Are you looking for more leads? If so, you’re not alone. A successful business needs a steady flow of leads to stay afloat. Today’s blog post will discuss four innovative ways to generate more leads online. These methods are proven to work, and they are sure to help you increase your business’ growth! Let’s get started.
1. Create a strong social media presence.
Social media is one of the most powerful tools that you can use to generate leads. By creating and maintaining a strong social media presence, you will be able to reach a larger audience and attract more leads. Make sure to post engaging content regularly and respond to any questions or comments that you receive.
If you’re not sure where to start, try creating a profile on each of the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and start sharing exciting content with your followers. You can also join relevant online communities and participate in discussions. By doing this, you will be able to build relationships with potential leads and introduce them to your business.
2. Use targeted ads.
Targeted ads are a great way to reach leads who are already interested in what you have to offer. By targeting your ads specifically to your target audience, you can ensure that the right people will see them. Additionally, you can use retargeting ads to reach leads who have already shown an interest in your business but haven’t yet taken the next step.
When creating targeted ads, it’s essential to focus on quality over quantity. It’s better to spend a little more money on fewer, well-targeted ads than to bombard potential leads with a bunch of generic ads.
3. Consider email marketing.
Using direct mail marketing can be a great way to generate leads, especially if you have an extensive database of potential customers. By sending out regular emails, you can stay top of mind and make it easy for leads to get in touch with you when they’re ready to buy.
When creating your email marketing campaign, include a solid call to action and clear instructions on how recipients can opt-out if they’re not interested. Additionally, make sure that your emails are mobile-friendly, as more and more people are checking their email on their smartphones.
4. Use lead magnets.
A lead magnet is a freebie that you offer potential leads in exchange for their contact information. You can entice leads to give you their email address or phone number by providing something valuable. Once you have this information, you can follow up with them and continue the sales process. Some popular lead magnets include e-books, white papers, and free trials. Whatever you choose to offer, make sure that it is relevant to your target audience and provides real value.
These are just a few of the many ways to generate more leads online. By implementing these strategies, you will be well to increase your business’ growth. If you need help getting started, feel free to contact us today!
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Promoting a business is getting smarter these days. Indeed, there are so many ways to extend your target audiences that include using unique items, like plastic bottles. The said object works by carrying the company’s name and logo to increase exposure as the clients use the bottle anytime and anywhere.
Assign the marketing team to utilize plastic bottles to gain the attention of potential customers. Like the other popular brands, making use of water bottles can be a great tool to grow your business. It would be more effortless than the different marketing methods but will yield a better outcome in the long run.
Most companies take advantage of the material’s durability and style as a perfect gift for loyal customers. It seems like a token of appreciation but is actually a step to reach out to more clients from different dimensions of the world. The entire marketing process would be faster than you expect and so the success you wish for.
The Edges of Plastic Bottles Over Competitors
The rest of this post will discuss the benefits of why plastic bottles are a good investment. If it is your first time trying to use water bottles as a promotional item, be more persuaded by the following gains you might enjoy.
1. Improved Safety
Using plastic bottles is not new among individuals who go out more frequently. It is useful drinkware that won’t break into pieces when it is dropped, unlike glass bottles that are too fragile and can cause injuries.
Manufacturers of plastic bottles did a great job in making the material tough and leak-proof. They are being packed with enhanced security to reach the destination without any damage.
2. Better Versatility
Target audiences may vary in each type of company. There will be kids and adults of any gender, hence a customized water bottle is necessary to invest in. This item is fit for a wide range of users if your goal is to promote your brand effectively.
Water bottles can also be used by athletes and ordinary people making the item a good choice to add to your business marketing technique. Almost everyone needs a drink bottle so it will be easier to sell this product or give your employees a more convenient promotional process.
3. Diverse Color and Size Options
Using drink bottles as promotional items lends you plenty of color options. Since it will bear the company’s name and logo, be smart enough in mixing up colors that would increase the appeal of the bottle. Choose a design that you think will catch attention and convince potential clients to engage with your products and services. If you can, hire an expert to help you match colors and the right bottle materials that best suit your company. Ensure to highlight your brand’s identity to increase its exposure to a wider market.
Water bottles also come in different sizes from small to large at various costs. The final choice of size depends on your target customers’ needs and which you think is better for promoting your business.
4. Reduces Shipping Cost
Unlike other materials, plastic-made bottles are lightweight. Such a feature impacts the cost of shipping in a positive way. It will be less costly than glass bottles in terms of shipping and is less risky to deliver. The plastic material also benefits users for they can carry the bottle anywhere without any hassle. As a result, your brand identity will spread out easily, hence an effective tool to increase your sales. Your company spends less at the same time and will earn more profit in the future.
5. Eco-Friendly
Although plastic materials are the common cause of pollution, this one is the exception. This type of drink bottle is recyclable and you can use it in your daily routine for a long time. People nowadays are looking for ways to take good care of nature and so most companies grab the chance to employ plastic bottles as a gift.
Investing in an eco-friendly bottle has unmatched benefits for the overall operation of the company even for years to come. It demands a low initial cost but can guarantee a higher return once it gets the attention of the public.
6. Boost Promotional Effectiveness
Among the promotional items in the market, plastic bottles are the best option to expand your market. Many companies opt for plastic bottles because the material is customizable and is appropriate for different modes of printing. It will be faster to uncover your brand even to the potential clients compared to other promotional items. While some businesses opt for pouches, however, they are not as useful as water bottles.
Choosing a Plastic Bottle Supplier For Your Business
Now that you know its benefits, look for plastic bottle suppliers to get started in boosting your brand. They assure high-quality materials which attract customers to patronize your products and services. It is believed that water bottles are versatile and durable for everyday use which makes them perfect for branding. Plus, they are environmentally friendly and are an ideal investment to save Mother Earth while being a good advantage for the business.
Final Thoughts
To sum it all up, business marketing continues to evolve in the past years. Many items are put into service just to dilate target audiences. It is safe to say that water bottles are among the best items you can invest in to advertise your brand. Contact a reliable supplier of plastic bottles to cater to your needs and budget.
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It’s official: Millennials and Gen Zers are all grown up.
Millennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.
Long story short, it’s time for your business to build your content marketing strategy around these audiences.
Here are six proven content marketing strategies that will help you get their attention:
1. Use short-form videos
Short-form videos can fill the younger generation’s appetite for quick entertainment and information.
That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.
TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.
Here’s a quick rundown of its features:
Business integration: TikTok now lets brands showcase their website and business category on their profiles. In addition, they’re set to benefit from other features that TikTok will include in future updates.
Built-in analytics: To optimize your TikTok strategy, the platform comes with built-in audience analytics. This covers content engagement, audience growth, demographics, and follower activity.
Creator and business learning resources: Not sure how to convert your brand’s messaging into short-form videos? TikTok offers a library of learning resources along with tons of video examples for inspiration.
Comprehensive video editing: TikTok’s very own video editor is packed with features like video effects, voiceovers, text overlays, and filters. Thanks to its popularity, there are also dozens of cost-effective TikTok tools to spice up your videos so you get more TikTok views after you publish.
Automating short-form video scheduling with Vista Social
It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.
Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.
2. Invest in influencer marketing
Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.
Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.
It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.
The good news is, you don’t need a sizeable budget to work with influencers.
Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.
Vetting influencers with the Upfluence Chrome extension
Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.
Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.
3. Get employees involved
Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.
In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.
Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.
Accelerating employee advocacy with Nectar
Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.
Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.
4. Align value propositions with a cause
It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.
While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.
For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.
Getting everyone on the same page with Monday.com
Monday.com is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools.
Monday.com makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.
5. Modernize your SEO with mobile keywords
The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.
A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.
If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.
Find question-based keywords with AnswerThePublic
Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.
All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.
6. Implement performance-focused content tracking
Lastly, no brand can come up with a perfect content marketing strategy overnight.
You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.
Find out what works with Google Analytics
If you want all-around content tracking, it can’t get any better than Google Analytics.
Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.
Conclusion
Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.
The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.
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You’ve clicked on this post because you’re interested in learning how to raise employee morale in your business. You’ll soon see a range of useful tips to try, but first, we want to explain why employee morale is important.
If employee morale is low, it means nobody has the motivation to work hard. Your productivity decreases and you struggle to make sales and gain new customer acquisitions. On the other hand, if employee morale is high, everyone is fully motivated to work towards the collective company goal. Productivity goes through the roof, ensuring you make lots of new sales and gain loads of new customers.
Keeping that in mind, here are the tips to help you maintain and raise employee morale all-year-round:
Feedback sessions
A good way to raise employee morale is by holding one-on-one feedback sessions with each employee. Talk to them about their performance and let them know what they’re doing well at. This praise will really keep them in a good headspace and let them realize that their work is being noticed by you.
At the same time, it’s a good way to provide constructive feedback on things they might not be doing so well at. Be sure to go hard on the praise before and after giving some constructive criticism. The whole aim of these sessions should be to help your employees get the most out of their talents while also boosting morale by giving them a metaphorical pat on the back.
Share the success
Has your company achieved something special lately? Did you hit your sales targets for the month? Have you had a positive article posted about your online? Victories should be shared with your employees as they helped you achieve them.
Sharing success lets everyone feel part of the team. Again, it’s recognition for a job well done. Employees will appreciate that their work is being noticed – and they’ll also feel extra motivation as there’s proof that what they’re doing is good. You create a company environment that’s full of positivity because the successful moments are shared as a collective. Thus, employee morale goes through the roof.
Do things as a team
Often, employee morale is low because the whole team feels disjointed. People don’t feel as though they have a place, so their attitude changes. You can help people feel more like part of a team by doing things together. There are loads of different ideas you can choose to put this into action.
For example, go on a monthly meal together as a team. Or, go out for drinks as a group. You could even host your own party or gathering on special occasions. Find party rentals to get loads of cool games and activities, and it will be a great team bonding session. Things like this will help people get to know one another and feel more attached to the business. It’s impossible to have low morale if everyone gets on and there’s a friendly atmosphere in the workplace. These events or gatherings will help you achieve this.
Create a fun work environment
Lastly, employee morale will go down the drain if your work environment is terrible. Nobody will have high morale if they don’t look forward to going to work. On the flip side, if your work environment is fun and cool, employees will look forward to work.
So, you need to try and make your workplace a relatively fun place to be. Think about little perks you might be able to introduce. Simple ideas work really well. For instance, install a coffee machine in the office so people can constantly get free drinks whenever they want. Maybe have a little chillout area with beanbags and comfy chairs and encourage your team to take breaks. Yes, breaks actually boost productivity – think about that! You could even go a step further and have a table tennis table or pool table for people to use when they’re not working. If people enjoy where they work, their morale is likely to be a lot higher than those that don’t.
Just like that, you can increase the morale of your employees in the workplace. To reiterate, employee morale is more important than you might think. If your business has been struggling, it could be down to the way your employees approach work. Morale could be low because people don’t believe in the company or feel like they enjoy working there. Use the tips above to rewrite the script and create an office that’s full of highly motivated employees!
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When you decide to open a business, it’s a good idea to have some previous experience in the industry that your company fits into. This will mean that you have a reasonable, if not excellent, understanding of how things work in that industry and what your customers will expect and demand from you. While this kind of background is key, if you have never managed or owned a business before, there will still be gaps in your knowledge that could impact the overall success of your company. It is important to develop skills in business administration and management if you are going to become a business owner, and below are a few examples of the types of educational courses that could be beneficial to you.
1. Accounting
If you want your business to keep its head above water and be profitable, understanding how to manage the company finances correctly is going to play a huge role in this. Working out monthly, quarterly, and annual budgets are all essential steps, but if you have no previous background in accounting or working with finances in any way, you might not be as well-equipped to do this as you thought. You don’t have to become a fully qualified accountant, and you could always hire one if you wanted some professional help, but taking even a short course in accounting basics could help you understand how to file your company accounts correctly and even how to manage your money better.
2. Marketing
Marketing is another key ingredient to making a business a success, but creating strategies and campaigns, as well as carrying out all the necessary research, can be more complex than you think. It is recommended that you hire a professional marketing agency to help your business if you have limited experience in this, but learning about marketing can be beneficial to you as a business owner. You could even enroll in an online course similar to this master in digital marketing program to help develop your understanding of this field and how to implement marketing strategies in your company.
3. Human Resources
Looking at courses that discuss some or all topics under the HR banner is also worthwhile. You will need to make sure you are creating a safe environment for your employees and that you are adhering to employment laws when you start your company, and if you are a small start-up, you might be taking on the HR duties yourself. Make sure that you understand the complexities of these laws and the different responsibilities of HR to help keep your staff and your company safe.
4. Leadership Skills and Team Management
Another course that you might find useful covers leadership skills and team management. You might be working solo at first, but as your business expands, you will eventually need to hire more employees to help out, and understanding how to manage a team of people effectively will be essential. Being a strong leader that your teams can respect can be more challenging than you think, so understanding how to do this effectively will be invaluable.
If you are planning on starting a business, or have recently done so, consider looking into educational courses that cover these topics to help you develop your entrepreneurial skills.
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4 Innovative Ways to Generate More Hot Leads Online
/in Online Marketing and Website Development/by StrategyDriven1. Create a strong social media presence.
Social media is one of the most powerful tools that you can use to generate leads. By creating and maintaining a strong social media presence, you will be able to reach a larger audience and attract more leads. Make sure to post engaging content regularly and respond to any questions or comments that you receive.
If you’re not sure where to start, try creating a profile on each of the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and start sharing exciting content with your followers. You can also join relevant online communities and participate in discussions. By doing this, you will be able to build relationships with potential leads and introduce them to your business.
2. Use targeted ads.
Targeted ads are a great way to reach leads who are already interested in what you have to offer. By targeting your ads specifically to your target audience, you can ensure that the right people will see them. Additionally, you can use retargeting ads to reach leads who have already shown an interest in your business but haven’t yet taken the next step.
When creating targeted ads, it’s essential to focus on quality over quantity. It’s better to spend a little more money on fewer, well-targeted ads than to bombard potential leads with a bunch of generic ads.
3. Consider email marketing.
Using direct mail marketing can be a great way to generate leads, especially if you have an extensive database of potential customers. By sending out regular emails, you can stay top of mind and make it easy for leads to get in touch with you when they’re ready to buy.
When creating your email marketing campaign, include a solid call to action and clear instructions on how recipients can opt-out if they’re not interested. Additionally, make sure that your emails are mobile-friendly, as more and more people are checking their email on their smartphones.
4. Use lead magnets.
A lead magnet is a freebie that you offer potential leads in exchange for their contact information. You can entice leads to give you their email address or phone number by providing something valuable. Once you have this information, you can follow up with them and continue the sales process. Some popular lead magnets include e-books, white papers, and free trials. Whatever you choose to offer, make sure that it is relevant to your target audience and provides real value.
These are just a few of the many ways to generate more leads online. By implementing these strategies, you will be well to increase your business’ growth. If you need help getting started, feel free to contact us today!
Using Plastic Bottles For Business Marketing
/in Marketing & Sales/by StrategyDrivenAssign the marketing team to utilize plastic bottles to gain the attention of potential customers. Like the other popular brands, making use of water bottles can be a great tool to grow your business. It would be more effortless than the different marketing methods but will yield a better outcome in the long run.
Most companies take advantage of the material’s durability and style as a perfect gift for loyal customers. It seems like a token of appreciation but is actually a step to reach out to more clients from different dimensions of the world. The entire marketing process would be faster than you expect and so the success you wish for.
The Edges of Plastic Bottles Over Competitors
The rest of this post will discuss the benefits of why plastic bottles are a good investment. If it is your first time trying to use water bottles as a promotional item, be more persuaded by the following gains you might enjoy.
1. Improved Safety
Using plastic bottles is not new among individuals who go out more frequently. It is useful drinkware that won’t break into pieces when it is dropped, unlike glass bottles that are too fragile and can cause injuries.
Manufacturers of plastic bottles did a great job in making the material tough and leak-proof. They are being packed with enhanced security to reach the destination without any damage.
2. Better Versatility
Target audiences may vary in each type of company. There will be kids and adults of any gender, hence a customized water bottle is necessary to invest in. This item is fit for a wide range of users if your goal is to promote your brand effectively.
Water bottles can also be used by athletes and ordinary people making the item a good choice to add to your business marketing technique. Almost everyone needs a drink bottle so it will be easier to sell this product or give your employees a more convenient promotional process.
3. Diverse Color and Size Options
Using drink bottles as promotional items lends you plenty of color options. Since it will bear the company’s name and logo, be smart enough in mixing up colors that would increase the appeal of the bottle. Choose a design that you think will catch attention and convince potential clients to engage with your products and services. If you can, hire an expert to help you match colors and the right bottle materials that best suit your company. Ensure to highlight your brand’s identity to increase its exposure to a wider market.
Water bottles also come in different sizes from small to large at various costs. The final choice of size depends on your target customers’ needs and which you think is better for promoting your business.
4. Reduces Shipping Cost
Unlike other materials, plastic-made bottles are lightweight. Such a feature impacts the cost of shipping in a positive way. It will be less costly than glass bottles in terms of shipping and is less risky to deliver. The plastic material also benefits users for they can carry the bottle anywhere without any hassle. As a result, your brand identity will spread out easily, hence an effective tool to increase your sales. Your company spends less at the same time and will earn more profit in the future.
5. Eco-Friendly
Although plastic materials are the common cause of pollution, this one is the exception. This type of drink bottle is recyclable and you can use it in your daily routine for a long time. People nowadays are looking for ways to take good care of nature and so most companies grab the chance to employ plastic bottles as a gift.
Investing in an eco-friendly bottle has unmatched benefits for the overall operation of the company even for years to come. It demands a low initial cost but can guarantee a higher return once it gets the attention of the public.
6. Boost Promotional Effectiveness
Among the promotional items in the market, plastic bottles are the best option to expand your market. Many companies opt for plastic bottles because the material is customizable and is appropriate for different modes of printing. It will be faster to uncover your brand even to the potential clients compared to other promotional items. While some businesses opt for pouches, however, they are not as useful as water bottles.
Choosing a Plastic Bottle Supplier For Your Business
Now that you know its benefits, look for plastic bottle suppliers to get started in boosting your brand. They assure high-quality materials which attract customers to patronize your products and services. It is believed that water bottles are versatile and durable for everyday use which makes them perfect for branding. Plus, they are environmentally friendly and are an ideal investment to save Mother Earth while being a good advantage for the business.
Final Thoughts
To sum it all up, business marketing continues to evolve in the past years. Many items are put into service just to dilate target audiences. It is safe to say that water bottles are among the best items you can invest in to advertise your brand. Contact a reliable supplier of plastic bottles to cater to your needs and budget.
6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)
/in Online Marketing and Website Development/by StrategyDrivenMillennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.
Long story short, it’s time for your business to build your content marketing strategy around these audiences.
Here are six proven content marketing strategies that will help you get their attention:
1. Use short-form videos
Short-form videos can fill the younger generation’s appetite for quick entertainment and information.
That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.
TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.
Here’s a quick rundown of its features:
Automating short-form video scheduling with Vista Social
It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.
Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.
2. Invest in influencer marketing
Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.
Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.
It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.
The good news is, you don’t need a sizeable budget to work with influencers.
Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.
Vetting influencers with the Upfluence Chrome extension
Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.
Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.
3. Get employees involved
Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.
In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.
Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.
Accelerating employee advocacy with Nectar
Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.
Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.
4. Align value propositions with a cause
It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.
While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.
For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.
Getting everyone on the same page with Monday.com
Monday.com is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools.
Monday.com makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.
5. Modernize your SEO with mobile keywords
The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.
A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.
If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.
Find question-based keywords with AnswerThePublic
Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.
All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.
6. Implement performance-focused content tracking
Lastly, no brand can come up with a perfect content marketing strategy overnight.
You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.
Find out what works with Google Analytics
If you want all-around content tracking, it can’t get any better than Google Analytics.
Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.
Conclusion
Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.
The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.
Raise Employee Morale With These Tips
/in Managing Your People/by StrategyDrivenIf employee morale is low, it means nobody has the motivation to work hard. Your productivity decreases and you struggle to make sales and gain new customer acquisitions. On the other hand, if employee morale is high, everyone is fully motivated to work towards the collective company goal. Productivity goes through the roof, ensuring you make lots of new sales and gain loads of new customers.
Keeping that in mind, here are the tips to help you maintain and raise employee morale all-year-round:
Feedback sessions
A good way to raise employee morale is by holding one-on-one feedback sessions with each employee. Talk to them about their performance and let them know what they’re doing well at. This praise will really keep them in a good headspace and let them realize that their work is being noticed by you.
At the same time, it’s a good way to provide constructive feedback on things they might not be doing so well at. Be sure to go hard on the praise before and after giving some constructive criticism. The whole aim of these sessions should be to help your employees get the most out of their talents while also boosting morale by giving them a metaphorical pat on the back.
Share the success
Has your company achieved something special lately? Did you hit your sales targets for the month? Have you had a positive article posted about your online? Victories should be shared with your employees as they helped you achieve them.
Sharing success lets everyone feel part of the team. Again, it’s recognition for a job well done. Employees will appreciate that their work is being noticed – and they’ll also feel extra motivation as there’s proof that what they’re doing is good. You create a company environment that’s full of positivity because the successful moments are shared as a collective. Thus, employee morale goes through the roof.
Do things as a team
Often, employee morale is low because the whole team feels disjointed. People don’t feel as though they have a place, so their attitude changes. You can help people feel more like part of a team by doing things together. There are loads of different ideas you can choose to put this into action.
For example, go on a monthly meal together as a team. Or, go out for drinks as a group. You could even host your own party or gathering on special occasions. Find party rentals to get loads of cool games and activities, and it will be a great team bonding session. Things like this will help people get to know one another and feel more attached to the business. It’s impossible to have low morale if everyone gets on and there’s a friendly atmosphere in the workplace. These events or gatherings will help you achieve this.
Create a fun work environment
Lastly, employee morale will go down the drain if your work environment is terrible. Nobody will have high morale if they don’t look forward to going to work. On the flip side, if your work environment is fun and cool, employees will look forward to work.
So, you need to try and make your workplace a relatively fun place to be. Think about little perks you might be able to introduce. Simple ideas work really well. For instance, install a coffee machine in the office so people can constantly get free drinks whenever they want. Maybe have a little chillout area with beanbags and comfy chairs and encourage your team to take breaks. Yes, breaks actually boost productivity – think about that! You could even go a step further and have a table tennis table or pool table for people to use when they’re not working. If people enjoy where they work, their morale is likely to be a lot higher than those that don’t.
Just like that, you can increase the morale of your employees in the workplace. To reiterate, employee morale is more important than you might think. If your business has been struggling, it could be down to the way your employees approach work. Morale could be low because people don’t believe in the company or feel like they enjoy working there. Use the tips above to rewrite the script and create an office that’s full of highly motivated employees!
4 Educational Courses That Are Useful for Entrepreneurs
/in Entrepreneurship/by StrategyDriven1. Accounting
If you want your business to keep its head above water and be profitable, understanding how to manage the company finances correctly is going to play a huge role in this. Working out monthly, quarterly, and annual budgets are all essential steps, but if you have no previous background in accounting or working with finances in any way, you might not be as well-equipped to do this as you thought. You don’t have to become a fully qualified accountant, and you could always hire one if you wanted some professional help, but taking even a short course in accounting basics could help you understand how to file your company accounts correctly and even how to manage your money better.
2. Marketing
Marketing is another key ingredient to making a business a success, but creating strategies and campaigns, as well as carrying out all the necessary research, can be more complex than you think. It is recommended that you hire a professional marketing agency to help your business if you have limited experience in this, but learning about marketing can be beneficial to you as a business owner. You could even enroll in an online course similar to this master in digital marketing program to help develop your understanding of this field and how to implement marketing strategies in your company.
3. Human Resources
Looking at courses that discuss some or all topics under the HR banner is also worthwhile. You will need to make sure you are creating a safe environment for your employees and that you are adhering to employment laws when you start your company, and if you are a small start-up, you might be taking on the HR duties yourself. Make sure that you understand the complexities of these laws and the different responsibilities of HR to help keep your staff and your company safe.
4. Leadership Skills and Team Management
Another course that you might find useful covers leadership skills and team management. You might be working solo at first, but as your business expands, you will eventually need to hire more employees to help out, and understanding how to manage a team of people effectively will be essential. Being a strong leader that your teams can respect can be more challenging than you think, so understanding how to do this effectively will be invaluable.
If you are planning on starting a business, or have recently done so, consider looking into educational courses that cover these topics to help you develop your entrepreneurial skills.