Rhian Silvestro

Surf your data!

Is your strategy built on received wisdom or analysis of performance data? – management rhetoric or business reality? Are you building your business strategy on received wisdom or real data? Corporate strategies are often based on assumptions about what drives business performance rather than data from the company itself. J.W. Marriott (founder of Marriott Hotels) […]

John Montana

Writing a Great Headline for Your Advertisement!

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline […]

Janet Feldman

Purpose Point of View

No matter which way you turn, the focus on ‘purpose’ is everywhere. Whether it’s Mark Zuckerberg joining Bill Gates and Warren Buffet in a Giving Pledge, the six biggest global communications firms putting differences aside in a U.N. Common Ground Initiative pledging to eliminate poverty worldwide, to the rise of socially conscious companies embedding sustainability […]

StrategyDriven Leadership Lessons from the United States Naval Academy Article

Leadership Lessons from the United States Naval Academy – Staying Informed of Current Events

Organizations operate within the context of their environment; the military being no different than civilian businesses. During their plebe (freshman) year at the United States Naval Academy, midshipmen are required to read two news and one sports page article each day in order to remain up-to-date on those current events impacting our nation and its military. Plebes are tested on their news selections and overall knowledge by upper classmen to ensure they are both conversant and understand the importance of the newsworthy events. Thus, plebes have impressed upon them the value of remaining aware of current events.

StrategyDriven Expert Contributor Hank Moore

Value-Added Leadership

Every company has stakeholders, though a few with their own proprietary interests chart the course in their own vision, or lack thereof. Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This […]

Sharon Drew Morgen

We Don’t Know How to Hear Each Other: how biases distort our conversations

As a Buddhist, I don’t understand why anyone would want to take another’s life or how it’s even an option. Yet so many in our country are feeling disempowered and ignored, targeted and disenfranchised and we haven’t yet created a dialogue to heal. In fact, we don’t even know how to hear each other. During […]

Lorraine Grubbs

How to “Zap” Executives Out of Their Comfort Zone

In today’s fast-paced and ever-changing business environment, leaders must stay motivated. Motivated leaders consistently seek out new ideas to improve the business and are very aware of what the competition is doing. They enjoy what they do and are willing to take risks. They set the example for others. When you have motivated executives, you […]

Arvind Parthiban

Are You Ready to Be the Boss?

More than six million new businesses launched in the U.S. in 2015, according to the Kauffman Index. Given that volume, it’s certain that some of these new businesses were rolled out by people who had never led a company before. Budding entrepreneurs devote considerable time to developing products and business plans, but they may not […]

John Montana

The Disadvantages of Using E-mail to Sell

Some sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking […]

Michael Timms

Recruiting is Broken, Succession Planning is The Future

Yes, I realize that saying “recruiting is broken” may sound like something Donald Trump would say if he was in the HR business. But as inflammatory as it may sound, it’s true. Think about it. Is your recruiting process delivering, on a regular basis, the top-tier leaders that your company is desperately seeking? Most people […]