StrategyDriven Practices for Professionals Article | The Power of Networking in Association Management: Building Bridges for Success

The Power of Networking in Association Management: Building Bridges for Success

StrategyDriven Practices for Professionals Article | The Power of Networking in Association Management: Building Bridges for Success

In the world of association management, networking stands as the cornerstone of success. Whether you’re leading a professional organization, a trade association, or a community group, the ability to connect with others can significantly impact your effectiveness and influence. Networking isn’t just about exchanging business cards or attending events; it’s about forging meaningful relationships, sharing knowledge, and creating opportunities for growth. In this article, we’ll explore the power of networking in association management, why it matters, and how you can leverage it to propel your organization forward.

Understanding Networking in Association Management

At its core, networking in association management revolves around building and nurturing relationships with various stakeholders. These stakeholders can include members, partners, sponsors, industry leaders, policymakers, and other relevant entities. Networking provides a platform for collaboration, idea exchange, and collective problem-solving. It opens doors to new resources, expertise, and opportunities that can benefit the organization and its members.

Why Networking Matters

Networking is vital for several reasons:

1. Knowledge Sharing

Networking facilitates the exchange of insights, best practices, and industry trends. By connecting with peers and professionals in similar roles, association managers can gain valuable knowledge that helps them make informed decisions and enhance their organization’s effectiveness.

2. Resource Access

Through networking, association managers can access a wide range of resources, including funding opportunities, partnerships, and specialized expertise. These resources can be instrumental in addressing challenges, implementing initiatives, and achieving organizational goals.

3. Professional Development

Networking provides opportunities for professional development through mentorship, workshops, and educational events. Engaging with experienced professionals allows association managers to expand their skill set, broaden their perspective, and stay updated on emerging trends in the field.

4. Influence and Advocacy

Building strong relationships with key stakeholders, such as policymakers and industry leaders, can amplify the organization’s voice and influence. Networking enables association managers to advocate for their members’ interests, shape public opinion, and drive positive change within their industry or community.

5. Member Engagement

Effective networking fosters a sense of belonging and engagement among members. By facilitating connections between members and providing platforms for interaction, association managers can strengthen member loyalty, retention, and satisfaction.

How to Leverage Networking for Success

To harness the power of networking in association management, consider the following strategies:

1. Identify Key Stakeholders

Identify the individuals and organizations that are essential to your association’s success. These may include members, industry influencers, potential partners, and policymakers. Prioritize building relationships with these stakeholders to maximize your networking efforts.

2. Attend Industry Events

Participate in industry conferences, seminars, and networking events to connect with professionals in your field. Take advantage of networking opportunities during these events to introduce yourself, exchange contact information, and engage in meaningful conversations.

3. Join Professional Associations

Join relevant professional associations and networking groups to expand your network and access valuable resources. Actively participate in association activities, committees, and online forums to establish yourself as a trusted leader within the community.

4. Leverage Technology

Utilize social media platforms, professional networking sites, and online forums to connect with peers and industry influencers. Engage in discussions, share relevant content, and showcase your expertise to attract potential collaborators and supporters. Association management software also plays a crucial role, simplifying the tracking of interactions and helping maintain structured communications with key stakeholders.

5. Cultivate Genuine Relationships

Focus on building authentic and meaningful relationships based on trust, respect, and mutual benefit. Take the time to understand the needs and interests of your network contacts and offer support, advice, and assistance whenever possible.

6. Follow Up

After networking events or meetings, follow up with your contacts to reinforce the connection and express your appreciation for their time and insights. Stay in touch regularly through emails, phone calls, or face-to-face meetings to maintain and strengthen your relationships over time.

Conclusion

Networking is a powerful tool in association management, enabling leaders to connect, collaborate, and create opportunities for growth and success. By prioritizing relationship-building, knowledge-sharing, and engagement with key stakeholders, association managers can leverage networking to advance their organizations’ missions and make a positive impact on their industries and communities. Embrace networking as a strategic imperative, and watch as it transforms your association into a thriving hub of innovation, collaboration, and collective achievement.

StrategyDriven Managing Your People Article | Kill Performance Reviews and Establish 90-Day Career Portfolio Reviews

Kill Performance Reviews and Establish 90-Day Career Portfolio Reviews

StrategyDriven Managing Your People Article | Kill Performance Reviews and Establish 90-Day Career Portfolio Reviews

Revamping the traditional performance review process is not just a shift in strategy, but a transformation in the corporate ethos. In an era where agility and adaptability are paramount, the traditional annual performance review seems as antiquated as a dial-up internet connection in the age of high-speed broadband.

It’s time for a seismic shift in how we assess, motivate, and develop talent within our organizations. Let’s explore why the 90-Day Career Portfolio Review, presented through a compelling portfolio metaphor often utilized by astute money managers who constantly are focused on ROI (Return on Investment), is the innovation Chief Talent Officers (CTO) and Chief Learning Officers (CLO) have been searching for. In fact, today, CTO’s and CLO’s can call it ROT – Return on Talent.

Reimagining Performance Assessments: The Investment Portfolio Approach

Just as a prudent investment manager evaluates and adjusts a portfolio quarterly to optimize returns, organizations stand to gain by adopting a similar approach to talent development. Imagine, if you will, a career development strategy that mirrors the strategic rebalancing of a well-managed investment portfolio. This tactic doesn’t merely assess performance against static benchmarks, it engages employees in a dynamic dialogue about their career trajectory, aspirations, and the skills they wish to develop.

This new policy reflects a dynamic investment in human capital, acknowledging that the value of assets—our employees—fluctuates and requires attentive management to maximize growth and performance.

The Case for Change

It’s a scientific fact that the blood cells in our body change every day. According to Scientific America, in 80 to 100 days, 30 trillion will have replenished—the equivalent of a new you. This natural rhythm underscores the potential for transformation within us all—a principle that can extend to our professional lives.

The multinational professional services company Accenture announced in Washington Post that they are getting rid of performance reviews and rankings. They are not alone in believing that it’s time for a change. According to Deloitte, “Only 8% of companies in our survey report their performance management process drives high levels of value, while 58% say it is not an effective use of time.”

Introducing the 90-Day Career Portfolio Review

The 90-Day Career Portfolio Review acts as a catalyst for growth, innovation, and alignment, ensuring that both individuals and organizations can navigate the complexities of the modern workplace with confidence and purpose. This paradigm shift is a move towards a more dynamic, reflective, and personalized performance review process is not just a trend but a strategic imperative.

It’s a holistic assessment that looks back at the achievements of the last quarter, evaluates current positioning, and plans for future growth, all within the framework of the organization’s strategic goals.

ROT for Employees: For the individual, this 90-day cycle offers a focused period to set and achieve tangible goals, reflect on accomplishments, and recalibrate for the coming quarter. It transforms the review process from a dreaded examination into an opportunity for personal and professional growth, offering a platform to address uncertainties and align personal ambitions with organizational needs in shorter cycles. Remember 80-100 days brings a new you.

ROT for Managers: For leaders, this system offers clarity and direction, enabling them to foster talent effectively, align employee efforts with broader objectives, and cultivate a culture of continuous improvement. It shifts the focus from managing performance to developing potential, building a foundation of mutual trust and respect.

Creating Brilliance and Resilience

In Simon T. Bailey International’s national study, State of Working America Report – Thriving in Resilience and Brilliance, working Americans revealed that when they feel confident in their brilliance, 84% are likely to develop their knowledge, skills or expertise in their current job! That is over eight out of ten people in the U.S. workforce who say that they are more likely to increase the exact thing that makes them even more valuable to their employees.

This shift to a portfolio management approach in talent development not only revitalizes the employee-manager relationship but also aligns with the strategic agility required in today’s fast-paced business environment. By adopting the 90-Day Career Portfolio Review, organizations can foster a culture where continuous growth, adaptability, and personal development are not just encouraged, they are ingrained in the corporate ethos, promising not just a more engaged and motivated workforce, but a resilient, future-ready organization poised for success.


Simon T. Bailey is the world’s leading expert in Brilliance. His groundbreaking research, State of Working America Report Thriving in Resilience and Brilliance, solidifies his insights in his 11th book, Resilience@Work: How to Coach Yourself Into a Thriving Future. With Disney Institute as his launchpad, he’s left an indelible mark on 2,400 plus organizations in 54 countries, including American Express, Deloitte, Visa, Signet Jewelers, and Taco Bell. He has made a remarkable impact on 120,000 professionals who’ve experienced his pioneering courses on the LinkedIn Learning platform. He’s also been recognized as Success Magazine’s Top 25, alongside Brené Brown, Tony Robbins, and Oprah Winfrey, as well as being on leadersHum Top 200 Power List. His viral video, released on Goalcast through META, has over 91 million plus views to date. Learn more at simontbailey.com.

StrategyDriven Managing Your Business Article | 5 Ways to Improve Your Bottom Line When Your Business Goes Omnichannel

5 Ways to Improve Your Bottom Line When Your Business Goes Omnichannel

StrategyDriven Managing Your Business Article | 5 Ways to Improve Your Bottom Line When Your Business Goes Omnichannel

The omnichannel strategy is one that integrates all the different channels your business uses—i.e. online, mobile, and physical stores—to offer a seamless and consistent customer experience. This approach ensures that whether a customer shops through an app, website, or in person, the service quality, information they glean from a business, and interaction with business staff all remain the same.

For small- and medium-sized enterprises (SMEs) that might be used to holding their operations from a brick-and-mortar store, adopting an omnichannel strategy may be particularly effective at propelling the business into the future by aligning with modern consumer expectations and using technology to strengthen competitive advantage. What’s more, it can be applied to various aspects of a business, from marketing and sales to customer service and inventory management.

Going the omnichannel route may ensure that your business remains adaptable, customer-focused, and prepared for the evolving demands of the retail environment. But you have to be smart about your transition to omnichannel operations if you want to improve your bottom line. Here are five tips to enhance your profitability and ensure sustainable growth for your business when you go omnichannel:

1. Streamline Your Online and Offline Checkout Processes

First, efficiency is crucial when it comes to your checkout processes. A smooth, fast, and user-friendly checkout can significantly enhance customer satisfaction and increase the likelihood of repeat purchases, both online and in-store.

For your e-commerce and mobile stores, in particular, you’ll need a reliable online payments gateway that can easily be integrated into your Shopify or WooCommerce store. With no-code plugins like the ones available from the Philippines’ Maya Business, you won’t need to hire a developer to install the gateway for you. What’s more, some providers can help you issue professional digital invoices even if you don’t have a website yet so that you can still showcase your products and services.

Whichever payment gateway provider you choose, ensure that they can accommodate your customers’ cashless payment preferences, such as digital wallets, QR codes, and traditional credit and debit cards. After all, one of the reasons customers abandon their carts is due to the lack of payment options.

Similarly, in your physical store, you’ll want to onboard modern credit card terminals that can accommodate a variety of cashless payment options, providing customers with multiple payment methods to choose from. In some cases, these payment terminals can be readily integrated into your existing point of sale (POS) electronic cash registers, thus minimizing the cost of adoption.

With smooth checkout processes on all of your channels, you’ll be able to provide a seamless shopping experience for your customers—which they will appreciate and reward with genuine customer loyalty.

2. Integrate Data and Inventory Across All Channels

?You’ll also want to make the effort to integrate all your data and inventory across all channels if you want to improve your bottom line after your transition. Remember that data silos, which occur when information is isolated in separate systems, can hinder sales by leading to inconsistencies in inventory management, inaccurate product availability, and disjointed customer experiences.

For example, consider a retail business with separate inventory systems for its online store and physical locations. If a customer tries to purchase a product online but it’s out of stock in the online system while still being available in-store, they may abandon the purchase altogether or seek out a competitor with better inventory visibility.

A business that takes care to integrate its data and inventory across all channels upon going omnichannel can better provide accurate and real-time information to customers, ensuring product availability and enabling options like buy online, pick up in-store (BOPIS). This integration will do a lot to enhance customer satisfaction and reduce lost sales opportunities.

3. Ensure Smooth Fulfillment and Logistics Operations

Omnichannel strategies demand robust logistics and fulfillment operations. Efficiently managing these aspects of your operation ensures that whether a customer orders online or purchases in-store, the experience is always something they’ll be able to depend on.

This part of your business begins with an integrated inventory management system that ensures stock information is accurate across all channels. After an order is received, your staff should be tasked to find the item and deliver it either to the customer’s address or your business’s physical store for in-store pickup.

These aspects of your omnichannel strategy collectively form its logistics and fulfillment operations, which are some of the most challenging aspects of your business. If you have multiple warehouses and stores, your operations may be even more complicated. However, if you’ve developed a standard operating procedure that addresses all the pain points, your staff will be able to successfully deliver products on time. That, in turn, will motivate customers to keep buying from you.

4. Improve Your Mobile Engagement

With more consumers than ever shopping on their mobile devices, optimizing your e-commerce store for mobile is not just an option—it’s a necessity to strengthen your bottom line. According to data collected by Statista, the global mobile e-commerce market was worth USD 2.2 trillion in 2023 and is projected to reach USD 3.4 trillion by 2027. By then, its market share would have been 62 percent of all e-commerce sales. This illustrates the rate at which mobile e-commerce is dominating other sales channels.

With this in mind, ensure that your e-commerce website is mobile-responsive enough to facilitate easy browsing and purchasing. Furthermore, consider investing in a mobile app that offers full functionality, with features like push notifications and loyalty programs to enhance user engagement. An optimized mobile platform can significantly increase your reach and strengthen your omnichannel presence.

Lastly, take the time to redevelop your marketing strategy to reflect your transition to omnichannel operations. Create buzz about your business going omnichannel on social media, and consider offering rewards like exclusive promos and incentives to customers who will explore new offerings like BOPIS.

5. Train Your Staff

The success of your shift to an omnichannel approach relies heavily on your staff being knowledgeable and adaptable. To start, train your team to understand how each channel functions and how they interconnect.

Besides focusing on technical aspects, such as how the checkout process works and how to operate your new credit card terminal, the training should also emphasize providing consistent customer service across all platforms. From answering queries through social media channels to assisting walk-in customers in your physical store, your staff should be able to facilitate a convenient and hassle-free shopping experience that buyers would be happy to repeat.

Again, the omnichannel approach is a great strategy for businesses looking to improve upon their profitability in a digital-first world. If you’re able to implement smart strategies like the ones listed above, your business may see stronger profits upon going omnichannel and may also build stronger, more meaningful connections with its customers.

StrategyDriven Professional Development Article | ICF Coaching Certification: Why It Matters for Coaches and Clients

ICF Coaching Certification: Why It Matters for Coaches and Clients

StrategyDriven Professional Development Article | ICF Coaching Certification: Why It Matters for Coaches and ClientsThe International Coaching Federation (ICF) is the world’s largest and most recognized coaching organization. An ICF Coaching Certification validates and credibility your coaching skills and opens doors to the coaching industry.

Benefits of ICF Certification for Coaches and Clients

While several coaching certifications are available, the ICF certification stands out for its rigorous standards. Unlike some other certifications, the ICF focuses on coaching competencies, ethics, and professional conduct.

Here’s a comparison of why ICF matters for both coaches and clients.

Benefits For Coaches For Clients
Credibility and Trust Demonstrates a commitment to ethics and ongoing learning

Enhances reputation as a qualified coach

Increases confidence among potential clients

Provides assurance that the coach has undergone rigorous training

Adheres to strict ethical guidelines

Leads to increased confidence in the coaching relationship

Skill Development Develops core competencies such as active listening, direct communication, planning, and goal setting.

Continuous skill development through continuing education requirements

Receives high-quality coaching services from coaches who have honed their skills and abilities over time

Lead to better outcomes and results for the client

Recognition and Networking Opportunities Gain recognition within the industry and access to exclusive networking opportunities with other certified coaches worldwide.

Increased visibility due to ICF’s marketing efforts

Access to highly skilled and experienced coaches

You will also be more likely to work with reputable organizations that value ICF certification.

Career Advancement Improved job prospects and career advancement opportunities

Higher earning potential compared to non-certified coaches.

Ability to work with top-tier coaches who can help achieve personal or professional goals more effectively

Potential for faster growth and success due to expert guidance

Standards Adherence Align with the globally recognized standards set by the International Coach Federation (ICF) and commit to promoting the coaching profession. Working with coaches who follow best practices and uphold ethical standards ensures consistency, credibility, and effectiveness across all interactions.

To obtain an ICF credential, you must meet certain requirements. These include completing a specific number of coaching training hours from an ICF-accredited training program. The number of required training hours depends on the certification level you seek. 

Different Levels of ICF Coaching Certification

The ICF offers 3 levels of certification, each representing a higher level of expertise and experience in coaching.

Here’s a table outlining the different levels of ICF Coaching Certification:

Certification Level Experience Requirements Training Requirements Performance Evaluation Continuing Education
Associate Certified Coach (ACC) 100 hours of client coaching experience (at least 8 clients) 60 hours of coach-specific training Submission of 2 recorded coaching sessions for assessment 10 hours of Mentor Coaching over three months, renew every three years
Professional Certified Coach (PCC) 500 hours of client coaching experience (at least 25 clients) 125 hours of coach-specific training Submission of 2 recorded coaching sessions for assessment 40 hours of continuing coach education, renewed every three years
Master Certified Coach (MCC) 2,500 hours of client coaching experience (at least 35 clients) 200 hours of coach-specific education or training Submission of 2 recorded coaching sessions for assessment 40 hours of continuing coach education, renewed every three years

Coaches must pass the ICF exam. It tests their knowledge and understanding of coaching principles, ethics, and practices. Plus, it ensures that they can apply them in their coaching practice.

To maintain their ICF certification, coaches must engage in ongoing professional development. This includes attending workshops and conferences to stay updated with the coaching practices.

Finding the Right ICF Certification Program

When considering a program, choosing one that aligns with your goals, values, and coaching style is important. Here are a few factors to consider when selecting a program:

  • Accreditation: Ensure that it’s an accredited coach training program. This ensures that the training meets the organization’s rigorous standards.
  • Curriculum: Review the program’s curriculum and ensure that it covers the necessary coaching skills and theories. Look for programs that offer a well-rounded education in coaching.
  • Faculty: Research the qualifications of the program’s faculty members.
  • Delivery Format: Some programs are offered in person, while others are delivered online. Choose a learning style that aligns with your preferences and availability.
  • Support and Resources: This could include mentor coaching and access to coaching resources and materials.

The right ICF coaching certification program is an investment in your coaching journey.

Final Thoughts…

Obtaining an ICF coaching education is a valuable investment for both coaches and clients. For coaches, it enhances their credibility and provides access to more coaches and resources. Clients enjoy working with certified coaches who adhere to ethical standards.

Whether you’re a coach looking to enhance your skills or a client seeking a qualified coach, consider the value of ICF coaching.

StrategyDriven Tactical Execution Article | Adaptive Logistics: Agility in Supply Chain Management for Industry Giants

Adaptive Logistics: Agility in Supply Chain Management for Industry Giants

StrategyDriven Tactical Execution Article | Adaptive Logistics: Agility in Supply Chain Management for Industry Giants

Adaptive logistics is a way to make a supply chain nimble and ready to react quickly and effectively to any changes. These changes could be anything from shifting customer needs to unexpected events like severe weather or sudden governmental changes.

The key strength of adaptive logistics is its ability to remain flexible and act quickly. This stands in stark contrast to traditional supply chains, which often depend on set processes and plans that can be unyielding and take time to adjust.

Rather than sticking to a predetermined path, adaptive logistics uses up-to-the-minute data and modern technology to make instant changes, aiming to keep things moving smoothly even when there are bumps in the road.

For instance, imagine a company that makes products using materials from different parts of the world. If one of their material suppliers suddenly can’t deliver, an adaptive logistics system can reroute orders to other suppliers in a flash, keeping delays to a minimum and production on schedule.

The Role of Technology in Enhancing Agility

Technology is key in making logistics adaptable. Cutting-edge tools like artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) are big players in creating supply chains that can respond quickly and bounce back easily.

How do these tools work? AI and ML can sift through piles of data to spot patterns, find the best routes, and predict possible problems. This kind of foresight helps companies adjust before little issues become big headaches.

On the other hand, IoT devices keep an eye on things in real-time. They provide amazing insight into how goods are moving and their condition at all times.

For instance, a big store could use IoT sensors to keep tabs on the temperature and humidity of fresh food on the move. If these sensors notice any changes from the perfect conditions, they can alert the logistics team to act fast, making sure the food arrives to shoppers as fresh as possible.

In the manufacturing of pressure vessels—containers designed to hold gases or liquids at high pressures—IoT sensors keep a close watch on important aspects like pressure, temperature, and stress levels while the vessel is being made.

If something doesn’t look right, the system quickly lets the production team know so they can fix the issue right away. This real-time monitoring helps maintain high safety and quality, reducing the chances of making flawed products.

Benefits of Agile Supply Chain Management

For industry giants, these benefits translate into competitive advantages and improved bottom lines.

Increased Efficiency and Savings

A Better Customer Experience

People these days expect a smooth and quick service with full transparency. A quick-to-respond supply chain can offer what people want by making sure products are there when and where they’re needed. Staying in touch with customers by providing real-time updates can improve their overall shopping experience and make customers happier.

Staying Solid in Rough Times

Be it an earthquake, worldwide health crisis, or political differences, a supply chain that can roll with the punches maintains operations. Being robust in the face of a crisis can save a company from major financial losses and keep its good name in the market.

In short, agility in logistics is not a luxury but a need to survive and thrive.