The outcomes of substantive change can seldom be fully anticipated; and changes to organizational performance measures are no exception. Performance measures drive executive and managerial decisions and personnel actions and, over time, shape these behaviors to achieve optimal results relative to the established measures. Thus, changes to performance measures serve to change behaviors in predictable and sometimes unpredictable ways.
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Businesses can gain a lot from building a “Social Nation,” but only if you’re networking smart.
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
It’s true: there are countless benefits to joining what I call the Social Nation revolution – but just like any strategy for growth, social media isn’t foolproof. If you don’t want your company’s social strategy to fall flat, there are some guidelines you’ll need to follow.
As the Chairman and CEO of Mzinga, a company that provides social software to businesses. Quite literally, it’s my job to be social media savvy. And before you start building your own Social Nation, you need to have a well-researched game plan.
When it comes to building a successful social network for your company, you need to understand that there’s a lot of prep work to be done. You can’t just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof. Far from it, actually.
Think about it this way: if you were in charge of your company’s booth at a trade show or conference, you wouldn’t just slap your company’s logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Of course not. Yet that’s exactly how some companies approach social media – and that’s why so many of these initiatives fail.
If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you’ve got to make sure that you have buy-in from within your company. And that’s just for starters.
Sure, it may sound intimidating, but don’t give up yet. Half the battle is knowing which mistakes not to make:
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Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.
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Low pay is a dissatisfaction for employees but high pay by itself won’t keep the best people around. Transactional leadership might be a motivator when money and better benefits are available, but today’s climate seems to lend itself more to transformational leadership where a caring leadership can stimulate innovation, creative thinking, and productivity.
In Healing the Wounds, David A. Noer writes how the emotional impact of downsizing and the subsequent extra workload disturbs employee morale and productivity long after the fact. The study found that such feelings of stress, fatigue, and depression can last five years and more, imposing a strain on organizations’ competitiveness. Not only was there a sense of unfairness and anger over top management pay and severance, but symptoms of insecurity, anxiety, and fear that discouraged innovation and creative thinking. As Noer wrote, “There seemed to be a much stronger feeling among lay-off survivors that the organization was not in the business of looking out for its employees and that their loyalty was to themselves and to their unit, not to the overall organization.”
Clearly, after as much as five years, employees still suffered from the “survivor-blaming phenomenon,” as Noer called it. Managers and their staffs were unhappy and could be easily tempted to check out other job possibilities if they surfaced. New recruits heard stories that made them question their decision to join the company ranks.
Gallup, one of the world’s top research organizations, has always found the ratio of engaged to disengaged employees to be problematic. The recent economy would suggest the situation to have become more severe. This would suggest a review of corporate management practices to see that these 12 elements as proposed by Gallup are supported within the organization:
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To learn more about the American Management Association, click here.
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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
actions business leaders can take to improve their forecasts
what a ‘Flexible Supply Chain’ is and the benefits it provides
capabilities an organization needs to possess and steps leaders must take to develop a ‘Flexible Supply Chain’
methods to determine the amount of supply chain flexibility needed
how leaders can align their supply chain operations with the organization’s goals
key factors executives should consider when making decisions regarding which technologies to pursue in order to enhance their supply chain operations
Additional Information
Marshall’s book, The New Science of Retailing, that he co-authored with Ananth Raman, the UPS Foundation Professor of Business Administration at the Harvard Business School, can be purchased by clicking here.
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About the Author
Marshall Fisher, co-author of The New Science of Retailing, is the UPS Professor of Operations and Information Management at the University of Pennsylvania’s Wharton School of Business and co-director of the Fishman-Davidson Center for Service and Operations Management. To read Marshall’s complete biography, click here.
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Run New and Old Performance Measures in Parallel
/in Organizational Performance Measures, Premium/by StrategyDrivenHi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).
Not sure? Click here to learn more.
Don’t need a subscription? Buy access to Organizational Performance Measures Best Practice 14 – Run New and Old Performance Measures in Parallel for just $2!
Top Ten Pitfalls to Avoid When Going Social in the Business World
/in Marketing & Sales/by Barry LibertBusinesses can gain a lot from building a “Social Nation,” but only if you’re networking smart.
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
It’s true: there are countless benefits to joining what I call the Social Nation revolution – but just like any strategy for growth, social media isn’t foolproof. If you don’t want your company’s social strategy to fall flat, there are some guidelines you’ll need to follow.
As the Chairman and CEO of Mzinga, a company that provides social software to businesses. Quite literally, it’s my job to be social media savvy. And before you start building your own Social Nation, you need to have a well-researched game plan.
When it comes to building a successful social network for your company, you need to understand that there’s a lot of prep work to be done. You can’t just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof. Far from it, actually.
Think about it this way: if you were in charge of your company’s booth at a trade show or conference, you wouldn’t just slap your company’s logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Of course not. Yet that’s exactly how some companies approach social media – and that’s why so many of these initiatives fail.
If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you’ve got to make sure that you have buy-in from within your company. And that’s just for starters.
Sure, it may sound intimidating, but don’t give up yet. Half the battle is knowing which mistakes not to make:
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About the Author
Leadership Inspirations – A Better Tomorrow
/in Leadership Inspirations/by StrategyDrivenCharles F. Kettering (1876 – 1958)
American inventor and the holder of 140 patents
Set the Stage for Engagement
/in Management & Leadership/by Florence StoneLow pay is a dissatisfaction for employees but high pay by itself won’t keep the best people around. Transactional leadership might be a motivator when money and better benefits are available, but today’s climate seems to lend itself more to transformational leadership where a caring leadership can stimulate innovation, creative thinking, and productivity.
In Healing the Wounds, David A. Noer writes how the emotional impact of downsizing and the subsequent extra workload disturbs employee morale and productivity long after the fact. The study found that such feelings of stress, fatigue, and depression can last five years and more, imposing a strain on organizations’ competitiveness. Not only was there a sense of unfairness and anger over top management pay and severance, but symptoms of insecurity, anxiety, and fear that discouraged innovation and creative thinking. As Noer wrote, “There seemed to be a much stronger feeling among lay-off survivors that the organization was not in the business of looking out for its employees and that their loyalty was to themselves and to their unit, not to the overall organization.”
Clearly, after as much as five years, employees still suffered from the “survivor-blaming phenomenon,” as Noer called it. Managers and their staffs were unhappy and could be easily tempted to check out other job possibilities if they surfaced. New recruits heard stories that made them question their decision to join the company ranks.
Gallup, one of the world’s top research organizations, has always found the ratio of engaged to disengaged employees to be problematic. The recent economy would suggest the situation to have become more severe. This would suggest a review of corporate management practices to see that these 12 elements as proposed by Gallup are supported within the organization:
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
To learn more about the American Management Association, click here.
StrategyDriven Podcast Special Edition 50 – An Interview with Marshall Fisher, co-author of The New Science of Retailing
/in Marketing & Sales, StrategyDriven Podcast/by StrategyDrivenSpecial Edition 50 – An Interview with Marshall Fisher, co-author of The New Science of Retailing examines the use of analytics to improve an organization’s supply chain performance in a way that ultimately enhances the bottom line. During our discussion, Marshall Fisher, co-author of The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance
, shares with us his insights and illustrative examples regarding:
Additional Information
Marshall’s book, The New Science of Retailing
, that he co-authored with Ananth Raman, the UPS Foundation Professor of Business Administration at the Harvard Business School, can be purchased by clicking here
.
Final Request…
Thank you again for listening to the StrategyDriven Podcast!
About the Author
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