The Welcomer Edge by Richard Shapiro explores the customer experience that converts first time customers into repeat buyers. Richard characterizes four types of sales persons; highlighting the advantage ‘welcomers’ have over others not so personally engaging.
Welcomers draw new customers to a business and keep them by establishing a relationship with their clients.
Robots go through the motions in their client interactions and do not create a personal connection.
Indifferent employees overtly communicate a lack of caring to their customers; rarely saying ‘hello’ and ‘thank you.’
Hostiles do not want to be at work and make this sentiment obvious to their customers.
Robert goes on to reveal how those who are not currently welcomers can work to develop the key mindsets and approaches to embody this approach; thereby increasing customer satisfaction and sales.
Benefits of Using this Book
StrategyDriven Contributors like The Welcomers Edge for its highly insightful, example filled examination of the various degrees of one-on-one customer relationship management. We appreciate the detailed personality descriptions that enable managers to identify the approach type of their front-line employees as well as the prescription for developing individual’s welcomer abilities.
If we had one criticism of the book it would be that Richard uses too many examples; going a bit beyond what is needed to effectively make a point. But then again, can one really have too many examples?
The Welcomer Edge provides business leaders with the crucial insight needed to ensure they have the best client facing people, individuals who will convert and retain potential customers. For its actionable, example rich insights driving organizational goal achievement, The Welcomer Edge is a StrategyDriven recommended read.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-01-17 06:38:522015-09-17 21:46:22Recommended Resources – The Welcomer Edge
Every manager should seek to know the stay/leave propensity of his or her subordinates and certainly that of top performers. While true knowledge of others’ intentions is unknowable and unpredictable opportunities arise, there are artificial retention mechanisms and observable signs that together suggest an individual’s inclination. Recognizing these signs and factoring them into an assessment of employee loss risk is important to a manager’s ability to retain top talent.
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Nathan Ives is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.
https://www.strategydriven.com/wp-content/uploads/ArtificialRestraint.jpg282425Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2013-01-15 06:35:542019-08-18 21:45:50Talent Management Best Practice 4 – Know Your Artificial Employment Retainers
The Complete Idiot’s Guide to LinkedIn by Susan Gunelius provides step-by-step instructions for using the full array of interactive tools provided by the professionals’ social media website, LinkedIn. Some of the topics covered include:
Creating a personal profile that is more than an online resume
Developing a dynamic company profile
Establishing a LinkedIn Group and attracting and engagement members
Connecting and interacting with others on LinkedIn
Formulating and executing on a LinkedIn marketing plan
Susan’s book provides tips and tricks throughout her book to help the reader be even more effective in their use of LinkedIn.
Benefits of Using this Book
In today’s business world, an online presence is critically important for individuals and businesses. We believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Likewise, companies have an opportunity to attract customers and talent through their LinkedIn profiles.
StrategyDriven Contributors like The Complete Idiot’s Guide to LinkedIn for its clear, easy-to-follow instructions for making effective use of LinkedIn. We find LinkedIn to be a powerful tool for professional interactions and have successfully employed Susan’s recommendations to enhance our interactions. In fact, StrategyDriven‘s Company Page was developed using Susan’s instructions and is enjoying an ever increasing number of weekly visitors.
The Complete Idiot’s Guide to LinkedIn can accelerate a professional’s and company’s efforts to establish a quality LinkedIn presence and effectively engage with others online; making it a StrategyDriven recommended read.
Final Thought…
LinkedIn recently changed some of its ‘look and feel’ with respect to its Company Profile pages. We’ve tested these and found that while the look has changed the functionality remains largely the same and The Complete Idiot’s Guide to LinkedIn continues to be a sound reference for this LinkedIn functionality.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-01-10 06:19:592015-09-17 21:47:08Recommended Resources – The Complete Idiot’s Guide to LinkedIn
We’re familiar with the childhood game where a verbal message is shared child-to-child around a seated circle and the last person in the chain hears a message completely different than the original oration. We experience this same expanding ambiguity in our business communications. These, however, are not a game and the differences can greatly impact the bottom line. Consequently, the question becomes why do our communications morph and how can these changes be limited?
Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Subscribe to the StrategyDriven Insights Library
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).
Nathan Ives is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.
https://www.strategydriven.com/wp-content/uploads/GrowingUncertainty.jpg283424Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2013-01-08 06:06:442018-12-24 13:59:48Business Communications Best Practice 4 – Limit Expanding Ambiguity
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Recommended Resources – The Welcomer Edge
/in Customer Relationship Management, Marketing & Sales, Recommended Resources/by StrategyDrivenby Richard Shapiro
About the Book
The Welcomer Edge by Richard Shapiro explores the customer experience that converts first time customers into repeat buyers. Richard characterizes four types of sales persons; highlighting the advantage ‘welcomers’ have over others not so personally engaging.
Robert goes on to reveal how those who are not currently welcomers can work to develop the key mindsets and approaches to embody this approach; thereby increasing customer satisfaction and sales.
Benefits of Using this Book
StrategyDriven Contributors like The Welcomers Edge for its highly insightful, example filled examination of the various degrees of one-on-one customer relationship management. We appreciate the detailed personality descriptions that enable managers to identify the approach type of their front-line employees as well as the prescription for developing individual’s welcomer abilities.
If we had one criticism of the book it would be that Richard uses too many examples; going a bit beyond what is needed to effectively make a point. But then again, can one really have too many examples?
The Welcomer Edge provides business leaders with the crucial insight needed to ensure they have the best client facing people, individuals who will convert and retain potential customers. For its actionable, example rich insights driving organizational goal achievement, The Welcomer Edge is a StrategyDriven recommended read.
Talent Management Best Practice 4 – Know Your Artificial Employment Retainers
/in Premium, Talent Management/by Nathan IvesHi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).
Not sure? Click here to learn more.
Don’t need a subscription? Buy access to Talent Management Best Practice 4 – Know Your Artificial Employment Retainers for just $2!
About the Author
Leadership Inspirations – Revealing Character
/in Leadership Inspirations/by StrategyDrivenJohann Wolfgang von Goethe (1749 – 1834)
German writer, artist, and politician
Recommended Resources – The Complete Idiot’s Guide to LinkedIn
/in Practices for Professionals, Recommended Resources/by StrategyDrivenby Susan Gunelius
About the Book
The Complete Idiot’s Guide to LinkedIn
by Susan Gunelius provides step-by-step instructions for using the full array of interactive tools provided by the professionals’ social media website, LinkedIn. Some of the topics covered include:
Susan’s book provides tips and tricks throughout her book to help the reader be even more effective in their use of LinkedIn.
Benefits of Using this Book
In today’s business world, an online presence is critically important for individuals and businesses. We believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Likewise, companies have an opportunity to attract customers and talent through their LinkedIn profiles.
StrategyDriven Contributors like The Complete Idiot’s Guide to LinkedIn for its clear, easy-to-follow instructions for making effective use of LinkedIn. We find LinkedIn to be a powerful tool for professional interactions and have successfully employed Susan’s recommendations to enhance our interactions. In fact, StrategyDriven‘s Company Page was developed using Susan’s instructions and is enjoying an ever increasing number of weekly visitors.
The Complete Idiot’s Guide to LinkedIn can accelerate a professional’s and company’s efforts to establish a quality LinkedIn presence and effectively engage with others online; making it a StrategyDriven recommended read.
Final Thought…
LinkedIn recently changed some of its ‘look and feel’ with respect to its Company Profile pages. We’ve tested these and found that while the look has changed the functionality remains largely the same and The Complete Idiot’s Guide to LinkedIn continues to be a sound reference for this LinkedIn functionality.
Business Communications Best Practice 4 – Limit Expanding Ambiguity
/in Business Communications, Premium/by Nathan IvesHi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).
Not sure? Click here to learn more.
Don’t need a subscription? Buy access to Business Communications Best Practice 4 – Limit Expanding Ambiguity for just $2!
About the Author