The whole hobby-to-business proposition is a little misleading—primarily because we need to rethink the word “hobby.” When we hear it, we think of those fun, voluntary pastimes that bring us enjoyment and help us make the most of our free time: reading, collecting stamps, community theatre – they’re all things that we do because we […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-04 11:00:262016-05-13 20:17:16Can You Really Turn a Hobby into a Business? part 1 of 3
Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity – barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success as evidenced by Wal-Mart, BMW, Ford and Tyson – all highly […]
https://www.strategydriven.com/wp-content/uploads/BrianGreenberg.jpg26721862StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-04 06:00:242016-08-24 21:35:357 Pitfalls to Avoid When Running a Family Business
There’s been an age-old argument in the communication field: who’s at fault if a misunderstanding occurs – the Speaker communicating badly, or the Listener misunderstanding? Let’s look at some facts: Speaking is an act of translating what’s going on internally into communication that enables others to understand an intent – choosing the most appropriate words […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-10-21 06:00:352016-06-11 15:19:48Speaker or Listener: Who’s Responsible For Misunderstandings?
Buyers want to solve a problem in a way that causes the least disruption, and the last thing they want to do is bring something new into their environment. But until the stakeholders (decision makers, influencers, appropriate managers) agree that making a purchase is the only way to get where they want to end up, […]
Change is coming. Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan? When you feel or fear that some form of change is coming, you have to define it in your mind as opportunity. Clear your head for “what will […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-10-12 06:00:322016-08-07 22:14:53It’s been a long time coming – A new way to change change!
On September 25, 2015, Warner Brothers released The Intern: Experience Never Gets Old starring Robert de Niro and Anne Hathaway; written, directed, and produced by Nancy Meyers. The September 2015 edition of Chief Learning Officer Magazine featured an article called Don’t Undervalue Older Workers by Lynn Schroeder. Nancy and Lynn must acknowledge that Edgar Lee […]
https://www.strategydriven.com/wp-content/uploads/studio-republic-644339-unsplash.jpg24003600StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-10-08 06:00:312018-06-17 22:07:07Alexander Throckmorton Comes of Age
As sellers, we waste over 90% of our time. We need to find prospects, get them bought-in to the possibility of using our solution, get them what they need to understand our solution and how it might fit, get past gatekeepers, manage objections, get to the right people who will know how to buy us, and […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-10-07 06:00:422016-06-11 15:23:24How Much Time Do Sales People Waste?
A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.” He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves – continually introducing you to those like themselves or better than themselves.” Well, […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-10-05 06:00:102016-08-07 22:19:59Becoming referable is a matter of earning, not asking.
There is certainly no shortage of articles, texts, and resources dedicated to the subject of developing business strategies. I myself am guilty of adding to this information pile, having just released a book on this very topic. But as we all attempt to decode the magic formulas and frameworks behind best-in-class business strategies, we should […]
80% of your prospects will buy a solution similar to yours within 2 years of your connection, but not from you; your relationship-building, price breaks, marketing campaigns, etc. are irrelevant until they have their ducks in a row and are ready to bring in a solution. Indeed: the time it takes buyers to manage changes […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-09-30 06:00:432016-06-11 15:25:29We Close Only The Low Hanging Fruit
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Can You Really Turn a Hobby into a Business? part 1 of 3
/in Strategic Planning/by Nick GoodeThe whole hobby-to-business proposition is a little misleading—primarily because we need to rethink the word “hobby.” When we hear it, we think of those fun, voluntary pastimes that bring us enjoyment and help us make the most of our free time: reading, collecting stamps, community theatre – they’re all things that we do because we […]
7 Pitfalls to Avoid When Running a Family Business
/in Strategic Planning, Tactical Execution/by Brian GreenbergEntrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity – barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success as evidenced by Wal-Mart, BMW, Ford and Tyson – all highly […]
Speaker or Listener: Who’s Responsible For Misunderstandings?
/in Business Communications/by Sharon Drew MorgenThere’s been an age-old argument in the communication field: who’s at fault if a misunderstanding occurs – the Speaker communicating badly, or the Listener misunderstanding? Let’s look at some facts: Speaking is an act of translating what’s going on internally into communication that enables others to understand an intent – choosing the most appropriate words […]
Change management and sales: influencing the buying decision path
/in Change Management, Marketing & Sales/by Sharon Drew MorgenBuyers want to solve a problem in a way that causes the least disruption, and the last thing they want to do is bring something new into their environment. But until the stakeholders (decision makers, influencers, appropriate managers) agree that making a purchase is the only way to get where they want to end up, […]
It’s been a long time coming – A new way to change change!
/in Change Management, Practices for Professionals/by Jeffrey GitomerChange is coming. Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan? When you feel or fear that some form of change is coming, you have to define it in your mind as opportunity. Clear your head for “what will […]
Alexander Throckmorton Comes of Age
/in Decision-Making, Organizational Structure/by John HooverOn September 25, 2015, Warner Brothers released The Intern: Experience Never Gets Old starring Robert de Niro and Anne Hathaway; written, directed, and produced by Nancy Meyers. The September 2015 edition of Chief Learning Officer Magazine featured an article called Don’t Undervalue Older Workers by Lynn Schroeder. Nancy and Lynn must acknowledge that Edgar Lee […]
How Much Time Do Sales People Waste?
/in Business Communications, Marketing & Sales/by Sharon Drew MorgenAs sellers, we waste over 90% of our time. We need to find prospects, get them bought-in to the possibility of using our solution, get them what they need to understand our solution and how it might fit, get past gatekeepers, manage objections, get to the right people who will know how to buy us, and […]
Becoming referable is a matter of earning, not asking.
/in Business Communications, Marketing & Sales/by Jeffrey GitomerA good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.” He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves – continually introducing you to those like themselves or better than themselves.” Well, […]
Developing Your Strategic Proficiencies
/in Strategic Planning/by Bob CaporaleThere is certainly no shortage of articles, texts, and resources dedicated to the subject of developing business strategies. I myself am guilty of adding to this information pile, having just released a book on this very topic. But as we all attempt to decode the magic formulas and frameworks behind best-in-class business strategies, we should […]
We Close Only The Low Hanging Fruit
/in Decision-Making, Marketing & Sales/by Sharon Drew Morgen80% of your prospects will buy a solution similar to yours within 2 years of your connection, but not from you; your relationship-building, price breaks, marketing campaigns, etc. are irrelevant until they have their ducks in a row and are ready to bring in a solution. Indeed: the time it takes buyers to manage changes […]