I am sick of the argument that cold calling still has a valuable place in selling. Someone PLEASE show me the value.
Let’s look at the stats…
98% or more rejection rate
100% interruption of the prospect
100% they already know what you’re selling
100% they already have what you’re selling
100% manipulation to get through to the decision maker
100% lack of personal preparation about the customer
Most sales managers could NOT do what they ask their salespeople to do
Rejection is the biggest cause of sales personnel turnover
Ask any salesperson if they’d rather have 100 cold calls or ONE referral
Cold calls suck.
QUESTION: With these horrid stats, why do sales managers insist on, even measure, cold call activity and numbers?
ANSWER: I have no earthly idea.
Here are 12.5 real world connection strategies to eliminate cold calling. These are not “no brainers.” They’re “brainers!” They’re ideas and strategies that require smart, hard-working people to turn the strategies into money:
1. Build relationships and earn referrals. Visit existing customers. Offer ideas and help.
2. Use LinkedIn to make new connections. Use the ‘keyword’ search feature to uncover prospects you never knew existed. Then connect without using the standard LinkedIn wording. Be original.
3. Ask your informal network of connections to recommend customers. Building and maintaining local and industry specific relationships are critical to building your success. Pinpoint people who respect and admire your ability, the same way you respect and admire theirs.
4. Network face-to-face at the highest level possible. Not an ‘after hours’ cocktail party. Join high-level executive groups and get involved.
5. Join a business association – not a leads club. Someplace where owners gather.
6. Speak in public. All civic groups are eager to get a speaker for their weekly meeting. Be the speaker. If you give a value talk, a memorable talk, EVERY member of the audience will want to connect. You’ll have the potential to gain fifty ‘cold call’ connections each time you speak.
7. Speak at trade shows. Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup.
8. Write an article. Nothing breeds attraction like the written word. I am a living example of what writing can do to change a career. Get in front of people who can say yes to you and become known as an expert.
9. Write an industry white paper. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. Write about how your industry does that and EVERYONE will want to read it (and meet with you). White paper, or brochure? You tell me… Which one gets you invited in the door? Which one earns you respect? Which one builds your reputation? And the ouch question: Which one are you using?
10. Give referrals. Yes, GIVE referrals. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? WARNING: This requires hard work.
11. Send a once a week, value-based message to existing and prospective customers. For the past decade, my weekly email magazine, Sales Caffeine, has been a major source of value to my customers and revenue to me. Where’s yours?
12. Contact current customers who aren’t using 100% of your product line. You have gold in your own back yard. No cold call needed. Call existing customers and get more of their business.
12.5 Reconnect with lost customers. This little used strategy will net you more results than any cold call campaign on the planet. It takes courage to connect, but once you discover ‘why’ you lost them, you can create strategies to recover the account – often more than 50% of the time.
COLD CALL TIME CHALLENGE: What is your REAL use of time making futile cold calls? That’s a number you do not want to see. And how much of your use of time is a waste of time. You don’t wanna see this number either.
Gotta make cold calls? Boss making you cold call? Here’s the strategy for making a transition: ALLOCATE YOUR TIME. If you have to make 50 cold calls a week, allocate enough time to connect with 50 existing or lost customers in the same week. And ask your boss to do both WITH YOU. Let him or her see the futility of making cold calls. Ask them to make 50 cold calls. My bet is they can’t or won’t.
REALITY: Double your quota, double your sales numbers using the strategies above, and your boss won’t care ONE LICK if you ever make another cold call. In fact, they’ll be asking you HOW YOU DID IT.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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First-ever article on Dick Clark, as a business case study. Motivating pop culture piece designed to foster better, more successful companies.
The passing of Dick Clark brought about widespread nostalgia and cultural interaction in our culture. Those of us who have known and worked with him will never forget his humor, his sense of fairness, his encouraging ways, the optimistic disposition, the gut instinct and the lasting impacts that he made on our later successes.
I started out my career by aspiring to be like Dick Clark. Thanks to great mentors, I learned to be my own best self, a visionary thinker and a repository of great case studies. I appeared on radio and TV with him, as well as on conference stages. It was he who encouraged your own leadership qualities, because your success ultimately honored him.
As a onetime radio disc jockey who evolved into a business guru, I offer this tribute to Dick Clark as a corporate and entrepreneurial study in excellence.
Dick Clark grew up working in a radio station in Utica, New York, perfecting the talk and the interest in music. He realized that music styles changed rapidly and that their cultural impact affected. When opportunity came calling, he was ready, willing and able. He replaced other DJ’s as host of a local bandstand show at WFIL-TV in Philadelphia, switching his musical emphasis from big bands and easy listening music to the emerging rock n’ roll. His bandstand show was a runaway hit and quickly was picked up by the ABC-TV network as a daily after-school show aimed at teens.
The success of ‘American Bandstand’ spawned a weekly TV music variety series from New York, ‘The Dick Clark Beechnut Show,’ which in turn inspired concert tours, ‘The Dick Clark Caravan of Stars.’ He appeared in movies, as a teacher in ‘Because They’re Young’ and a doctor in ‘The Young Doctors.’ He was clean-cut, respectful and mannerly, thus bringing legitimacy to rock n’ roll.
With the celebrity, he was hired to guest-star as an actor in TV shows such as ‘Stoney Burke,’ ‘Adam-12,’ ‘Honey West,’ ‘Branded,’ ‘Lassie,’ ‘Ben Casey,’ ‘Coronet Blue’ and ‘Burke’s Law.’ He played the last villain on the last episode of the ‘Perry Mason’ weekly TV series.
The 1963 move from Philadelphia to California launched Dick Clark Productions. Though ‘American Bandstand’ was owned by the network, he mounted what became a 50-year span of programs that he owned, produced and nurtured, including ‘The People’s Choice Awards,’ ‘Where the Action Is,’ ‘Live Wednesday,’ ‘American Dreams,’ ‘The Happening,’ ‘New Year’s Rockin’ Eve,’ ‘Academy of Country Music Awards,’ ‘Super Bloopers and Practical Jokes,’ ‘American Music Awards,’ specials, TV movies, game shows and more.
To go to his office and have meetings was like being in a museum. You sat at his desk in antique barber chairs, wrote on roll-top desks and enjoyed furnishings from nostalgic shops. Big band music played from a Wurlitzer juke box, and classic cars adorned the parking lot.
These are some of the principles that I developed myself but do credit being inspired by Dick Clark. I’ve taught them to others and shared with him as well:
As times change, the nature of ‘nostalgia’ changes. Each entertainment niche may not be your ‘cup of tea,’ but relating to others will create common bonds and exhibits leadership.
People are more products of the pop culture than they are of formal business training. They make strategic decisions based upon cultural memories. I would ask corporate executives to articulate core values, and they could only recite meaningful song lyrics, movie lines and quotes. That’s why I developed the Pop Culture Wisdom concept, to interpolate from the cultural icons into business jargon and workable policies.
Companies and industries need to embrace change sooner, rather than becoming a victim of it later. The entertainment industry is the best at being flexible, spotting new trends, changing with the times, packaging creative concepts and leading cultural charges. Other industries could well learn from the entertainment business practices.
Applying humility and humanity helps in bringing people together. Music is something that everyone relates to. Finding common ground about the zeal and joys inherent in running a company results in better buy-in and support of the goals.
A lot of people in show business asked Dick Clark for advice. He had a lot of wise business sense, and the best came from gut instincts. My gut is usually right. If something feels wrong, then it is. If it is a good move to make, then I cite precedents as to what led to that recommendation. Trusting your gut comes from long experience, for which there are no shortcuts.
Dick Clark was good about treating the teenagers as friends and with respect. He never came across as a scolding parent but rather as a friendly uncle. Long-term business success is a function of developing stakeholders and empowering them to do positive things with your company.
Dick Clark Productions had a select list of projects. The take-back for business is to grow in consistent fashion, sustaining the down times with realistic activities.
I recommend that organizations periodically revisit their earlier successes. Learn from case studies elsewhere in the marketplace. Review what you once did correctly and how your competitors failed. It is important to link nostalgia to the future. We can like and learn from the past without living in it.
Dick Clark liked to celebrate the successes of others. I’ve found that reciting precedents of successful strategy tends to inspire others to re-examine their own. Here are some other lessons that he taught us:
Be a mentor and inspire others.
Learn as you grow.
Periodically celebrate the heritage.
Be inclusive.
Be ethical.
Give the public more than you need to.
7 Levels of Mentoring and Lifelong Learning:
Conveying Information. Initial exposure to the coaching process. One-time meeting or conference between mentors and mentees. The mentor is a resource for business trends, societal issues, opportunities. The coach is active listener, mentors on values, actions.
Imparting Experiences. The mentor becomes a role model. Insight offered about own life-career. Reflection strengthens the mentor and shows mentee levels of thinking and perception which were not previously available to the mentee.
Encouraging Actions. The mentor is an advocate for progress, change. Empowers the mentee to hear, accept, believe and get results. Sharing of feelings, trust, ideas, philosophies.
Paving the Way. The mentor endorses the mentee…wants his-her success. Messages ways to approach issues, paths in life to take. Helps draw distinctions. Paints picture of success.
Wanting the Best. Continuing relationship between the mentor and mentee. Progress is visioned, contextualized, seeded, benchmarked. Accountability-communication by both sides.
Advocating, Facilitating. The mentor opens doors for the mentee. The mentor requests pro-active changes of mentee, evaluates realism of goals, offers truths about path to success and shortcomings of mentee’s approaches. Bonded collaboration toward each other’s success.
Sharing Profound Wisdom. The mentor stands for mentees throughout careers, celebrates successes. Energy coaching and love-respect for each other continues throughout the relationship. Mentor actively recruits fellow business colleagues to become mentors. Lifelong dedication toward mentorship…in all aspects of one’s life.
Truisms of Careers and Business Success:
Whatever measure you give will be the measure that you get back.
There are no free lunches in life.
The joy is in the journey, not in the final destination.
The best destinations are not pre-determined in the beginning, but they evolve out of circumstances.
Most circumstances can be strategized, for maximum effectiveness.
You gotta give in order to get something of value back.
Getting and having are not the same thing.
One cannot live entirely through work.
One doesn’t just work to live.
As an integrated process of life skills, a career has its important place.
A body of work doesn’t just happen. It’s the culmination of a thoughtful, dedicated process…carefully strategized from some point forward.
The objective is to begin that strategizing point sooner rather than later
I’ll close this tribute to Dick Clark with some of the songs from American Bandstand that have applicability to business strategy:
“Did you ever have to make up your mind? It’s not often easy and not often kind. Did you ever have to finally decide? Say yes to one and let the other one ride? There’s so many changes and tears you must hide.” John Sebastian and the Lovin’ Spoonful (1965)
“Do you know the way to San Jose? In a week or two, they’ll make you a star. And all the stars that ever were are parking cars and pumping gas.” Sung by Dionne Warwick. Written by Burt Bacharach & Hal David (1968)
“Don’t you want me baby? You know I can’t believe it when I hear that you won’t see me. It’s much too late to find you think you’ve changed your mind. You’d better change it back or we will both be sorry.” The Human League (1982)
“How will I know if he really loves me? Tell me, is it real love? How will I know if he’s thinking of me? If he loves me… if he loves me not…” Whitney Houston (1986)
“See the girl with the diamond ring? She knows how to shake that thing. See the girl with the red dress on? She can dance all night long.” Ray Charles (1959)
“What is love? Five feet of heaven in a pony tail… the cutest pony tail that sways with a wiggle when she walks.” The Playmates (1958)
“What’s your name? Is it Mary or Sue? Do I stand a chance with you? It’s so hard to find a personality with charms like yours for me. Ooh wee.” Don and Juan (1962)
“Each night I ask the stars up above, why must I be a teenager in love?” Dion and the Belmonts (1959)
“Wouldn’t it be nice if we were older? Wouldn’t it be nice to live in the kind of world where we belong? Happy times together, we’d be spending. Maybe if we think and wish and hope and pray, it might come true.” The Beach Boys (1966)
“I’ve looked at life from both sides now. Those bright illusions I recall. I really don’t know life at all.” Judy Collins (1968)
“There ain’t no good guys. There ain’t no bad guys. There’s only you and me, and we just disagree.” Dave Mason
“Life goes on… after the thrill of living is gone.” John Mellencamp, “Jack and Diane” (1982)
“I’ve found the paradise that’s trouble-free. On the roof’s the only place I know, where you just have to wish to make it so.” Sung by The Drifters. Written by Carole King and Gerry Goffin (1962)
About the Author
Hank Moore has advised 5,000+ client organizations worldwide (including 100 of the Fortune 500, public sector agencies, small businesses and non-profit organizations). He has advised two U.S. Presidents and spoke at five Economic Summits. He guides companies through growth strategies, visioning, strategic planning, executive leadership development, Futurism and Big Picture issues which profoundly affect the business climate. He conducts company evaluations, creates the big ideas and anchors the enterprise to its next tier. The Business Tree™ is his trademarked approach to growing, strengthening and evolving business, while mastering change. To read Hank’s complete biography, click here.
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4. Strategic planning creates the platform for a healthy company.
Strategic planning is a critical part of growing a successful business. A high performance work culture needs a system that makes sure that employee goals are aligned and everyone is focused on the right stuff.
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Since working for his family’s boating business to founding his company CMI (Crusading, Marauding Interveners), Bruce Hodes has dedicated himself to helping companies grow by developing executive leadership teams, business leaders and executives into powerful performers. Bruce’s adaptable Breakthrough Strategic Business Planning methodology has been specifically designed for small-to-mid-sized companies and is especially valuable for family company challenges. In February of 2012 Bruce published his first book Front Line Heroes: How to Battle the Business Tsunami by Developing Performance Oriented Cultures. With a background in psychotherapy, Hodes also has an MBA from Northwestern University and a Masters in Clinical Social Work. Contact Bruce via email at [email protected] or phone at 800-883-7995. Visit his website at www.cmiteamwork.com.
Alona Banai, CMI’s office manager, wears many hats. She works behind the scenes managing the client process. Alona is the KeyneLink System Administrator for many of CMI’s clients and manages CMI’s Online Marketing including the Company Website, Newsletter, and Social Media.
Alona has been with CMI since February 2011. She has a MS in Plant Biology and Conservation from Northwestern University and a BS in Environmental Science and Hebrew from Washington University in St. Louis. She is also an avid and enthusiastic 5K to 1/2 Marathon participant.
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It’s difficult enough for a manager to align, streamline, and make efficient those business operations under his or her direct control; adding one or more other work groups to a process’s execution exponentially increases this challenge. Consequently, organizations stand to gain substantial productivity benefits through better cross-functional process execution.
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Have you noticed the shift in human focus and concentration?
Sitting in the lobby of the Public Hotel in Chicago, there are about 50 people sitting and milling around, engaged in some form of interaction – primarily WITH THEMSELVES.
Oh, there are others with them, but these people are head down on their phones. I’m sure you have both seen them and been one of them.
Maybe you’re even reading this on your mobile device right now!
Guidelines of phone use have significantly changed because of technology availability. Five years ago (before the launch of the game-changing iPhone), all you could do on a phone was send and receive calls – and painfully text. Remember your early texts – a-b-c-(oh crap)-2. That was a technological EON ago.
Cellular phones are smart these days. Most of the time, they’re smarter than their user. They are as much ‘app’ driven, as they are talk and text. If you include email and the Internet in general, your calendar, Facebook and other social media apps, Google and other search engines, news and other of-the-moment information, Instagram and other photo apps, your camera, music, movies, Angry Birds (I’m currently playing RIO HD), Scrabble, and other games, Foursquare, Paypal, and of course the ubiquitous Amazon (where you can buy anything in a heartbeat, and read any book ever written), you at once realize your phone or tablet has become your dominant communication device – and it’s only an infant in its evolution.
Voice recognition is the next big breakthrough.
Most people are not masters of their own phone. They use programs they need, and rarely explore new ones, unless recommended by a friend. (Think about how you found many of the apps you use.)
If you’re seeking mastery of your device, here are the fundamental how-tos:
How to use it mechanically. (Not just on and off.) Your phone holds technological mysteries and magic that can make your hours pay higher dividends once you master them.
How to use it mannerly. The ‘when’ and ‘how loud’ are vital to your perceived image. See some more rules and guidelines below.
How to use it to enhance communication. Texting is the new black. Data transmission now exceeds voice transmission – by a lot. Emailing a customer? How do they perceive you when they read it? Is it “C U L8r” or “See you later”? Is it “LMK” or “let me know”? You tell me. I don’t abbreviate. My mother would have never approved.
How to use it to master social media. Tweet value messages on the go. Facebook is inevitable, and now that Instagram is linked, you’ll need an hour a day to post and keep current. RULE OF BUSINESS: Whatever time you allot to personal Facebook, invest the same amount of time to your business (like) page. Post and communicate to customers.
How to use it to allocate your time. Use your stopwatch feature to measure the total amount of time you spend on your phone. You can easily hit start-stop-memory each time you use it. Your total at the end of the day will shock you – but not as much as multiplying the total by 365.
Here are the rules, guidelines, and options to understand the proper time and place for use:
When you’re alone and no one is around. The world is your oyster. Be aware of time. If left to your own device, minutes become hours.
When you’re by yourself, but others are within hearing distance. Speak at half-volume, and keep it brief.
In an informal group. Ask permission first. Use your judgment as to what to ignore. Be respectful of the time and attention paid to the people you’re with.
In a business meeting. Never. Just never.
In a one-on-one sales meeting. Beyond never. Rude.
Flight attendants scream at you to ‘power down,’ whatever that means – not as loud as is you if you referred to them as a ‘stewardess,’ but close.
AIRPLANE HUMOR:
Plane lands and the entire plane is on their phone or staring at their phone, and walk off the plane like lemmings marching to the sea in a robotic stare.
REALITY: People are walking into walls, tripping, bumping into other people, and crashing their cars while looking at and using their phones.
A classic cartoon in The New Yorker magazine a few weeks ago showed a picture of a woman on her phone saying, “I’ve invited a bunch of my friends over to stare at their phones.”
The smart phone is here to stay – they’re cheap to use and application options are expanding every day. Your challenge is to harness it, master it, and bank it.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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Business Programs
Replacing the cold call with: ANYTHING!
/in Marketing & Sales/by Jeffrey GitomerI am sick of the argument that cold calling still has a valuable place in selling. Someone PLEASE show me the value.
Let’s look at the stats…
QUESTION: With these horrid stats, why do sales managers insist on, even measure, cold call activity and numbers?
ANSWER: I have no earthly idea.
Here are 12.5 real world connection strategies to eliminate cold calling. These are not “no brainers.” They’re “brainers!” They’re ideas and strategies that require smart, hard-working people to turn the strategies into money:
1. Build relationships and earn referrals. Visit existing customers. Offer ideas and help.
2. Use LinkedIn to make new connections. Use the ‘keyword’ search feature to uncover prospects you never knew existed. Then connect without using the standard LinkedIn wording. Be original.
3. Ask your informal network of connections to recommend customers. Building and maintaining local and industry specific relationships are critical to building your success. Pinpoint people who respect and admire your ability, the same way you respect and admire theirs.
4. Network face-to-face at the highest level possible. Not an ‘after hours’ cocktail party. Join high-level executive groups and get involved.
5. Join a business association – not a leads club. Someplace where owners gather.
6. Speak in public. All civic groups are eager to get a speaker for their weekly meeting. Be the speaker. If you give a value talk, a memorable talk, EVERY member of the audience will want to connect. You’ll have the potential to gain fifty ‘cold call’ connections each time you speak.
7. Speak at trade shows. Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup.
8. Write an article. Nothing breeds attraction like the written word. I am a living example of what writing can do to change a career. Get in front of people who can say yes to you and become known as an expert.
9. Write an industry white paper. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. Write about how your industry does that and EVERYONE will want to read it (and meet with you). White paper, or brochure? You tell me… Which one gets you invited in the door? Which one earns you respect? Which one builds your reputation? And the ouch question: Which one are you using?
10. Give referrals. Yes, GIVE referrals. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? WARNING: This requires hard work.
11. Send a once a week, value-based message to existing and prospective customers. For the past decade, my weekly email magazine, Sales Caffeine, has been a major source of value to my customers and revenue to me. Where’s yours?
12. Contact current customers who aren’t using 100% of your product line. You have gold in your own back yard. No cold call needed. Call existing customers and get more of their business.
12.5 Reconnect with lost customers. This little used strategy will net you more results than any cold call campaign on the planet. It takes courage to connect, but once you discover ‘why’ you lost them, you can create strategies to recover the account – often more than 50% of the time.
COLD CALL TIME CHALLENGE: What is your REAL use of time making futile cold calls? That’s a number you do not want to see. And how much of your use of time is a waste of time. You don’t wanna see this number either.
Gotta make cold calls? Boss making you cold call? Here’s the strategy for making a transition: ALLOCATE YOUR TIME. If you have to make 50 cold calls a week, allocate enough time to connect with 50 existing or lost customers in the same week. And ask your boss to do both WITH YOU. Let him or her see the futility of making cold calls. Ask them to make 50 cold calls. My bet is they can’t or won’t.
REALITY: Double your quota, double your sales numbers using the strategies above, and your boss won’t care ONE LICK if you ever make another cold call. In fact, they’ll be asking you HOW YOU DID IT.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
The Big Picture of Business – Tribute to Dick Clark
/in Management & Leadership/by Hank MooreFirst-ever article on Dick Clark, as a business case study. Motivating pop culture piece designed to foster better, more successful companies.
I started out my career by aspiring to be like Dick Clark. Thanks to great mentors, I learned to be my own best self, a visionary thinker and a repository of great case studies. I appeared on radio and TV with him, as well as on conference stages. It was he who encouraged your own leadership qualities, because your success ultimately honored him.
As a onetime radio disc jockey who evolved into a business guru, I offer this tribute to Dick Clark as a corporate and entrepreneurial study in excellence.
Dick Clark grew up working in a radio station in Utica, New York, perfecting the talk and the interest in music. He realized that music styles changed rapidly and that their cultural impact affected. When opportunity came calling, he was ready, willing and able. He replaced other DJ’s as host of a local bandstand show at WFIL-TV in Philadelphia, switching his musical emphasis from big bands and easy listening music to the emerging rock n’ roll. His bandstand show was a runaway hit and quickly was picked up by the ABC-TV network as a daily after-school show aimed at teens.
The success of ‘American Bandstand’ spawned a weekly TV music variety series from New York, ‘The Dick Clark Beechnut Show,’ which in turn inspired concert tours, ‘The Dick Clark Caravan of Stars.’ He appeared in movies, as a teacher in ‘Because They’re Young’ and a doctor in ‘The Young Doctors.’ He was clean-cut, respectful and mannerly, thus bringing legitimacy to rock n’ roll.
With the celebrity, he was hired to guest-star as an actor in TV shows such as ‘Stoney Burke,’ ‘Adam-12,’ ‘Honey West,’ ‘Branded,’ ‘Lassie,’ ‘Ben Casey,’ ‘Coronet Blue’ and ‘Burke’s Law.’ He played the last villain on the last episode of the ‘Perry Mason’ weekly TV series.
The 1963 move from Philadelphia to California launched Dick Clark Productions. Though ‘American Bandstand’ was owned by the network, he mounted what became a 50-year span of programs that he owned, produced and nurtured, including ‘The People’s Choice Awards,’ ‘Where the Action Is,’ ‘Live Wednesday,’ ‘American Dreams,’ ‘The Happening,’ ‘New Year’s Rockin’ Eve,’ ‘Academy of Country Music Awards,’ ‘Super Bloopers and Practical Jokes,’ ‘American Music Awards,’ specials, TV movies, game shows and more.
To go to his office and have meetings was like being in a museum. You sat at his desk in antique barber chairs, wrote on roll-top desks and enjoyed furnishings from nostalgic shops. Big band music played from a Wurlitzer juke box, and classic cars adorned the parking lot.
These are some of the principles that I developed myself but do credit being inspired by Dick Clark. I’ve taught them to others and shared with him as well:
Dick Clark liked to celebrate the successes of others. I’ve found that reciting precedents of successful strategy tends to inspire others to re-examine their own. Here are some other lessons that he taught us:
7 Levels of Mentoring and Lifelong Learning:
Truisms of Careers and Business Success:
I’ll close this tribute to Dick Clark with some of the songs from American Bandstand that have applicability to business strategy:
“Did you ever have to make up your mind? It’s not often easy and not often kind. Did you ever have to finally decide? Say yes to one and let the other one ride? There’s so many changes and tears you must hide.” John Sebastian and the Lovin’ Spoonful (1965)
“Do you know the way to San Jose? In a week or two, they’ll make you a star. And all the stars that ever were are parking cars and pumping gas.” Sung by Dionne Warwick. Written by Burt Bacharach & Hal David (1968)
“Don’t you want me baby? You know I can’t believe it when I hear that you won’t see me. It’s much too late to find you think you’ve changed your mind. You’d better change it back or we will both be sorry.” The Human League (1982)
“How will I know if he really loves me? Tell me, is it real love? How will I know if he’s thinking of me? If he loves me… if he loves me not…” Whitney Houston (1986)
“See the girl with the diamond ring? She knows how to shake that thing. See the girl with the red dress on? She can dance all night long.” Ray Charles (1959)
“What is love? Five feet of heaven in a pony tail… the cutest pony tail that sways with a wiggle when she walks.” The Playmates (1958)
“What’s your name? Is it Mary or Sue? Do I stand a chance with you? It’s so hard to find a personality with charms like yours for me. Ooh wee.” Don and Juan (1962)
“Each night I ask the stars up above, why must I be a teenager in love?” Dion and the Belmonts (1959)
“Wouldn’t it be nice if we were older? Wouldn’t it be nice to live in the kind of world where we belong? Happy times together, we’d be spending. Maybe if we think and wish and hope and pray, it might come true.” The Beach Boys (1966)
“I’ve looked at life from both sides now. Those bright illusions I recall. I really don’t know life at all.” Judy Collins (1968)
“There ain’t no good guys. There ain’t no bad guys. There’s only you and me, and we just disagree.” Dave Mason
“Life goes on… after the thrill of living is gone.” John Mellencamp, “Jack and Diane” (1982)
“I’ve found the paradise that’s trouble-free. On the roof’s the only place I know, where you just have to wish to make it so.” Sung by The Drifters. Written by Carole King and Gerry Goffin (1962)
About the Author
The Four Cornerstones of a High Performance Culture, part 4
/in Corporate Cultures/by Bruce Hodes and Alona Banai4. Strategic planning creates the platform for a healthy company.
Strategic planning is a critical part of growing a successful business. A high performance work culture needs a system that makes sure that employee goals are aligned and everyone is focused on the right stuff.
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About the Authors
Alona has been with CMI since February 2011. She has a MS in Plant Biology and Conservation from Northwestern University and a BS in Environmental Science and Hebrew from Washington University in St. Louis. She is also an avid and enthusiastic 5K to 1/2 Marathon participant.
Tactical Execution – Improving Cross-Functional Performance
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The phone is smart. How smart is the user?
/in Practices for Professionals/by Jeffrey GitomerHave you noticed the shift in human focus and concentration?
Sitting in the lobby of the Public Hotel in Chicago, there are about 50 people sitting and milling around, engaged in some form of interaction – primarily WITH THEMSELVES.
Oh, there are others with them, but these people are head down on their phones. I’m sure you have both seen them and been one of them.
Maybe you’re even reading this on your mobile device right now!
Guidelines of phone use have significantly changed because of technology availability. Five years ago (before the launch of the game-changing iPhone), all you could do on a phone was send and receive calls – and painfully text. Remember your early texts – a-b-c-(oh crap)-2. That was a technological EON ago.
Cellular phones are smart these days. Most of the time, they’re smarter than their user. They are as much ‘app’ driven, as they are talk and text. If you include email and the Internet in general, your calendar, Facebook and other social media apps, Google and other search engines, news and other of-the-moment information, Instagram and other photo apps, your camera, music, movies, Angry Birds (I’m currently playing RIO HD), Scrabble, and other games, Foursquare, Paypal, and of course the ubiquitous Amazon (where you can buy anything in a heartbeat, and read any book ever written), you at once realize your phone or tablet has become your dominant communication device – and it’s only an infant in its evolution.
Voice recognition is the next big breakthrough.
Most people are not masters of their own phone. They use programs they need, and rarely explore new ones, unless recommended by a friend. (Think about how you found many of the apps you use.)
If you’re seeking mastery of your device, here are the fundamental how-tos:
Here are the rules, guidelines, and options to understand the proper time and place for use:
Flight attendants scream at you to ‘power down,’ whatever that means – not as loud as is you if you referred to them as a ‘stewardess,’ but close.
AIRPLANE HUMOR:
Plane lands and the entire plane is on their phone or staring at their phone, and walk off the plane like lemmings marching to the sea in a robotic stare.
REALITY: People are walking into walls, tripping, bumping into other people, and crashing their cars while looking at and using their phones.
A classic cartoon in The New Yorker magazine a few weeks ago showed a picture of a woman on her phone saying, “I’ve invited a bunch of my friends over to stare at their phones.”
The smart phone is here to stay – they’re cheap to use and application options are expanding every day. Your challenge is to harness it, master it, and bank it.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author