This article will discuss social media, blogs, and websites. We’ll also discuss websites. Digital media allows marketers to understand their target customers’ desires and engage them positively. It can also boost a current marketing campaign.
Websites
Websites are a form of media that allow users to share and view various multimedia files. Some offer free storage, while others require a paid subscription. Users can view the media through any Web browser and make the content private or available to the public. These sites are also helpful for storing backup copies of files.
Today, many businesses have websites crucial to their overall marketing strategy. They offer the quickest, most effective way to gain consumers’ attention and earn their trust and business. Since so many companies compete for consumers’ attention, websites must be engaging and informative so potential customers can decide whether to purchase.
Social Media
Social media is a set of web-based communication tools that connects people from different backgrounds and allows them to interact and share information. It is also a valuable tool for businesses as it provides a platform for creating and sharing content. Social media can be a complex and complicated took for businesses so most will look for a partner to provide digital media solutions to help their businesses grow. The most popular social media site is Facebook, with millions of users worldwide. Its impact on human society isn’t just limited to a business perspective it is also wildly popular for individual users to connect with friends, family, and other users worldwide. While social media can be positive in many ways, there are also several dark sides to the growing phenomenon to look out for, some of these include identity theft, reputation damage, and other criminal offenses.
Blogs
A blog is a digital medium in which readers post content. They often discuss a specific subject. Some blogs are personal online diaries, while others promote a particular brand. Typically, a blog combines text, digital images, and links to other blogs. Many blogs enable readers to leave comments on their posts. The authors of blogs typically moderate these comments to prevent offensive language.
Blogs can drive traffic to a website, improve SEO performance, and provide alternate income streams. They also offer unique opportunities to engage audiences. Unlike a traditional website, blogs make it easier to engage with your audience. A blog also allows you to publish articles about topics relevant to your business.
Video Sharing
There are a variety of platforms where you can share and view videos. Some of the most popular ones include YouTube, Metacafe, and Dailymotion. Although they are similar in many ways, some of these platforms are unique. For example, Metacafe allows you to post short videos and has a wide variety of content. If you’re looking to make money streaming videos, Metacafe is an excellent option. Unlike YouTube, though, this platform only pays you when you get a certain amount of views. Another new video-sharing network is Utreon. This platform has a similar interface to YouTube but is a content creator’s community.
While some people share videos for personal reasons, businesses often use these videos for internal or external review and training. For these reasons, it’s essential to choose a secure video-sharing platform.
Interactive Content
Interactive content is a great way to increase brand awareness and boost conversions. This type of content also helps collect more data than static content. For example, companies can use the answers to questionnaires to measure how effective the strategy is. They can also use this information to understand their users better. To increase brand awareness, create interactive content and make it more engaging for users.
Interactive content allows users to interact with the material in a way they never have before. It may be as simple as clicking on a link or moving the mouse over an image. The results can be tremendous.
Globally Networked
Globally networked digital media is a set of technologies that people worldwide use. Cell phones, for example, allow a farmer in Nigeria to talk to his cousin in New York. Globally networked digital media also enable people to access the same news worldwide 24 hours a day.
In the future, the global network will be heterogeneous in many ways. It will include multiple constituent networks, such as the Internet and the public telephone network. It will also have satellite networks, packet radio networks, and local area networks. In addition, it will encompass disparate transmission technologies, such as infrared wireless, microwave, and radio. Finally, it will integrate disparate terminals, including battery-operated PDAs, PCs, and multiprocessor supercomputers.
Virtual Worlds
Virtual worlds allow people to see and interact in environments that they are unfamiliar with. They help people learn by enabling them to visualize complex concepts and present difficult information. They can also give people greater access to instructors and information. Users can simulate group or individual situations, and experts from different locations can join.
The potential of virtual worlds for business is fascinating. As a result, many organizations are interested in developing virtual experiences to engage users in business, communication, and collaboration. These immersive, multi-user experiences allow users to communicate, collaborate, and purchase in a virtual space.
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A company’s worth is directly connected to its total assets. The assets may seem irrelevant to the public’s view but are the bedrock of the entire enterprise.
Construction work doesn’t happen with forklifts, bulldozers, etc. A taxi company has to maintain a fleet of vehicles for its company to be successful. Manually keeping track of the physical assets is time-consuming and eats into other duties.
Many companies are turning to asset tracking to collect and gather important information about machines, vehicles, or equipment the business uses. Each asset is fitted with a device that tracks key statistics, such as runtime, downtime, location, and work orders.
GPS sensors, RFID chips, or QR codes are the devices most often used for asset tracking. Tamper evident stickers ensure that the sensors aren’t messed with. What are seven tips companies should know about asset tracking?
What Assets to Track?
The type of business will determine which assets to track. For example, a construction company may be more interested in which assets are used the most. For that, they would track an asset’s runtime and downtime.
On the other hand, a taxi company would track the location of the vehicles in their fleet.
Use Unique Tracking Digits
If each vehicle in a fleet is given the same tracking code, how would the software determine a vehicle’s individual location or other important stats? To accurately track multiple assets, they each need their own tracking number, whether it’s a GPS sensor, chip, or QR code.
Track New Assets ASAP
When a company acquires a new asset, the first instinct is to try it out. But that’s the wrong instinct. The asset should be immediately given a tracking number and added to the software. Runtime and other important information need to be tracked from the get-go for maintenance and other reasons.
Watch Your Asset’s Value
Are your assets helping or hurting the company’s bottom line? Asset tracking can help determine which assets are increasing or decreasing in value. Machinery, vehicles, computers, and other assets won’t last forever. Eventually, they will need to be repaired or replaced. Asset tracking can help determine whether repairing or replacing is the best financial option.
Know Where Your Assets Are
Stationary company assets may not need location trackers, but mobile equipment and fleets do. Knowing the exact location of your mobile assets will help keep scheduling and planning on course.
Identify Vital Assets
Some assets are more important to a company than others. A fleet of vehicles is more vital to transportation companies than office equipment. Asset tracking can determine the most profitable assets for meeting the company’s goals and workload.
Practice Accountability
Asset tracking is computer software with real-life functionality. The software can create work orders or repair requests for malfunctioning equipment. The software then holds employees accountable for the necessary repairs by detailing how the work order was filled and when.
Tasking an employee with manually tracking a company’s assets is likely to fail due to human error. Using tracking software ensures that the assets of a business are secure and safe.
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Customer relationships are crucial to the success of any small business. Recently, customer relationship management (CRM) has gained popularity. The use of the best free CRM software is a tremendous accomplishment. To what extent may implementing a customer relationship management system predict the success of your organization? Here are some problems you might be going through in your business that might indicate that you need a CRM:
The Quantity of Leads is Unmanageable
CRM could be handy if you are trying to handle the inflow of consumers you are having. A sophisticated CRM system will categorize and prioritize leads so that your sales team can respond to them promptly.
You Are Unable to Locate Any Client Information
In the past, spreadsheets, emails, and post-it notes may have been adequate for your organization. Your team’s ability to see consumer interactions and make timely decisions will be hindered as it grows if it continues to use obsolete tools. A corporation should utilize a customer relationship management system to enhance sales and customer retention.
You Are Unaware of the Members of Your Sales Team
Monitor your sales force both at home and on the road. Using a sophisticated CRM, team members can rapidly update information from their mobile devices, allowing you to monitor and respond to real-time changes. A dependable customer relationship management system enables accurate monitoring of company operations and revenue forecasting.
Inept Interactions With Customers
Acquiring new clients is a challenging endeavor. The last thing you desire is subpar service. If your customer service team spends more time reacting to problems than proactively addressing client expectations, you may want a customer relationship management system. Case management and a comprehensive customer view enable you to impress and retain customers.
Reasonable customer relationship management solutions promote knowledge sharing and case assignment among customer support agents. Customers can acquire answers through self-service forums, allowing operators to focus on more complicated problems.
You Are Responsible for Managing the Accounts Over the Long Term
There are numerous types of consumers. No one wants to feel as though they are unimportant to you. By keeping track of significant anniversaries and accomplishments for your most valuable clients, a CRM system may enable you to send timely emails demonstrating your concern for their company. A CRM system can also be used to monitor employees. This allows you to adapt to future encounters and retain a relationship with a client even after contact has moved on.
The Preparation of Reports Wastes Time
Manually entering data into reports deprives salespeople of time they could spend making sales. The centralized nature of CRM platforms’ data storage facilitates analysis and reporting. Periodically, some programs can “clean” client data by adding missing information and deleting duplicates. They can also synchronize your account and contact information with your CRM.
The Path to Your Growth is Obscure
Describe your strategy for acquiring new customers. Is your confidence in the scalability of your company warranted? It may be time to consider a customer relationship management system if your approaches and resources are insufficient. A scalable solution allows your organization to grow without sacrificing efficiency. A scalable CRM software/Sales CRM system can expand and adapt to your business. On the Salesforce AppExchange, there are close to 3,000 corporate applications.
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Getting your team involved in LinkedIn marketing can be tricky. Fortunately, there are some resources you can use to make it easier. These include templates that follow brand guidelines and content ideas. This way, even if your team isn’t a designer, they can still be included in the strategy.
Influencer Marketing
Influencer marketing on LinkedIn is a great way to get the attention of industry leaders who may be interested in your products or services. However, it’s important to start building relationships early. Influencers can help boost your brand’s reputation and drive sales.
Clear Strategic Goals
To be successful, your LinkedIn marketing strategy must be based on clear, strategic goals. These goals should be specific and include brand awareness, consideration, and conversion. They should also include measurable metrics and a planned editorial calendar. It is helpful to divide your objectives into sections, such as macro-topics. Then, you can create an editorial calendar that includes topics related to each objective.
In addition to attracting followers, your LinkedIn strategy must also focus on retaining these followers. This requires providing relevant, high-quality content. The quality of your posts can make or break your LinkedIn marketing strategy.
Taking Advantage Of LinkedIn’s Features
One of the most effective ways to generate new leads on LinkedIn is by leveraging the features of this networking site. For example, you can publish an article on the LinkedIn blog. This feature enables you to publish articles that can be read by other members and get indexed by search engines. Not only is this feature useful for building relationships, but it also allows you to stand out from the crowd.
LinkedIn has many free features to help you market your business. For example, you can post blog posts and status updates and even request recommendations from your connections. This helps you attract potential new customers. Moreover, you can even use LinkedIn for recruiting, hiring, and finding new business leads.
To Promote Your Business
To promote your business on LinkedIn, you need a strategy. Unlike other social networks, you can’t just publish the same content across different networks. Your strategy should focus on specific objectives such as brand awareness, consideration, and conversion. You need to have clear goals and define metrics, as well as a planned editorial calendar. For example, you need to establish what types of content your audience wants to read, and then organize your schedule around them.
To Generate Leads
Creating and sharing your content on LinkedIn is an excellent way to engage your followers and generate leads. You can choose to make your content more targeted and niched, and use a variety of marketing methods. For example, you can create ads aimed at specific groups of people, such as people who are looking for jobs. This can be a great way to generate leads for your real estate business.
Another great way to generate leads on LinkedIn is to learn from your connections. Connect with your existing clients and ask them to recommend you to their connections. This method is far fewer sales and pushy than cold calling. You can also browse through the profiles of your current clients and see who you have in common. This can give your leads a sense of confidence in you.
To Increase Traffic
If you want to gain the most benefit from using LinkedIn, the first step is to get a strategy in place. You can get help from social media dashboard software to get an idea of what works and what doesn’t. Once you have a strategy in place, you can get started and reap the rewards.
For Employee Advocacy
Employee advocacy is a great way to gain more exposure for your brand, and it’s also a cost-effective way to engage with your customers. Employees have personal networks that can connect them with others and build trust. They can share content with their connections, which improves networking and sales results.
Employee advocacy can also help your company build a positive reputation in the industry. Employees are usually proud of their employer and are happy to share positive experiences. This will make employees feel more attached to the company, which will increase retention and longevity. A successful employee advocacy strategy on LinkedIn will give your employees ready-to-share content and optimize their profiles to get the most attention possible.
Lastly
LinkedIn is a powerful social network. It can be used for employee advocacy and to drive leads. But, before you can make the most of it, you need a marketing strategy. That’s where a professional LinkedIn marketing strategy comes in handy.
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Nowadays, relying on search engine optimization experts to improve your online visibility is a good business practice. Indeed, working with a professional SEO Company can positively affect your ranking in the search result pages, help drive more organic traffic to your website, and generate more leads. Your SEO strategy can be highly effective in maximizing lead generation. After all, SEO guarantees visibility on one of the most trusted brands in the world, Google. Being seen and found in Google search is a recipe for success.
Additionally, unlike advertising campaigns, organic leads coming through your SEO activities are “free”. While this doesn’t mean that a partnership with an SEO expert is pro bono, there are no advertising fees or cost per click with search engine optimization. Your SEO results can also help lower your advertising costs. For example, SEO-optimized pages decrease their average bid costs on Google AdWords. In other words, SEO can drive leads, increase brand awareness, and decrease other marketing expenses.
But it is important to understand that while SEO can be a highly effective strategy, it isn’t a miracle solution to solve all business problems. Here are 5 things you can’t expect from your SEO specialist.
#1. Figuring out the rest of your marketing strategy
An SEO partner focuses their energy on developing your SEO plan. When it comes to determining other marketing activities, your SEO contractor is the wrong point of contact. Indeed, high level marketing activities such as market data, marketing budget, or even marketing objectives will be defined by your business plan. Your business plan acts as a guiding map providing clarity on your business services, objectives, and strategy to achieve these goals. As a result, marketing will be determined at this level.
If you struggle with the creation of a coherent marketing strategy, it can be useful to reach out to a marketing strategist who can assist with this part of the business plan.
#2. Creating new content to inspire future products or services
While SEO-optimized content generation can be one of the services, your SEO copywriter will not provide content for a service or product that doesn’t exist. SEO-optimized content means that your SEO partner can help make your existing services and products more appealing to search engine platforms. The SEO copywriter is not a fiction novelist. They can’t invent what your services should be like.
If you need SEO content, you have to provide all the necessary information to your contractor, including:
What services you offer
Who your target audience is
What problem the services can solve
What your keywords are and which words you wish to rank for
How customers proceed to purchase or order
What your USP is (Unique Selling Proposition)
#3. Designing your website
Here’s an important distinction that many businesses fail to make. A website designer will develop the design and layout of your website, including the use of graphics, videos, and sounds.
An SEO expert can provide technical SEO improvements through the additions of schema markups, for instance, to your HTML. While many SEO specialists have a strong understanding of coding language to improve your SEO ranking, they do not utilize their coding know-how to upgrade the site’s layout or appearance.
If you wish to launch a new SEO-friendly website, you will need to plan a project that involves both web designers and SEO professionals.
#4. Managing your social media profiles
Social media managers are in charge of your social media presence. An SEO expert can provide support, such as creating tracking-friendly SEO URLs that can be shared on Twitter or Facebook. These links can make it easier to figure out where your traffic is coming from and which social media platform drives the highest conversion rates.
But the social media involvement for SEO stops right there. Creating engagement on social media and reaching out to your customers online is something you should entrust a trained specialist, aka a social media manager.
#5. Providing intelligence on the next market trends
Competition monitoring belongs to the regular tasks of an SEO contractor, as they track the ranking and keyword choices for your competitors. Yet, it is easy to confuse SEO monitoring and competition analysis at a business level. Your SEO agency is not designed to capture market intelligence about business choices and trends of your competitors. It is the task of a business and market analyst. The results observed can be used as part of a new business plan, which can affect your marketing strategy as a whole and your SEO activities in particular.
If you are going to make the most of your SEO activities, it is of the utmost importance to entrust experts with activities and strategies within their area of expertise.
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Everything You Should Know About Digital Media
/in Online Marketing and Website Development/by StrategyDrivenThis article will discuss social media, blogs, and websites. We’ll also discuss websites. Digital media allows marketers to understand their target customers’ desires and engage them positively. It can also boost a current marketing campaign.
Websites
Websites are a form of media that allow users to share and view various multimedia files. Some offer free storage, while others require a paid subscription. Users can view the media through any Web browser and make the content private or available to the public. These sites are also helpful for storing backup copies of files.
Today, many businesses have websites crucial to their overall marketing strategy. They offer the quickest, most effective way to gain consumers’ attention and earn their trust and business. Since so many companies compete for consumers’ attention, websites must be engaging and informative so potential customers can decide whether to purchase.
Social Media
Social media is a set of web-based communication tools that connects people from different backgrounds and allows them to interact and share information. It is also a valuable tool for businesses as it provides a platform for creating and sharing content. Social media can be a complex and complicated took for businesses so most will look for a partner to provide digital media solutions to help their businesses grow. The most popular social media site is Facebook, with millions of users worldwide. Its impact on human society isn’t just limited to a business perspective it is also wildly popular for individual users to connect with friends, family, and other users worldwide. While social media can be positive in many ways, there are also several dark sides to the growing phenomenon to look out for, some of these include identity theft, reputation damage, and other criminal offenses.
Blogs
A blog is a digital medium in which readers post content. They often discuss a specific subject. Some blogs are personal online diaries, while others promote a particular brand. Typically, a blog combines text, digital images, and links to other blogs. Many blogs enable readers to leave comments on their posts. The authors of blogs typically moderate these comments to prevent offensive language.
Blogs can drive traffic to a website, improve SEO performance, and provide alternate income streams. They also offer unique opportunities to engage audiences. Unlike a traditional website, blogs make it easier to engage with your audience. A blog also allows you to publish articles about topics relevant to your business.
Video Sharing
There are a variety of platforms where you can share and view videos. Some of the most popular ones include YouTube, Metacafe, and Dailymotion. Although they are similar in many ways, some of these platforms are unique. For example, Metacafe allows you to post short videos and has a wide variety of content. If you’re looking to make money streaming videos, Metacafe is an excellent option. Unlike YouTube, though, this platform only pays you when you get a certain amount of views. Another new video-sharing network is Utreon. This platform has a similar interface to YouTube but is a content creator’s community.
While some people share videos for personal reasons, businesses often use these videos for internal or external review and training. For these reasons, it’s essential to choose a secure video-sharing platform.
Interactive Content
Interactive content is a great way to increase brand awareness and boost conversions. This type of content also helps collect more data than static content. For example, companies can use the answers to questionnaires to measure how effective the strategy is. They can also use this information to understand their users better. To increase brand awareness, create interactive content and make it more engaging for users.
Interactive content allows users to interact with the material in a way they never have before. It may be as simple as clicking on a link or moving the mouse over an image. The results can be tremendous.
Globally Networked
Globally networked digital media is a set of technologies that people worldwide use. Cell phones, for example, allow a farmer in Nigeria to talk to his cousin in New York. Globally networked digital media also enable people to access the same news worldwide 24 hours a day.
In the future, the global network will be heterogeneous in many ways. It will include multiple constituent networks, such as the Internet and the public telephone network. It will also have satellite networks, packet radio networks, and local area networks. In addition, it will encompass disparate transmission technologies, such as infrared wireless, microwave, and radio. Finally, it will integrate disparate terminals, including battery-operated PDAs, PCs, and multiprocessor supercomputers.
Virtual Worlds
Virtual worlds allow people to see and interact in environments that they are unfamiliar with. They help people learn by enabling them to visualize complex concepts and present difficult information. They can also give people greater access to instructors and information. Users can simulate group or individual situations, and experts from different locations can join.
The potential of virtual worlds for business is fascinating. As a result, many organizations are interested in developing virtual experiences to engage users in business, communication, and collaboration. These immersive, multi-user experiences allow users to communicate, collaborate, and purchase in a virtual space.
7 Tips for Asset Tracking
/in Managing Your Business/by StrategyDrivenConstruction work doesn’t happen with forklifts, bulldozers, etc. A taxi company has to maintain a fleet of vehicles for its company to be successful. Manually keeping track of the physical assets is time-consuming and eats into other duties.
Many companies are turning to asset tracking to collect and gather important information about machines, vehicles, or equipment the business uses. Each asset is fitted with a device that tracks key statistics, such as runtime, downtime, location, and work orders.
GPS sensors, RFID chips, or QR codes are the devices most often used for asset tracking. Tamper evident stickers ensure that the sensors aren’t messed with. What are seven tips companies should know about asset tracking?
What Assets to Track?
The type of business will determine which assets to track. For example, a construction company may be more interested in which assets are used the most. For that, they would track an asset’s runtime and downtime.
On the other hand, a taxi company would track the location of the vehicles in their fleet.
Use Unique Tracking Digits
If each vehicle in a fleet is given the same tracking code, how would the software determine a vehicle’s individual location or other important stats? To accurately track multiple assets, they each need their own tracking number, whether it’s a GPS sensor, chip, or QR code.
Track New Assets ASAP
When a company acquires a new asset, the first instinct is to try it out. But that’s the wrong instinct. The asset should be immediately given a tracking number and added to the software. Runtime and other important information need to be tracked from the get-go for maintenance and other reasons.
Watch Your Asset’s Value
Are your assets helping or hurting the company’s bottom line? Asset tracking can help determine which assets are increasing or decreasing in value. Machinery, vehicles, computers, and other assets won’t last forever. Eventually, they will need to be repaired or replaced. Asset tracking can help determine whether repairing or replacing is the best financial option.
Know Where Your Assets Are
Stationary company assets may not need location trackers, but mobile equipment and fleets do. Knowing the exact location of your mobile assets will help keep scheduling and planning on course.
Identify Vital Assets
Some assets are more important to a company than others. A fleet of vehicles is more vital to transportation companies than office equipment. Asset tracking can determine the most profitable assets for meeting the company’s goals and workload.
Practice Accountability
Asset tracking is computer software with real-life functionality. The software can create work orders or repair requests for malfunctioning equipment. The software then holds employees accountable for the necessary repairs by detailing how the work order was filled and when.
Tasking an employee with manually tracking a company’s assets is likely to fail due to human error. Using tracking software ensures that the assets of a business are secure and safe.
Do You Need a CRM?
/in Customer Relationship Management/by StrategyDrivenThe Quantity of Leads is Unmanageable
CRM could be handy if you are trying to handle the inflow of consumers you are having. A sophisticated CRM system will categorize and prioritize leads so that your sales team can respond to them promptly.
You Are Unable to Locate Any Client Information
In the past, spreadsheets, emails, and post-it notes may have been adequate for your organization. Your team’s ability to see consumer interactions and make timely decisions will be hindered as it grows if it continues to use obsolete tools. A corporation should utilize a customer relationship management system to enhance sales and customer retention.
You Are Unaware of the Members of Your Sales Team
Monitor your sales force both at home and on the road. Using a sophisticated CRM, team members can rapidly update information from their mobile devices, allowing you to monitor and respond to real-time changes. A dependable customer relationship management system enables accurate monitoring of company operations and revenue forecasting.
Inept Interactions With Customers
Acquiring new clients is a challenging endeavor. The last thing you desire is subpar service. If your customer service team spends more time reacting to problems than proactively addressing client expectations, you may want a customer relationship management system. Case management and a comprehensive customer view enable you to impress and retain customers.
Reasonable customer relationship management solutions promote knowledge sharing and case assignment among customer support agents. Customers can acquire answers through self-service forums, allowing operators to focus on more complicated problems.
You Are Responsible for Managing the Accounts Over the Long Term
There are numerous types of consumers. No one wants to feel as though they are unimportant to you. By keeping track of significant anniversaries and accomplishments for your most valuable clients, a CRM system may enable you to send timely emails demonstrating your concern for their company. A CRM system can also be used to monitor employees. This allows you to adapt to future encounters and retain a relationship with a client even after contact has moved on.
The Preparation of Reports Wastes Time
Manually entering data into reports deprives salespeople of time they could spend making sales. The centralized nature of CRM platforms’ data storage facilitates analysis and reporting. Periodically, some programs can “clean” client data by adding missing information and deleting duplicates. They can also synchronize your account and contact information with your CRM.
The Path to Your Growth is Obscure
Describe your strategy for acquiring new customers. Is your confidence in the scalability of your company warranted? It may be time to consider a customer relationship management system if your approaches and resources are insufficient. A scalable solution allows your organization to grow without sacrificing efficiency. A scalable CRM software/Sales CRM system can expand and adapt to your business. On the Salesforce AppExchange, there are close to 3,000 corporate applications.
Reasons Why You Should Get A LinkedIn Marketing Strategy Done
/in Online Marketing and Website Development/by StrategyDrivenGetting your team involved in LinkedIn marketing can be tricky. Fortunately, there are some resources you can use to make it easier. These include templates that follow brand guidelines and content ideas. This way, even if your team isn’t a designer, they can still be included in the strategy.
Influencer Marketing
Influencer marketing on LinkedIn is a great way to get the attention of industry leaders who may be interested in your products or services. However, it’s important to start building relationships early. Influencers can help boost your brand’s reputation and drive sales.
Clear Strategic Goals
To be successful, your LinkedIn marketing strategy must be based on clear, strategic goals. These goals should be specific and include brand awareness, consideration, and conversion. They should also include measurable metrics and a planned editorial calendar. It is helpful to divide your objectives into sections, such as macro-topics. Then, you can create an editorial calendar that includes topics related to each objective.
In addition to attracting followers, your LinkedIn strategy must also focus on retaining these followers. This requires providing relevant, high-quality content. The quality of your posts can make or break your LinkedIn marketing strategy.
Taking Advantage Of LinkedIn’s Features
One of the most effective ways to generate new leads on LinkedIn is by leveraging the features of this networking site. For example, you can publish an article on the LinkedIn blog. This feature enables you to publish articles that can be read by other members and get indexed by search engines. Not only is this feature useful for building relationships, but it also allows you to stand out from the crowd.
LinkedIn has many free features to help you market your business. For example, you can post blog posts and status updates and even request recommendations from your connections. This helps you attract potential new customers. Moreover, you can even use LinkedIn for recruiting, hiring, and finding new business leads.
To Promote Your Business
To promote your business on LinkedIn, you need a strategy. Unlike other social networks, you can’t just publish the same content across different networks. Your strategy should focus on specific objectives such as brand awareness, consideration, and conversion. You need to have clear goals and define metrics, as well as a planned editorial calendar. For example, you need to establish what types of content your audience wants to read, and then organize your schedule around them.
To Generate Leads
Creating and sharing your content on LinkedIn is an excellent way to engage your followers and generate leads. You can choose to make your content more targeted and niched, and use a variety of marketing methods. For example, you can create ads aimed at specific groups of people, such as people who are looking for jobs. This can be a great way to generate leads for your real estate business.
Another great way to generate leads on LinkedIn is to learn from your connections. Connect with your existing clients and ask them to recommend you to their connections. This method is far fewer sales and pushy than cold calling. You can also browse through the profiles of your current clients and see who you have in common. This can give your leads a sense of confidence in you.
To Increase Traffic
If you want to gain the most benefit from using LinkedIn, the first step is to get a strategy in place. You can get help from social media dashboard software to get an idea of what works and what doesn’t. Once you have a strategy in place, you can get started and reap the rewards.
For Employee Advocacy
Employee advocacy is a great way to gain more exposure for your brand, and it’s also a cost-effective way to engage with your customers. Employees have personal networks that can connect them with others and build trust. They can share content with their connections, which improves networking and sales results.
Employee advocacy can also help your company build a positive reputation in the industry. Employees are usually proud of their employer and are happy to share positive experiences. This will make employees feel more attached to the company, which will increase retention and longevity. A successful employee advocacy strategy on LinkedIn will give your employees ready-to-share content and optimize their profiles to get the most attention possible.
Lastly
LinkedIn is a powerful social network. It can be used for employee advocacy and to drive leads. But, before you can make the most of it, you need a marketing strategy. That’s where a professional LinkedIn marketing strategy comes in handy.
5 Problems No SEO Expert Should Solve — And Why You Should Fix Them First
/in Online Marketing and Website Development/by StrategyDrivenNowadays, relying on search engine optimization experts to improve your online visibility is a good business practice. Indeed, working with a professional SEO Company can positively affect your ranking in the search result pages, help drive more organic traffic to your website, and generate more leads. Your SEO strategy can be highly effective in maximizing lead generation. After all, SEO guarantees visibility on one of the most trusted brands in the world, Google. Being seen and found in Google search is a recipe for success.
Additionally, unlike advertising campaigns, organic leads coming through your SEO activities are “free”. While this doesn’t mean that a partnership with an SEO expert is pro bono, there are no advertising fees or cost per click with search engine optimization. Your SEO results can also help lower your advertising costs. For example, SEO-optimized pages decrease their average bid costs on Google AdWords. In other words, SEO can drive leads, increase brand awareness, and decrease other marketing expenses.
But it is important to understand that while SEO can be a highly effective strategy, it isn’t a miracle solution to solve all business problems. Here are 5 things you can’t expect from your SEO specialist.
#1. Figuring out the rest of your marketing strategy
An SEO partner focuses their energy on developing your SEO plan. When it comes to determining other marketing activities, your SEO contractor is the wrong point of contact. Indeed, high level marketing activities such as market data, marketing budget, or even marketing objectives will be defined by your business plan. Your business plan acts as a guiding map providing clarity on your business services, objectives, and strategy to achieve these goals. As a result, marketing will be determined at this level.
If you struggle with the creation of a coherent marketing strategy, it can be useful to reach out to a marketing strategist who can assist with this part of the business plan.
#2. Creating new content to inspire future products or services
While SEO-optimized content generation can be one of the services, your SEO copywriter will not provide content for a service or product that doesn’t exist. SEO-optimized content means that your SEO partner can help make your existing services and products more appealing to search engine platforms. The SEO copywriter is not a fiction novelist. They can’t invent what your services should be like.
If you need SEO content, you have to provide all the necessary information to your contractor, including:
#3. Designing your website
Here’s an important distinction that many businesses fail to make. A website designer will develop the design and layout of your website, including the use of graphics, videos, and sounds.
An SEO expert can provide technical SEO improvements through the additions of schema markups, for instance, to your HTML. While many SEO specialists have a strong understanding of coding language to improve your SEO ranking, they do not utilize their coding know-how to upgrade the site’s layout or appearance.
If you wish to launch a new SEO-friendly website, you will need to plan a project that involves both web designers and SEO professionals.
#4. Managing your social media profiles
Social media managers are in charge of your social media presence. An SEO expert can provide support, such as creating tracking-friendly SEO URLs that can be shared on Twitter or Facebook. These links can make it easier to figure out where your traffic is coming from and which social media platform drives the highest conversion rates.
But the social media involvement for SEO stops right there. Creating engagement on social media and reaching out to your customers online is something you should entrust a trained specialist, aka a social media manager.
#5. Providing intelligence on the next market trends
Competition monitoring belongs to the regular tasks of an SEO contractor, as they track the ranking and keyword choices for your competitors. Yet, it is easy to confuse SEO monitoring and competition analysis at a business level. Your SEO agency is not designed to capture market intelligence about business choices and trends of your competitors. It is the task of a business and market analyst. The results observed can be used as part of a new business plan, which can affect your marketing strategy as a whole and your SEO activities in particular.
If you are going to make the most of your SEO activities, it is of the utmost importance to entrust experts with activities and strategies within their area of expertise.