When it comes to communication over long distances, there is no such thing as a system that is hacker-proof. Almost every form is at some risk of being hacked into or compromised. However, because more and more people are turning to VoIP systems, it has become much easier to install specific security features that can improve the experience. So is a VoIP actually more secure than a landline phone?
Are Landlines More Secure Than VoIPs?
Landlines alone are considered to be the most secure form of communication, although no one really uses them anymore. There is the ability to wiretap a landline, but the same thing can be performed on a VoIP line too. Hackers are also less likely to eavesdrop on a landline because there’s not as much information to acquire.
With a VoIP system or sip trunk, however, there is a lot more security features that are being developed and installed to combat hackers. The main reason is that once a VoIP line is hacked, there is a lot more information that a hacker could obtain.
Why Are VoIPs Easier To Hack?
Landline phones connect to each other through circuit switching. The sound from one phone is transmitted to the other once a circuit is created. Then, once the call has ended, there is no longer the transmission of any data.
With a VoIP, information is being transmitted over broadband Internet. The information is broken down into packets and bundles, transmitted to the other side, and then reassembled like the pieces of a jigsaw puzzle. The moment that any of these packets are intercepted by hackers, then the information is lost.
Are Any VoIPs Secure?
There are some systems that are closed in nature that only connect one party to another with end-to-end encryption. However some of these systems can still be hacked in order to intercept the data before it has been encrypted. Even with this knowledge, however, it is not impossible to make secure calls with VoIP.
Encrypt Everything
It isn’t difficult to have a system that uses as much encryption as possible to keep information safe, especially if sensitive information is being shared between end-to-end users. Passwords should be strong and not shared with other people, and shouldn’t be a common word that would make it easy for people to guess.
Testing The Network
The network should be tested on a regular basis to ensure that there are no holes in the security and, if there are, that they are repaired as quickly as possible. Penetration testing serves the purpose of seeing how vulnerable the network really is.
Enabling Network Address Translation
Also called NAT, it is a feature on routers that provides a private IP address to phones, computers, and other Internet devices. By having a private IP, the network cannot be identified by a hacker and it cannot then be manipulated.
Despite the fact that there’s no such thing as an absolutely perfect VoIP system, that doesn’t mean that there aren’t security measures in place to make it as difficult as possible for hackers to get in. If you’re interested in having a VoIP system working for you, then contact your nearest provider immediately.
https://www.strategydriven.com/wp-content/uploads/pexels-pixabay-163007-1.jpeg7391280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 09:00:162022-11-18 09:41:19How Secure Is VoIP Compared to Landline Phone?
Anyone in a sales-oriented position will always be looking for ways to improve their technique and improve their ability to make more appointments and close more deals.
Using professional dealership phone training, for example, is an excellent way to try and improve sales conversion rates, but improve customer service and satisfaction levels at the same time.
The mindset of every consumer has dramatically changed in recent times and that is a compelling reason why it is essential that you learn how to sell in a way that is relevant for this day and age.
Developing the right skills and attributes
A fundamental aspect of learning how to sell successfully is being able and willing to develop the perfect skills and attributes required to achieve consistent positive results from your efforts.
One of the most important attributes to have is self-motivation.
Nobody can teach you to rise each morning with the desire to win and achieve success. You can definitely develop good sales skills with the right training and guidance, but you also have to want to be a successful salesperson to become one.
The modern sales environment is just as competitive and consumer attitudes might even have changed over time, but you still need the core attributes and skills to be able to close the right amount of deals.
Share your vision and ideas with others
Selling can often be viewed as a singular activity, especially when it is in a very competitive results-orientated environment.
However, it actually makes a lot of sense to seek out peers and mentors within your organization, and beyond if necessary.
If you have an idea of how you can improve the sales pitch by adding value to what you are offering the customer it would be a sensible strategy to talk these through with other members of your team and those connected with the sales process.
This approach can help you bring new ideas to fruition. Sharing your ideas can have the impact of improving your individual sales performance.
Do you have the basics to be a successful salesperson?
Even if you have a natural level of confidence in your own ability and a strong desire to succeed it still helps greatly to be able to channel that positivity and energy in the right way.
The best way of doing that is to have the basic sales skills in the bank that give you the blueprint for future success.
Learning how to be a good salesperson involves having good listening and communication skills. You develop these basic skills over a period of time through experience. But you can influence that upward trajectory in your sales performance and career prospects by committing to learning the basic sales skills needed by everyone in that sort of role.
Investing your time and effort into learning how to become a better version of yourself and improve your sales performance could turn out to be money well spent, especially when you start to see the results.
https://www.strategydriven.com/wp-content/uploads/pexels-jopwell-1325735.jpeg8541280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 08:00:512022-11-18 09:35:27Why Learning How to Sell is a Must In This Day and Age
Private practice owners often overlook the importance of a continuous flow of new patients. With so many other responsibilities to focus on and often full caseloads, it’s natural to put patient acquisition on the back burner.
However, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.
Here are six ways to attract more patients to your medical practice.
Invest in SEO
Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.
Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.
Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.
Optimize Your Website
SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.
Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.
Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.
Be Active on Social Media
Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.
Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.
While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.
Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.
Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.
Create a Patient Feedback System
Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.
Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.
Prioritize Your People
Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.
Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.
Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.
https://www.strategydriven.com/wp-content/uploads/pexels-karolina-grabowska-4506109.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 07:00:572022-11-18 04:02:38Top 6 Ways to Attract More Patients to Your Medical Practice
There are many reasons why you may be thinking about a new career. It might be that you’re unhappy at your current job or maybe you’re a stay-at-home mom looking to reenter the workforce.
No matter the reason, you’ll want to prepare for this transition since it’s a big one. Here’s what to do when you’re considering a career change so that you can give yourself the best chance at finding a rewarding path that will be long-lasting. The more work and effort you put in now the better chance you have at finding success in your professional life long-term.
Update Your Resume
It’s a good idea to start by updating your resume when you’re considering a career change. This way you’ll be prepared to share it and give it to different people or companies who may be interested in your skills. It’s important that you keep it updated so that you can give it to recruiters and so that you have a solid understanding of your accomplishments. Not only that but it allows you to act fast on any new opportunities that might come your way quickly.
Research Options
If you’re considering a career change then you must have a plan for where you’re heading and what you want to do with your life. It’s a good time to decide if you want to change industries as well. Research all your different options and look into anything from being your own boss through business opportunities with estate sales to going back to school to working for a large corporation that is hiring. You should gather as much information as you can on the career paths that interest you the most so you can start narrowing it down and begin to move forward in a direction that will best suit you.
Get in Touch with Your Network
Now is also a good time to get in touch with your network and build it up and reconnect with old contacts face-to-face. When you’re considering a career change, you should be ready to use these people to help you get your foot in the door or tell you about new opportunities. Use your network as you try to navigate your situation and figure out what you want to do next. You never know who could be of assistance to you so continue to keep the conversations going as you explore your options. It might also be a good time to identify a mentor who can offer guidance during this uncertain time.
Identify Your Strengths & Develop New Skills
If you want to give yourself the best chance at finding a new job and a different career path then you need to be marketable and an attractive candidate. You can ensure this holds true by identifying and knowing your strengths and developing your skills in areas where you may be falling short. It may require that you take online courses or that you go back to school so be ready to invest in yourself as you prepare for a career change.
https://www.strategydriven.com/wp-content/uploads/pexels-sora-shimazaki-5668859.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-17 18:00:192022-11-17 16:10:05What To Do When You’re Considering A Career Change
Starting a warehouse operation? These days, warehouses are incredibly important at a time when the movement of goods is such an integral part of business and life. This means that there is the potential for high levels of success and there are many different types of businesses that you can prove your services for, but you will also find that warehouse operations can be complex and hard to get up and running. The information in this post will be useful for anyone that is thinking about setting up a warehouse business and will hopefully allow you to hit the ground running.
Write A Detailed Business Plan
Much like starting any new business, you will want to start with a strong business plan. You need to decide on the type of warehouse business you want to operate and the kind of clients that you will have, and then conduct market research to inform your business plan. This business plan will then give you a point of reference and help you to steer the ship in the right direction. Additionally, a business plan will be helpful when it comes to securing funding.
Obtain Sufficient Funding
Following this, you do not want to start your business until you have sufficient funding. New businesses often fold before they have had the opportunity to succeed because they run into money troubles, so you need to calculate your startup and ongoing costs and then find a way to secure this amount. This could include savings, loans from loved ones, bank loans, investors and/or crowdfunding.
Hire Your Equipment
Equipment costs can be high when it comes to warehouse operations. One smart option is to hire your equipment, which helps to keep costs down and allows you to upgrade as and when required. Forklift hire is a good example of this as you can rent the very best forklifts in the industry for as long as you need. This will give you flexibility while ensuring that your team always has access to the best and latest equipment. Be sure to hire forklifts from specialists so that you can get the best forklifts as well as expert advice.
Choose Your Space Carefully
Another key decision when starting a warehouse business is the location of your warehouse. It will need to be a large enough space to comfortably and safely house your operation, but it must also be somewhere with strong transport links, enough space for parking and access to a large talent pool.
Recruit Hardworking Staff
When it comes to recruiting staff to your business, you want to prioritize work ethic and attitude. You can always use training to bring people up to speed if they lack experience, but work ethic and attitude are things that cannot be taught. Additionally, it can be challenging to attract experienced warehouse staff to a new startup business, so you will find it easier to fill positions based on work ethic.
If you are planning on starting a warehouse business, then these tips should come in handy and help you to hit the ground running.
https://www.strategydriven.com/wp-content/uploads/pexels-tiger-lily-4483610-1-1.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-17 17:00:092022-11-17 15:58:01Advice For Starting A Warehouse Operation
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Business Programs
How Secure Is VoIP Compared to Landline Phone?
/in Risk Management/by StrategyDrivenAre Landlines More Secure Than VoIPs?
Landlines alone are considered to be the most secure form of communication, although no one really uses them anymore. There is the ability to wiretap a landline, but the same thing can be performed on a VoIP line too. Hackers are also less likely to eavesdrop on a landline because there’s not as much information to acquire.
With a VoIP system or sip trunk, however, there is a lot more security features that are being developed and installed to combat hackers. The main reason is that once a VoIP line is hacked, there is a lot more information that a hacker could obtain.
Why Are VoIPs Easier To Hack?
Landline phones connect to each other through circuit switching. The sound from one phone is transmitted to the other once a circuit is created. Then, once the call has ended, there is no longer the transmission of any data.
With a VoIP, information is being transmitted over broadband Internet. The information is broken down into packets and bundles, transmitted to the other side, and then reassembled like the pieces of a jigsaw puzzle. The moment that any of these packets are intercepted by hackers, then the information is lost.
Are Any VoIPs Secure?
There are some systems that are closed in nature that only connect one party to another with end-to-end encryption. However some of these systems can still be hacked in order to intercept the data before it has been encrypted. Even with this knowledge, however, it is not impossible to make secure calls with VoIP.
Encrypt Everything
It isn’t difficult to have a system that uses as much encryption as possible to keep information safe, especially if sensitive information is being shared between end-to-end users. Passwords should be strong and not shared with other people, and shouldn’t be a common word that would make it easy for people to guess.
Testing The Network
The network should be tested on a regular basis to ensure that there are no holes in the security and, if there are, that they are repaired as quickly as possible. Penetration testing serves the purpose of seeing how vulnerable the network really is.
Enabling Network Address Translation
Also called NAT, it is a feature on routers that provides a private IP address to phones, computers, and other Internet devices. By having a private IP, the network cannot be identified by a hacker and it cannot then be manipulated.
Despite the fact that there’s no such thing as an absolutely perfect VoIP system, that doesn’t mean that there aren’t security measures in place to make it as difficult as possible for hackers to get in. If you’re interested in having a VoIP system working for you, then contact your nearest provider immediately.
Why Learning How to Sell is a Must In This Day and Age
/in Professional Development/by StrategyDrivenUsing professional dealership phone training, for example, is an excellent way to try and improve sales conversion rates, but improve customer service and satisfaction levels at the same time.
The mindset of every consumer has dramatically changed in recent times and that is a compelling reason why it is essential that you learn how to sell in a way that is relevant for this day and age.
Developing the right skills and attributes
A fundamental aspect of learning how to sell successfully is being able and willing to develop the perfect skills and attributes required to achieve consistent positive results from your efforts.
One of the most important attributes to have is self-motivation.
Nobody can teach you to rise each morning with the desire to win and achieve success. You can definitely develop good sales skills with the right training and guidance, but you also have to want to be a successful salesperson to become one.
The modern sales environment is just as competitive and consumer attitudes might even have changed over time, but you still need the core attributes and skills to be able to close the right amount of deals.
Share your vision and ideas with others
Selling can often be viewed as a singular activity, especially when it is in a very competitive results-orientated environment.
However, it actually makes a lot of sense to seek out peers and mentors within your organization, and beyond if necessary.
If you have an idea of how you can improve the sales pitch by adding value to what you are offering the customer it would be a sensible strategy to talk these through with other members of your team and those connected with the sales process.
This approach can help you bring new ideas to fruition. Sharing your ideas can have the impact of improving your individual sales performance.
Do you have the basics to be a successful salesperson?
Even if you have a natural level of confidence in your own ability and a strong desire to succeed it still helps greatly to be able to channel that positivity and energy in the right way.
The best way of doing that is to have the basic sales skills in the bank that give you the blueprint for future success.
Learning how to be a good salesperson involves having good listening and communication skills. You develop these basic skills over a period of time through experience. But you can influence that upward trajectory in your sales performance and career prospects by committing to learning the basic sales skills needed by everyone in that sort of role.
Investing your time and effort into learning how to become a better version of yourself and improve your sales performance could turn out to be money well spent, especially when you start to see the results.
Top 6 Ways to Attract More Patients to Your Medical Practice
/in Marketing & Sales/by StrategyDrivenHowever, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.
Here are six ways to attract more patients to your medical practice.
Invest in SEO
Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.
Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.
Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.
Optimize Your Website
SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.
Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.
Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.
Be Active on Social Media
Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.
Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.
Source: https://www.pexels.com/photo/a-woman-wearing-a-face-mask-getting-a-checkup-6285396/
Invest in Your Community
While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.
Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.
Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.
Create a Patient Feedback System
Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.
Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.
Prioritize Your People
Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.
Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.
Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.
What To Do When You’re Considering A Career Change
/in Professional Development/by StrategyDrivenNo matter the reason, you’ll want to prepare for this transition since it’s a big one. Here’s what to do when you’re considering a career change so that you can give yourself the best chance at finding a rewarding path that will be long-lasting. The more work and effort you put in now the better chance you have at finding success in your professional life long-term.
Update Your Resume
It’s a good idea to start by updating your resume when you’re considering a career change. This way you’ll be prepared to share it and give it to different people or companies who may be interested in your skills. It’s important that you keep it updated so that you can give it to recruiters and so that you have a solid understanding of your accomplishments. Not only that but it allows you to act fast on any new opportunities that might come your way quickly.
Research Options
If you’re considering a career change then you must have a plan for where you’re heading and what you want to do with your life. It’s a good time to decide if you want to change industries as well. Research all your different options and look into anything from being your own boss through business opportunities with estate sales to going back to school to working for a large corporation that is hiring. You should gather as much information as you can on the career paths that interest you the most so you can start narrowing it down and begin to move forward in a direction that will best suit you.
Get in Touch with Your Network
Now is also a good time to get in touch with your network and build it up and reconnect with old contacts face-to-face. When you’re considering a career change, you should be ready to use these people to help you get your foot in the door or tell you about new opportunities. Use your network as you try to navigate your situation and figure out what you want to do next. You never know who could be of assistance to you so continue to keep the conversations going as you explore your options. It might also be a good time to identify a mentor who can offer guidance during this uncertain time.
Identify Your Strengths & Develop New Skills
If you want to give yourself the best chance at finding a new job and a different career path then you need to be marketable and an attractive candidate. You can ensure this holds true by identifying and knowing your strengths and developing your skills in areas where you may be falling short. It may require that you take online courses or that you go back to school so be ready to invest in yourself as you prepare for a career change.
Advice For Starting A Warehouse Operation
/in Tactical Execution/by StrategyDrivenWrite A Detailed Business Plan
Much like starting any new business, you will want to start with a strong business plan. You need to decide on the type of warehouse business you want to operate and the kind of clients that you will have, and then conduct market research to inform your business plan. This business plan will then give you a point of reference and help you to steer the ship in the right direction. Additionally, a business plan will be helpful when it comes to securing funding.
Obtain Sufficient Funding
Following this, you do not want to start your business until you have sufficient funding. New businesses often fold before they have had the opportunity to succeed because they run into money troubles, so you need to calculate your startup and ongoing costs and then find a way to secure this amount. This could include savings, loans from loved ones, bank loans, investors and/or crowdfunding.
Hire Your Equipment
Equipment costs can be high when it comes to warehouse operations. One smart option is to hire your equipment, which helps to keep costs down and allows you to upgrade as and when required. Forklift hire is a good example of this as you can rent the very best forklifts in the industry for as long as you need. This will give you flexibility while ensuring that your team always has access to the best and latest equipment. Be sure to hire forklifts from specialists so that you can get the best forklifts as well as expert advice.
Choose Your Space Carefully
Another key decision when starting a warehouse business is the location of your warehouse. It will need to be a large enough space to comfortably and safely house your operation, but it must also be somewhere with strong transport links, enough space for parking and access to a large talent pool.
Recruit Hardworking Staff
When it comes to recruiting staff to your business, you want to prioritize work ethic and attitude. You can always use training to bring people up to speed if they lack experience, but work ethic and attitude are things that cannot be taught. Additionally, it can be challenging to attract experienced warehouse staff to a new startup business, so you will find it easier to fill positions based on work ethic.
If you are planning on starting a warehouse business, then these tips should come in handy and help you to hit the ground running.