There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline […]
https://www.strategydriven.com/wp-content/uploads/JohnMontana.jpg361450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-11 08:00:152016-07-10 11:14:56Writing a Great Headline for Your Advertisement!
No matter which way you turn, the focus on ‘purpose’ is everywhere. Whether it’s Mark Zuckerberg joining Bill Gates and Warren Buffet in a Giving Pledge, the six biggest global communications firms putting differences aside in a U.N. Common Ground Initiative pledging to eliminate poverty worldwide, to the rise of socially conscious companies embedding sustainability […]
https://www.strategydriven.com/wp-content/uploads/JanetFeldman.jpg376299StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-10 10:00:452016-07-24 22:02:32Purpose Point of View
Organizations operate within the context of their environment; the military being no different than civilian businesses. During their plebe (freshman) year at the United States Naval Academy, midshipmen are required to read two news and one sports page article each day in order to remain up-to-date on those current events impacting our nation and its military. Plebes are tested on their news selections and overall knowledge by upper classmen to ensure they are both conversant and understand the importance of the newsworthy events. Thus, plebes have impressed upon them the value of remaining aware of current events.
https://www.strategydriven.com/wp-content/uploads/LLUSNAStayInformed.jpg285425Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2016-08-09 10:00:012019-07-14 14:22:34Leadership Lessons from the United States Naval Academy – Staying Informed of Current Events
Every company has stakeholders, though a few with their own proprietary interests chart the course in their own vision, or lack thereof. Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This […]
As a Buddhist, I don’t understand why anyone would want to take another’s life or how it’s even an option. Yet so many in our country are feeling disempowered and ignored, targeted and disenfranchised and we haven’t yet created a dialogue to heal. In fact, we don’t even know how to hear each other. During […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-04 10:00:042016-08-27 15:19:36We Don’t Know How to Hear Each Other: how biases distort our conversations
In today’s fast-paced and ever-changing business environment, leaders must stay motivated. Motivated leaders consistently seek out new ideas to improve the business and are very aware of what the competition is doing. They enjoy what they do and are willing to take risks. They set the example for others. When you have motivated executives, you […]
https://www.strategydriven.com/wp-content/uploads/LorraineGrubbs.jpg395282StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-03 10:00:082016-08-04 09:54:32How to “Zap” Executives Out of Their Comfort Zone
More than six million new businesses launched in the U.S. in 2015, according to the Kauffman Index. Given that volume, it’s certain that some of these new businesses were rolled out by people who had never led a company before. Budding entrepreneurs devote considerable time to developing products and business plans, but they may not […]
https://www.strategydriven.com/wp-content/uploads/ArvindParthiban.jpg518450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-01 08:00:582016-07-13 12:22:22Are You Ready to Be the Boss?
Some sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking […]
https://www.strategydriven.com/wp-content/uploads/JohnMontana.jpg361450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-07-28 08:00:562016-08-06 18:16:50The Disadvantages of Using E-mail to Sell
Yes, I realize that saying “recruiting is broken” may sound like something Donald Trump would say if he was in the HR business. But as inflammatory as it may sound, it’s true. Think about it. Is your recruiting process delivering, on a regular basis, the top-tier leaders that your company is desperately seeking? Most people […]
https://www.strategydriven.com/wp-content/uploads/MichaelTimms.jpg23141772StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-07-22 10:00:022016-08-25 13:53:24Recruiting is Broken, Succession Planning is The Future
Nowhere is it clearer than in politics that language matters. Indeed, we often hear about the ‘spin’ politicians follow-up with after using poorly chosen words or making a not so well thought-out statement. While we might criticize politicians’ use of key words and tricky phrases that we feel distort the meaning or interpretation of a set of circumstances, we should step back for a moment, consider why they do this, and learn from their example because language and words do matter.
https://www.strategydriven.com/wp-content/uploads/LanguageMatters.jpg362425Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2016-07-19 10:00:152018-12-24 13:26:13Business Communications – Language and Words Matter
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Writing a Great Headline for Your Advertisement!
/in Business Communications, Marketing & Sales/by John MontanaThere is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline […]
Purpose Point of View
/in Management & Leadership/by Janet FeldmanNo matter which way you turn, the focus on ‘purpose’ is everywhere. Whether it’s Mark Zuckerberg joining Bill Gates and Warren Buffet in a Giving Pledge, the six biggest global communications firms putting differences aside in a U.N. Common Ground Initiative pledging to eliminate poverty worldwide, to the rise of socially conscious companies embedding sustainability […]
Leadership Lessons from the United States Naval Academy – Staying Informed of Current Events
/in Leadership Lessons from the United States Naval Academy, Premium/by Nathan IvesOrganizations operate within the context of their environment; the military being no different than civilian businesses. During their plebe (freshman) year at the United States Naval Academy, midshipmen are required to read two news and one sports page article each day in order to remain up-to-date on those current events impacting our nation and its military. Plebes are tested on their news selections and overall knowledge by upper classmen to ensure they are both conversant and understand the importance of the newsworthy events. Thus, plebes have impressed upon them the value of remaining aware of current events.
Value-Added Leadership
/in Management & Leadership/by Hank MooreEvery company has stakeholders, though a few with their own proprietary interests chart the course in their own vision, or lack thereof. Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This […]
We Don’t Know How to Hear Each Other: how biases distort our conversations
/in Business Communications, Practices for Professionals/by Sharon Drew MorgenAs a Buddhist, I don’t understand why anyone would want to take another’s life or how it’s even an option. Yet so many in our country are feeling disempowered and ignored, targeted and disenfranchised and we haven’t yet created a dialogue to heal. In fact, we don’t even know how to hear each other. During […]
How to “Zap” Executives Out of Their Comfort Zone
/in Management & Leadership, Practices for Professionals/by Lorraine GrubbsIn today’s fast-paced and ever-changing business environment, leaders must stay motivated. Motivated leaders consistently seek out new ideas to improve the business and are very aware of what the competition is doing. They enjoy what they do and are willing to take risks. They set the example for others. When you have motivated executives, you […]
Are You Ready to Be the Boss?
/in Management & Leadership, Practices for Professionals/by Arvind ParthibanMore than six million new businesses launched in the U.S. in 2015, according to the Kauffman Index. Given that volume, it’s certain that some of these new businesses were rolled out by people who had never led a company before. Budding entrepreneurs devote considerable time to developing products and business plans, but they may not […]
The Disadvantages of Using E-mail to Sell
/in Business Communications, Marketing & Sales/by John MontanaSome sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking […]
Recruiting is Broken, Succession Planning is The Future
/in Succession & Succession Planning, Talent Management/by Michael TimmsYes, I realize that saying “recruiting is broken” may sound like something Donald Trump would say if he was in the HR business. But as inflammatory as it may sound, it’s true. Think about it. Is your recruiting process delivering, on a regular basis, the top-tier leaders that your company is desperately seeking? Most people […]
Business Communications – Language and Words Matter
/in Business Communications, Premium/by Nathan IvesNowhere is it clearer than in politics that language matters. Indeed, we often hear about the ‘spin’ politicians follow-up with after using poorly chosen words or making a not so well thought-out statement. While we might criticize politicians’ use of key words and tricky phrases that we feel distort the meaning or interpretation of a set of circumstances, we should step back for a moment, consider why they do this, and learn from their example because language and words do matter.