Being an entrepreneur means you’ll need to manage multiple things to varying degrees of success. At a certain point, you could feel as though things aren’t going as smoothly as you’d want; you mightn’t have as many customers or as much revenue as you expected.
It’s natural to feel deflated and unmotivated if this happens. Persistence is key to overcoming this and achieving success. That’s much easier said than done. You’ll need to know how to stay motivated as an entrepreneur to do this.
That doesn’t need to be as difficult as you’d think, provided you keep a few particular tips in mind.
How To Stay Motivated As An Entrepreneur: 3 Top Tips
1. Have An Inspiration
Many people feel unmotivated because they believe they won’t get to where they want to go. They’ve no idea about how they can get there. You can get around this by having an inspiration; someone that’s been in a similar position and that you can base your entrepreneurial path on.
That could be the likes of award winning business women Krissy Jones or someone more specific to your industry. The important part of picking an inspiration is that you use their career as a guide to yours.
With that, you could feel more motivated to get things done.
2. Set Goals
Goals are vital to everything. You need something to work toward to keep you motivated. You should set growth goals and then set a plan in place to achieve them. When you’re doing so, make sure to keep them achievable and realistic.
Failing to do so could have the opposite effect on you; not being able to achieve certain targets can make you feel like you never will. Start with something small and build up to a larger goal. If you plan on doubling your revenue, for example, start with a 10% increase and make a new target once you’ve reached that.
These will feed into your overall goal and help you keep motivated.
3. Expand Your Network
No business exists in a bubble. The same can be said for entrepreneurs. You’ll need to have a network to support you and keep you motivated. That motivation can come in the form of inspiration, as mentioned above, or people telling you how well you’re doing.
Coupled with this is the professional help that having a well-rounded network can have. These connections can help you overcome the hurdle that’s making you feel overwhelmed and unmotivated. By getting help with this, you could find yourself more motivated than you previously were.
That’s one of the main reasons you should expand your network. When you do, don’t be afraid to rely on it when you need it.
How To Stay Motivated As An Entrepreneur: Wrapping Up
Figuring out how to stay motivated as an entrepreneur can be a stressful process, especially with everything else you’ll need to juggle. It doesn’t need to be, however. Instead, following a few particular tips will help you get over the hump.
Remember that success is on the horizon, as long as you’re persistent and passionate enough to get there. With the above tips, achieving this should become easier.
https://www.strategydriven.com/wp-content/uploads/web-design-gecf248ebf_1280.jpg8361280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-05-12 12:00:582022-05-12 11:15:453 Tips To Stay Motivated As An Entrepreneur
Customers always have something to say. As a business owner, you better start listening!
Half of the marketers all around the world have leveraged social listening to understand customer preferences. If you’re not part of that half, you’re likely not reaching your brand’s full potential.
By now, social media marketing is no new strategy. With most businesses having an online presence, customer-to-brand engagement has never been easier. Of course, all this traffic generates significant online footprints.
These footprints range from posts and casual mentions to written or video reviews. To a competent business owner, all of this adds up to valuable marketing information. Information you can use to grow your audience and improve your products and services.
Want to reap these benefits? Then, keep reading to start your social listening strategy!
What is Social Listening?
Social listening is the tracking and analyzing of online conversations relevant to your brand. This lets you know what people say about your brand. It also lets you follow topics that are important in understanding your customers’ demands.
This is being done by monitoring:
Direct mentions of your brand
Chosen keywords and topics
Your competitors
Your industry
All the information gathered from these sources gets completely analyzed. They are then turned to action in your brand’s creative process.
Why Is It Important?
Listening is part of creating any meaningful relationship. So, naturally, you want to cultivate an environment that inspires trust and loyalty.
By listening to your customers, you also get both negative and positive insights. Responding to these helps guide your day-to-day actions.
1. Boosting Public Engagement
Following the conversations around your brand also helps you participate in them. You can answer questions, give clarifications, appreciate positive reviews, and even join trends.
They not only make customers more comfortable trusting your brand but also increases your visibility. Social listening doesn’t just allow you to grow your audience. It also makes sure that your audience stays with you.
2. Improving Brand Popularity
There’s one thing high school might’ve taught you that’s applicable in the “real world.” It’s that popularity pays off.
On every platform, you can have stellar content, but you won’t get far without visibility. Social media listening helps you stay on top of trends and has-beens. This lets you know what appeals to your target audience and what to avoid.
3. Enhancing Content Development
In internet culture, there’s no singular code of conduct you can refer to. Learning ever-changing dos and don’ts online comes from experience. The experience you get from social listening is very valuable when creating content.
You become more aware of marketing strategies that work for your target audience. You can also participate in trends that just might make your brand go viral.
4. Increasing Audience
The added online engagement also helps you connect with more people. If done right, you can create a positive feedback loop by increasing your following. This makes your brand more trustworthy, therefore continuously increasing your audience.
Check out this link if you want to see more ways to boost your following!
5. Monitoring Competition
Social listening is your virtual way of eavesdropping on your competitors. Monitoring your competitors’ activities helps you stay ahead of the game. By knowing the content they produce, you can create content that sets you apart.
It’s also helpful in cases where your competition might come under fire. Instances like these leave customers needing products and services elsewhere. After all, there’s nothing wrong with helping out disappointed customers.
How Should You Use It?
The whole process sounds daunting and technical, especially when it involves monitoring keywords and data. No worries, here are tips to guide you through the process!
1. Find Relevant Topics and Keywords
Make sure the topics you follow lead you to your target audience. If you already have an online presence, focus on your established niche.
When tracking your information, follow the name of your product or service. Also, check out related handles and hashtags. And, of course, pay attention to news about your industry in general.
When choosing keywords, always focus on your customers’ search intent. It’s best to find keywords highly searched by the audience. This is where marketing services like Google Keyword Planner become useful social listening tools.
2. Monitor Mentions of Your Brand
Social monitoring is an important part of social listening. Social monitoring is more concerned with collecting data and metrics. This entails monitoring direct mentions of your brand across the web.
It’s important when gauging your brand’s popularity between platforms.
3. Focus on Popular Social Listening Platforms
Content and conversations are being churned out everywhere online. Surely, you’ve set up your brand’s socials. So, you’re already aware of social listening platforms to leverage.
These could be Twitter threads, Instagram and Facebook posts, or YouTube and TikTok reviews. So, make sure you have an established presence on all these platforms.
4. Look for Key Influencers
A brand needs ambassadors. Social listening guides you towards relevant influencers with the right audience.
Find influencers with significant followings that overlap with your target customers. If their content works with yours, consider reaching out.
5. Limit Your Scope
Don’t bite off more than you can chew. When choosing relevant keywords and topics to follow, it’s easy to want to aim high. However, when your scope is too general, you risk overwhelming your capacity.
Specificity focuses your attention on topics that actually lead to customers. It also makes it easier for you to find direct mentions of your brand.
Should You Use Social Listening?
If you got this far, you know the answer is a resounding “Yes!”
Social Listening isn’t just some marketing tool invented by business owners. It’s a natural—albeit strategical—course of action. As a producer, if your consumers talk, you listen.
Start Listening!
Social media makes it easier than ever for customers to talk. Their opinions are important ingredients in your brand’s success. Without it, you risk messing up the flavor of your brand or ruining the recipe altogether.
By using effective social listening, you can show your customers that you care. You connect with the audience you already have and reach those you don’t.
Need more help with growing your brand? Check out our other guides!
https://www.strategydriven.com/wp-content/uploads/What-Is-Social-Listening-and-Should-You-Use-It.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-05-11 18:00:202022-05-11 16:32:38What Is Social Listening, and Should You Use It?
Whether you’ve just become the owner of a construction business or you want your current business to grow, finding new clients is a crucial part of accomplishing that goal. More happy clients also leads to a greater number of people who are spreading the word about your company to their relatives and friends. Therefore, finding new clients is an item that must be high on the to-do list.
Procure Quality Products
Savvy customers are going to be interested in how your company approaches construction, including everything from the time it takes to complete projects to the products used for building. Bring in new paint colors and construction styles. Let customers know that you’re using efficient methods and products, such as concrete crm. When prospective clients ask how the team will approach the project, you can tell them about all of the top-of-the-line materials and strategies in use.
Develop a Niche
When it comes to construction, many competitors exist. In order to get clients to choose your business, develop a specific niche. For example, your company could specialize in certain types of construction. While your company can still offer general services too, having a niche can help in getting connected with the most interested potential customers.
Expand Geographically
Offering services in an additional area or areas is a smart way to get new clients. You don’t necessarily need to expand at a rapid pace either. For example, offering services in nearby hamlets or counties is a way to slowly build the area that the business serves. Another possibility is to look into starting a satellite operation to get your business known on a state or national scale.
Review the Website
Many people conduct research for products, services, and businesses online. As a result, the appearance of a company’s website is critical to success. If it’s been awhile since your business’s website had a makeover, now is a good time for a refresh. Focus on the aesthetics of the website, but also on the crucial strategies, such as search engine optimization, that get customers to the site in the first place.
Use Social Media
If your construction business isn’t already using social media to advertise, you’re falling behind the competition. Marketing on social media is a powerful way to directly connect with members of the company’s target audience and to provide interested parties with visually appealing information that can turn viewers into consumers. Analyzing the demographic of your business’s target audience can assist in determining the best platforms to use.
Stay Human
In a world where so much communication happens online, people can start to feel disconnected from others. While having some automated processes typically makes sense for a busy company, you also want to directly connect with your customers. Make the process of connecting with a customer service agent and other professionals at the business both possible and accessible for customers.
Show High-Quality Images
Whether you’re meeting with prospective clients in person or connecting with them over the web, customers in the construction industry want to have visuals that show them what the final product could look like. Putting together a portfolio of crisp new images can be a big help.
Getting new clients in the construction industry doesn’t have to be an overwhelming task. Decide which suggestions your company would benefit the most from, and put those actions into play.
https://www.strategydriven.com/wp-content/uploads/mining-excavator-g770f35b83_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-05-11 17:00:452022-05-11 16:18:227 Tips to Help You Get New Clients in the Construction Industry
As a business owner, your time is dominated by all the tasks and responsibilities you need to complete each day. The pressure of life as a business owner is something most entrepreneurs thrive on, but there is no doubt that sustaining this hectic pace of life can be challenging in the long term. Finding ways to maximize your time and work more efficiently is an excellent way to get more done and relieve some of the everyday pressures you face. The more efficiently you work on routine tasks, the more time you will have to focus on the bigger picture and your strategy to drive your business to greater success. Here are some tips to help you use your time more efficiently:
Don’t Be Afraid to Delegate
As an entrepreneur, doing everything yourself and constantly working comes naturally to you. However, just because you can do everything yourself does not mean you should. Learning to delegate tasks can be a challenge when you are used to doing everything alone, but passing some tasks over to your employees for completion is essential. Training your team members to confidently and competently handle some of the day-to-day tasks will leave you free to focus on the strategic side of the business. Feeling confident that your team can take care of your business will enable you to be less restricted and even means that you can work away from the office to focus on complicated tasks without being disturbed.
Develop a Marketing Strategy
Marketing is an essential tool that every business needs to prioritize to stand out from its competitors and attract customers. However, marketing a business successfully can be a time-consuming task if you do not know what you are doing.
Many business owners take an inconsistent approach to marketing their businesses, dipping in and out of their marketing efforts depending on how much time they have to spare. Working on your marketing without a plan and taking a scattergun approach can cause you to waste your time, money, and resources. Instead, it is better to create a digital marketing strategy and stick with it. Implementing a strategy enables you to focus your efforts and measure its effectiveness to see which activities work best and which require some refinement. Monitoring these results will help you maximize your time and marketing budget more efficiently and achieve even better results.
Do Not Multitask
Multitasking is often viewed as the best way to get lots of tasks completed at the same time. However, multitasking could actually slow down your efforts to rush through your to-do list and make it take a lot longer to complete. When trying to do too much at once, it becomes hard to focus, and you may make mistakes. This means that it takes longer for you to get everything done, and the standard of your work is likely to be lower. So, avoiding the temptation to multitask is vital if you want to use your time efficiently and get more done.
https://www.strategydriven.com/wp-content/uploads/entrepreneur-gdbe91c7d3_1280.jpg8471280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-05-10 12:00:482022-05-10 01:58:42How to Use Your Time Efficiently as a Busy Entrepreneur
Did you know nearly 60% of Americans listen to podcasts, and around the same number use YouTube?
Growing a business is much easier when you leverage valuable tools like these to push your content and grow your audience. The challenging part is choosing which avenue to pursue.
Keep reading to compare podcasts vs. YouTube and see which option is the right fit for your business.
Podcasts
Podcasts have grown tremendously in popularity over the past few years. As a result, more and more businesses harness the power podcasts bring to reach a unique and diverse audience.
Pros
Podcasts are audio-only, which is often easier for camera-shy people.
While they still have many moving parts involved, not worrying about video makes creating a podcast more simple than a YouTube video.
People also have more opportunities to listen to podcasts than to watch Youtube videos. For example, a podcast can be listened to on someone’s way to work or on a long road trip, whereas YouTube videos require the person to look at a screen with their full attention.
Cons
The effort it takes to host a podcast shouldn’t be underestimated. Thankfully, working with a podcasting production agency can make the entire process feel seamless.
Standing out among the crowd can also be tough with podcasting. People typically search for specific podcasts rather than stumble across them. So more effort is needed at first to push your content to people and get them hooked.
YouTube
YouTube has been around for a long time. Over time its popularity has ebbed and flowed, but people are now gravitating back toward it, making it extremely popular again.
Pros
When you create content for YouTube, it’s easy to reuse in other places. For example, taking snippets for TikTok or posting on other social media channels is straightforward.
The YouTube search algorithm makes it possible for your videos to pop up even if you aren’t well established on the platform.
Cons
YouTube content marketing is much more complex than creating a podcast. Combining audio and visual requires the expertise of many different people, and the costs can add up quickly.
Copyright infringement and other strict rules are common issues YouTube users face. Something as simple as a snippet of sound in the background from a song you don’t have rights to can get a video removed. Podcasts are often more flexible.
Which Is Best?
While both podcasts and YouTube have pros and cons, podcasts are a more beginner-friendly option. Plus, having a podcast allows you to reach people more frequently for less effort.
Trying out both at some point might be wise, but starting with a podcast is likely best for your business!
Podcasts vs. YouTube — A Clear Winner
As a business owner, deciding between podcasts vs. YouTube can be a stressful decision. So throughout this brief article, we highlighted the pros and cons of each.
At this point, it’s easy to see a podcast is often the better option. So get started with one as soon as possible to see the benefits hosting one brings your business!
If you’d like to read more information to help you grow your business with ease, please take a look around to see what else our site offers!
https://www.strategydriven.com/wp-content/uploads/Podcasts-vs.-YouTube-Channels-Which-Content-Form-Is-for-You.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-05-10 09:00:452022-05-10 01:45:27Podcasts vs. YouTube Channels: Which Content Form Is for You?
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3 Tips To Stay Motivated As An Entrepreneur
/in Entrepreneurship/by StrategyDrivenIt’s natural to feel deflated and unmotivated if this happens. Persistence is key to overcoming this and achieving success. That’s much easier said than done. You’ll need to know how to stay motivated as an entrepreneur to do this.
That doesn’t need to be as difficult as you’d think, provided you keep a few particular tips in mind.
How To Stay Motivated As An Entrepreneur: 3 Top Tips
1. Have An Inspiration
Many people feel unmotivated because they believe they won’t get to where they want to go. They’ve no idea about how they can get there. You can get around this by having an inspiration; someone that’s been in a similar position and that you can base your entrepreneurial path on.
That could be the likes of award winning business women Krissy Jones or someone more specific to your industry. The important part of picking an inspiration is that you use their career as a guide to yours.
With that, you could feel more motivated to get things done.
2. Set Goals
Goals are vital to everything. You need something to work toward to keep you motivated. You should set growth goals and then set a plan in place to achieve them. When you’re doing so, make sure to keep them achievable and realistic.
Failing to do so could have the opposite effect on you; not being able to achieve certain targets can make you feel like you never will. Start with something small and build up to a larger goal. If you plan on doubling your revenue, for example, start with a 10% increase and make a new target once you’ve reached that.
These will feed into your overall goal and help you keep motivated.
3. Expand Your Network
No business exists in a bubble. The same can be said for entrepreneurs. You’ll need to have a network to support you and keep you motivated. That motivation can come in the form of inspiration, as mentioned above, or people telling you how well you’re doing.
Coupled with this is the professional help that having a well-rounded network can have. These connections can help you overcome the hurdle that’s making you feel overwhelmed and unmotivated. By getting help with this, you could find yourself more motivated than you previously were.
That’s one of the main reasons you should expand your network. When you do, don’t be afraid to rely on it when you need it.
How To Stay Motivated As An Entrepreneur: Wrapping Up
Figuring out how to stay motivated as an entrepreneur can be a stressful process, especially with everything else you’ll need to juggle. It doesn’t need to be, however. Instead, following a few particular tips will help you get over the hump.
Remember that success is on the horizon, as long as you’re persistent and passionate enough to get there. With the above tips, achieving this should become easier.
What Is Social Listening, and Should You Use It?
/in Online Marketing and Website Development/by StrategyDrivenHalf of the marketers all around the world have leveraged social listening to understand customer preferences. If you’re not part of that half, you’re likely not reaching your brand’s full potential.
By now, social media marketing is no new strategy. With most businesses having an online presence, customer-to-brand engagement has never been easier. Of course, all this traffic generates significant online footprints.
These footprints range from posts and casual mentions to written or video reviews. To a competent business owner, all of this adds up to valuable marketing information. Information you can use to grow your audience and improve your products and services.
Want to reap these benefits? Then, keep reading to start your social listening strategy!
What is Social Listening?
Social listening is the tracking and analyzing of online conversations relevant to your brand. This lets you know what people say about your brand. It also lets you follow topics that are important in understanding your customers’ demands.
This is being done by monitoring:
All the information gathered from these sources gets completely analyzed. They are then turned to action in your brand’s creative process.
Why Is It Important?
Listening is part of creating any meaningful relationship. So, naturally, you want to cultivate an environment that inspires trust and loyalty.
By listening to your customers, you also get both negative and positive insights. Responding to these helps guide your day-to-day actions.
1. Boosting Public Engagement
Following the conversations around your brand also helps you participate in them. You can answer questions, give clarifications, appreciate positive reviews, and even join trends.
They not only make customers more comfortable trusting your brand but also increases your visibility. Social listening doesn’t just allow you to grow your audience. It also makes sure that your audience stays with you.
2. Improving Brand Popularity
There’s one thing high school might’ve taught you that’s applicable in the “real world.” It’s that popularity pays off.
On every platform, you can have stellar content, but you won’t get far without visibility. Social media listening helps you stay on top of trends and has-beens. This lets you know what appeals to your target audience and what to avoid.
3. Enhancing Content Development
In internet culture, there’s no singular code of conduct you can refer to. Learning ever-changing dos and don’ts online comes from experience. The experience you get from social listening is very valuable when creating content.
You become more aware of marketing strategies that work for your target audience. You can also participate in trends that just might make your brand go viral.
4. Increasing Audience
The added online engagement also helps you connect with more people. If done right, you can create a positive feedback loop by increasing your following. This makes your brand more trustworthy, therefore continuously increasing your audience.
Check out this link if you want to see more ways to boost your following!
5. Monitoring Competition
Social listening is your virtual way of eavesdropping on your competitors. Monitoring your competitors’ activities helps you stay ahead of the game. By knowing the content they produce, you can create content that sets you apart.
It’s also helpful in cases where your competition might come under fire. Instances like these leave customers needing products and services elsewhere. After all, there’s nothing wrong with helping out disappointed customers.
How Should You Use It?
The whole process sounds daunting and technical, especially when it involves monitoring keywords and data. No worries, here are tips to guide you through the process!
1. Find Relevant Topics and Keywords
Make sure the topics you follow lead you to your target audience. If you already have an online presence, focus on your established niche.
When tracking your information, follow the name of your product or service. Also, check out related handles and hashtags. And, of course, pay attention to news about your industry in general.
When choosing keywords, always focus on your customers’ search intent. It’s best to find keywords highly searched by the audience. This is where marketing services like Google Keyword Planner become useful social listening tools.
2. Monitor Mentions of Your Brand
Social monitoring is an important part of social listening. Social monitoring is more concerned with collecting data and metrics. This entails monitoring direct mentions of your brand across the web.
It’s important when gauging your brand’s popularity between platforms.
3. Focus on Popular Social Listening Platforms
Content and conversations are being churned out everywhere online. Surely, you’ve set up your brand’s socials. So, you’re already aware of social listening platforms to leverage.
These could be Twitter threads, Instagram and Facebook posts, or YouTube and TikTok reviews. So, make sure you have an established presence on all these platforms.
4. Look for Key Influencers
A brand needs ambassadors. Social listening guides you towards relevant influencers with the right audience.
Find influencers with significant followings that overlap with your target customers. If their content works with yours, consider reaching out.
5. Limit Your Scope
Don’t bite off more than you can chew. When choosing relevant keywords and topics to follow, it’s easy to want to aim high. However, when your scope is too general, you risk overwhelming your capacity.
Specificity focuses your attention on topics that actually lead to customers. It also makes it easier for you to find direct mentions of your brand.
Should You Use Social Listening?
If you got this far, you know the answer is a resounding “Yes!”
Social Listening isn’t just some marketing tool invented by business owners. It’s a natural—albeit strategical—course of action. As a producer, if your consumers talk, you listen.
Start Listening!
Social media makes it easier than ever for customers to talk. Their opinions are important ingredients in your brand’s success. Without it, you risk messing up the flavor of your brand or ruining the recipe altogether.
By using effective social listening, you can show your customers that you care. You connect with the audience you already have and reach those you don’t.
Need more help with growing your brand? Check out our other guides!
7 Tips to Help You Get New Clients in the Construction Industry
/in Marketing & Sales/by StrategyDrivenProcure Quality Products
Savvy customers are going to be interested in how your company approaches construction, including everything from the time it takes to complete projects to the products used for building. Bring in new paint colors and construction styles. Let customers know that you’re using efficient methods and products, such as concrete crm. When prospective clients ask how the team will approach the project, you can tell them about all of the top-of-the-line materials and strategies in use.
Develop a Niche
When it comes to construction, many competitors exist. In order to get clients to choose your business, develop a specific niche. For example, your company could specialize in certain types of construction. While your company can still offer general services too, having a niche can help in getting connected with the most interested potential customers.
Expand Geographically
Offering services in an additional area or areas is a smart way to get new clients. You don’t necessarily need to expand at a rapid pace either. For example, offering services in nearby hamlets or counties is a way to slowly build the area that the business serves. Another possibility is to look into starting a satellite operation to get your business known on a state or national scale.
Review the Website
Many people conduct research for products, services, and businesses online. As a result, the appearance of a company’s website is critical to success. If it’s been awhile since your business’s website had a makeover, now is a good time for a refresh. Focus on the aesthetics of the website, but also on the crucial strategies, such as search engine optimization, that get customers to the site in the first place.
Use Social Media
If your construction business isn’t already using social media to advertise, you’re falling behind the competition. Marketing on social media is a powerful way to directly connect with members of the company’s target audience and to provide interested parties with visually appealing information that can turn viewers into consumers. Analyzing the demographic of your business’s target audience can assist in determining the best platforms to use.
Stay Human
In a world where so much communication happens online, people can start to feel disconnected from others. While having some automated processes typically makes sense for a busy company, you also want to directly connect with your customers. Make the process of connecting with a customer service agent and other professionals at the business both possible and accessible for customers.
Show High-Quality Images
Whether you’re meeting with prospective clients in person or connecting with them over the web, customers in the construction industry want to have visuals that show them what the final product could look like. Putting together a portfolio of crisp new images can be a big help.
Getting new clients in the construction industry doesn’t have to be an overwhelming task. Decide which suggestions your company would benefit the most from, and put those actions into play.
How to Use Your Time Efficiently as a Busy Entrepreneur
/in Entrepreneurship/by StrategyDrivenDon’t Be Afraid to Delegate
As an entrepreneur, doing everything yourself and constantly working comes naturally to you. However, just because you can do everything yourself does not mean you should. Learning to delegate tasks can be a challenge when you are used to doing everything alone, but passing some tasks over to your employees for completion is essential. Training your team members to confidently and competently handle some of the day-to-day tasks will leave you free to focus on the strategic side of the business. Feeling confident that your team can take care of your business will enable you to be less restricted and even means that you can work away from the office to focus on complicated tasks without being disturbed.
Develop a Marketing Strategy
Marketing is an essential tool that every business needs to prioritize to stand out from its competitors and attract customers. However, marketing a business successfully can be a time-consuming task if you do not know what you are doing.
Many business owners take an inconsistent approach to marketing their businesses, dipping in and out of their marketing efforts depending on how much time they have to spare. Working on your marketing without a plan and taking a scattergun approach can cause you to waste your time, money, and resources. Instead, it is better to create a digital marketing strategy and stick with it. Implementing a strategy enables you to focus your efforts and measure its effectiveness to see which activities work best and which require some refinement. Monitoring these results will help you maximize your time and marketing budget more efficiently and achieve even better results.
Do Not Multitask
Multitasking is often viewed as the best way to get lots of tasks completed at the same time. However, multitasking could actually slow down your efforts to rush through your to-do list and make it take a lot longer to complete. When trying to do too much at once, it becomes hard to focus, and you may make mistakes. This means that it takes longer for you to get everything done, and the standard of your work is likely to be lower. So, avoiding the temptation to multitask is vital if you want to use your time efficiently and get more done.
Podcasts vs. YouTube Channels: Which Content Form Is for You?
/in Online Marketing and Website Development/by StrategyDrivenGrowing a business is much easier when you leverage valuable tools like these to push your content and grow your audience. The challenging part is choosing which avenue to pursue.
Keep reading to compare podcasts vs. YouTube and see which option is the right fit for your business.
Podcasts
Podcasts have grown tremendously in popularity over the past few years. As a result, more and more businesses harness the power podcasts bring to reach a unique and diverse audience.
Pros
Podcasts are audio-only, which is often easier for camera-shy people.
While they still have many moving parts involved, not worrying about video makes creating a podcast more simple than a YouTube video.
People also have more opportunities to listen to podcasts than to watch Youtube videos. For example, a podcast can be listened to on someone’s way to work or on a long road trip, whereas YouTube videos require the person to look at a screen with their full attention.
Cons
The effort it takes to host a podcast shouldn’t be underestimated. Thankfully, working with a podcasting production agency can make the entire process feel seamless.
Standing out among the crowd can also be tough with podcasting. People typically search for specific podcasts rather than stumble across them. So more effort is needed at first to push your content to people and get them hooked.
YouTube
YouTube has been around for a long time. Over time its popularity has ebbed and flowed, but people are now gravitating back toward it, making it extremely popular again.
Pros
When you create content for YouTube, it’s easy to reuse in other places. For example, taking snippets for TikTok or posting on other social media channels is straightforward.
The YouTube search algorithm makes it possible for your videos to pop up even if you aren’t well established on the platform.
Cons
YouTube content marketing is much more complex than creating a podcast. Combining audio and visual requires the expertise of many different people, and the costs can add up quickly.
Copyright infringement and other strict rules are common issues YouTube users face. Something as simple as a snippet of sound in the background from a song you don’t have rights to can get a video removed. Podcasts are often more flexible.
Which Is Best?
While both podcasts and YouTube have pros and cons, podcasts are a more beginner-friendly option. Plus, having a podcast allows you to reach people more frequently for less effort.
Trying out both at some point might be wise, but starting with a podcast is likely best for your business!
Podcasts vs. YouTube — A Clear Winner
As a business owner, deciding between podcasts vs. YouTube can be a stressful decision. So throughout this brief article, we highlighted the pros and cons of each.
At this point, it’s easy to see a podcast is often the better option. So get started with one as soon as possible to see the benefits hosting one brings your business!
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