Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.
My results?
I finished the 21.5 Unbreakable Laws of Selling.
I wrote 1,000 words a week and documented hundreds of ideas.
My shape is still plus 20 pounds, so that word will remain this year.
I maintained my YES! Attitude, but seeing the word every morning and evening in my bathroom mirror helped.
Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.
Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not ‘goals’ in the sense that you may be thinking about. Rather, intentions that I consciously and subconsciously work on every day to build success all year long.
By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of me every morning and every evening, they are inescapable mental confrontations. Oh, and the process works!
After I explain each word I have selected for this year, I’ll provide a lesson you can incorporate as you select your word(s). The lesson is the motive behind the word so you can use the same principle as you generate your words.
On the achievement side of life, my four words are:
ADVISOR – DIGITAL – POWER – TIME
ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. I’ve certified more than 100 advisors. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally.
LESSON: Once you have a successful idea, program, game plan, or process – strengthen it. Pick an achievement target, and figure out what you have to do weekly to make it a reality. What’s one word that describes your biggest achievement target?
DIGITAL – Convert all paper, CD, and DVD to digital. Create financial and distribution opportunities ONLY available to digital information dissemination. The world is not quite ready for all digital, but I will be.
LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Companies like Yellow Pages, Blackberry, and AOL have buried themselves by not advancing soon enough. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. When someone says, “It’s just like an iPad” – what they’re really saying is, “iPad set the standard.” I want someone to say, “I’m just like Gitomer.” What’s one word that describes the standard you are trying to set?
POWER – This year I intend to capitalize on the convergent power of reputation, brand, intellectual property, and online distribution. Content is more than king. It is desired and bought by those in need. And with online, on-demand video, concentration on marketing and distribution are on the top of my list.
LESSON: Your experience has given you both success and expertise. What expertise and success can you combine that will give you a market-dominant opportunity? What’s one word that describes what you’re trying to capitalize on?
TIME – My most precious resource – and yours! This year I intend to take control of it and make it my own. Not manage it, rather allocate it to things I WANT to do, rather than things I HAVE to do. I want to write, speak, travel, learn, read, and have meaningful family time. It’s the subtle difference between ‘spending’ time and ‘investing’ time. I have written about time allocation before, now it’s a matter of taking ownership of it.
LESSON: Wasted time is at the top of lost resources for most people. Don’t let that be you. In 1889, Orison Swett Marden wrote, “Do not realize the immense value of utilizing spare minutes.” What’s a word that offers you greater investment in your most precious, non-recoverable resource?
Hopefully the words I have chosen and the lessons I have provided will inspire you to write and define your words for the year. Interestingly, you most likely know in your mind what they are, but have yet to bring them to the visual surface as Post-it Notes on your bathroom mirror.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST
Next week!
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Increasingly, to create sustainable customer relationships, businesses must attend to innovations in psychology, and invest in the emotional needs of their customers. Those making this shift will gain a significant ROE – Return on Empathy.
Investing in Empathy
A business that invests in empathy devotes itself to understanding the emotional needs and motivations of its customers, and aligns itself to meet them. Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it.
We know human motivation is extremely complex – typically people don’t say what they think, or even think what they report. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. When businesses look beyond the rational data, and into the meaning behind their customers’ feelings, and behaviors, they will recognize the human needs that drive decision making.
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Mark Ingwer PhD is a consumer psychologist and the managing partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in market research and consumer insights. He has over 25 years of experience applying his unique blend of psychology, marketing, and business acumen to helping companies optimize their brand and marketing strategy based on an in-depth understanding of their customers. He is the author of the book, Empathetic Marketing published by Palgrave.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-01-17 06:50:052016-01-31 13:12:16Moving on from ROI to ROE, a Return on Empathy
By articulating a vision, a leader opens up certain possible paths to the future while closing others. Using our computer industry example, if software is what will be profitable, then it makes little sense to shift resources into hardware production. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market.
Out of a vision, a leader can declare a mission, or in other words, a ‘game.’ His team commits to playing a game that will create the organization’s future. A vision, then, is about the world and the impact we aim to produce, whereas a mission is a declaration of how we intend to position ourselves in this world and the results we are committed to achieving.
In declaring a mission, a leader is requesting that the organization align its actions behind certain strategic roles and objectives. The first requirement for creating a powerful and coherent mission is to ensure these roles and objectives are based on an explicitly stated vision, or interpretation of the world. Lacking this, a mission may degenerate into little more than a cheerleading slogan.
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Chris Majer, Founder and Chief Executive Officer of The Human Potential Project, is the author of The Power to Transform: Passion, Power, and Purpose in Daily Life (Rodale), which teaches the strategies corporate, military, and sports leaders have used to positively transform themselves and their organizations in a way readers can adept to their own lives and professions. He may be reached at www.humanpotentialproject.com.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-01-16 11:39:372016-01-31 13:23:51Where Have All the Leaders Gone?, part 3 of 6
One of the major STEM (science, technology, engineering and mathematics) debates currently underway today in the United States revolves around whether or not there is, in fact, a STEM workforce shortage in the country.
To further examine the myth versus reality discussion, this year’s Bayer Facts of Science Education survey, the 16th in the series, polled talent recruiters at Fortune 1000 companies both STEM and non-STEM alike, about their companies’ current and future STEM workforce supply and demand needs. We chose talent recruiters as the target for our survey because these are the people on the front lines of the STEM shortage argument.
Several trends emerged in the survey.
1. STEM Degree Holders are ‘As’ or ‘More In Demand’ for both STEM and Non-STEM Jobs.
Today, STEM skills are in demand by employers for jobs that are traditionally considered non-STEM, with demand for two- and four-year graduates equipped with these skills exceeding demand for their counterparts who don’t have these skills.
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Laurel Rutledge is the vice president of Human Resources for Bayer MaterialScience LLC. She is responsible for providing human resources strategic leadership to meet the challenges and objectives of the business. The Bayer Facts of Science Education is an ongoing public opinion research project commissioned by Bayer since 1995 as part of the company’s award-winning Making Science Make Sense® (MSMS) initiative. For more information about this survey or other Bayer surveys, please visit www.bayerus.com/msms.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-01-15 06:50:222016-05-13 15:22:25Examining the State of the U.S. STEM Workforce: Today and Tomorrow
Can “working smarter, not harder” really be applied to leadership positions?
StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)
Of course! Leaders already work hard if they are successful with their teams and organizations. The heart of the question is not: “how hard to squeeze the orange,” but rather, “how, with less effort and time, one can get as much healthy juice from the same orange – and perhaps even have time left to plant a new tree.”
Time: Your use of time is first on the list because it is a significant choice point. You make many choices about how you spend yours and others’ time. Once you lose your time or theirs, you will never get it back. So pay close attention to choices around time, and make good ones.
We waste a LOT of time in lousy meetings. Make sure you are running effective meetings that actually matter. Have a goal, ensure that 20 percent or less is devoted to information sharing, have a good agenda, get the right people in the room, and plan to have the meeting facilitated well. Get people engaged and working on meaningful things. You know you’ve done well when people ask when they can get together again like this!
Conflicts: Deal quickly and well with issues that arise because unresolved conflicts drain huge quantities of energy out of the system and from you and your team. When people ‘workaround’ each other, they travel a much greater distance and these problems don’t go away, they grow tentacles and spread everywhere.
Build Your Team: Build a strong team and support them in doing what they do best. It is FAR smarter, cheaper, faster to take time upfront to build strength and skills within your teams – where people feel safe to contribute, know their roles and expectations, trust each other to do their jobs well, and utilize the power of group synergy to create a result greater than the sum of their parts. This is often misnamed the “touchy-feely” work. Wrong! The leader who ignores this reality, ignores it at their own peril. The fact is, and always has been – jumping to task is just not smart. It takes much more time to clean up the messes that arise, and there is far less engagement from the people meant to do the task.
Delegate Well: You can’t do it all yourself, so don’t even try. Get smarter about how and who should be doing what, when. Delegation is about developing your people through giving them NEW work that grows them and liberates you at the same time. You can then apply your time and skill sets more effectively.
Work-Life Integration: Some leaders believe working hard equals putting in long hours and making the job the biggest priority in their lives. Usually one or more of these situations/needs are in play:
They don’t want to go home for any number of reasons.
They think/assume/know the culture and the boss expects them to be a workaholic and/or think they will impress someone(s) by doing so and that impression will lead to some kind of reward.
They waste a good amount of time during normal working hours and have to get the work done after hours.
A truly effective leader knows how to get the job done in a reasonable amount of time AND keep her/his personal life and overall health well integrated. Of course there are special situations we all need to double-down for, but reasonable is the norm.
Founders are an exception. They often live in, through, and with their business; there is little distinction between who they are and what they do at play, work, or home. Life, for them, is ALL about their business and they chose that life consciously.
The rest of us need to take a much closer look at how we can get more good juice out of the same orange, by being smarter, by thinking in new ways, and without killing ourselves or our people.
About the Author
Leadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.
The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].
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Post words. Achieve big. Build success. Day-by-Day.
/in Practices for Professionals/by Jeffrey GitomerLast year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.
My results?
Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.
Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not ‘goals’ in the sense that you may be thinking about. Rather, intentions that I consciously and subconsciously work on every day to build success all year long.
By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of me every morning and every evening, they are inescapable mental confrontations. Oh, and the process works!
After I explain each word I have selected for this year, I’ll provide a lesson you can incorporate as you select your word(s). The lesson is the motive behind the word so you can use the same principle as you generate your words.
On the achievement side of life, my four words are:
ADVISOR – DIGITAL – POWER – TIME
ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. I’ve certified more than 100 advisors. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally.
LESSON: Once you have a successful idea, program, game plan, or process – strengthen it. Pick an achievement target, and figure out what you have to do weekly to make it a reality. What’s one word that describes your biggest achievement target?
DIGITAL – Convert all paper, CD, and DVD to digital. Create financial and distribution opportunities ONLY available to digital information dissemination. The world is not quite ready for all digital, but I will be.
LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Companies like Yellow Pages, Blackberry, and AOL have buried themselves by not advancing soon enough. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. When someone says, “It’s just like an iPad” – what they’re really saying is, “iPad set the standard.” I want someone to say, “I’m just like Gitomer.” What’s one word that describes the standard you are trying to set?
POWER – This year I intend to capitalize on the convergent power of reputation, brand, intellectual property, and online distribution. Content is more than king. It is desired and bought by those in need. And with online, on-demand video, concentration on marketing and distribution are on the top of my list.
LESSON: Your experience has given you both success and expertise. What expertise and success can you combine that will give you a market-dominant opportunity? What’s one word that describes what you’re trying to capitalize on?
TIME – My most precious resource – and yours! This year I intend to take control of it and make it my own. Not manage it, rather allocate it to things I WANT to do, rather than things I HAVE to do. I want to write, speak, travel, learn, read, and have meaningful family time. It’s the subtle difference between ‘spending’ time and ‘investing’ time. I have written about time allocation before, now it’s a matter of taking ownership of it.
LESSON: Wasted time is at the top of lost resources for most people. Don’t let that be you. In 1889, Orison Swett Marden wrote, “Do not realize the immense value of utilizing spare minutes.” What’s a word that offers you greater investment in your most precious, non-recoverable resource?
Hopefully the words I have chosen and the lessons I have provided will inspire you to write and define your words for the year. Interestingly, you most likely know in your mind what they are, but have yet to bring them to the visual surface as Post-it Notes on your bathroom mirror.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST
Next week!
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Moving on from ROI to ROE, a Return on Empathy
/in Customer Relationship Management, Marketing & Sales/by Mark IngwerBusiness has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Increasingly, to create sustainable customer relationships, businesses must attend to innovations in psychology, and invest in the emotional needs of their customers. Those making this shift will gain a significant ROE – Return on Empathy.
Investing in Empathy
A business that invests in empathy devotes itself to understanding the emotional needs and motivations of its customers, and aligns itself to meet them. Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it.
We know human motivation is extremely complex – typically people don’t say what they think, or even think what they report. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. When businesses look beyond the rational data, and into the meaning behind their customers’ feelings, and behaviors, they will recognize the human needs that drive decision making.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
Where Have All the Leaders Gone?, part 3 of 6
/in Management & Leadership/by Chris MajerLeadership Role #2: Declaring a Mission
By articulating a vision, a leader opens up certain possible paths to the future while closing others. Using our computer industry example, if software is what will be profitable, then it makes little sense to shift resources into hardware production. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market.
Out of a vision, a leader can declare a mission, or in other words, a ‘game.’ His team commits to playing a game that will create the organization’s future. A vision, then, is about the world and the impact we aim to produce, whereas a mission is a declaration of how we intend to position ourselves in this world and the results we are committed to achieving.
In declaring a mission, a leader is requesting that the organization align its actions behind certain strategic roles and objectives. The first requirement for creating a powerful and coherent mission is to ensure these roles and objectives are based on an explicitly stated vision, or interpretation of the world. Lacking this, a mission may degenerate into little more than a cheerleading slogan.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
Examining the State of the U.S. STEM Workforce: Today and Tomorrow
/in Resource Management, Talent Management/by Laurel RutledgeOne of the major STEM (science, technology, engineering and mathematics) debates currently underway today in the United States revolves around whether or not there is, in fact, a STEM workforce shortage in the country.
To further examine the myth versus reality discussion, this year’s Bayer Facts of Science Education survey, the 16th in the series, polled talent recruiters at Fortune 1000 companies both STEM and non-STEM alike, about their companies’ current and future STEM workforce supply and demand needs. We chose talent recruiters as the target for our survey because these are the people on the front lines of the STEM shortage argument.
Several trends emerged in the survey.
1. STEM Degree Holders are ‘As’ or ‘More In Demand’ for both STEM and Non-STEM Jobs.
Today, STEM skills are in demand by employers for jobs that are traditionally considered non-STEM, with demand for two- and four-year graduates equipped with these skills exceeding demand for their counterparts who don’t have these skills.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
Subscribing to the Self Guided Program - It's Free!
About the Author
Laurel Rutledge is the vice president of Human Resources for Bayer MaterialScience LLC. She is responsible for providing human resources strategic leadership to meet the challenges and objectives of the business. The Bayer Facts of Science Education is an ongoing public opinion research project commissioned by Bayer since 1995 as part of the company’s award-winning Making Science Make Sense® (MSMS) initiative. For more information about this survey or other Bayer surveys, please visit www.bayerus.com/msms.
The Advisor’s Corner – Does working smarter, not harder apply to leadership positions?
/in The Advisor's Corner/by Roxi HewertsonCan “working smarter, not harder” really be applied to leadership positions?
StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)
Of course! Leaders already work hard if they are successful with their teams and organizations. The heart of the question is not: “how hard to squeeze the orange,” but rather, “how, with less effort and time, one can get as much healthy juice from the same orange – and perhaps even have time left to plant a new tree.”
Time: Your use of time is first on the list because it is a significant choice point. You make many choices about how you spend yours and others’ time. Once you lose your time or theirs, you will never get it back. So pay close attention to choices around time, and make good ones.
We waste a LOT of time in lousy meetings. Make sure you are running effective meetings that actually matter. Have a goal, ensure that 20 percent or less is devoted to information sharing, have a good agenda, get the right people in the room, and plan to have the meeting facilitated well. Get people engaged and working on meaningful things. You know you’ve done well when people ask when they can get together again like this!
Conflicts: Deal quickly and well with issues that arise because unresolved conflicts drain huge quantities of energy out of the system and from you and your team. When people ‘workaround’ each other, they travel a much greater distance and these problems don’t go away, they grow tentacles and spread everywhere.
Build Your Team: Build a strong team and support them in doing what they do best. It is FAR smarter, cheaper, faster to take time upfront to build strength and skills within your teams – where people feel safe to contribute, know their roles and expectations, trust each other to do their jobs well, and utilize the power of group synergy to create a result greater than the sum of their parts. This is often misnamed the “touchy-feely” work. Wrong! The leader who ignores this reality, ignores it at their own peril. The fact is, and always has been – jumping to task is just not smart. It takes much more time to clean up the messes that arise, and there is far less engagement from the people meant to do the task.
Delegate Well: You can’t do it all yourself, so don’t even try. Get smarter about how and who should be doing what, when. Delegation is about developing your people through giving them NEW work that grows them and liberates you at the same time. You can then apply your time and skill sets more effectively.
Work-Life Integration: Some leaders believe working hard equals putting in long hours and making the job the biggest priority in their lives. Usually one or more of these situations/needs are in play:
A truly effective leader knows how to get the job done in a reasonable amount of time AND keep her/his personal life and overall health well integrated. Of course there are special situations we all need to double-down for, but reasonable is the norm.
Founders are an exception. They often live in, through, and with their business; there is little distinction between who they are and what they do at play, work, or home. Life, for them, is ALL about their business and they chose that life consciously.
The rest of us need to take a much closer look at how we can get more good juice out of the same orange, by being smarter, by thinking in new ways, and without killing ourselves or our people.
About the Author
The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].