StrategyDriven Editorial Perspective podcasts examine the unnecessary marketplace uncertainty created by today’s headline events and the actions business leaders should take to ensure their organizations succeed under these circumstances.
In Managing Health Insurance Plans, we are joined by George Pantos, Executive Director of the Healthcare Performance Management Institute. George shares his thoughts on how companies can keep their current health plans in light of the recently passed healthcare legislation and under what circumstances they may wish to do so, including:
under what circumstances company leaders would want to keep their organization’s existing health insurance plans
what leaders must do to have their organization’s current health insurance plans grandfathered
what a Healthcare Performance Management program is and how it can help companies keep their current healthcare insurance plans
the costs and benefits associated with implementing a Healthcare Performance management program
why some executives may want to eliminate their organization’s health insurance program altogether
Additional Information
In addition to the invaluable insights George shares in this StrategyDriven Editorial Perspective podcast are the resources accessible from his website, www.HPMInstitute.org. George can be reached at [email protected].
Final Request…
The strength in our community grows with the additional insights brought by our expanding member base. Please consider rating us and sharing your perspectives regarding the StrategyDriven Editorial Perspective podcast on iTunes by clicking here. Sharing your thoughts improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.
Thank you again for listening to the StrategyDriven Editorial Perspective podcast!
About the Author
George Pantos is Executive Director of the Healthcare Performance Management Institute, a research and education organization dedicated to promoting the use of business technology and management principles that deliver better and more cost-effective healthcare benefits for employers who provide health insurance coverage for employees and their dependents. To read George’s full biography, click here.
I know thousands of people, and many of them wield tremendous influence. If life and business were all about “who you know,” then I’d be set. But none of those relationships took on extraordinary value unless I approached them with the idea that they mattered for something above and beyond the transaction.
I think of relationships in terms of a five-floor building. The deeper and more meaningful a relationship, the higher the floor it resides on. My closest, deepest relationships are Fifth Floor or Penthouse, relationships.
Let me be clear – relationships seldom fit neatly into a box (or a building). They’re far too dynamic. Some overlap on different floors, and others seem to move up and down floors like an elevator. But the Five Floor plan helps give me a reference point and allows me to think about the boundaries that define my relationships, so that I can continually work to make them stronger and more rewarding. I try to develop strong relationships at every level. And because my relationships with others matter so much to me, and because I come to them intending to help others, many of these relationships develop into something more meaningful than anything I had imagined.
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Tommy Spaulding is president of The Spaulding Companies LLC, a national leadership development, consulting, and speaking organization. Before starting his firm, he was the head of the international nonprofit, Up With People. Tommy is the founder of Leader’s Challenge, which has become the largest high school civic and leadership program in Colorado. He is the co-founder of The Center for Third Sector Excellence and the founder of the National Leadership Academy. Tommy also created Dialogue for Tomorrow, an annual international global leadership conference. He received a BA in Political Science from East Carolina University, an MBA from Bond University in Australia, and an MA in Non-Profit Management from Regis University. In 2007, Tommy received an Honorary PhD in Humanities from the Art Institute of Colorado. To read Tommy’s complete biography, click here.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2010-09-24 06:32:142016-02-01 14:21:33The Five Floors of Relationships
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
the benefits leaders realize as a result of better engaging their employees
observable behaviors, policies, and organizational structures that disenfranchise employees
precursor indicators that can be used as an ‘early warning system’ to detect the onset of employee disenfranchisement
processes, monitoring systems, and performance measures leaders can use to recognize the onset of disenfranchisement
the extent leaders should enlist the assistance of outside advisors to evaluate their business environment and workforce sentiments and the benefits of doing so
key attributes separating leaders who successfully engage employees from those who do not
We are pleased to announce that Michael has made the electronic version of his book, Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity, and Productivity, available for download at no cost to our readers. Simply click on the link above to download your copy of this remarkable book on how to better engage employees; igniting their creativity, imagination, and spirits to the success of the organization.
Final Request…
The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.
Thank you again for listening to the StrategyDriven Podcast!
About the Author
Michael Lee Stallard, author of Fired Up or Burned Out, is co-Founder and President of E Pluribus Partners, a consulting firm specializing in helping leaders create ‘Connection Cultures’ to form strong bonds among the management, employees, and customers of an organization. Michael’s work has been featured in The Wall Street Journal, The New York Times, Leader to Leader, Human Resource Executive, and Fox Business Now. He has spoken at conferences organized by The Conference Board, GE, Google, NASA, Johnson & Johnson and Yale-New Haven Hospital. To read Michael’s full biography, click here.
Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. The Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape.
When you think marketing visionaries, what companies come to mind? Apple? Google? Maybe even Microsoft? It’s true that each of these companies in one way or another has come to define marketing in the digital age. But the practices they’ve been pushing – viral marketing, social networking, giving away products or services, asking for and acting on input from customers – have somewhat, well, groovier roots than you might imagine.
These marketing ploys were born on the road with one of the most iconic bands of all time – The Grateful Dead.
Everyone knows the Grateful Dead as rock legends and amazing musicians. But not as many realize they were marketing pioneers. In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. Every business can learn from what the Grateful Dead has done over a 45-year career.
The Grateful Dead is one huge case study in contrarian marketing. Most of the band’s many marketing innovations were based on doing the exact opposite of what other bands (and record labels) were doing at the time. The Dead pioneered a “freemium” business model, allowing concert attendees to record and trade concert tapes, building a powerful word-of-mouth fan network powered by free music. It’s a model that has influenced many of today’s very best marketers. For example:
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Since his first Grateful Dead show when he was a teenager in 1979, David Meerman Scott has seen the band perform over 40 times. David is a marketing strategist and a professional speaker. He is the author of the BusinessWeek bestselling book The New Rules of Marketing & PR and several other books. He speaks at conferences and corporate events around the world. He loves to surf (but isn’t very good at it), collects artifacts from the Apollo moon program, and maintains a database, with 308 entries at this writing, of every band he has seen in concert. He is a graduate of Kenyon College, where he listened to a heck of a lot of Grateful Dead in his dorm room.
Brian Halligan has seen the Grateful Dead perform more than 100 times. He is CEO & founder of HubSpot, a marketing software company that helps businesses transform the way they market products by “getting found” on the Internet. Brian is also coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and is an Entrepreneur-In-Residence at MIT. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2010-09-22 06:07:052016-02-01 15:22:07“Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 1 of 2
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Business Programs
StrategyDriven Editorial Perspective – Managing Health Insurance Plans
/in StrategyDriven Editorial Perspective/by StrategyDrivenIn Managing Health Insurance Plans, we are joined by George Pantos, Executive Director of the Healthcare Performance Management Institute. George shares his thoughts on how companies can keep their current health plans in light of the recently passed healthcare legislation and under what circumstances they may wish to do so, including:
Additional Information
In addition to the invaluable insights George shares in this StrategyDriven Editorial Perspective podcast are the resources accessible from his website, www.HPMInstitute.org. George can be reached at [email protected].
Final Request…
Thank you again for listening to the StrategyDriven Editorial Perspective podcast!
About the Author
Podcast: Play in new window | Download (Duration: 19:57 — 27.4MB)
Subscribe: RSS
Leadership Inspirations – Great Vision
/in Leadership Inspirations/by StrategyDriven“Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”
Jack Welch
Respected business leader and former Chairman and CEO of General Electric (1981 – 2001)
The Five Floors of Relationships
/in Management & Leadership, Practices for Professionals/by Tommy SpauldingI know thousands of people, and many of them wield tremendous influence. If life and business were all about “who you know,” then I’d be set. But none of those relationships took on extraordinary value unless I approached them with the idea that they mattered for something above and beyond the transaction.
I think of relationships in terms of a five-floor building. The deeper and more meaningful a relationship, the higher the floor it resides on. My closest, deepest relationships are Fifth Floor or Penthouse, relationships.
Let me be clear – relationships seldom fit neatly into a box (or a building). They’re far too dynamic. Some overlap on different floors, and others seem to move up and down floors like an elevator. But the Five Floor plan helps give me a reference point and allows me to think about the boundaries that define my relationships, so that I can continually work to make them stronger and more rewarding. I try to develop strong relationships at every level. And because my relationships with others matter so much to me, and because I come to them intending to help others, many of these relationships develop into something more meaningful than anything I had imagined.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
StrategyDriven Podcast Episode 36 – The Warning Signs of Employee Disenfranchisement
/in Management & Leadership, StrategyDriven Podcast/by StrategyDrivenEpisode 36 – The Warning Signs of Employee Disenfranchisement explores the warning signs of employee disenfranchisement; indicators that lost productivity, contribution and rising attrition may be eminent. During our discussion, Michael Lee Stallard, author of Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity, and Productivity
and co-Founder and President of E Pluribus Partners, shares with us his insights and illustrative examples regarding:
Additional Information
In addition to the outstanding insights Michael shares in Fired Up or Burned Out
and this edition of the StrategyDriven Podcast are the resources accessible from his websites, www.FiredUpOrBurnedOut.com, www.EPluribusPartners.com, and www.MichaelLeeStallard.com. Michael’s Connection Culture Manifesto can be downloaded for free by clicking here. His book, Fired Up or Burned Out
, can be purchased by clicking here
.
A special gift for StrategyDriven readers…
We are pleased to announce that Michael has made the electronic version of his book, Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity, and Productivity, available for download at no cost to our readers. Simply click on the link above to download your copy of this remarkable book on how to better engage employees; igniting their creativity, imagination, and spirits to the success of the organization.
Final Request…
Thank you again for listening to the StrategyDriven Podcast!
About the Author
Podcast: Play in new window | Download (Duration: 34:35 — 47.5MB)
Subscribe: RSS
“Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 1 of 2
/in Marketing & Sales/by David Meerman Scott and Brian HalliganViral marketing and social networking have arrived on the scene after a long, strange trip indeed. The Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape.
When you think marketing visionaries, what companies come to mind? Apple? Google? Maybe even Microsoft? It’s true that each of these companies in one way or another has come to define marketing in the digital age. But the practices they’ve been pushing – viral marketing, social networking, giving away products or services, asking for and acting on input from customers – have somewhat, well, groovier roots than you might imagine.
These marketing ploys were born on the road with one of the most iconic bands of all time – The Grateful Dead.
Everyone knows the Grateful Dead as rock legends and amazing musicians. But not as many realize they were marketing pioneers. In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. Every business can learn from what the Grateful Dead has done over a 45-year career.
The Grateful Dead is one huge case study in contrarian marketing. Most of the band’s many marketing innovations were based on doing the exact opposite of what other bands (and record labels) were doing at the time. The Dead pioneered a “freemium” business model, allowing concert attendees to record and trade concert tapes, building a powerful word-of-mouth fan network powered by free music. It’s a model that has influenced many of today’s very best marketers. For example:
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Authors