6 Key Areas Businesses Must Invest in and Strategize in 2023

StrategyDriven Managing Your Business Article | 6 Key Areas Businesses Must Invest in and Strategize in 2023

Are you prepared for the opportunities that 2023 brings? The business world is about to witness a new era where transformative technologies like artificial intelligence, virtual reality, and 5G come together, opening up a world of possibilities.

Businesses primed to leverage these technologies to streamline everything from supply chains to sales and marketing will be riding the wave’s crest. And the good news? Embedding these transformative technologies into operations will be easier than ever. As AI and blockchain morph into accessible cloud-based services and no-code environments offer an open invitation to all, the era of democratized innovation stands before us. But to thrive in 2023 and beyond, businesses must strategically invest in key areas that drive innovation, bolster competitiveness, and unlock lasting success.

The future is pulsating with potential. Are you ready to meet it head-on?

1. Content and Knowledge Management

A well-organized system of business content is akin to a library, where every piece of knowledge is cataloged, stored, and easily retrieved when needed. Yet, many businesses still struggle with efficient content organization and access.

The solution lies in a remarkable tool streamlining the way businesses manage and access their content, from creation and storage to archiving and disposal. Harnessing this tool can supercharge efficiency, reduce error rates, and significantly improve decision-making processes. Think of it as your business’s knowledge hub, a central repository facilitating information flow. As a result, your organization will be empowered with the correct information at the right time, driving informed strategic decisions.

If you’re seeking similar advanced solutions, an enterprise content lifecycle management tool should be your ultimate pick. By leveraging such tools, your organization can automate every stage of content lifecycle management, boost the content ecosystem, ensure regulatory compliance, support digital transformation, and offer exceptional customer service.

2. Human Capital

In the dynamic world of 2023, the success of a business is intricately linked to its workforce. Sharpening your staff’s skills is vital for the growth and success of your business, allowing it to reach its full potential. Investment in well-crafted training and development programs is vital, serving to create not just a competent workforce but a forward-thinking one that thrives on learning and innovation. This focus on upskilling equips businesses with the intellectual firepower to tackle future challenges.

Moreover, by fostering employee growth, businesses foster high engagement levels and productivity, strengthening their foundations for success in 2023.

3. Digital Transformation

In the landscape of 2023, ‘digital transformation’ has morphed from a trendy buzzword into a business imperative. To stay competitive, companies must effectively utilize cutting-edge technology to refine their processes, enhance their offerings, and deliver superior customer experiences. The journey goes beyond simply digitizing operations; it involves integrating technology, data, and strategic processes to create sustainable business value.

The reward of a successful digital transformation strategy is manifold: improved operational efficiency, heightened customer satisfaction, and a notable edge in a highly competitive market. In 2023, digital leaders will understand – and harness – the transformative potential of digital technology.

4. Sustainability and Social Responsibility

Today, the notions of sustainability and social responsibility have metamorphosed from ethical considerations into strategic decisions molding a company’s identity and influence its success. Businesses that adeptly intertwine these principles into their operations and strategy don’t only gain societal goodwill but they also earn invaluable trust, loyalty, and respect from customers, employees, investors, and competitors.

Additionally, this ethical business approach fosters a holistic ecosystem that benefits all stakeholders, from the financial to the environmental and societal, paving the way for a resilient and shared value. Such an enlightened perspective sees sustainability and social responsibility as opportunities for innovation, differentiation, engagement, and leadership rather than mere obligations. The champion companies in 2023 harmoniously balance profitability with the planet’s well-being and inhabitants, setting a new standard of success and reshaping the business paradigm.

5. Cybersecurity

In the expansive digital landscape of 2023, cybersecurity has transitioned from an optional feature to a critical foundation of any business strategy. The mandate for companies extends to adopting sophisticated security measures to safeguard their digital inventory and content, encompassing everything from proprietary data and trade secrets to customer information and personal identities.

However, the goal is not merely to erect impenetrable digital walls; it’s about crafting a secure environment that boosts growth, kindles innovation, and enhances trust. Cybersecurity in 2023 extends beyond a technical safeguard, showcasing a business’s commitment to its organizational integrity and the privacy and security of its customers and partners. A comprehensive approach to cybersecurity engenders an environment of trust, assuring stakeholders that they can transact and innovate confidently.

As we transition into 2023, it’s pivotal to remember that fortifying digital spaces are not just about warding off cyber threats but also about ensuring business continuity and resilience. Cybersecurity in 2023 isn’t merely a defense strategy; it’s a potent catalyst for business growth.

6. Customer Experience (CX)

In 2023, exceptional customer experience is more than just a business strategy; it’s the foundation of business success. Companies can secure loyalty and propel profitability by deliberately investing in customer experience enhancement. It involves meticulously mapping the customer journey across all touchpoints, crafting personalized experiences, and delivering seamless service.

Prioritizing customer experience is a powerful differentiator in a competitive marketplace. Companies that commit to providing exceptional customer experiences will be the ones that stand out and thrive in 2023.

Conclusion

The journey to success in 2023 hinges on strategic investment in critical areas. Empower your business with a robust content management tool, cultivate a learning and skill development culture, leverage digital transformation power, incorporate sustainable practices, fortify your cybersecurity, and prioritize the customer experience. These aren’t just investment areas; they are strategic pillars for success. Efficient content management helps streamline processes, employee upskilling boosts innovation, digital transformation offers a competitive edge, sustainable practices enhance reputation, robust cybersecurity builds trust, and superior customer experience increases loyalty. So, as you plot your course for 2023, remember – it’s not about following the crowd; it’s about making strategic choices that align with your unique business goals.

What Is Ahead? Is It More of the Same or Something Else?

StrategyDriven Editorial Perspectives Article | What Is Ahead? Is It More of the Same or Something Else?

As executives and business leaders there is a lot on our plate.  In business there are many needs and urgent matters to attend to.  As business leaders this is a fast based Olympic like game we play. Then we add family, children, grandchildren, personal hobbies, social time, and some vacation to this mix.  We are clearly “Big People” and have “Big Lives.”  When is it time for something else? When is it time for that dream or that possibility, which has been a thought and a yearning, but has never happened?   This is the question I am putting before you.

As you may or may not know, 2023 is the year of my partial sabbatical. As a celebration of my 45 years of working, I am working less and focusing on other activities. 2023 is a blank chapter. It is like a farm field near where I live in the winter…newly covered with crystal white unmarked snow…. the trees on the other side…. dark and mysterious.

You know how life will end. It ends in dust. Yet what is in between? This unwritten future, which is what matters. This is the year for me, largely unscripted. My purpose is rediscovering love, life, and contribution. I have been working for forty-five years, raising a family, running a company. Turning seventy, that was the wake-up call.

This is the year I have been talking about.

For the most part I have my health and stamina; I can (still) walk for miles at a time. I can do a 30-minute strength class on Peloton. I have my brain.  When am I going to commit time to something beyond making money and surviving, waiting for dust? In January, I saw that I was doing 2023 like any other year. Working a lot; running the company; creating a future with it.

I needed an interruption.  I needed something to break me up. I needed a statement to myself, my company, my family, and the world that this is a different year. I looked at trips. Lapland and Finland, while different, was too cold. Hiking in Cambodia and Vietnam seemed too placid. Biking in Cambodia and Vietnam hmm…

I had not been on a bike in two years, I had not biked over ten miles in twenty-five years, I was dealing with an injury to my knee and was not sure I would be able to bike long distances. I had little connection to Cambodia or Vietnam. I did not know the language. I had never been there. For the most part, it was a mystery. My ex and daughter both expressed concern at my ability to do the trip, but for me it was all perfect. A challenge coming together.

I had forgotten how great travel is for getting out of your rut, getting uncomfortable and seeing the world from a new perspective. Bike riding in Cambodia and Vietnam fulfilled the above. There I was riding a bike among thousands of scooters coming at me from all angles and sides. The street of Hanoi redefines chaos.  Think of a school of fish and sticky rice as tools to cross a street and navigate.  Being able to discern a hello honk from an I am about to run you over honk.  I learned to bicycle in this environment.


Seeing a new, foreign country from the seat of a bike is the way to see a new, foreign country!  There were water buffalo wandering, many temples, a Vietnamese cemetery dedicated to soldiers who fought against us, and the Hanoi Hilton.

There was this hot day and after a 30-mile bike ride we were being blessed by a Buddhist Monk.  The Icy water cascaded down upon us.  This is called a water blessing and what had been blessed before us was a new car. I love being in unfamiliar territory that I cannot fathom or understand.

As you can see, there were so many new sights, sounds and experiences. I came away revitalized, refreshed, and newly engaged. I highly recommend Adventure Travel for getting out of the rut, being able to see things new and getting reenergized. Yet as I sit with CEOs and business leaders, I see many other options.

Bill wants to meaningfully engage in racial equality and with systemic racism.   Sally’s passion is mental health and ensuring that all have access to support and services.  Rick wants to coach entrepreneurs.  Joe has a start up in the pet industry – a bootie for dogs that will revolutionize pet shoes.  Miriam just wants time to do whatever.

As these executives ponder the possibilities there is always the lurking issue of Time.   When is there Time?  When is the Time?  When is the Time for that trip you want to take?  For me next, it could be Antarctica or perhaps Mongolia or going back to Cuba or the national parks in America, which I have never been to.  Time for that passion whether it’s making a difference, playing in a band or just chilling.

Recently I have been diagnosed with A-fib.  This is heart condition while not immediately threatening, it could be.  There are few symptoms and some procedures, doctor visits, crowded offices, and appointments. These are all distractions demanding attention. For the first time in my adult life my returning to health is a focus.  It has made me think that now is all we have and that the future is totally unwritten.

So, my beloved business leader and executive, when is the time? You have your success, your grandkids and all that is gratifying.  However, that is not what I am talking about.  Is there a Buddhist water blessing in your future?  Is there a Cambodian ten-year-old girl on a dirt road in the middle of nowhere waving joyfully and practicing her English by saying hello?

When is it time to have your dreams go from someday maybe I will do that to this is it and now is the time to do that.  When do you go from a someday maybe life to a this is it life?  When is booking the trip, playing the instrument, or having the conversation the thing that happens right now?  Let me know what actions you are taking that light you up, excite you and free you from resignation and just another day.  Let me know what your adventure will be.  I look forward to hearing from you.

Keep causing and creating.


About the Author
StrategyDriven Expert Contributor | Bruce HodesBruce Hodes, President and Founder of CMI, is dedicated to helping companies grow. The focus of his work is developing work teams, business leaders and executives into powerful performers. Bruce has an MBA from Northwestern University and a Master’s Degree in Clinical Social Work.

Six Software Every Real Estate Manager Needs in 2023

StrategyDriven Managing Your Business Article | Six Software Every Real Estate Manager Needs in 2023

As the real estate market continues to evolve, technology plays an increasingly crucial role in streamlining operations and maximizing efficiency. In 2023, real estate professionals need to embrace software solutions that address the unique challenges of the industry. From property management to client communication, having the right software can make a significant difference in driving success. In this article, we will explore six essential software requirements for the real estate market in 2023, including the importance of landlord software for efficient property management.

1. Robust Property Management Software: Efficient property management is a cornerstone of success in the real estate market. Property managers handle a wide range of tasks, including lease management, rent collection, maintenance requests, and financial reporting. Implementing trusted landlord software features can streamline these operations, improving productivity and enhancing the tenant experience. Look for software that offers features such as automated rent reminders, maintenance tracking, and online portals for tenants to submit requests and payments. Additionally, cloud-based software allows property managers to access crucial information from anywhere, making remote management more convenient. By utilizing comprehensive property management software, real estate professionals can effectively manage their portfolios, optimize occupancy rates, and provide exceptional service to tenants.

2. Customer Relationship Management (CRM) Software: In a competitive real estate market, maintaining strong client relationships is vital. CRM software enables real estate professionals to centralize client information, track communication, and nurture leads. Look for a CRM solution that allows you to segment your client database, track interactions, and set reminders for follow-ups. Integration with email and calendar systems can streamline communication and ensure timely responses. By leveraging CRM software, real estate professionals can personalize their interactions, improve client satisfaction, and ultimately generate more leads and referrals.

3. Virtual Tour and Visualization Software: In an increasingly digital world, virtual tours, and visualizations have become indispensable tools in the real estate market. With virtual tour and visualization software, potential buyers or tenants can explore properties remotely and experience a realistic representation of the space. Look for software that offers 3D modeling, interactive floor plans, and high-quality visuals. Virtual tour software allows real estate professionals to showcase properties effectively, attract a wider audience, and save time by pre-qualifying potential buyers or tenants. By providing immersive virtual experiences, you can enhance your marketing efforts and increase the likelihood of successful property transactions.

4. Automated Marketing Software: Effective marketing is essential for real estate professionals to attract clients and drive business growth. Automated marketing software can help streamline marketing efforts, saving time and resources. Look for software that offers email marketing automation, social media scheduling, and analytics to track campaign performance. Utilize features such as email templates, personalized content, and lead capture forms to engage with potential clients at different stages of the buying or renting process. By automating marketing tasks, you can ensure consistent and targeted communication, nurture leads, and stay top-of-mind with your target audience.

5. Financial Management and Reporting Software: Real estate transactions involve complex financial processes that require accurate tracking and reporting. Implementing financial management and reporting software can simplify these tasks and provide valuable insights into your business’s financial performance. Look for software that offers features such as expense tracking, income management, budgeting, and customizable reports. Streamline rent collection by integrating online payment options for tenants. Having real-time access to financial data enables real estate professionals to make informed decisions, identify areas of improvement, and meet financial goals. By utilizing comprehensive financial management software, you can optimize your financial operations, improve transparency, and ensure compliance with regulatory requirements.

6. Data Analytics and Business Intelligence Software: In the data-driven era, real estate professionals can leverage the power of data analytics and business intelligence software to gain valuable insights and make informed decisions. This software enables you to analyze market trends, track property performance, and identify investment opportunities. Look for software that offers robust reporting capabilities, customizable dashboards, and data visualization tools. With access to accurate and up-to-date data, you can evaluate property values, rental rates, and market demand to make data-driven investment decisions. Additionally, data analytics software can help you optimize marketing strategies, identify target demographics, and refine your business approach. By harnessing the power of data analytics and business intelligence, real estate professionals can stay ahead of the competition, maximize profitability, and achieve long-term success in the dynamic real estate market.

Final Word

In an increasingly digital and competitive real estate market, having the right software solutions is crucial for success. We hope this article could help you revamp the face of your real-estate management. Embrace technology to gain a competitive edge and thrive in the evolving real estate landscape of 2023.

How to Plan for Your Blended Family’s Future: Estate Planning Tips

StrategyDriven Practices for Professionals Article | How to Plan for Your Blended Family's Future: Estate Planning Tips

The estate planning process can be complex. Many people enter into a second marriage with existing assets like IRAs, insurance policies, and workplace pensions that need to be changed.

If you have a blended family, these assets can create significant issues upon your death. Clear communication, working with an experienced attorney, and routinely reviewing your plan can help.

Communicate

Blended families often have complex relationships, and spouses must work together to set the tone for open communication. This means being respectful and focusing on goals. It also means communicating effectively, especially when it comes to finances. Couples should candidly discuss each other’s income, assets, debts, and spending habits. A clear understanding of each other’s goals can help couples avoid future conflicts over money.

In addition, couples need to discuss estate planning, including a review of their current and future financial status. For example, a trust could be created to provide a surviving spouse with an income for life and then pass on the remainder of the assets to children from a previous marriage after the surviving spouse’s death. This can help reduce estate taxes and ensure that both families receive a fair share of the overall estate.

It is essential to realize that blending families takes time and requires much commitment. However, the rewards can be immense, as the bonds that form within a happy blended family are often unbreakable and last a lifetime. While it is impossible to predict every problem that may arise, being prepared and having a sound support system can make creating a healthy family much more accessible.

Create a Family Budget

Blended families can face unique challenges when it comes to financial planning. For example, some family members may have inherited assets they are reluctant to give up, such as an IRA or other retirement accounts. Others may have been through a divorce before and are wary of giving up their rights to their ex-spouse’s estate share.

For this reason, it is essential to be open and transparent when discussing finances with your spouse. This can help prevent misunderstandings and disputes down the road. It also helps to set goals for your family’s future together, including how you want to distribute your assets and what legacy you wish to leave behind.

One of the best ways to avoid problems in the future is by creating a budget that you and your spouse can work on together, including all your expenses, from essentials such as housing payments, groceries, and utilities, to fun extras like shopping and vacations. Then, go through each month and compare your actual spending to your budget goals. Make adjustments as needed.

Another essential part of a family budget is being honest about each person’s debt and assets. This means sharing your bank statements, credit card balances, loan payments, and any alimony or child support you pay or receive. You discuss your savings, such as your retirement or brokerage accounts and any 529 college savings plans for children.

Talk to Your Lawyer

Estate planning in California is often seen as a private affair, but it doesn’t have to be. A good estate planning lawyer can help you develop a plan that meets the unique needs of your blended family.

You and your new spouse must discuss your goals and expectations about inheritance and the legacy you want to leave behind. This will prevent conflict and confusion when you pass on or are incapacitated.

For example, you should ensure that your children from previous relationships receive their fair share of the assets in your estate while at the same time preserving those assets for future generations. Your attorney can suggest strategies like trusts to accomplish this goal.

Another option is a pre-nuptial agreement, which can spell out how assets will be distributed in the event of death or divorce. This can help avoid conflict and unnecessary heartbreak in a family crisis. Finally, you and your lawyer need to update your plans regularly. This will ensure that they reflect your life’s current state and are consistent with your goals. Knowing your loved ones are protected will also give you peace of mind. Talk to a family law attorney today about creating a plan for your blended family.

Update Your Will

Many people entering a blended family have an estate plan from a previous relationship that they need to update. Others assume that if they leave everything to their new spouse, the children from their prior relationships will automatically receive a share of the estate fairly and equitably when they pass away. This is a big mistake.

A reputable estate planning attorney can help a couple develop a comprehensive plan that will ensure the wishes of their new family are respected and honored. This includes strategies to minimize estate taxes, protect assets from creditors, and facilitate the transfer of wealth between generations in a tax-efficient manner.

One of the most critical steps is documenting and identifying all assets, including property, bank accounts, retirement funds, life insurance policies, and any other investments or holdings you have. A complete list of these will ensure there is no confusion or misunderstanding when it comes time to distribute these assets to your family members during your death or incapacity.

In addition, it is a good idea to discuss with your spouse what bills you will pay and those the other party will pay. This will eliminate any misunderstandings and conflicts down the line. Finally, a pre-nuptial agreement is an excellent tool for blended families to establish the terms of how their assets will be distributed in the event of divorce or death.

Safeguard Your Business: 6 Steps to Prevent Fraud

StrategyDriven Risk Management Article | Safeguard Your Business: 6 Steps to Prevent Fraud

Fraud can have devastating consequences for businesses, leading to financial losses, damaged reputation, and compromised customer trust. To protect your business from fraudsters, it’s essential to be proactive and implement robust preventive measures. In this article, we’ll explore six effective steps that can help you prevent fraud and ensure the security of your business operations.

Establish Strong Internal Controls

The foundation of fraud prevention lies in establishing strong internal controls within your organization. This involves implementing policies and procedures that promote transparency, accountability, and segregation of duties. By clearly defining roles and responsibilities, conducting regular audits, and enforcing checks and balances, you create an environment that deters fraudulent activities and identifies any red flags at an early stage.

Educate and Train Your Employees

Your employees play a vital role in fraud prevention. Educating them about the risks and consequences of fraud is crucial. Offer training programs that highlight common fraud schemes, such as phishing, identity theft, and financial manipulation. Encourage a culture of vigilance and provide guidelines on reporting suspicious activities. By empowering your employees with knowledge and awareness, you create a united front against fraud.

Implement Robust Fraud Detection Measures

In today’s digital landscape, cyber fraud is a significant threat to businesses. Protect sensitive data by implementing a robust fraud worldwide detection system. This includes using firewalls, antivirus software, and encryption protocols to safeguard your networks and devices. Regularly update software and educate employees about phishing emails and other social engineering tactics. By staying one step ahead of cybercriminals, you reduce the risk of falling victim to online fraud.

Monitor Financial Transactions

Keeping a close eye on financial transactions is essential to detect and prevent fraudulent activities. Implement real-time monitoring systems that flag any suspicious patterns, such as unusual transaction amounts, multiple transactions from the same source, or unexpected changes in payment methods. Regularly reconcile accounts, verify vendor information, and scrutinize invoices and receipts. Monitoring financial activities helps identify anomalies early on and allows for prompt action.

Conduct Background Checks

When hiring new employees, contractors, or vendors, conducting thorough background checks is crucial. Verify credentials, check references, and review past employment history. For high-risk positions or when dealing with sensitive information, consider conducting criminal background checks. By ensuring the integrity and trustworthiness of individuals associated with your business, you minimize the risk of internal fraud.

Stay Updated on Fraud Prevention Techniques

Fraudsters are continually evolving their tactics, which is why it’s crucial to stay updated on the latest fraud prevention techniques. Stay informed about new fraud schemes, emerging technologies, and industry best practices. Engage with professional organizations, attend workshops and seminars, and network with other business owners to share experiences and learn from each other. By staying proactive and informed, you can adapt your preventive measures accordingly.

Wrapping Up

Preventing fraud is an ongoing effort that requires a proactive and multi-faceted approach. By establishing strong internal controls, educating employees, implementing robust cybersecurity measures, monitoring financial transactions, conducting background checks, and staying updated on fraud prevention techniques, you can significantly reduce the risk of fraud in your business. Remember, prevention is always better than dealing with the aftermath of a fraudulent incident. Safeguard your business, protect your assets, and maintain the trust of your customers by taking the necessary steps to prevent fraud.