There are people in every organization you know whose titles indicate they are leaders. Often, and unfortunately, their employees beg to differ. Oh, they don’t say it directly, not to the boss’s face, anyway. They say it with their ho-hum performance, their games of avoidance, their dearth of enthusiasm. Leaders – real leaders who have […]
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When considering various operations to continue or new initiatives to pursue, there tends to be a singular focus on cost, revenue generation potential, or regulatory compliance necessity of the activity. However, many initiatives offer highly qualitative but no less beneficial contributions to the organization that should be considered beyond the simple financial return. In today’s marketplace, some of these qualitative benefits significantly contribute to sales such as the advancement of diversity and inclusion within the organization and green initiatives in both the organization’s production processes and products. Such qualitative benefits serve to enhance the organization’s reputation and in doing so attract superior talent and additional customers that would otherwise be lost to competing organizations. Thus, it becomes increasingly important to consider the total benefit of ownership of a give business operation or initiative; one that includes the ongoing quantitative and qualitative benefits these activities.
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There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged […]
“We are inclined to believe those whom we do not know because they never have deceived us.” Dr. Samuel Johnson (1709 – 1784) British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer cited as “arguably the most distinguished man of letters in English history”
This essay uses grammar as an analogy for looking new ways at how business is conducted. Strategy development requires the mining the gold within any organization and seeking new outcomes via creative applications of ideas. Times of crisis and economic downturn get people thinking differently about the conduct of business. Organizations say that they need […]
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Harassment litigation represents a catastrophic failure of an organization’s diversity and inclusion program. In these circumstances, the organization not only fell short of excellent performance but realized such aberrant behavior as to be non-compliant with applicable laws. Such occurrences not only represent large one-time costs associated with reduced productivity, heightened distraction, and elevated attrition.
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Even if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to […]
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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)
/in Management & Leadership, Practices for Professionals/by John HammThere are people in every organization you know whose titles indicate they are leaders. Often, and unfortunately, their employees beg to differ. Oh, they don’t say it directly, not to the boss’s face, anyway. They say it with their ho-hum performance, their games of avoidance, their dearth of enthusiasm. Leaders – real leaders who have […]
Alternative Selection – Total Benefit of Ownership
/in Alternative Selection, Premium/by StrategyDrivenWhen considering various operations to continue or new initiatives to pursue, there tends to be a singular focus on cost, revenue generation potential, or regulatory compliance necessity of the activity. However, many initiatives offer highly qualitative but no less beneficial contributions to the organization that should be considered beyond the simple financial return. In today’s marketplace, some of these qualitative benefits significantly contribute to sales such as the advancement of diversity and inclusion within the organization and green initiatives in both the organization’s production processes and products. Such qualitative benefits serve to enhance the organization’s reputation and in doing so attract superior talent and additional customers that would otherwise be lost to competing organizations. Thus, it becomes increasingly important to consider the total benefit of ownership of a give business operation or initiative; one that includes the ongoing quantitative and qualitative benefits these activities.
Leadership Inspirations – Endurance and Indecision
/in Leadership Inspirations/by StrategyDriven“Endurance is frequently a form of indecision.” Princess Elizabeth Bibesco (1897 – 1945) English writer
Alternative Selection Best Practice 3 – Reality Check
/in Alternative Selection, Premium/by StrategyDrivenJust because the numbers look good doesn’t mean you should move forward with the initiative.
Leadership Inspirations – The True Nature of People
/in Leadership Inspirations/by StrategyDriven“Fortune does not change men; it unmasks them.” Suzanne Curchod – Necker (1739 – 1794) French-Swiss salonist and writer
Forget Brand Preference – Win the Brand Relevance War
/in Marketing & Sales, Strategic Planning/by David AakerThere are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged […]
Leadership Inspirations – Believable
/in Leadership Inspirations/by StrategyDriven“We are inclined to believe those whom we do not know because they never have deceived us.” Dr. Samuel Johnson (1709 – 1784) British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer cited as “arguably the most distinguished man of letters in English history”
The Big Picture of Business – Sayings, Meanings and Interpretations
/in Business Communications/by Hank MooreThis essay uses grammar as an analogy for looking new ways at how business is conducted. Strategy development requires the mining the gold within any organization and seeking new outcomes via creative applications of ideas. Times of crisis and economic downturn get people thinking differently about the conduct of business. Organizations say that they need […]
Diversity and Inclusion – Return on Investment, part 4: Litigation, Fine, and Payout Reduction
/in Diversity & Inclusion, Premium/by StrategyDrivenHarassment litigation represents a catastrophic failure of an organization’s diversity and inclusion program. In these circumstances, the organization not only fell short of excellent performance but realized such aberrant behavior as to be non-compliant with applicable laws. Such occurrences not only represent large one-time costs associated with reduced productivity, heightened distraction, and elevated attrition.
Inspiring Employees with a Values-Rich Environment
/in Change Management, Corporate Cultures, Management & Leadership/by Ann RhoadesEven if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to […]