especially if you’re giving the correct advice.
The more work you put into unlocking your technical skills, the better you’re going to be at your job and that’s a very important plateau to reach in the modern world. When AI and automation are taking more and more jobs, it’s the invaluable employee that will remain.
4 Tips When Attending Your First Industry Networking Event
/in Professional Development/by StrategyDrivenThe convenience, not to mention the affordability, of using video conferencing software to interact with your employees, discuss business matters with your colleagues, and even host board meetings is undeniable.
However, attending a professional networking event that has been specifically arranged for your industry in person adds a whole new positive element to the experience, as even the highest of screen definitions can never replace face-to-face interactions.
With this in mind, here are four key tips when attending your first industry networking event.
1. Research the Event Beforehand
Background research and prior preparation are the cornerstones of any successful business event, and no more so than with an industry networking evening.
For example, if you are getting ready to attend a trade event, whereby different companies will have stands showcasing their business and their services and products, investigating the list of trade stands will save you valuable time and mean you can maximize the usefulness of the event.
2. Plan to Host Your Own Networking Evening
You will soon see, even if you are initially dubious about the effectiveness of networking, just how useful it can be and how many professionals you can make contact with that may help both your company and your own career.
As you enjoy the evening and hopefully make some useful contacts, think about the benefits of hosting your own professional networking event in the future. Consider everything, from the right venue and the types of professionals you would need to invite to bulk-buying corporate gifts of chocolate from leading retailers such as Maple Gifts.
3. Ensure Conversations are Short Yet Meaningful
Being surrounded by like-minded people who are as tenacious and ambitious as you are in your chosen field can feel, especially the first time you experience this, more than a little overwhelming.
This is why it is important to keep conversations short as you move from group to group or table to table, talking and forming business connections with new people. However, make sure that you give each conversation your full concentration, you do not try and dominate the conversation (you always learn more by listening than speaking), and to basically speak to as many different people as possible in the time you have.
Advice for introducing yourself includes:
4. Focus on Leads, Not Sales
The fourth and final most important thing to remember when attending your first industry networking evening is to resist the urge to ’sell’ yourself and, moreover, totally avoid trying to pitch your services or products for a sale.
These events are designed to generate leads for doing business in the future, as well as raising brand awareness and also to check out your closest industry competitors. As far as lead generation goes, you must place this to the back of your mind, especially during initial discussions, and never, under any circumstances, engage in the hard sell.
Seven Marketing Trends That Guarantee Business Success
/in Marketing & Sales/by StrategyDrivenThe conventional marketing playbook is getting a revamp in 2023, but is your business ready to pivot and secure its spot in this dynamic market landscape? Discover the top marketing trends shaping the future of today’s companies.
1. SEO: The Key to Conquer Search Traffic
Search Engine Optimization (SEO) remains the key player for website traffic in digital marketing. It’s the catalyst that amplifies a site’s visibility on search engine results, luring potential customers to your doorstep.
But as Google’s algorithms continue to advance, SEO trends must keep up, making it crucial for businesses to stay up-to-date with the latest SEO practices.
Here are some pointers to up your SEO game:
While mastering SEO might appear complex, your brand can stand toe-to-toe with the competition. With the expertise of P Singh and his extensive knowledge of SEO, you can establish a strong online presence and build stronger connections with your audience.
2. Micro-Influencers: Brands’ Secret Sauce for Authentic Reach
In a world where authenticity is prized, brands are striking gold by utilizing micro-influencers, digital personalities with a modest but actively engaged follower base. Why are businesses gravitating toward micro-influencers?
3. Mobile Optimization: No Longer a Choice but a Necessity
With the explosive growth of smartphones and ever-increasing screen time, mobile optimization has graduated from being a nice-to-have to a must-have marketing strategy. Businesses that do not deliver a seamless mobile experience stand to lose prospective customers.
What exactly does mobile optimization encompass?
4. Blogging: The Evergreen Marketing Tool
Even with new marketing techniques, blogging remains a formidable tool in digital marketing. Businesses regularly update their blog enjoy several benefits, from SEO improvement to deeper customer relationship building.
A Forbes article cites that effective blogging can help companies exhibit proficiency, personalize their brand, and drive traffic. So, how does blogging boost digital marketing success?
5. Direct Messaging: The Customer Service Powerhouse
The current age of instant gratification emphasizes the need for quick and effective customer service. Direct messaging has become a potent tool in customer service, enabling businesses to handle customer inquiries swiftly and personally.
This approach enhances customer satisfaction and strengthens customer relationships.
Here’s how you can leverage direct messaging:
6. Social Commerce: A New Era in Digital Marketing
Social media platforms have transcended their primary purpose of connecting people, venturing into commerce. Social commerce, characterized by purchasing products directly through social media interfaces, has emerged as a new dawn in the marketing ecosystem.
This revolutionary trend turns passive scrolling into an active shopping experience, reshaping how businesses engage with their target audience. If you’re considering harnessing the power of social commerce, here are a few essential tips:
7. Native Ads: An Imperative in Today’s Digital Marketing
In the overcrowded digital advertising landscape, native ads have carved out their unique space. These ads integrate seamlessly with the host platform’s content, offering users a less intrusive and more engaging advertising experience.
As more consumers turn away from disruptive ads, native ads have become increasingly significant in modern marketing. For a successful native advertising campaign, consider these strategies:
Final Words
As the digital marketing landscape evolves, staying updated with the latest trends becomes crucial for businesses that aim to remain competitive.
These trends, ranging from leveraging the authenticity of micro-influencers to harnessing the persuasive power of blogging and the increasing popularity of social commerce, are shaping the future of digital marketing.
As we progress, these trends will be the cornerstone of success for many businesses. Are you ready to adapt, evolve and soar to new heights of success?
Four Tips for Hosting Your Own Business Networking Event
/in Marketing & Sales/by StrategyDrivenNetworking is one of the most powerful tools any business manager or team leader can utilize in order to raise brand awareness and therefore, attending as many industry-specific networking events as possible is always an excellent plan when focusing on growth and expansion.
The next level to this and indeed, one that takes a high level of organization and planning is to host your own networking event and here are four tips on how to ensure your event is a success.
1. Be Crystal Clear on Your Purpose
As with any endeavor relating to the progression and expansion of your business, it’s firstly necessary to cement in your mind and into the minds of your employees attending, the core reason that you’re organizing the event in the first place.
Devising a networking event core proposal will help you to solidify your ideas, and such a proposal should be at the forefront of your mind when designing every aspect of the event. An example of this would be if you’re looking to arrange a networking event to raise awareness of your new line of products and essentially, to pitch these new products to potential B2B (business to business) clients.
2. Cover Your Costs
Although publicity surrounding your business (providing it’s the right kind of publicity, of course) is always going to benefit the company, there’s no point busting your budget and losing sight of the core focus.
Instead, set a budget which should include everything from the hiring of the venue to the guest speakers and any corporate gifts you intend on including. No matter what happens and however much you are tempted to stray from it, always stick to this budget and ensure that you cover your costs.
3. Don’t Forget the Merchandise
Another hugely important element of getting your company and employees ready to host a networking event and indeed, to maximize the reach of your business, is to invest in a key piece of merchandise for a “goody bag” for each attendee.
Enamel badges emblazoned with your company logo in bright and eye-catching colors are always a good idea, as are tote bags, fridge magnets, keyrings and other affordable and impactful items of merch. These will ensure that your business stays in the thoughts and minds of the guests.
Furthermore, any merchandise that isn’t used at the networking event itself can be gifted to customers ordering in bulk and clients further down the line.
4. Event Promotion
The fourth and final most important thing to remember when planning a business networking event is to start the promotion and guest invitations as soon as you’ve secured your appropriate venue.
You may want to consider utilizing online tools such as Eventbrite that will do everything from managing the signups for interested attendees to advertising the event for you. Alternatively, you could instead choose to create private groups on social media that are aimed at the specific groups of people that you feel will simultaneously benefit from the event and will also be useful business contacts in the future.