Throughout the history of buying and selling, purchase has been a challenging experience for both buyers and sellers because purchase is a lengthy progression with three phases: consideration, negotiation, and transaction.
Buyers have always been in control of their consideration phase and sellers have always been in control of negotiation and transaction because they “owned” every bit of valuable information relevant to the purchase. Today’s buyers, no longer dependent on sellers’ information, have taken control of the entire selling progression including negotiation and transaction.
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About the Author
David Parmenter is author of Key Performance Indicators: Developing, Implementing, and Using Winning KPIs. David is an internationally renowned speaker, author, and advisor known for his work in the development of performance measurement systems that transforms these reports into a decision-making tool. He is a Fellow of the Institute of Chartered Accountants in England and has delivered workshops to thousands of executives and managers around the world. To read David’s complete biography, click here.
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The value of organizational performance measures isn’t simply that they inform leaders and individual contributors of past and present state performance; rather, the power of performance measures comes from the actions they drive to improve future results. Therefore, organizational performance measures are most effective when they indicate when specific actions should take place. Predefined thresholds accomplish this objective.
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Additional information regarding the organizational performance measure thresholds can be found in the StrategyDriven whitepaper series Organizational Performance Measures.
One of the greatest challenges managers and CEOs face is effectively communicating with their employees, clients and stakeholders. Whether by email, phone call or conference room presentation, the corporate world is inundated with more communication input than ever before. We’ve all become complacent to the noise. We’ve all heard it before, but it bears repeating: a key player in the communications challenge is the PowerPoint presentation. This presentation go-to is often a crutch that leads to glazed eyes, big yawns and undeniable apathy. Let’s look at how we got to this point.
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Corey Sommers is Co-Founder and Chief Marketing Officer of WhiteboardSelling, a provider of tools, best practices and technologies that enable field personnel to communicate and demonstrate core business value propositions to C-level buyers in a confident, compelling and consistent fashion… all without slides. Corey has more than 15 years experience in sales and channel enablement, account manager certification and training, and competitive intelligence. He is passionate about bridging the gap between marketing and sales within large organizations. Prior to founding WhiteboardSelling, he developed and executed VMware’s channel enablement strategy globally, across VARs, OEMs, Distributors, ISVs, and Corporate Reseller channel segments. He had shared responsibility for sales enablement and training for BMC Software’s world-wide direct sales organization. Corey also founded Ventaso, a leading provider of sales-ready messaging software and tools. To read Corey’s complete biography, click here.
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Make Your Business 1st Choice at Four Decisive Customer Moments
/in Marketing & Sales/by Robert H. BloomThroughout the history of buying and selling, purchase has been a challenging experience for both buyers and sellers because purchase is a lengthy progression with three phases: consideration, negotiation, and transaction.
Buyers have always been in control of their consideration phase and sellers have always been in control of negotiation and transaction because they “owned” every bit of valuable information relevant to the purchase. Today’s buyers, no longer dependent on sellers’ information, have taken control of the entire selling progression including negotiation and transaction.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
StrategyDriven Podcast Special Edition 44b – An Interview with David Parmenter, author of Key Performance Indicators, part 2 of 2
/in Organizational Performance Measures, StrategyDriven Podcast/by StrategyDrivenSpecial Edition 44b – An Interview with David Parmenter, author of Key Performance Indicators, part 2 of 2 explores how to create a winning key performance indicator system that transforms these reports into decision-making tools supporting achievement of superior bottom line results. During our discussion, David Parmenter, author of Key Performance Indicators: Developing, Implementing, and Using Winning KPIs
shares with us his insights and illustrative examples regarding:
Additional Information
In addition to the outstanding insights David shares in Key Performance Indicators
and this special edition podcast are the resources accessible from his website, www.DavidParmenter.com. David’s book, Key Performance Indicators
, can be purchased by clicking here
.
Final Request…
Thank you again for listening to the StrategyDriven Podcast!
About the Author
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Predefined Action Thresholds
/in Organizational Performance Measures, Premium/by StrategyDrivenHi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
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Additional Information
Additional information regarding the organizational performance measure thresholds can be found in the StrategyDriven whitepaper series Organizational Performance Measures.
Conquering the Communication Challenge with a Whiteboard
/in Marketing & Sales/by Corey SommersOne of the greatest challenges managers and CEOs face is effectively communicating with their employees, clients and stakeholders. Whether by email, phone call or conference room presentation, the corporate world is inundated with more communication input than ever before. We’ve all become complacent to the noise. We’ve all heard it before, but it bears repeating: a key player in the communications challenge is the PowerPoint presentation. This presentation go-to is often a crutch that leads to glazed eyes, big yawns and undeniable apathy. Let’s look at how we got to this point.
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About the Author
Leadership Inspirations – Dealing with Adversity
/in Leadership Inspirations/by StrategyDrivenMary Kay Ash (1918 – 2001)
American businesswoman and
Founder of Mary Kay Cosmetics