There’s no responsibility more important to an employer than their responsibility to the health and safety of their business. A crucial part of ensuring that safety is being mindful and aware of the potential hazards in the workplace that can affect here. Here, we’re going to review some of those hazards and why it’s essential to audit the workplace for any you might otherwise miss.
Can you prevent falls?
Statistically, the most frequent type of injury across all workplaces is the fact that people can slip, trip, and fall, in a wide manner of ways. Take a look at some of the methods of preventing trip and slip hazards in your workplace, such as hiring a professional cleaner to ensure the best standards of floor cleanliness, preventing items from being stored on frequently trafficked walkways, and improving visibility in dark areas.
The risk of fire
Most workplaces have a number of connections to electrical supplies, as well as electrical appliances, combustible materials, and the like. Where any of these exist, there is always the risk for fire. Performing a complete fire risk assessment in your workplace can help you find and mitigate these risks, as well as ensure that you have the right equipment installed to deal with fires that break out. You may also need to ensure that you have a fire escape route at the ready at any moment.
Don’t be shocked by electrical hazards
Many of the causes of fire hazards, as mentioned above, can also be dangerous when it comes to the electrics. Ensuring the right electrical protections in your wiring, such as an IP rated junction box wherever two connections meet is crucial. Training employees to be careful around any manner of electrical feature or appliance is essential, too, such as making sure they don’t transport or carry liquids around them.
Be mindful of any chemicals
Not all workplaces are going to feature ready access to chemicals but those that do should make sure that they are always handled to the utmost standards of safety. Most industrial chemicals can be majorly harmful when people are exposed to them. To that end, you should make sure that your workplace invests in safe chemical storage, transport, and cleanup tools so that your team is ready and able to handle them in any situation.
Work well with your equipment
In warehouses, construction sites, manufacturing floors and more, it’s the machinery and vehicles that your team works with that can potentially be the most dangerous. Preventing machinery injuries requires a multi-pronged strategy. Training in the correct use of the equipment is vital, as is making sure that you have all of the personal protective equipment that you need and, most importantly, that it’s used when necessary. Of course, you should invest in the routine maintenance of each machine, as well.
The above list of potential hazards in the workplace is far from comprehensive. As mentioned, you should carry out a thorough safety audit of the workplace to ensure that you miss nothing that could pose a danger if left alone.
https://www.strategydriven.com/wp-content/uploads/pexels-pew-nguyen-241025.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-22 08:00:132022-11-22 10:35:30The Hazards Every Workplace Has To Be Mindful Of
When it comes to communication over long distances, there is no such thing as a system that is hacker-proof. Almost every form is at some risk of being hacked into or compromised. However, because more and more people are turning to VoIP systems, it has become much easier to install specific security features that can improve the experience. So is a VoIP actually more secure than a landline phone?
Are Landlines More Secure Than VoIPs?
Landlines alone are considered to be the most secure form of communication, although no one really uses them anymore. There is the ability to wiretap a landline, but the same thing can be performed on a VoIP line too. Hackers are also less likely to eavesdrop on a landline because there’s not as much information to acquire.
With a VoIP system or sip trunk, however, there is a lot more security features that are being developed and installed to combat hackers. The main reason is that once a VoIP line is hacked, there is a lot more information that a hacker could obtain.
Why Are VoIPs Easier To Hack?
Landline phones connect to each other through circuit switching. The sound from one phone is transmitted to the other once a circuit is created. Then, once the call has ended, there is no longer the transmission of any data.
With a VoIP, information is being transmitted over broadband Internet. The information is broken down into packets and bundles, transmitted to the other side, and then reassembled like the pieces of a jigsaw puzzle. The moment that any of these packets are intercepted by hackers, then the information is lost.
Are Any VoIPs Secure?
There are some systems that are closed in nature that only connect one party to another with end-to-end encryption. However some of these systems can still be hacked in order to intercept the data before it has been encrypted. Even with this knowledge, however, it is not impossible to make secure calls with VoIP.
Encrypt Everything
It isn’t difficult to have a system that uses as much encryption as possible to keep information safe, especially if sensitive information is being shared between end-to-end users. Passwords should be strong and not shared with other people, and shouldn’t be a common word that would make it easy for people to guess.
Testing The Network
The network should be tested on a regular basis to ensure that there are no holes in the security and, if there are, that they are repaired as quickly as possible. Penetration testing serves the purpose of seeing how vulnerable the network really is.
Enabling Network Address Translation
Also called NAT, it is a feature on routers that provides a private IP address to phones, computers, and other Internet devices. By having a private IP, the network cannot be identified by a hacker and it cannot then be manipulated.
Despite the fact that there’s no such thing as an absolutely perfect VoIP system, that doesn’t mean that there aren’t security measures in place to make it as difficult as possible for hackers to get in. If you’re interested in having a VoIP system working for you, then contact your nearest provider immediately.
https://www.strategydriven.com/wp-content/uploads/pexels-pixabay-163007-1.jpeg7391280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 09:00:162022-11-18 09:41:19How Secure Is VoIP Compared to Landline Phone?
Anyone in a sales-oriented position will always be looking for ways to improve their technique and improve their ability to make more appointments and close more deals.
Using professional dealership phone training, for example, is an excellent way to try and improve sales conversion rates, but improve customer service and satisfaction levels at the same time.
The mindset of every consumer has dramatically changed in recent times and that is a compelling reason why it is essential that you learn how to sell in a way that is relevant for this day and age.
Developing the right skills and attributes
A fundamental aspect of learning how to sell successfully is being able and willing to develop the perfect skills and attributes required to achieve consistent positive results from your efforts.
One of the most important attributes to have is self-motivation.
Nobody can teach you to rise each morning with the desire to win and achieve success. You can definitely develop good sales skills with the right training and guidance, but you also have to want to be a successful salesperson to become one.
The modern sales environment is just as competitive and consumer attitudes might even have changed over time, but you still need the core attributes and skills to be able to close the right amount of deals.
Share your vision and ideas with others
Selling can often be viewed as a singular activity, especially when it is in a very competitive results-orientated environment.
However, it actually makes a lot of sense to seek out peers and mentors within your organization, and beyond if necessary.
If you have an idea of how you can improve the sales pitch by adding value to what you are offering the customer it would be a sensible strategy to talk these through with other members of your team and those connected with the sales process.
This approach can help you bring new ideas to fruition. Sharing your ideas can have the impact of improving your individual sales performance.
Do you have the basics to be a successful salesperson?
Even if you have a natural level of confidence in your own ability and a strong desire to succeed it still helps greatly to be able to channel that positivity and energy in the right way.
The best way of doing that is to have the basic sales skills in the bank that give you the blueprint for future success.
Learning how to be a good salesperson involves having good listening and communication skills. You develop these basic skills over a period of time through experience. But you can influence that upward trajectory in your sales performance and career prospects by committing to learning the basic sales skills needed by everyone in that sort of role.
Investing your time and effort into learning how to become a better version of yourself and improve your sales performance could turn out to be money well spent, especially when you start to see the results.
https://www.strategydriven.com/wp-content/uploads/pexels-jopwell-1325735.jpeg8541280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 08:00:512022-11-18 09:35:27Why Learning How to Sell is a Must In This Day and Age
Private practice owners often overlook the importance of a continuous flow of new patients. With so many other responsibilities to focus on and often full caseloads, it’s natural to put patient acquisition on the back burner.
However, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.
Here are six ways to attract more patients to your medical practice.
Invest in SEO
Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.
Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.
Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.
Optimize Your Website
SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.
Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.
Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.
Be Active on Social Media
Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.
Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.
While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.
Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.
Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.
Create a Patient Feedback System
Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.
Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.
Prioritize Your People
Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.
Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.
Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.
https://www.strategydriven.com/wp-content/uploads/pexels-karolina-grabowska-4506109.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-18 07:00:572022-11-18 04:02:38Top 6 Ways to Attract More Patients to Your Medical Practice
There are many reasons why you may be thinking about a new career. It might be that you’re unhappy at your current job or maybe you’re a stay-at-home mom looking to reenter the workforce.
No matter the reason, you’ll want to prepare for this transition since it’s a big one. Here’s what to do when you’re considering a career change so that you can give yourself the best chance at finding a rewarding path that will be long-lasting. The more work and effort you put in now the better chance you have at finding success in your professional life long-term.
Update Your Resume
It’s a good idea to start by updating your resume when you’re considering a career change. This way you’ll be prepared to share it and give it to different people or companies who may be interested in your skills. It’s important that you keep it updated so that you can give it to recruiters and so that you have a solid understanding of your accomplishments. Not only that but it allows you to act fast on any new opportunities that might come your way quickly.
Research Options
If you’re considering a career change then you must have a plan for where you’re heading and what you want to do with your life. It’s a good time to decide if you want to change industries as well. Research all your different options and look into anything from being your own boss through business opportunities with estate sales to going back to school to working for a large corporation that is hiring. You should gather as much information as you can on the career paths that interest you the most so you can start narrowing it down and begin to move forward in a direction that will best suit you.
Get in Touch with Your Network
Now is also a good time to get in touch with your network and build it up and reconnect with old contacts face-to-face. When you’re considering a career change, you should be ready to use these people to help you get your foot in the door or tell you about new opportunities. Use your network as you try to navigate your situation and figure out what you want to do next. You never know who could be of assistance to you so continue to keep the conversations going as you explore your options. It might also be a good time to identify a mentor who can offer guidance during this uncertain time.
Identify Your Strengths & Develop New Skills
If you want to give yourself the best chance at finding a new job and a different career path then you need to be marketable and an attractive candidate. You can ensure this holds true by identifying and knowing your strengths and developing your skills in areas where you may be falling short. It may require that you take online courses or that you go back to school so be ready to invest in yourself as you prepare for a career change.
https://www.strategydriven.com/wp-content/uploads/pexels-sora-shimazaki-5668859.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2022-11-17 18:00:192022-11-17 16:10:05What To Do When You’re Considering A Career Change
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The Hazards Every Workplace Has To Be Mindful Of
/in Risk Management/by StrategyDrivenCan you prevent falls?
Statistically, the most frequent type of injury across all workplaces is the fact that people can slip, trip, and fall, in a wide manner of ways. Take a look at some of the methods of preventing trip and slip hazards in your workplace, such as hiring a professional cleaner to ensure the best standards of floor cleanliness, preventing items from being stored on frequently trafficked walkways, and improving visibility in dark areas.
The risk of fire
Most workplaces have a number of connections to electrical supplies, as well as electrical appliances, combustible materials, and the like. Where any of these exist, there is always the risk for fire. Performing a complete fire risk assessment in your workplace can help you find and mitigate these risks, as well as ensure that you have the right equipment installed to deal with fires that break out. You may also need to ensure that you have a fire escape route at the ready at any moment.
Don’t be shocked by electrical hazards
Many of the causes of fire hazards, as mentioned above, can also be dangerous when it comes to the electrics. Ensuring the right electrical protections in your wiring, such as an IP rated junction box wherever two connections meet is crucial. Training employees to be careful around any manner of electrical feature or appliance is essential, too, such as making sure they don’t transport or carry liquids around them.
Be mindful of any chemicals
Not all workplaces are going to feature ready access to chemicals but those that do should make sure that they are always handled to the utmost standards of safety. Most industrial chemicals can be majorly harmful when people are exposed to them. To that end, you should make sure that your workplace invests in safe chemical storage, transport, and cleanup tools so that your team is ready and able to handle them in any situation.
Work well with your equipment
In warehouses, construction sites, manufacturing floors and more, it’s the machinery and vehicles that your team works with that can potentially be the most dangerous. Preventing machinery injuries requires a multi-pronged strategy. Training in the correct use of the equipment is vital, as is making sure that you have all of the personal protective equipment that you need and, most importantly, that it’s used when necessary. Of course, you should invest in the routine maintenance of each machine, as well.
The above list of potential hazards in the workplace is far from comprehensive. As mentioned, you should carry out a thorough safety audit of the workplace to ensure that you miss nothing that could pose a danger if left alone.
How Secure Is VoIP Compared to Landline Phone?
/in Risk Management/by StrategyDrivenAre Landlines More Secure Than VoIPs?
Landlines alone are considered to be the most secure form of communication, although no one really uses them anymore. There is the ability to wiretap a landline, but the same thing can be performed on a VoIP line too. Hackers are also less likely to eavesdrop on a landline because there’s not as much information to acquire.
With a VoIP system or sip trunk, however, there is a lot more security features that are being developed and installed to combat hackers. The main reason is that once a VoIP line is hacked, there is a lot more information that a hacker could obtain.
Why Are VoIPs Easier To Hack?
Landline phones connect to each other through circuit switching. The sound from one phone is transmitted to the other once a circuit is created. Then, once the call has ended, there is no longer the transmission of any data.
With a VoIP, information is being transmitted over broadband Internet. The information is broken down into packets and bundles, transmitted to the other side, and then reassembled like the pieces of a jigsaw puzzle. The moment that any of these packets are intercepted by hackers, then the information is lost.
Are Any VoIPs Secure?
There are some systems that are closed in nature that only connect one party to another with end-to-end encryption. However some of these systems can still be hacked in order to intercept the data before it has been encrypted. Even with this knowledge, however, it is not impossible to make secure calls with VoIP.
Encrypt Everything
It isn’t difficult to have a system that uses as much encryption as possible to keep information safe, especially if sensitive information is being shared between end-to-end users. Passwords should be strong and not shared with other people, and shouldn’t be a common word that would make it easy for people to guess.
Testing The Network
The network should be tested on a regular basis to ensure that there are no holes in the security and, if there are, that they are repaired as quickly as possible. Penetration testing serves the purpose of seeing how vulnerable the network really is.
Enabling Network Address Translation
Also called NAT, it is a feature on routers that provides a private IP address to phones, computers, and other Internet devices. By having a private IP, the network cannot be identified by a hacker and it cannot then be manipulated.
Despite the fact that there’s no such thing as an absolutely perfect VoIP system, that doesn’t mean that there aren’t security measures in place to make it as difficult as possible for hackers to get in. If you’re interested in having a VoIP system working for you, then contact your nearest provider immediately.
Why Learning How to Sell is a Must In This Day and Age
/in Professional Development/by StrategyDrivenUsing professional dealership phone training, for example, is an excellent way to try and improve sales conversion rates, but improve customer service and satisfaction levels at the same time.
The mindset of every consumer has dramatically changed in recent times and that is a compelling reason why it is essential that you learn how to sell in a way that is relevant for this day and age.
Developing the right skills and attributes
A fundamental aspect of learning how to sell successfully is being able and willing to develop the perfect skills and attributes required to achieve consistent positive results from your efforts.
One of the most important attributes to have is self-motivation.
Nobody can teach you to rise each morning with the desire to win and achieve success. You can definitely develop good sales skills with the right training and guidance, but you also have to want to be a successful salesperson to become one.
The modern sales environment is just as competitive and consumer attitudes might even have changed over time, but you still need the core attributes and skills to be able to close the right amount of deals.
Share your vision and ideas with others
Selling can often be viewed as a singular activity, especially when it is in a very competitive results-orientated environment.
However, it actually makes a lot of sense to seek out peers and mentors within your organization, and beyond if necessary.
If you have an idea of how you can improve the sales pitch by adding value to what you are offering the customer it would be a sensible strategy to talk these through with other members of your team and those connected with the sales process.
This approach can help you bring new ideas to fruition. Sharing your ideas can have the impact of improving your individual sales performance.
Do you have the basics to be a successful salesperson?
Even if you have a natural level of confidence in your own ability and a strong desire to succeed it still helps greatly to be able to channel that positivity and energy in the right way.
The best way of doing that is to have the basic sales skills in the bank that give you the blueprint for future success.
Learning how to be a good salesperson involves having good listening and communication skills. You develop these basic skills over a period of time through experience. But you can influence that upward trajectory in your sales performance and career prospects by committing to learning the basic sales skills needed by everyone in that sort of role.
Investing your time and effort into learning how to become a better version of yourself and improve your sales performance could turn out to be money well spent, especially when you start to see the results.
Top 6 Ways to Attract More Patients to Your Medical Practice
/in Marketing & Sales/by StrategyDrivenHowever, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.
Here are six ways to attract more patients to your medical practice.
Invest in SEO
Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.
Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.
Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.
Optimize Your Website
SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.
Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.
Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.
Be Active on Social Media
Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.
Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.
Source: https://www.pexels.com/photo/a-woman-wearing-a-face-mask-getting-a-checkup-6285396/
Invest in Your Community
While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.
Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.
Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.
Create a Patient Feedback System
Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.
Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.
Prioritize Your People
Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.
Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.
Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.
What To Do When You’re Considering A Career Change
/in Professional Development/by StrategyDrivenNo matter the reason, you’ll want to prepare for this transition since it’s a big one. Here’s what to do when you’re considering a career change so that you can give yourself the best chance at finding a rewarding path that will be long-lasting. The more work and effort you put in now the better chance you have at finding success in your professional life long-term.
Update Your Resume
It’s a good idea to start by updating your resume when you’re considering a career change. This way you’ll be prepared to share it and give it to different people or companies who may be interested in your skills. It’s important that you keep it updated so that you can give it to recruiters and so that you have a solid understanding of your accomplishments. Not only that but it allows you to act fast on any new opportunities that might come your way quickly.
Research Options
If you’re considering a career change then you must have a plan for where you’re heading and what you want to do with your life. It’s a good time to decide if you want to change industries as well. Research all your different options and look into anything from being your own boss through business opportunities with estate sales to going back to school to working for a large corporation that is hiring. You should gather as much information as you can on the career paths that interest you the most so you can start narrowing it down and begin to move forward in a direction that will best suit you.
Get in Touch with Your Network
Now is also a good time to get in touch with your network and build it up and reconnect with old contacts face-to-face. When you’re considering a career change, you should be ready to use these people to help you get your foot in the door or tell you about new opportunities. Use your network as you try to navigate your situation and figure out what you want to do next. You never know who could be of assistance to you so continue to keep the conversations going as you explore your options. It might also be a good time to identify a mentor who can offer guidance during this uncertain time.
Identify Your Strengths & Develop New Skills
If you want to give yourself the best chance at finding a new job and a different career path then you need to be marketable and an attractive candidate. You can ensure this holds true by identifying and knowing your strengths and developing your skills in areas where you may be falling short. It may require that you take online courses or that you go back to school so be ready to invest in yourself as you prepare for a career change.