Companies face a variety of risks: legal, financial, intellectual and asset-related. When these risks combine, they can put brands in jeopardy.
Fortunately, there are numerous ways to manage risks and secure your business for the long term. Here’s what you need to do.
Create Agreements With Employees
Writing employee agreements is essential for preventing damage to your business from the inside. Staff who must abide by contracts are far less likely to harm your enterprise.
There are several reasons for this. First, contractual agreements prevent employees from using your firm’s private records for their own gain. Either, they cannot access your files, or they cannot use them for personal benefit without facing legal consequences.
Second, contractual agreements prevent staff from sharing secret formulas or recipes or using them themselves.
And, lastly, and perhaps most importantly, agreements stop staff from stealing your intellectual property. They can’t, for instance, take your ideas and then set up their own business doing the same thing, stealing customers from you in the process.
Build Relationships With Facilities Security Partners
Brands also need to consider physical premises security. In today’s environment, it is essential for every firm to consider its security arrangements on its premises, including companies that don’t hold stock on-site.
Facilities security partners can provide a suite of services to protect your property and keep it safe. These include CCTV monitoring, RFID sensor installation, and perimeter fencing. You may also want to work with a graffiti removal company if you operate in an area prone to vandalism. Partners can ensure that your property remains attractive at all times while deterring criminals from causing damage.
Incorporate
Incorporating your business is another great way to protect your personal assets. You don’t want to put your car, home or savings on the line when you start a business. Forming an LLC or similar provides you with tremendous protection and lets you keep your business separate.
Secure Your Data
Firms that fail to secure their data are asking for trouble. Today, hackers perform millions of hacking attempts every hour against businesses, looking for weaknesses in their defences. If there are any issues with your IT security, they will find it and take advantage of it.
There are several things you need to do to secure your data and network. These include:
Hiring managed IT services to take care of your security requirements, including updates and monitoring
Training your employees on how to spot the signs of phishing and other attempts to steal your private data
Apply For Trademarks And Patents
Lastly, applying for trademarks and patents is one of the best ways to protect your business and secure it for the long term.
But what does that mean, precisely? Essentially, it means working with various government departments to protect both your name and idea. Trademarks, for instance, mean that nobody else can use your name. Patents, on the other hand, mean that people can’t steal your ideas and then pass them off as their own products.
https://www.strategydriven.com/wp-content/uploads/scott-graham-5fNmWej4tAA-unsplash-1.jpg8011200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-04 09:00:412022-11-04 08:27:56How To Protect Your Brand And Assets
Business owners seldom plan to sell their businesses. It’s usually something that happens as a result of external factors, like retirement or health issues. But sometimes, it’s simply the right time to sell – even if everything is going well. So how do you know when it’s time to sell your business?
There are a few key indicators that it might be time to start thinking about selling up. If your business is no longer providing you with the same level of satisfaction as it used to if you’re finding it hard to keep up with the competition, or if you’re just ready for a new challenge, then selling your business could be the right move.
Of course, there’s no definite answer as to when the perfect time to sell is. It depends on your individual circumstances and goals. But if you’re unsure about whether or not it’s time to sell, here are a few things to consider.
When You’re No Longer Enjoying the Business
One of the clearest signs that it might be time to sell your business is when you’re no longer enjoying running it. Of course, there will always be ups and downs in any business, but if the bad times are outweighing the good, then it might be time for a change.
Maybe you’re finding it hard to motivate yourself to go to work every day, or perhaps you’re constantly stressed and anxious about the state of your business. If you’re not enjoying running your business anymore, then it’s probably not worth hanging on to.
When You’re Ready for a Change
Another common reason for selling up is when you’re simply ready for a change. If you’ve been running your business for a few years and you’re starting to feel burnt out, then a change of pace might be what you need.
Or, maybe you’ve achieved everything you wanted to with your current business and you’re ready to move on to something new. If you’re no longer challenged or motivated by your business, then selling up could be the best way to rejuvenate your career.
When Competition is Taking Over
If your business is struggling to keep up with the competition, then it might be time to sell your business. If you’re finding it hard to attract new customers and retain your existing ones, then it could be a sign that your business is no longer viable in the current market.
Of course, you might be able to turn things around with some creative marketing or by expanding your product range. But if you’re not confident in your ability to compete, then selling up might be the best option.
When It’s Time for Retirement
For many business owners, retirement is the primary motivation for selling up. If you’re getting close to retirement age and you’re ready to enjoy a more relaxed lifestyle, then selling your business could be the best way to achieve this.
Making the Decision to Sell
Deciding to sell your business is a big decision, and it’s not one that should be made lightly. There’s no right or wrong time to sell, and ultimately, it comes down to what’s best for you and your family.
https://www.strategydriven.com/wp-content/uploads/krakenimages-376KN_ISplE-unsplash-3.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-03 20:00:192022-11-03 17:37:53How To Know When It Is Time To Sell Your Business
Did you know that it takes around 10 seconds for somebody to form an opinion about your business? Opinion is all based on your brand. When you glance at Cadbury, you are able to identify the distinctive purple colour that they use which has actually been patented for them because nobody else is allowed to use that colour as part of their brand. When you see the golden arches of McDonald’s, you know exactly what you’re getting when you see it. And that’s because of the brand.
Marketing strategies across any business need to have a strong brand behind it for that extra all important boost. Understanding why branding is important to accompany and why the branding package you pay for is important will help you to put together something that allows you to offer your customers the very best. With this in mind, let’s take a look at some of the reasons that your brand is so important.
You can build recognition. Most of us can name the companies based on logos, in fact there are board games just about this topic alone! Since customers are more likely to choose companies that are familiar to them, you need to develop a brand that will be recognisable, comfortable and familiar on site. From the visual elements such as your logo, to the funny tone that you use in your social media posts, your brand needs to stretch across everything from your website to your social media and back again.
You will build trust. Trust in your brand develops over time, but is the time you want to take to get it right. When you help customers develop a positive first impression, you can continue to offer an excellent experience. From here, they will associate positive traits with your brand. The first impression builds trust with your customers, and that will make sure that they are more likely to return in the future. This helps that trust to grow even more overtime.
You get to stand out from the composition. The branding choice that you make is going to help you to stand right out from the competition. If you can pinpoint the competitive advantage that you have as well as what you offer your customers that make you different, customers will learn to tie this in with your brand and recognise everything you are doing for them compared to others.
You can add value to your business. Did you know that the branding package you take on is going to add more value to your business than anything else? A business is only as strong as the customers that help it to grow, and it’s not the equipment on the product in which you invest here, but your customers. You want your customers to be looking at you at all times, and with a well known brand, you can establish your company in the marketplace and ensure that customers and competitors know that you are there to stay.
https://www.strategydriven.com/wp-content/uploads/pexels-tom-swinnen-1034649.jpg8031200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-03 19:00:192022-11-03 17:26:39Why Your Business Brand is Important
Looking after your health is vital to living a long and happy life, but it seems relatively complicated. Either that, or people believe it’s as simple as dieting and exercising. Neither of these are true.
While it takes a bit of effort, it doesn’t need to be an overwhelming process. Instead, it’s a matter of using a few practical ways to manage your health, with some being much easier to use than others.
Three particular options stand out with this, as they’re easy to do and will affect your health more than you’d think.
Practical Ways To Manage Your Health: 3 Top Options
1. Get A Massage
A professional massage can affect your health more than you’d think. It relaxes your muscles and makes them feel better, while also giving you a chance to relax mentally. Both of these can have a larger effect on your health than you could expect.
Getting these regularly will make sure you see the benefits of a professional massage. They don’t even take much time or effort to get, and can be a more enjoyable and relaxing time than you’d first expect.
2. Do Some Running
Exercising is one of the more effective ways to manage your health, but you wouldn’t need to go above and beyond to achieve this. Instead, it could be a matter of getting a short run in a few times a week. You could be surprised by how much of an effort this will have.
It can even affect more than just your physical health, as it can boost your mood and impact your mental health. You’ll be feeling much healthier before you know it, but you’ll need to make sure you do this regularly to see the benefits of running.
3. Know Your Health
Before you can start managing your health, you’ll need to know what kind of condition you’re already in. You’ll have to figure out what you need to look after, as you might have specific areas that need more effort than others. Getting a release of information from your medical professional and having regular checkups are large parts of this.
Doing this doesn’t need to take as much time or effort as you’d think, but it can be vital you do it. Once you know what your current health is, you can focus on any areas that need attention. You can then tailor your efforts to make sure you get and stay as healthy as possible.
Practical Ways To Manage Your Health: Wrapping Up
With a few practical ways to manage your health, you shouldn’t have a problem looking after yourself. While you’ll have to put some work into this, it shouldn’t be as complicated as you could think. Focusing on certain areas will make sure that’s the case.
Knowing your current health, getting an occasional massage, and doing some running can all be recommended. As minor as these could seem, they’ll make more of a difference than you could expect. There’s no reason not to use them.
https://www.strategydriven.com/wp-content/uploads/yoga-g0ae7f6592_1280.jpg8521280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-03 18:00:122022-11-03 17:18:493 Practical Ways To Manage Your Health:
Starting a new business is an exciting and thrilling prospect, and there are a lot of ideas that you have to keep in mind when looking to do this successfully. One of the key elements of being more successful as a modern business is to look at how you can stand out from the competition, and attract more interest from existing and potential clients.
There are loads of great ideas that will help you with improving the company reputation and allowing you to come across in a more positive way to clients. Use the ideas on here to look at some of the best ways in which you can stand out from your competitors, and generate greater success in the future as a modern business.
Revolutionise your marketing
One of the best ways in which you can improve the way you come across as a business is to make sure you revolutionise your marketing. If everyone is doing the same thing, then no one is standing out or catching the eye. You need to try to think outside the box as much as possible, and come up with some of the best ways of allowing you to improve your marketing. Combining things like content, pictures, and video, or some of the best ways of being able to stand out as a business by way of marketing. It is also important to try to partner with social media influencers, who can play a big role in helping you to promote your company, and endorse you to their followers.
Improve your packaging
Never underestimate the advantage of having great packaging on your products. They are a great way of helping your brand stand out on shelves, and catch the eye of customers. There are loads of things to think about when trying to improve your packaging, and working closely with companies that specialise in this is really important. Many of these companies specialise in things like folding paper cups, developing memorable high-speed packaging, pushing color schemes and thinking about sustainability. Improving your packaging makes a huge difference to the way in which your business comes across, and will go a long way towards allowing you to enjoy success.
Stand for something
A great way of being able to stand out as a business these days, is to stand for something and have some good values. This is one of the best things to keep in mind, because this is something that is really important to a lot of people these days. There are loads of excellent ideas that will allow you to make the right choices as a modern company, and having important values that resonate with customers can make a big difference here. This is something your competitors would likely not be taking care of, so this is going to give you an edge over them.
It’s important to think about some of the best ways you can stand out as a modern company, and there are loads of factors that can play a role in helping with this. Being able to take steps that will allow your company to stand out and make a difference is really important, and there are loads of key ideas that will play a role in this.
https://www.strategydriven.com/wp-content/uploads/pexels-fauxels-3184418-2.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-03 17:00:012022-11-03 17:08:57Techniques to Help Your Company Stand Out from the Crowd
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Business Programs
How To Protect Your Brand And Assets
/in Risk Management/by StrategyDrivenFortunately, there are numerous ways to manage risks and secure your business for the long term. Here’s what you need to do.
Create Agreements With Employees
Writing employee agreements is essential for preventing damage to your business from the inside. Staff who must abide by contracts are far less likely to harm your enterprise.
There are several reasons for this. First, contractual agreements prevent employees from using your firm’s private records for their own gain. Either, they cannot access your files, or they cannot use them for personal benefit without facing legal consequences.
Second, contractual agreements prevent staff from sharing secret formulas or recipes or using them themselves.
And, lastly, and perhaps most importantly, agreements stop staff from stealing your intellectual property. They can’t, for instance, take your ideas and then set up their own business doing the same thing, stealing customers from you in the process.
Build Relationships With Facilities Security Partners
Brands also need to consider physical premises security. In today’s environment, it is essential for every firm to consider its security arrangements on its premises, including companies that don’t hold stock on-site.
Facilities security partners can provide a suite of services to protect your property and keep it safe. These include CCTV monitoring, RFID sensor installation, and perimeter fencing. You may also want to work with a graffiti removal company if you operate in an area prone to vandalism. Partners can ensure that your property remains attractive at all times while deterring criminals from causing damage.
Incorporate
Incorporating your business is another great way to protect your personal assets. You don’t want to put your car, home or savings on the line when you start a business. Forming an LLC or similar provides you with tremendous protection and lets you keep your business separate.
Secure Your Data
Firms that fail to secure their data are asking for trouble. Today, hackers perform millions of hacking attempts every hour against businesses, looking for weaknesses in their defences. If there are any issues with your IT security, they will find it and take advantage of it.
There are several things you need to do to secure your data and network. These include:
Apply For Trademarks And Patents
Lastly, applying for trademarks and patents is one of the best ways to protect your business and secure it for the long term.
But what does that mean, precisely? Essentially, it means working with various government departments to protect both your name and idea. Trademarks, for instance, mean that nobody else can use your name. Patents, on the other hand, mean that people can’t steal your ideas and then pass them off as their own products.
How To Know When It Is Time To Sell Your Business
/in Entrepreneurship/by StrategyDrivenThere are a few key indicators that it might be time to start thinking about selling up. If your business is no longer providing you with the same level of satisfaction as it used to if you’re finding it hard to keep up with the competition, or if you’re just ready for a new challenge, then selling your business could be the right move.
Of course, there’s no definite answer as to when the perfect time to sell is. It depends on your individual circumstances and goals. But if you’re unsure about whether or not it’s time to sell, here are a few things to consider.
When You’re No Longer Enjoying the Business
One of the clearest signs that it might be time to sell your business is when you’re no longer enjoying running it. Of course, there will always be ups and downs in any business, but if the bad times are outweighing the good, then it might be time for a change.
Maybe you’re finding it hard to motivate yourself to go to work every day, or perhaps you’re constantly stressed and anxious about the state of your business. If you’re not enjoying running your business anymore, then it’s probably not worth hanging on to.
When You’re Ready for a Change
Another common reason for selling up is when you’re simply ready for a change. If you’ve been running your business for a few years and you’re starting to feel burnt out, then a change of pace might be what you need.
Or, maybe you’ve achieved everything you wanted to with your current business and you’re ready to move on to something new. If you’re no longer challenged or motivated by your business, then selling up could be the best way to rejuvenate your career.
When Competition is Taking Over
If your business is struggling to keep up with the competition, then it might be time to sell your business. If you’re finding it hard to attract new customers and retain your existing ones, then it could be a sign that your business is no longer viable in the current market.
Of course, you might be able to turn things around with some creative marketing or by expanding your product range. But if you’re not confident in your ability to compete, then selling up might be the best option.
When It’s Time for Retirement
For many business owners, retirement is the primary motivation for selling up. If you’re getting close to retirement age and you’re ready to enjoy a more relaxed lifestyle, then selling your business could be the best way to achieve this.
Making the Decision to Sell
Deciding to sell your business is a big decision, and it’s not one that should be made lightly. There’s no right or wrong time to sell, and ultimately, it comes down to what’s best for you and your family.
Why Your Business Brand is Important
/in Marketing & Sales/by StrategyDrivenMarketing strategies across any business need to have a strong brand behind it for that extra all important boost. Understanding why branding is important to accompany and why the branding package you pay for is important will help you to put together something that allows you to offer your customers the very best. With this in mind, let’s take a look at some of the reasons that your brand is so important.
3 Practical Ways To Manage Your Health:
/in Practices for Professionals/by StrategyDrivenWhile it takes a bit of effort, it doesn’t need to be an overwhelming process. Instead, it’s a matter of using a few practical ways to manage your health, with some being much easier to use than others.
Three particular options stand out with this, as they’re easy to do and will affect your health more than you’d think.
Practical Ways To Manage Your Health: 3 Top Options
1. Get A Massage
A professional massage can affect your health more than you’d think. It relaxes your muscles and makes them feel better, while also giving you a chance to relax mentally. Both of these can have a larger effect on your health than you could expect.
Getting these regularly will make sure you see the benefits of a professional massage. They don’t even take much time or effort to get, and can be a more enjoyable and relaxing time than you’d first expect.
2. Do Some Running
Exercising is one of the more effective ways to manage your health, but you wouldn’t need to go above and beyond to achieve this. Instead, it could be a matter of getting a short run in a few times a week. You could be surprised by how much of an effort this will have.
It can even affect more than just your physical health, as it can boost your mood and impact your mental health. You’ll be feeling much healthier before you know it, but you’ll need to make sure you do this regularly to see the benefits of running.
3. Know Your Health
Before you can start managing your health, you’ll need to know what kind of condition you’re already in. You’ll have to figure out what you need to look after, as you might have specific areas that need more effort than others. Getting a release of information from your medical professional and having regular checkups are large parts of this.
Doing this doesn’t need to take as much time or effort as you’d think, but it can be vital you do it. Once you know what your current health is, you can focus on any areas that need attention. You can then tailor your efforts to make sure you get and stay as healthy as possible.
Practical Ways To Manage Your Health: Wrapping Up
With a few practical ways to manage your health, you shouldn’t have a problem looking after yourself. While you’ll have to put some work into this, it shouldn’t be as complicated as you could think. Focusing on certain areas will make sure that’s the case.
Knowing your current health, getting an occasional massage, and doing some running can all be recommended. As minor as these could seem, they’ll make more of a difference than you could expect. There’s no reason not to use them.
Techniques to Help Your Company Stand Out from the Crowd
/in Marketing & Sales/by StrategyDrivenThere are loads of great ideas that will help you with improving the company reputation and allowing you to come across in a more positive way to clients. Use the ideas on here to look at some of the best ways in which you can stand out from your competitors, and generate greater success in the future as a modern business.
Revolutionise your marketing
One of the best ways in which you can improve the way you come across as a business is to make sure you revolutionise your marketing. If everyone is doing the same thing, then no one is standing out or catching the eye. You need to try to think outside the box as much as possible, and come up with some of the best ways of allowing you to improve your marketing. Combining things like content, pictures, and video, or some of the best ways of being able to stand out as a business by way of marketing. It is also important to try to partner with social media influencers, who can play a big role in helping you to promote your company, and endorse you to their followers.
Improve your packaging
Never underestimate the advantage of having great packaging on your products. They are a great way of helping your brand stand out on shelves, and catch the eye of customers. There are loads of things to think about when trying to improve your packaging, and working closely with companies that specialise in this is really important. Many of these companies specialise in things like folding paper cups, developing memorable high-speed packaging, pushing color schemes and thinking about sustainability. Improving your packaging makes a huge difference to the way in which your business comes across, and will go a long way towards allowing you to enjoy success.
Stand for something
A great way of being able to stand out as a business these days, is to stand for something and have some good values. This is one of the best things to keep in mind, because this is something that is really important to a lot of people these days. There are loads of excellent ideas that will allow you to make the right choices as a modern company, and having important values that resonate with customers can make a big difference here. This is something your competitors would likely not be taking care of, so this is going to give you an edge over them.
It’s important to think about some of the best ways you can stand out as a modern company, and there are loads of factors that can play a role in helping with this. Being able to take steps that will allow your company to stand out and make a difference is really important, and there are loads of key ideas that will play a role in this.