Starting a construction company can be an extremely profitable business venture, but it is not without its share of challenges. If you are thinking about starting your own construction company, here are tips to help you get started on the right foot.
1. Do your research.
Before you start a construction company, it is important that you do your research and understand the industry. There are a lot of things to consider, such as the type of work you want to do, the equipment you will need, the licenses and permits required, and the market for your services.
If you take the time to do your research and plan ahead, you will be much more likely to succeed in starting a construction company.
2. Choose a niche.
Once you have done your research, it is time to choose a niche for your construction company. There are many different types of construction companies, so it is important that you choose one that will be able to meet the needs of your target market.
For example, if you want to specialize in green construction, you will need to make sure that you have the right equipment and training. If you are not sure what type of company you want to start, there are plenty of resources available to help you make a decision.
Once you have chosen a niche, it is time to start planning your business.
3. Marketing your Construction Business
A construction company is only as successful as its marketing. You need to make sure that you are reaching your target market and that they are aware of your company. There are a number of ways to market a construction company, such as online marketing, marketing consulting firms, and word-of-mouth.
The most important thing is to be creative and find a way to stand out from the competition.
If you can effectively market your construction company, you will be well on your way to success.
4. Management of the construction company
The management of a construction company is vital to its success. You need to have a good understanding of the construction industry and how to run a business. There are a number of different aspects to consider, such as project management, safety, and finances.
If you are not sure about something, there are plenty of resources available to help you learn more. The most important thing is to be organized and efficient in your management style.
5. Employees
Your employees are one of the most important aspects of your construction company. They are the ones who will be doing the work, so it is important that you choose carefully. You need to make sure that they are skilled and experienced in the type of work you do.
You also need to make sure that they are trustworthy and reliable. If you can find good employees, they will be a valuable asset to your company.
These are just a few of the many things to consider when starting a construction company. If you take the time to do your research and plan ahead, you will be much more likely to succeed. With a little hard work and dedication, you can build a successful construction company.
Start by doing your research, then choose a niche, market your business well, have a good management style, and hire great employees—and you’ll be on your way to success in the construction industry!
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If you’re an entrepreneur, there’s a good chance you’re always looking for new ways to promote your business. And what better way to do that than to make a video?
Video is one of the most powerful marketing tools available, and it’s only getting more popular. Unlike text, which the brain’s language processing centre reads, video engages both the left and right hemispheres of the brain. The left hemisphere processes verbal information while the right hemisphere processes nonverbal information such as images, colors, and movement.
In addition to engaging more of the brain, the video has several other advantages over traditional marketing methods.
Video is more likely to be shared than text or images, making it an excellent way to build brand awareness and reach new audiences. Video is also more engaging than text alone, making viewers more likely to remember your message.
It is an excellent way to connect with customers and promote products or services and can be used to create brand awareness, show off company culture, or even entertain.
All in all, video can be a powerful marketing tool that helps you reach new audiences and achieve your business goals. That’s why ensuring you’re using video the right way for your business is important.
7 Ways Entrepreneurs Can Use Video For Their New Business
Use Video to Introduce Yourself and Your Business
If you don’t enjoy the idea of being in front of a camera, the good news is that you don’t have to be an on-camera pro to make videos that will help promote your business!
An easy way to use video is to create a short introduction to yourself and your company. This can be a great way to connect with potential customers and give them a sense of who you are and what you do.
Here are some tips for creating an effective video introduction:
Keep it short and sweet: Your video should be no more than two minutes long – any longer, and you risk losing your viewer’s attention
Focus on your message: Keep your message about yourself and your business clear and concise
Be natural: Don’t try to be someone you’re not. Be authentic and let your personality shine through
Smile: This may seem like a small thing, but it makes a big difference as smiling conveys warmth and approachability, both of which are important when you’re trying to connect with potential customers
Use Video To Show Off Your Products Or Services
A video is a great option if you’re looking for ways to show off your products or services. You can create a promo video to give potential customers a tour of your facilities, show off your products in action, or even just introduce yourself and your team.
Use strong visuals: People are more likely to remember what they see than what they hear, so make sure your video is visually engaging
Make it easy to share: include social sharing buttons on your video page or make sure the video file can be easily emailed or downloaded
Use an attention-grabbing thumbnail image: This will be the first thing people see when they come across your video, so make sure it’s something that will grab their attention and make them want to watch
Use Videos To Create Tutorial Videos Or How-Tos
Creating a tutorial video is a great way to show off your knowledge and skills while helping others learn something new. There are many different ways to make this type of video, and it is one of the best ways to ensure that your tutorials are clear and easy to follow.
Here are some tips on how to use video to create great tutorial videos:
Plan your video before you start recording: This will help you ensure that you cover all of the necessary information and that your video flows smoothly
Use a quality microphone and camera: This will help improve the audio and visual quality of your video, making it more enjoyable for viewers to watch
Edit your video carefully: This will help remove any unnecessary footage and make sure that your video is clear and concise
Add background music or sound effects: This can help set the mood for your video and make it more engaging for viewers
Use Video To Share Customer Testimonials
It means a lot when customers give positive feedback about your product or service. But when that feedback is shared as a video testimonial, it can have an even greater impact on your business.
There are several benefits to using video to share customer testimonials:
It allows you to showcase your products or services in use to your potential customers
A video testimonial is more personal than written feedback and can be more persuasive
Videos can be shared easily online and are more likely to be watched than reading
Customer testimonials add social proof to your marketing efforts and help build trust with potential customers
Video testimonials can be used again and again, giving you a long-term asset to promote your business
Use Video To Announce Special Events Or Promotions
Video is an extremely powerful medium that can capture attention and convey emotion in a way that text and images cannot match. When done well, a video announcement can grab people’s attention and get them excited about what’s coming.
By releasing a short teaser video in advance, you can generate a lot of excitement and interest that will carry over into the actual event or promotion itself.
It is also an excellent tool for post-event or post-promotion follow-up. By making a recap video after the fact, you can keep the momentum going and ensure that people stay engaged with your brand.
Reaches A Wide Audience
Video is one of the most popular forms of content on the internet. By creating engaging and informative content, businesses can attract new customers and build trust with existing ones.
They can be shared easily across social media platforms, email, and website pages, making them an ideal tool for marketing and communication.
Video Allows Entrepreneurs To Add A Personal Touch To The Announcement
Video is a powerful medium to help entrepreneurs add a personal touch to their announcements. By including a video in their announcement, entrepreneurs can introduce themselves and their business in a more personal and engaging way than text alone.
Including a video in your announcement can also be a great way to build interest and excitement about your business. You can generate buzz and get people talking about your business by giving people a glimpse of what you do and who you are.
Conclusion
Overall, video is an extremely powerful marketing tool that can help new entrepreneurs achieve their goals in several ways. If you’re not already using video for your new business, now is the time to start.
https://www.strategydriven.com/wp-content/uploads/pexels-donald-tong-66134-1-1.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-08-24 07:00:272022-08-24 22:04:507 ways entrepreneurs can use video for their new business
The idea of having a project management tool completely separated from your processes and task management is, or should be, a thing of the past. For some time now we’ve entered an era of having everything connected and if you’re still on the sidelines, this article is for you.
There are still thousands of companies using MS Project and other, similar tools for their project planning. I blame MSP for the current gap in the understanding of how important it is to connect both project and processes worlds. MSP never expanded beyond its own environment and very few people realized the missed potential. If you’re one of them, imagine this:
every task you plan can be immediately assigned to a person, who is notified about this,
the task assignee can start working on the task and change its status, thanks to which you get immediate info about the current status of all the tasks in your WBS,
the assignee can also report time spent on the task so that you also get instant and accurate info about the task’s progress,
all the data can be aggregated and reported,
everyone can have access to the project plan,
every member of the project team has a personal dashboard with all the upcoming tasks clearly listed.
Does that sound like a fantasy? Of course not! It’s the minimum you should have with the current market trends.
Jira – the most popular tool for handling your processes
Out of many tools available on the market, Jira is the one we recommend the most. With its cloud instance available within just a few clicks it’s probably the easiest one to start with. It’s really a matter of minutes and you can start creating your first Epics, User stories, Tasks, Sub-tasks, or whatever you need.
Jira also has very robust administration capabilities. It’s well designed with complexity on demand built into the tool. You can restrict data access, manage roles for people, group them and make sure that your data is secured on several different levels.
Talking about data, you also can create your own issue types, statuses, workflows, link types, and many more. When it comes to flexibility and accommodating your different needs, Jira is like no other. It’s definitely one of its strongest sides.
But pure Jira is just the beginning. For specific needs and broader applications of its functionalities, Jira also offers thousands of Apps that can be added to your core system. Those Apps allow you to extend the capabilities of Jira even further.
Some of these Apps allow you to extend your project management capabilities. We at Genius Gecko are experts in implementing project management solutions in Jira. We constantly analyze all the tools in this area, so that you don’t have to. We also have our favorites when it comes to creating reliable project management solutions.
BigPicture – a PPM solution for Agile, Waterfall, and Hybrid approaches
BigPicture has been available in Jira for many years now and it’s grown into the best tool out there.
It offers a unique way of organizing your projects into programs and portfolios with Boxes, which are its building blocks. Interestingly, you can also use Boxes to break projects into smaller pieces, like Program Increments, Iterations, Sprints, Teams, Phases, Quarters, Months, or whatever you may need.
If you’re working with a waterfall approach, BigPicture has a built-in Gantt chart that has you covered. It also comes with all of the important features like milestones, markers, data aggregation, data grouping, dependencies, unlimited hierarchy, what-if scenarios, and more.
If you’re agile, BigPicture has you covered too. It has a super-functional Board module which allows you to plan your sprints ahead of time for multiple teams at the same time, and later on of course also follow the progress of work, all in real-time.
And here is the best one – if you’re a Hybrid, somewhere in between Agile and Waterfall, BigPicture has you covered as well. It has several features that allow you to connect both worlds and still manage your projects in an effective and user-friendly way (and I mean both project teams and stakeholders).
That’s not all at all, though. BigPicture has a lot more to offer. Because it’s built on top of Jira, it’s reusing all the data that Jira has. Everything you’ll be planning in BigPicture either comes from Jira or will go to Jira (when you create it). This is exactly where the big difference lies. You no longer have a tool for just doing your project planning, you have a tool that seamlessly connects your projects with project teams, stakeholders, project sponsors, dev-ops, IT, marketing, sales, and anyone else involved. All the important information is in one place. You can always revisit it, see all the changes, and notify people when something important happens, or when a new task for John has been added.
You can also manage your resources through BigPicture, and make sure that you have enough people for the job, that they are not overbooked, that they have appropriate skills, and that their workload plans and holidays are taken into account.
You’ll also be able to easily manage risks for your project, create objectives and goals for everyone to follow, and build your own reports.
BigPicture training – a sure way to successful implementation
BigPicture is an amazing tool and it deserves to be looked after. We’ve been working with it from the beginning and based on our experience we can tell that if you want to get the most out of it, make it work seamlessly with your Jira environment, make sure that all the reports are doable, and climb to that next level of project management, it makes sense to have someone help you achieve it.
You’ll be able to:
get clarity on your goals,
ensure the proper flow of information,
make your teams more engaged,
manage your resources with short and long-term planning,
manage your project risks,
build informative and easy-to-read reports,
track time for your project items,
save time thanks to automation and templates.
We currently have almost 70 companies that we’ve successfully trained or guided through the implementation of BigPicture and we’re constantly getting new prospects interested in working together.
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Every business owner knows they need to advertise their company to develop leads and conversions. Without it, you mightn’t see as much revenue as your business needs to survive. That doesn’t mean advertising for the sake of it.
You’ll need to do it the right way, which means knowing how to optimize your marketing. As simple as that sounds, it can be difficult to put into practice. Where do you even start?
Certain strategies come highly recommended, as they’ll ensure your marketing spend works for you rather than being a waste of money. Once you’ve implemented them, you should see more leads and conversions, generating a large return on investment.
How To Optimize Your Marketing: 3 Practical Strategies
1. Understand Your Target Audience
You can’t start advertising to people without understanding them. You’ll need to know as much as possible about your target market as possible. Their interests, demographics, pain points, and more will all be significant aspects of this.
If you don’t know these, you won’t be able to develop a marketing strategy that effectively captures their attention and turns them into customers. You’ll need to perform extensive market research to get this information.
Once you do, you can more carefully craft a marketing strategy that converts them into paying customers.
2. Outsource
Marketing can be a time-consuming and often confusing process. Figuring out how to optimize your marketing can seem impossible because of that. Why not use an expert to do it for you?
By outsourcing to an experiential marketing agency or similar company, you can do exactly that. Taking this approach not only gives you access to industry expertise, but can be more affordable than hiring a marketing employee.
Once you’re outsourcing, you’ll see a lower marketing investment while increasing the conversions and revenues you generate. It also takes the effort out of your hands, letting you focus on other areas of your business.
3. Focus On Conversions
It’s natural to focus on a few key performance indicators once you’ve started marketing your business. One of the more notable of these is the leads that your strategies generate. It’s not the most important KPI to focus on, however,
Instead, you’ll need to focus on conversions. These are the sales that your marketing strategies lead to. While leads play into these, you’ll have far more of these than conversions. Your conversions directly impact your revenues, making them more worth focusing on.
Be sure to track them and determine which strategies and adjustments can improve them.
How To Optimize Your Marketing: Wrapping Up
As simple as figuring out how to optimize your marketing sounds, it can be difficult to put into practice. By focusing on conversions, understanding your target audience, and even outsourcing key areas, you can get this done.
Once you do, your marketing spend will be better spent, and you’ll see a better return on investment and more customers buying from you. While this seems like a lot of time and effort will be needed, it’ll be more than worth the hassle.
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HR management is a strategic and coherent approach to managing an organization’s most valuable assets – its people. In general, the tasks of HR managers include recruiting, training and development, employee relations, and benefits administration.
To become an effective HR manager, it is vital to combine hard and soft skills. Hard skills can be quantified, such as experience in HR management. In contrast, soft skills, such as communication and people skills, are more challenging to measure but no less important. In this article, you will learn why possessing these characteristics is important to the role they play in an organization. The most successful HR managers share certain qualities and characteristics that allow them to excel in their roles. Here are 6 of them:
Strategic thinkers
To be effective, HR managers must be strategic thinkers, able to see the big picture and make decisions that will positively impact the entire organization. They must be able to develop and implement programs that attract and retain the best talent while also ensuring that all employees are productive and engaged. In addition, HR managers must be adept at handling employee conflict and managing change. With so much on their plate, it’s no wonder that HR managers are some of the most essential members of any organization.
Innovative
The job of an HR manager is constantly changing, so they must be innovative in their thinking and approach. They must be able to come up with new ideas that will improve the employee experience while also being open to trying new things and taking risks.
One of the latest trends in the HR industry is the use of recruitment technology. Some software programs involve a candidate tracking system which can help the HR team to keep track of job applicants and their progress through the recruitment process. With this innovation, finding and hiring the best candidates for the job has become more accessible.
Excellent communicators
Excellent communication skills are critical for HR professionals. They need to be able to clearly and concisely convey information to employees, as well as understand and interpret the communication of others.
In addition, they must be able to build strong relationships with employees. This requires effectively connecting with people from diverse backgrounds and experiences. Good communication skills allow them to build trust and respect, which are essential for maintaining a positive work environment. Excellent communication skills are vital for any HR manager who wants to be successful in their role.
Strong leaders
HR professionals plan, direct, and coordinate the administrative functions of an organization. They oversee the hiring and training of new employees, and they also work to improve the morale and performance of existing staff.
To be successful, they must be able to think strategically, handle multiple tasks simultaneously, and be excellent communicators. They must also possess a deep understanding of labor laws and employee benefits. Additionally, they must be able to build relationships with other departments within an organization to create a cohesive work environment.
Good at problem-solving
From handling employee disputes to creating company-wide policies, HR managers are responsible for solving many problems. And while it may not be the most glamorous job, there’s no denying that they are good at what they do. After all, solving problems is literally their job description. But what makes them good at their job?
In addition to having strong people skills and an ability to think creatively, HR managers must stay calm under pressure and quickly make decisions. With so much on their plate, it’s no wonder they are some of the most sought-after professionals in the business world.
Detail-oriented
HR managers are typically detail-oriented individuals. This means that they have a keen eye for detail and can pick up on even the smallest details. This attention to detail is vital in HR because it allows managers to identify potential issues and investigate them further. Being detail-oriented also will enable them to keep track of employee records and performance data. This data can be used to identify trends and make decisions about training and development. Ultimately, being detail-oriented is an essential skill for them as it helps them to be more effective in their roles.
The bottom line
Undoubtedly, HR professionals play a vital role in any organization. From candidate tracking to employee relations, they are responsible for various tasks. And while the job may not be easy, it is rewarding. So if you’re thinking about a career in HR, make sure you have the right skills and qualities. With the right mix of skills and qualities, you’ll be well on your way to becoming an effective HR manager.
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Tips in Starting a Construction Company
/in Starting Your Business/by StrategyDriven1. Do your research.
Before you start a construction company, it is important that you do your research and understand the industry. There are a lot of things to consider, such as the type of work you want to do, the equipment you will need, the licenses and permits required, and the market for your services.
If you take the time to do your research and plan ahead, you will be much more likely to succeed in starting a construction company.
2. Choose a niche.
Once you have done your research, it is time to choose a niche for your construction company. There are many different types of construction companies, so it is important that you choose one that will be able to meet the needs of your target market.
For example, if you want to specialize in green construction, you will need to make sure that you have the right equipment and training. If you are not sure what type of company you want to start, there are plenty of resources available to help you make a decision.
Once you have chosen a niche, it is time to start planning your business.
3. Marketing your Construction Business
A construction company is only as successful as its marketing. You need to make sure that you are reaching your target market and that they are aware of your company. There are a number of ways to market a construction company, such as online marketing, marketing consulting firms, and word-of-mouth.
The most important thing is to be creative and find a way to stand out from the competition.
If you can effectively market your construction company, you will be well on your way to success.
4. Management of the construction company
The management of a construction company is vital to its success. You need to have a good understanding of the construction industry and how to run a business. There are a number of different aspects to consider, such as project management, safety, and finances.
If you are not sure about something, there are plenty of resources available to help you learn more. The most important thing is to be organized and efficient in your management style.
5. Employees
Your employees are one of the most important aspects of your construction company. They are the ones who will be doing the work, so it is important that you choose carefully. You need to make sure that they are skilled and experienced in the type of work you do.
You also need to make sure that they are trustworthy and reliable. If you can find good employees, they will be a valuable asset to your company.
These are just a few of the many things to consider when starting a construction company. If you take the time to do your research and plan ahead, you will be much more likely to succeed. With a little hard work and dedication, you can build a successful construction company.
Start by doing your research, then choose a niche, market your business well, have a good management style, and hire great employees—and you’ll be on your way to success in the construction industry!
7 ways entrepreneurs can use video for their new business
/in Entrepreneurship/by StrategyDrivenVideo is one of the most powerful marketing tools available, and it’s only getting more popular. Unlike text, which the brain’s language processing centre reads, video engages both the left and right hemispheres of the brain. The left hemisphere processes verbal information while the right hemisphere processes nonverbal information such as images, colors, and movement.
In addition to engaging more of the brain, the video has several other advantages over traditional marketing methods.
Video is more likely to be shared than text or images, making it an excellent way to build brand awareness and reach new audiences. Video is also more engaging than text alone, making viewers more likely to remember your message.
It is an excellent way to connect with customers and promote products or services and can be used to create brand awareness, show off company culture, or even entertain.
All in all, video can be a powerful marketing tool that helps you reach new audiences and achieve your business goals. That’s why ensuring you’re using video the right way for your business is important.
7 Ways Entrepreneurs Can Use Video For Their New Business
Use Video to Introduce Yourself and Your Business
If you don’t enjoy the idea of being in front of a camera, the good news is that you don’t have to be an on-camera pro to make videos that will help promote your business!
An easy way to use video is to create a short introduction to yourself and your company. This can be a great way to connect with potential customers and give them a sense of who you are and what you do.
Here are some tips for creating an effective video introduction:
Use Video To Show Off Your Products Or Services
A video is a great option if you’re looking for ways to show off your products or services. You can create a promo video to give potential customers a tour of your facilities, show off your products in action, or even just introduce yourself and your team.
There are a few things to keep in mind when creating a promo video for your business:
Use Videos To Create Tutorial Videos Or How-Tos
Creating a tutorial video is a great way to show off your knowledge and skills while helping others learn something new. There are many different ways to make this type of video, and it is one of the best ways to ensure that your tutorials are clear and easy to follow.
Here are some tips on how to use video to create great tutorial videos:
Use Video To Share Customer Testimonials
It means a lot when customers give positive feedback about your product or service. But when that feedback is shared as a video testimonial, it can have an even greater impact on your business.
There are several benefits to using video to share customer testimonials:
Use Video To Announce Special Events Or Promotions
Video is an extremely powerful medium that can capture attention and convey emotion in a way that text and images cannot match. When done well, a video announcement can grab people’s attention and get them excited about what’s coming.
By releasing a short teaser video in advance, you can generate a lot of excitement and interest that will carry over into the actual event or promotion itself.
It is also an excellent tool for post-event or post-promotion follow-up. By making a recap video after the fact, you can keep the momentum going and ensure that people stay engaged with your brand.
Reaches A Wide Audience
Video is one of the most popular forms of content on the internet. By creating engaging and informative content, businesses can attract new customers and build trust with existing ones.
They can be shared easily across social media platforms, email, and website pages, making them an ideal tool for marketing and communication.
Video Allows Entrepreneurs To Add A Personal Touch To The Announcement
Video is a powerful medium to help entrepreneurs add a personal touch to their announcements. By including a video in their announcement, entrepreneurs can introduce themselves and their business in a more personal and engaging way than text alone.
Including a video in your announcement can also be a great way to build interest and excitement about your business. You can generate buzz and get people talking about your business by giving people a glimpse of what you do and who you are.
Conclusion
Overall, video is an extremely powerful marketing tool that can help new entrepreneurs achieve their goals in several ways. If you’re not already using video for your new business, now is the time to start.
The cursed legacy of Microsoft Project
/in Project Management/by StrategyDrivenThere are still thousands of companies using MS Project and other, similar tools for their project planning. I blame MSP for the current gap in the understanding of how important it is to connect both project and processes worlds. MSP never expanded beyond its own environment and very few people realized the missed potential. If you’re one of them, imagine this:
Does that sound like a fantasy? Of course not! It’s the minimum you should have with the current market trends.
Jira – the most popular tool for handling your processes
Out of many tools available on the market, Jira is the one we recommend the most. With its cloud instance available within just a few clicks it’s probably the easiest one to start with. It’s really a matter of minutes and you can start creating your first Epics, User stories, Tasks, Sub-tasks, or whatever you need.
Jira also has very robust administration capabilities. It’s well designed with complexity on demand built into the tool. You can restrict data access, manage roles for people, group them and make sure that your data is secured on several different levels.
Talking about data, you also can create your own issue types, statuses, workflows, link types, and many more. When it comes to flexibility and accommodating your different needs, Jira is like no other. It’s definitely one of its strongest sides.
But pure Jira is just the beginning. For specific needs and broader applications of its functionalities, Jira also offers thousands of Apps that can be added to your core system. Those Apps allow you to extend the capabilities of Jira even further.
Some of these Apps allow you to extend your project management capabilities. We at Genius Gecko are experts in implementing project management solutions in Jira. We constantly analyze all the tools in this area, so that you don’t have to. We also have our favorites when it comes to creating reliable project management solutions.
BigPicture – a PPM solution for Agile, Waterfall, and Hybrid approaches
BigPicture has been available in Jira for many years now and it’s grown into the best tool out there.
It offers a unique way of organizing your projects into programs and portfolios with Boxes, which are its building blocks. Interestingly, you can also use Boxes to break projects into smaller pieces, like Program Increments, Iterations, Sprints, Teams, Phases, Quarters, Months, or whatever you may need.
If you’re working with a waterfall approach, BigPicture has a built-in Gantt chart that has you covered. It also comes with all of the important features like milestones, markers, data aggregation, data grouping, dependencies, unlimited hierarchy, what-if scenarios, and more.
If you’re agile, BigPicture has you covered too. It has a super-functional Board module which allows you to plan your sprints ahead of time for multiple teams at the same time, and later on of course also follow the progress of work, all in real-time.
And here is the best one – if you’re a Hybrid, somewhere in between Agile and Waterfall, BigPicture has you covered as well. It has several features that allow you to connect both worlds and still manage your projects in an effective and user-friendly way (and I mean both project teams and stakeholders).
That’s not all at all, though. BigPicture has a lot more to offer. Because it’s built on top of Jira, it’s reusing all the data that Jira has. Everything you’ll be planning in BigPicture either comes from Jira or will go to Jira (when you create it). This is exactly where the big difference lies. You no longer have a tool for just doing your project planning, you have a tool that seamlessly connects your projects with project teams, stakeholders, project sponsors, dev-ops, IT, marketing, sales, and anyone else involved. All the important information is in one place. You can always revisit it, see all the changes, and notify people when something important happens, or when a new task for John has been added.
You can also manage your resources through BigPicture, and make sure that you have enough people for the job, that they are not overbooked, that they have appropriate skills, and that their workload plans and holidays are taken into account.
You’ll also be able to easily manage risks for your project, create objectives and goals for everyone to follow, and build your own reports.
BigPicture training – a sure way to successful implementation
BigPicture is an amazing tool and it deserves to be looked after. We’ve been working with it from the beginning and based on our experience we can tell that if you want to get the most out of it, make it work seamlessly with your Jira environment, make sure that all the reports are doable, and climb to that next level of project management, it makes sense to have someone help you achieve it.
You’ll be able to:
We currently have almost 70 companies that we’ve successfully trained or guided through the implementation of BigPicture and we’re constantly getting new prospects interested in working together.
If you want to learn more about our awesome BigPicture training, or:
Reach out to us and let’s have a chat!
Be extraordinary!
Tom Pabich
SEO of Genius Gecko
3 Ways To Optimize Your Marketing
/in Marketing & Sales/by StrategyDrivenYou’ll need to do it the right way, which means knowing how to optimize your marketing. As simple as that sounds, it can be difficult to put into practice. Where do you even start?
Certain strategies come highly recommended, as they’ll ensure your marketing spend works for you rather than being a waste of money. Once you’ve implemented them, you should see more leads and conversions, generating a large return on investment.
How To Optimize Your Marketing: 3 Practical Strategies
1. Understand Your Target Audience
You can’t start advertising to people without understanding them. You’ll need to know as much as possible about your target market as possible. Their interests, demographics, pain points, and more will all be significant aspects of this.
If you don’t know these, you won’t be able to develop a marketing strategy that effectively captures their attention and turns them into customers. You’ll need to perform extensive market research to get this information.
Once you do, you can more carefully craft a marketing strategy that converts them into paying customers.
2. Outsource
Marketing can be a time-consuming and often confusing process. Figuring out how to optimize your marketing can seem impossible because of that. Why not use an expert to do it for you?
By outsourcing to an experiential marketing agency or similar company, you can do exactly that. Taking this approach not only gives you access to industry expertise, but can be more affordable than hiring a marketing employee.
Once you’re outsourcing, you’ll see a lower marketing investment while increasing the conversions and revenues you generate. It also takes the effort out of your hands, letting you focus on other areas of your business.
3. Focus On Conversions
It’s natural to focus on a few key performance indicators once you’ve started marketing your business. One of the more notable of these is the leads that your strategies generate. It’s not the most important KPI to focus on, however,
Instead, you’ll need to focus on conversions. These are the sales that your marketing strategies lead to. While leads play into these, you’ll have far more of these than conversions. Your conversions directly impact your revenues, making them more worth focusing on.
Be sure to track them and determine which strategies and adjustments can improve them.
How To Optimize Your Marketing: Wrapping Up
As simple as figuring out how to optimize your marketing sounds, it can be difficult to put into practice. By focusing on conversions, understanding your target audience, and even outsourcing key areas, you can get this done.
Once you do, your marketing spend will be better spent, and you’ll see a better return on investment and more customers buying from you. While this seems like a lot of time and effort will be needed, it’ll be more than worth the hassle.
6 Characteristics of an Effective HR Manager
/in Professional Development/by StrategyDrivenTo become an effective HR manager, it is vital to combine hard and soft skills. Hard skills can be quantified, such as experience in HR management. In contrast, soft skills, such as communication and people skills, are more challenging to measure but no less important. In this article, you will learn why possessing these characteristics is important to the role they play in an organization. The most successful HR managers share certain qualities and characteristics that allow them to excel in their roles. Here are 6 of them:
Strategic thinkers
To be effective, HR managers must be strategic thinkers, able to see the big picture and make decisions that will positively impact the entire organization. They must be able to develop and implement programs that attract and retain the best talent while also ensuring that all employees are productive and engaged. In addition, HR managers must be adept at handling employee conflict and managing change. With so much on their plate, it’s no wonder that HR managers are some of the most essential members of any organization.
Innovative
The job of an HR manager is constantly changing, so they must be innovative in their thinking and approach. They must be able to come up with new ideas that will improve the employee experience while also being open to trying new things and taking risks.
One of the latest trends in the HR industry is the use of recruitment technology. Some software programs involve a candidate tracking system which can help the HR team to keep track of job applicants and their progress through the recruitment process. With this innovation, finding and hiring the best candidates for the job has become more accessible.
Excellent communicators
Excellent communication skills are critical for HR professionals. They need to be able to clearly and concisely convey information to employees, as well as understand and interpret the communication of others.
In addition, they must be able to build strong relationships with employees. This requires effectively connecting with people from diverse backgrounds and experiences. Good communication skills allow them to build trust and respect, which are essential for maintaining a positive work environment. Excellent communication skills are vital for any HR manager who wants to be successful in their role.
Strong leaders
HR professionals plan, direct, and coordinate the administrative functions of an organization. They oversee the hiring and training of new employees, and they also work to improve the morale and performance of existing staff.
To be successful, they must be able to think strategically, handle multiple tasks simultaneously, and be excellent communicators. They must also possess a deep understanding of labor laws and employee benefits. Additionally, they must be able to build relationships with other departments within an organization to create a cohesive work environment.
Good at problem-solving
From handling employee disputes to creating company-wide policies, HR managers are responsible for solving many problems. And while it may not be the most glamorous job, there’s no denying that they are good at what they do. After all, solving problems is literally their job description. But what makes them good at their job?
In addition to having strong people skills and an ability to think creatively, HR managers must stay calm under pressure and quickly make decisions. With so much on their plate, it’s no wonder they are some of the most sought-after professionals in the business world.
Detail-oriented
HR managers are typically detail-oriented individuals. This means that they have a keen eye for detail and can pick up on even the smallest details. This attention to detail is vital in HR because it allows managers to identify potential issues and investigate them further. Being detail-oriented also will enable them to keep track of employee records and performance data. This data can be used to identify trends and make decisions about training and development. Ultimately, being detail-oriented is an essential skill for them as it helps them to be more effective in their roles.
The bottom line
Undoubtedly, HR professionals play a vital role in any organization. From candidate tracking to employee relations, they are responsible for various tasks. And while the job may not be easy, it is rewarding. So if you’re thinking about a career in HR, make sure you have the right skills and qualities. With the right mix of skills and qualities, you’ll be well on your way to becoming an effective HR manager.